Florida Healthy Kids Corporation

What Florida Healthy Kids Corporation does

Florida Healthy Kids Corporation is a Florida state quasi-governmental entity that administers Florida KidCare, the state's combined Children's Health Insurance Program (CHIP) and Medicaid children's health insurance program. Founded in 2000 and headquartered in Tallahassee, Florida, with 11–50 employees, the organization provides income-based health and dental insurance to children across the state, with monthly family premiums starting at $15 or $20 and federal CHIP subsidies covering part of the cost for qualifying low-income households. Comprehensive pediatric coverage includes doctor visits, dental care, emergency care, hospital stays, immunizations, vision and hearing screenings, and mental health services.

The core offering is the Florida KidCare insurance product, distributed through the online Parent Portal (portal.floridakidcare.org) for self-service enrollment, account management, and renewals, supplemented by a phone application line (1-888-540-5437) for paper applications and a network of partner organizations that distribute program information. A Cost Calculator tool on floridakidcare.org allows prospective families to estimate monthly premiums based on the child's age, household size, and adjusted gross annual income. The website is offered in English, Spanish, and Haitian Creole, and enrollment is open year-round. Billing is processed through a third-party system at healthykids.bill2pay.com, and the program maintains an organic social presence on Facebook, Instagram, Twitter, and YouTube.

The business model is government-funded through a combination of federal CHIP funds, state appropriations, and recurring family premium payments, with no venture capital, private equity, or public ownership structure. Operations are constrained by state legislative oversight: a 2023 federal approval for program expansion remains unimplemented, prompting a March 2026 lawsuit by the Florida Health Justice Project and coalition partners to compel action. With over 400,000 Florida children still uninsured and a $32 million program surplus redirected by the legislature to the state general fund, the organization's growth and reach are heavily dependent on political and regulatory decisions rather than market-driven dynamics.

Name

Florida Healthy Kids Corporation

Legal name

Florida Healthy Kids Corporation

Website

https://healthykids.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Healthy Kids Corporation is a Florida state quasi-governmental entity administering Florida KidCare, providing income-based health and dental insurance to children statewide through CHIP subsidies. It serves families via online, phone, and partner channels with year-round enrollment.

Ownership category

akta.pro rank

Product category

Children's Health Insurance

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Insurance Agents, Brokers & Service (6411), Services-Social Services (8300)

akta.pro primary industry

Children’s & Family Medicaid Managed Care Plans (HLAEAEAF)

akta.pro secondary industries

Maternal, Child & Family Health Departments (HLAJAAAK), Maternal, Child & Adolescent Health Administration (BPAIAJAJ)

Keywords

• Children health insurance
• State health program
• CHIP coverage
• Family health plans
• Pediatric insurance

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Family Premium Payments: Families pay income-based monthly premiums for Florida KidCare coverage. Monthly payments start as low as $15 or $20 per month depending on the child's age, household size, and adjusted gross annual income. The Children's Health Insurance Program (CHIP) provides a government subsidy that covers part of the monthly payment amount for qualifying families.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Florida Healthy Kids Corporation administers Florida KidCare, the state's income-based children's health and dental insurance program. Coverage spans doctor visits, dental care, emergency care, hospital stays, immunizations, vision and hearing screenings, and mental health services, with monthly family premiums starting at $15 or $20 and federal CHIP subsidies available to qualifying low-income families. Enrollment is open year-round through an online Parent Portal, a phone application line, and partner organizations serving families throughout Florida.

Product overview

Florida KidCare is a single, unified state children's health insurance program operated by Florida Healthy Kids Corporation. The program offers income-based health and dental coverage specifically designed for children, with costs determined by the child's age, household size, and annual income. Many families qualify for subsidized rates through the federal Children's Health Insurance Program (CHIP). The offering consists of the core Florida KidCare insurance product, supplemented by the CHIP subsidy program, the Florida KidCare Parent Portal for online enrollment and account management, and a Cost Calculator tool to estimate monthly premiums. Coverage is available year-round with no enrollment season restrictions.

Differentiator

Problem solved

Functional benefit

Products and services

• Florida KidCare High-quality, income-based health and dental insurance program designed specifically for children, offering coverage including doctor visits, dental care, emergency care, hospital stays, immunizations, vision and hearing screenings, and mental health services. Open to families across all income levels, with year-round enrollment.
• Children's Health Insurance Program (CHIP) subsidy Federal-state subsidy program through which the government pays a portion of monthly Florida KidCare payments for qualifying low-income families, lowering out-of-pocket premium costs.
• Florida KidCare Parent Portal

Quantifiable outcome

• Many families pay just $15 or $20 per month for comprehensive child health coverage

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Florida Health Justice ProjectminorOthersThe Florida Health Justice Project is mentioned in the context of a coalition that sued the state in March 2026 to compel implementation of the approved KidCare expansion. This is adversarial rather than collaborative - it represents litigation against the state regarding program delays, not a formal partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sunshine Health: A Centene-owned Florida Medicaid and CHIP managed care plan that directly contracts with the state to deliver children's health insurance benefits, operating in the same program and geography as Florida KidCare.
• Simply Healthcare Plans: A Florida-focused Medicaid managed care plan serving children and families through state contracts, making it a direct operational peer in delivering subsidized pediatric coverage in Florida.
• Amerigroup: An Elevance Health subsidiary specializing in Medicaid and CHIP managed care plans across multiple states, with comparable product offerings, eligibility processes, and pediatric benefit design to Florida KidCare.
• Molina Healthcare: A national managed care company with heavy concentration in Medicaid and government-sponsored programs, including children's coverage. Directly comparable in targeting low-income families with subsidized pediatric benefits.

Broad incumbents

• UnitedHealthcare Community & State: The Medicaid and CHIP division of UnitedHealth Group, administering government-sponsored health plans across many states. Comparable in program structure and benefit design, though broader in scope than a single-state administrator.
• Centene Corporation: The largest Medicaid managed care insurer in the U.S., with deep exposure to CHIP programs through subsidiaries including Sunshine Health. Functions as a broad incumbent in the same children's health insurance category.
• Elevance Health: Parent of Amerigroup and several state Blue Cross Blue Shield plans that administer Medicaid and CHIP. Operates broadly across the same regulatory and customer framework as Florida KidCare.

Regional players

• Texas Children's Health Insurance Program (CHIP): Texas's state-administered children's health insurance program, structurally analogous to Florida KidCare but serving a different geography; comparable as a peer state CHIP administrator.
• New York Child Health Plus: New York State's combined CHIP and children's Medicaid program. Comparable in offering subsidized pediatric coverage through state-administered contracts, though serving New York families rather than Florida.

Others

• Florida Agency for Health Care Administration (AHCA): The Florida state agency that oversees Medicaid policy and contracts with Florida Healthy Kids Corporation. Not a direct competitor but a key ecosystem participant and counterparty governing the program.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FLKidCare
• YouTubeyoutube.com/user/FloridaHealthyKids
• Facebookfacebook.com/FLKidCare
• Instagraminstagram.com/FlKidcare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Healthy Kids Corporation