Barking Bags

What Barking Bags does

Barking Bags is a privately held, UK-based direct-to-consumer brand that designs and sells purpose-built dog walking bags. The company's core proposition is a specialised carry solution for dog owners and professional dog walkers — bags with dedicated compartments for treats, waste bags, phones, and other walk essentials — offered in vegan-friendly, water-resistant fabrics and luxury leather options. The product range is narrow and intentional: two primary SKUs, the Original Dog Walking Bag ($53.99, for larger breeds and long walks) and the smaller Dog Treat & Training Bag ($38.99, for shorter walks and training sessions), with multiple colour variants. The flagship positioning, 'The Original Dog Walking Bag,' is reinforced by national media exposure including a BBC Dragons' Den appearance and a Pet Industry Federation Award.

The business model is a single-channel, direct-to-consumer e-commerce operation with no disclosed retail or wholesale partnerships. Barking Bags operates separate storefronts for the United Kingdom (barkingbags.co.uk) and the United States (barkingbags.com, priced in USD), suggesting an active but early-stage geographic expansion. Revenue is generated through one-time unit purchases at $38.99–$53.99, with occasional promotional pricing (Black Friday). Customer acquisition relies on a multi-channel organic marketing stack: organic social on Facebook, Instagram, YouTube and TikTok, a content-led dog blog for SEO, an email newsletter, and an influencer/affiliate program with named pet-care creators. The company claims 100% customer satisfaction and offers a 30-day return or exchange policy.

Barking Bags is founder-led and micro-scaled, with 1–10 employees and no disclosed funding rounds, parent company, or institutional investors in the available source material. Governance includes Marcus Richardson as Chairman. The Dragons' Den appearance may imply prior investment from a Dragon, but terms are not disclosed. Operating status is active, evidenced by a 2026-dated logo, live product listings, and ongoing social media activity. No AI/ML, API, or proprietary technology capabilities are present in the source material; the company's defensibility rests on brand recognition, design specificity, and DTC distribution rather than technology.

Name

Barking Bags

Legal name

Barking Bags

Website

https://barkingbags.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Barking Bags is a privately held UK DTC brand selling purpose-built, vegan-friendly dog walking bags and treat bags directly to individual dog owners and professional dog walkers via owned e-commerce storefronts in the UK and US.

Ownership category

akta.pro rank

Product category

Pet Accessories (Dog Walking Bags)

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)

Keywords

• Dog walking bags
• Pet accessories
• Dog treat bags
• Pet walking gear
• Dog training bags

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Product Sales: Direct-to-consumer sales of dog walking bags and accessories through e-commerce storefront. Products include Original Dog Walking Bags, Treat Bags, and related accessories. Revenue generated through one-time product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Barking Bags designs and sells purpose-built dog walking bags and treat/training bags made from vegan-friendly, water-resistant fabrics and luxury leather. The company offers two main SKUs: The Original Dog Walking Bag ($53.99, for larger breeds and long walks) and the Dog Treat & Training Bag ($38.99, for shorter walks and training), sold direct-to-consumer through its own e-commerce storefronts serving the UK and US markets.

Product overview

Barking Bags is a British pet product company offering a focused portfolio of dog walking accessories. The core product line consists of two main bag types: The Original Dog Walking Bag (designed for larger breeds and long walks) and the Dog Treat & Training Bag (a smaller option for shorter walks and training). Both products are vegan-friendly and available in multiple color options. The company positions itself as 'The Original Dog Walking Bag' brand, having appeared on BBC Dragons' Den.

Differentiator

Problem solved

Functional benefit

Products and services

• The Original Dog Walking Bag Flagship unisex dog walking bag made from vegan-friendly, water-resistant fabrics in Black and Midnight Blue, priced at $53.99. Designed to store treats, waste bags, phones, and other walk essentials, and intended for larger breeds or long walks.
• Dog Treat & Training Bag Smaller treat and training bag priced at $38.99, designed for shorter walks and training sessions. Features magnetic closure and adjustable straps for quick access during training.

Quantifiable outcome

• 100% customer satisfaction

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Expansion highlights5 records

Direct peers

• Ruffwear: Premium outdoor and performance dog gear brand offering harnesses, collars, leashes, and walking accessories. Closely comparable as a premium pet accessories brand targeting active dog owners and outdoor enthusiasts.
• Kurgo: Specializes in dog walking and travel gear including harnesses, leashes, and walking accessories. Directly comparable as a dedicated dog walking/lifestyle accessory brand sold via DTC.
• Maxbone: Premium, design-forward pet accessories brand selling collars, leashes, harnesses, and walking essentials at premium price points. Closely comparable positioning to Barking Bags' premium, styled pet accessory niche.
• Wild One: DTC-first premium pet brand offering collars, harnesses, leashes, and walking accessories with a minimalist design aesthetic. Comparable as a digitally native, design-led pet accessories brand.
• Foggy Mountain Dog: Small-batch dog treats and accessories brand with a focus on outdoor and lifestyle dog walking products. Comparable niche positioning and DTC-first distribution.

Broad incumbents

• Outward Hound: Large, established pet products company offering a wide portfolio including walking accessories, harnesses, and dog gear. Comparable category overlap but vastly broader portfolio and scale.
• PetSafe: Major pet products brand with a wide range of dog walking and outdoor accessories. Comparable product overlap with much broader category reach and retail distribution.

Emerging players

• P.L.A.Y. (Pet Lifestyle and You): Premium pet lifestyle brand with beds, toys, and accessories. Comparable premium DTC positioning in pet accessories, with adjacent (not identical) product categories.
• Mighty Paw: DTC pet brand offering walking accessories, harnesses, and training gear. Comparable in product category and DTC distribution model, with focus on dog training accessories overlapping with Barking Bags' Treat Bag.

Regional players

• Animo: UK-based designer pet accessories brand selling collars, leads, and walking gear. Comparable as a UK-focused premium pet accessories brand serving similar customer personas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCLwz6Dwm_VSr-F9LFleNcUA
• Facebookfacebook.com/BarkingBags
• Instagraminstagram.com/barkingbags/?hl=en
• TikToktiktok.com/@barkingbags

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barking Bags