Human Resource Association of Broward County

What Human Resource Association of Broward County does

Human Resource Association of Broward County (operating as SHRM Broward) is a 501(c)(6) nonprofit professional association founded in 1968 as the Personnel Association of Broward County (PABC). It serves approximately 450+ HR professionals in Broward County, Florida, as a local chapter affiliate of the Society for Human Resource Management (SHRM Chapter #098) and a member of SHRM Florida. The organization provides continuing education programming (monthly meetings, webinars, workshops), an annual conference (Elevate & Execute), legal compliance updates, and workforce readiness resources, all designed to deliver SHRM and HRCI pre-approved recertification credits for SHRM-CP, SHRM-SCP, PHR, SPHR, and GPHR credentials.

The organization operates on an all-volunteer basis with no paid staff, governed by a board of directors (2026 President: Natasha Terrell). Its technology stack is built on YourMembership association management software, which handles membership, event registration, email marketing, and online payments. The platform has no proprietary AI or ML capabilities; core functionality is standard SaaS AMS.

Revenue is generated through three streams: (1) membership dues collected via SHRM National's dual-membership portal (national SHRM membership is a prerequisite for chapter membership); (2) event registration fees for the annual conference ($249-$449 member tiers, $299-$449 non-member tiers, plus a $450 Executive Track) and monthly meetings/webinars; and (3) sponsorship packages ranging from $75 social media placements to a $15,000 Title Sponsorship. Marketing and member acquisition are community-led and event-driven, leveraging social media (LinkedIn, Facebook, Instagram, X/Twitter), email newsletters, content resources (legal updates), and partnerships with Weiss Serota Helfman Cole + Bierman (legal content) and Feeding South Florida (community service). Student membership is offered free of charge, and the 2026 rebrand to SHRM Broward with a new logo signals a renewed positioning effort, including a joint annual conference with SHRM Miami at Hard Rock Stadium.

Name

Human Resource Association of Broward County

Legal name

Human Resource Association of Broward County

Website

https://hrabc.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Human Resource Association of Broward County (SHRM Broward) is a 501(c)(6) nonprofit professional association serving 450+ HR professionals in Broward County, Florida, with educational programming, recertification credits, and an annual conference, funded by membership dues, event fees, and sponsorships.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN)

akta.pro secondary industry

HR Compliance, Policy, EEO & Labor Law (BPACAPAM)

Keywords

• Professional HR association
• HR certification credits
• SHRM chapter membership
• Professional development events
• Annual HR conference

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Dual membership fees collected through SHRM National portal. National SHRM membership is a prerequisite for HRABC membership. All members pay through single transaction to SHRM National.
2. Event Registration Fees: Revenue from annual conferences and monthly events. Conference pricing varies by membership status and registration timing ($249-$449 for general attendees, $450 for Executive Track).
3. Sponsorship Packages: Chapter sponsorship opportunities ranging from $75 (1-month social media) to $15,000 (Title Sponsorship). Annual conference sponsorships range from $1,000 to $15,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

HRABC operates as a SHRM-affiliated professional membership association that sells individual HR professional memberships, paid event registration (including monthly workshops and the annual "Elevate & Execute" conference), and corporate sponsorship packages. Members receive continuing education, networking, SHRM/HRCI recertification credits, legal updates, and workforce readiness resources. All membership dues are processed through the national SHRM dual-membership system.

Product overview

HRABC (Human Resource Association of Broward County), operating as SHRM Broward, is a professional membership association providing HR professionals with educational programming, networking events, annual conferences, legal compliance resources, and workforce development support. The organization offers membership with dual-enrollment through national SHRM, hosts recurring chapter events and workshops for SHRM/HRCI recertification credits, organizes the annual Elevate & Execute Conference with SHRM Miami, provides legal updates and workforce readiness resources, and sells sponsorship opportunities to organizations seeking to reach HR professionals in South Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• HRABC Membership Services Professional membership providing HR professionals in Broward County with educational programs, networking opportunities, leadership development, and SHRM/HRCI recertification credits through a dual-membership structure with national SHRM. National SHRM membership is a prerequisite, and all dues are collected as a single transaction through the SHRM National portal.
• Elevate & Execute Annual Conference Annual paid conference featuring keynote speakers, breakout sessions, networking, and SHRM/HRCI recertification credits, with tiered registration pricing ranging from $249 (early bird member) to $450 (Executive Track). Scheduled for September 16, 2026 at Hard Rock Stadium.
• Corporate Sponsorship Packages Marketing and branding packages allowing organizations to connect with 450+ HR professionals through event sponsorships, monthly meeting packages, social media promotions, and website advertising. Tiers range from $200 (30-day website banner) to $15,000 (Title Sponsorship).
• Chapter Events & Workshops Monthly professional development events, workshops, and networking sessions offered pre-approved for SHRM and HRCI recertification credits for HR professionals. Members and non-members can register through the hrabc.org events portal.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SHRM (Society for Human Resource Management)coreStrategic or Co-development Partner · 1 January 1968SHRM Broward is a local chapter affiliate of SHRM (Broward County Chapter #098). The organization was formed in 1968 and operates under SHRM's competency model. National SHRM membership is a prerequisite for HRABC membership. The partnership provides members with access to national resources, Ask an Advisor service, how-to guides, sample policies, and discounts on professional services.
• SHRM FloridacoreStrategic or Co-development PartnerSHRM Broward is a member of SHRM Florida (previously HR Florida State Council), providing connection to the state-level SHRM network and resources.
• SHRM MiamicoreStrategic or Co-development PartnerJoint annual conference partnership with SHRM Miami. The 2026 Elevate & Execute conference is a combined SHRM Broward + SHRM Miami event at Hard Rock Stadium, Miami Gardens, FL.
• Feeding South FloridaminorOthersVolunteer partnership for community service events. SHRM Broward organizes volunteer activities at Feeding South Florida food pantry.
• Weiss Serota Helfman Cole + BiermanminorStrategic or Co-development PartnerLabor and employment law firm providing legal content for HRABC legal updates. Michael S. Kantor, Partner, serves as HRABC Director of Legislative Affairs.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Others

• SHRM (Society for Human Resource Management): SHRM is the national parent organization that HRABC is affiliated with as Chapter #098. While not a direct competitor, SHRM's national membership, virtual content, and certification programs (SHRM-CP, SHRM-SCP) define the ecosystem HRABC operates within and set competitive benchmarks for member value.

Broad incumbents

• WorldatWork: WorldatWork is a larger, established HR-focused professional association specializing in compensation, total rewards, and benefits. While broader than HRABC's general-HR focus, it serves an overlapping member persona and offers certification (CCP, GRP) with comparable recertification credit programming.
• HRCI (HR Certification Institute): HRCI is the credentialing body for PHR, SPHR, and GPHR certifications. HRABC is a pre-approved recertification provider with HRCI. While HRCI sets the standards, it competes for the same continuing-education engagement budget from HR professionals.
• Association for Talent Development (ATD): ATD is a large international professional association for talent development and learning professionals. Provides certification (CPLP, APTD), recertification programming, and local chapter network — directly comparable to HRABC's value proposition for HR practitioners pursuing credentials.
• HR Florida State Council: HR Florida (SHRM Florida State Council) is the state-level coordinating body for SHRM chapters in Florida. HRABC is explicitly a member. Operates as a broader umbrella over multiple SHRM chapters, including a flagship annual statewide conference (HR Florida Conference) that competes for sponsor dollars.

Direct peers

• SHRM Orlando: SHRM Orlando is a Central Florida SHRM chapter offering similar monthly meetings, annual conference, and SHRM/HRCI pre-approved recertification programming. Comparable in mission, structure, and revenue mix (membership dues, sponsorships, event registration).
• SHRM Palm Beach County Chapter: SHRM Palm Beach County is a neighboring South Florida SHRM chapter serving HR professionals in Palm Beach County. Operates under the same SHRM national framework as HRABC and is a natural candidate for joint programming given geographic proximity.
• SHRM Miami: SHRM Miami is a fellow local SHRM chapter in South Florida that co-hosts the 2026 Elevate & Execute annual conference with HRABC at Hard Rock Stadium. Both chapters share the SHRM dual-membership model, volunteer leadership structure, and target Broward/Miami-Dade HR professionals — making them the most directly comparable peer.
• SHRM Jacksonville: SHRM Jacksonville is a Northeast Florida SHRM chapter delivering recertification credit programming, networking events, and an annual HR conference. Comparable in scale and operating model — volunteer-run, SHRM-affiliated, locally focused on HR practitioners.
• SHRM Tampa Bay: SHRM Tampa Bay is a regional SHRM affiliate serving the Tampa Bay HR community with similar membership, monthly events, and annual conference programs. Operates under the same SHRM national dual-membership structure as HRABC, targeting a comparable HR professional persona in a different Florida market.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hrabc
• Facebookfacebook.com/HRABCFL
• LinkedInlinkedin.com/company/755439
• Instagraminstagram.com/hrabcofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Human Resource Association of Broward County