True Built Home

What True Built Home does

True Built Home is a privately held custom residential home builder founded in 2008 and headquartered in Tacoma, Washington, with a second branch in Salem, Oregon. The company operates an on-your-lot construction model across western Washington and western Oregon, typically building within a 100-mile radius of its branch locations. It serves individual homebuyers who already own land, multigenerational families seeking separate living quarters, property investors building accessory dwelling units (ADUs) for rental income, and work-from-home professionals needing dedicated office space.

The company's core offering is a catalog of over 50 customizable floor plans organized into categories — ADU/In-Law Suite homes, Rambler/Ranch, Multi-Level, Multi-Generational, Modern, Farmhouse, Townhouse, and Duplex plans — built using conventional stick-framed on-site construction. Standardized premium features include AeroBarrier air sealing, raised-heel trusses, R-49 insulation, triple-pane Low-E windows, Deako modular smart light switches, Energy Star appliances, high-efficiency heat pump systems, 3 cm quartz countertops, and Aristokraft cabinets. Project management is handled through the third-party Co-construct platform, and the company partners with preferred lenders — including CMG Loans for construction-to-permanent financing — to support FHA, VA, and standard construction loans. Pricing is project-based, ranging from approximately $119,900 for entry-level ADUs to $527,900 for premium multi-generational homes, with land, site prep, utilities, and some homeowner items excluded from base price.

Revenue is generated entirely through one-time construction projects with no recurring or subscription streams. True Built Home is founder/owner-operated, with no disclosed external investors, private equity backing, or public listing, and has raised no funding rounds. Its leadership includes CEO and Co-Owner Mia Pedersen, Founder and Owner Lewis Mann, and Co-Owner and COO Jason Pedersen. The company maintains memberships in the NAHB, BIAW, MBA Pierce County, and Kitsap Building Association, and markets through its website, Facebook, Instagram, Twitter, Houzz, and YouTube channels alongside customer referrals.

Name

True Built Home

Legal name

True Built Home, Inc.

Website

https://truebuilthome.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

True Built Home is a private custom home builder founded in 2008, operating from Tacoma, WA and Salem, OR. It builds on customers' lots using over 50 customizable floor plans, serving individual homebuyers, multigenerational families, and ADU investors in the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Residential Construction Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Detached ADU (Backyard Cottage) Construction (HSAPAMAA)

Keywords

• Custom home building
• Residential construction
• On-your-lot builders
• Accessory dwelling units
• Energy-efficient homes

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Home Building: One-time custom home construction services where customers select from pre-designed floor plans and customize them. Pricing varies by plan selection, location, and customization options. Land, site prep, utilities, and some homeowner items are not included in the base price.
2. ADU/Accessory Dwelling Unit Construction: Building of accessory dwelling units that can serve as separate living spaces, rental units, or additional family space. ADU plans range from approximately $119,900 to $243,900.
3. Home Plan Sales: Sale of customizable home floor plans starting at various price points from $119,900 to $527,900 depending on the model and customizations
4. Construction Financing Facilitation: Works with preferred lenders to facilitate construction loans, traditional construction loans, FHA loans, and VA loans for customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

True Built Home designs and constructs customized single-family homes on customer-owned land across Washington and Oregon, operating as an on-your-lot custom home builder. The company offers over 50 pre-designed floor plans organized into categories (ADU/In-Law Suite, Rambler, Multi-Level, Multi-Generational, Modern, Farmhouse, Townhouse, and Duplex) with standard premium features such as AeroBarrier sealing, raised-heel trusses, R-49 insulation, triple-pane low-E windows, Deako smart switches, and high-efficiency heat pumps. The company also facilitates construction financing through preferred lenders and provides a home warranty, supported by an online communication platform for project visibility.

Product overview

True Built Home is a custom home builder offering on-your-lot construction services across western Washington and Oregon since 2008. The company provides over 50 customizable home plan options organized into distinct categories including ADU/In-Law Suite Homes, Rambler/Ranch Homes, Multi-Level Homes, and Multi-Generational Homes, along with Garage Plans, Modern Home Plans, Farmhouse Plans, Townhouse Plans, and Duplex Plans. Each plan category includes multiple floor plan options with varying square footage, bedroom/bathroom configurations, and features such as Work From Home office spaces and Two Master Suite layouts. The company integrates premium features including granite countertops, R-49 insulation, triple-pane Low-E windows, Energy Star appliances, and smart home technology (Deako Modular Smart Light Switch Package). Their service offering includes custom home building with in-house design teams, an online communication platform for project tracking, and home warranty coverage. Branch locations include Tacoma, WA and Salem, OR.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Services End-to-end custom home design and construction service for individual home buyers with their own land in Washington and Oregon. Customers select a base plan, customize it through the in-house design team, and the company manages construction through completion, including standard premium energy-efficient features.
• ADU/In-Law Suite Home Plans Smaller secondary dwelling plans designed for backyard lots, multi-generational living, or rental use. Targeted at property owners seeking a separate, smaller residence on an existing parcel.
• Rambler/Ranch Home Plans Single-level home plans appealing to buyers wanting no stairs, including aging-in-place and accessibility-oriented households.
• Multi-Level Home Plans Multi-story home plans for buyers wanting separation of living spaces across floors and larger overall square footage.
• Multi-Generational Home Plans Plans designed with separate living areas, dual primary suites, or attached suites for extended families living together.
• Modern Home Plans Home plans with contemporary architectural styling, clean lines, and modern finishes.
• Farmhouse Home Plans

Quantifiable outcome

• Building a True Built Home will almost always appraise higher than the cost to build - customers build equity immediately
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Five partnerships are on record, tiered minor and core.

• NAHB (National Association of Home Builders)minorOthersTrue Built Home is a proud member of the National Association of Home Builders, demonstrating commitment to industry standards and professionalism.
• BIAW (Building Industry Association of Washington)minorOthersMember of the Building Industry Association of Washington, supporting the residential construction industry in Washington state.
• MBA Pierce County (Master Builders Association)minorOthersMember of Master Builders Association of Pierce County, demonstrating involvement in local building industry.
• KBA (Kitsap Building Association)minorOthersMember of Kitsap Building Association, supporting the building industry in Kitsap County area.
• Co-constructcoreTechnology or IntegrationOnline project management and communication platform used throughout the building process. Enables enhanced communication between the builder and customers, providing transparency and updates throughout construction.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Century Communities: National homebuilder with growing Pacific Northwest presence focused on affordable-to-move-up price segments. Competes for the same first-time and move-up buyers in WA and OR metros.
• Tri Pointe Homes: National homebuilder with Pacific Northwest operations serving move-up buyers through semi-custom design options. Comparable premium-included feature positioning to True Built's bundled-spec approach.
• D.R. Horton: Largest U.S. homebuilder with active new-construction presence throughout the Pacific Northwest, including entry-level to move-up price tiers. Represents a scale-driven competitive threat to local custom builders.
• Toll Brothers: National luxury home builder with significant Pacific Northwest operations and a broad plan portfolio including multi-generational and modern styles. Overlaps in move-up/premium buyer segments but at much larger scale.
• Richmond American Homes: National homebuilder with active WA/OR subdivisions and flexible personalization on included plans. Comparable customization-from-base-plan model though operating at much larger scale.
• Lennar: National production homebuilder with substantial WA/OR operations across new-construction inventory including multi-generational layouts. Broad incumbent competing for the same move-up buyer pool.

Direct peers

• Pahlisch Homes: Pacific Northwest home builder with a portfolio of pre-designed plans and build-on-your-lot services in WA, OR, and ID. Overlaps with True Built on multi-generational, ADU, and rambler plan categories.
• Hayden Homes: Regional new home builder focused on the Pacific Northwest (OR, WA, ID, MT) offering semi-custom homes at accessible price points. Comparable buyer profile and geographic footprint to True Built.
• Adair Homes: Pacific Northwest on-your-lot custom home builder operating across Washington and Oregon with a similar plan-based customization model. Direct competitor for land-owning buyers in the same Tacoma–Salem corridor.
• MainVue Homes: Pacific Northwest new home builder specializing in design-forward, energy-efficient homes with standard-included premium features—a near mirror of True Built's value proposition in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TrueBuiltHomeNW
• YouTubeyoutube.com/user/TrueBuiltHomeNW/videos
• Facebookfacebook.com/TrueBuiltHome
• Instagraminstagram.com/truebuilthome
• LinkedInlinkedin.com/company/true-built-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Built Home