What Seriline does

Seriline AB is a privately held Swedish identity and access management (IAM) company founded in 1990, headquartered in Stockholm (Bromma), with regional offices and wholly-owned subsidiaries in Sweden, Denmark (ID Company, Herlev), and Finland (Helsinki). The company develops and markets integrated IAM solutions combining proprietary software platforms — Serix IAM (overarching identity lifecycle management), Serix iD (mobile identification), Serix Online (ordering portal), Besökssystemet Visitor (visitor management), and Serix IoT (connected-device identity) — with a broad portfolio of complementary hardware including the proprietary Cidron RFID card reader line (Standard, Slimline, Combi), FIDO2 authenticators, plastic cards in multiple RFID technologies (EM, MIFARE, SALTO, HID PROX, UHF), card printers from FARGO and MAGICARD, self-service terminals, and accessories. The platform integrates with major Nordic access control systems (Aptus, Axema, RCO, Solid/Arx, Bewator).

The company serves a hybrid customer base spanning regional and municipal government, large enterprises, small and medium businesses, educational institutions, and healthcare providers, with primary verticals being government/municipalities and large enterprises. Named customers include Region Västerbotten (managing 28,000 identities), Jönköpings kommun, Umeå Universitet, Skansen, Väderstad, Gunnar Prefab, and 1:a Omtanken, illustrating use cases from multi-site identity lifecycle management to home-care worker verification.

Seriline generates revenue through four streams: software licenses and subscriptions for the Serix IAM platform, one-time hardware sales (readers, cards, printers, terminals), professional services for integration and implementation, and card personalization services (laser engraving and instant print). The company employs a hybrid go-to-market model combining direct consultative sales through regional offices, self-serve e-commerce via the Serix Online portal (70,000+ users, sub-two-day delivery), and a reseller/dealer network, with wholly-owned subsidiaries ID Company (Denmark) and Areff Systems AB (Sweden) serving as integral parts of the distribution structure. Pricing is not publicly disclosed; enterprise deployments are quote-based while hardware is sold through the standard portal.

Name

Seriline

Legal name

Seriline AB

Website

https://seriline.se

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Seriline is a Swedish privately held identity and access management (IAM) company that develops and markets the Serix IAM software platform alongside RFID card readers, visitor management, mobile ID, and card personalization hardware for Nordic government, municipal, enterprise, and SMB customers.

Ownership category

akta.pro rank

Product category

Identity and Access Management (IAM)

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Identity & Access for Workforce (IAM/SSO/MFA, Conditional Access) (BPAEAIAH)

akta.pro secondary industries

Identity & Access Management (IAM) Administration Services (BPAEABAJ), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• Identity access management
• RFID card readers
• Visitor management systems
• Photo ID credentials
• Physical access control

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Serix IAM system and related software solutions sold as licenses or subscriptions for identity and access management, typically to enterprise and government customers.
2. Hardware Sales: Sale of physical products including RFID card readers (Cidron), plastic cards, key fobs, card printers (Fargo, Magicard), terminals, and accessories. One-time purchase model.
3. Professional Services: System integration, implementation, and consulting services for deploying IAM solutions, card systems, and access control infrastructure.
4. Card Personalization Services: Custom printing and personalization of plastic ID cards, including laser engraving and instant print capabilities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Seriline develops and sells identity and access management (IAM) software centered on the Serix IAM platform, complemented by a broad portfolio of physical security hardware including RFID card readers, plastic cards, key fobs, card printers, and visitor terminals. The company also offers related services such as card personalization, system integration, and a self-service e-commerce portal for ordering photo ID cards and accessories. Its offering serves customers across the Nordic region with a single-vendor end-to-end IAM ecosystem.

Product overview

Seriline is an identity and access management (IAM) company offering a platform-plus-modules architecture centered on the Serix IAM system. The core Serix IAM platform manages identities, credentials, and access permissions throughout their lifecycle, which is supplemented by multiple integrated modules and hardware product lines: Serix Online provides an online ordering portal for photo ID cards and accessories; Besökssystemet Visitor handles visitor registration and management; Serix iD offers secure mobile identification; and Serix IoT connects physical IoT devices to the IAM ecosystem. Complementing the software platform, Seriline manufactures and sells a broad portfolio of physical security hardware including Cidron card readers (Standard, Slimline, Combi), FIDO2 authenticators, RFID key fobs, plastic cards in multiple RFID technologies (EM, MIFARE, SALTO, etc.), plastic card printers (FARGO and MAGICARD brands), self-service terminals for visitor registration, QR/barcode readers, parking systems, and card accessories such as holders, lanyards, and badge reels. The company also provides personalization services via laser engraving and instant print. The product range spans identity management software, visitor management, access control hardware, and card production equipment, all unified under the Serix platform umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Serix IAM: Overarching identity and access management system for managing people, credentials and assets throughout the lifecycle
• Serix Online
• Serix iD
• Cidron
• Visitor
• Serix IoT

Products and services

• Serix IAM Overarching identity and access management system for managing people, credentials, and assets throughout the lifecycle, enabling multi-system identity management for enterprise and government customers.
• Serix iD Secure mobile identification solution for verifying persons or products, used for security guard patrols, exam verification, contractor presence, and healthcare staff identification.
• Serix Online (Beställningsportal) Online ordering portal for photo ID cards and accessories, providing full tracking from order to delivery with built-in approval and attestation workflows.
• Besökssystemet Visitor Professional guest management system for registering and managing company visitors with self-service check-in terminals, badge printing, network code generation, alarm lists, and multilingual support.
• Cidron Card Readers RFID card reader line combining secure RFID technologies with robust, timeless design for all types of access control, including Standard, Slimline, and Combi variants for indoor and outdoor use.
• FIDO2 Solutions FIDO2 authentication hardware and cards including desk readers, FIDO2 kits, and PKI cards with MIFARE DESFire V2 technology for secure passwordless authentication.
• Plastkort (Plastic Cards) Plastic cards available in multiple RFID technologies (EM, ATMEL, MIFARE, SALTO, EM+MIFARE, HID PROX, IDPRIME MD830, UHF) used as ID cards, access cards, authorization cards, and certificate cards.
• Plastkortsskrivare (Card Printers) Plastic card printers and consumables from FARGO (HDP5000, DTC1500) and MAGICARD (Prima 8, Pronto, Magicard 600, Magicard 300) brands, including ribbons and accessories.
• Nyckelbrickor (RFID Key Fobs) RFID key fobs for keychains in EM, ATMEL, MIFARE, SALTO, and EM+MIFARE variants, with combination functionality across multiple access systems.
• Parkeringssystem (Parking System) Parking management systems for utility, residential, and staff parking, including environmental vehicle zones, with options for self-manufacturing or online ordering.
• Besöksterminaler (Visitor Terminals) Self-service terminals for visitor registration and ID management, including Terminal Mini, Terminal Golv (floor-standing), Terminal Reglerbar (adjustable height), and Terminal Hybrid.
• Foto-ID-system Complete photo ID card systems for professional corporate credentials and ID cards, including software for card design and production.
• Digitala Nycklar (Digital Keys) Digital key solutions encompassing a wide range of RFID carriers including key fobs, cards, silicone wristbands, labels, and contactless watches.
• Serix IoT Internet of Things integration platform for connecting physical access devices and identities to the IAM ecosystem.
• Öppnaknappar (Door Open Buttons) Door open buttons from brands including WaveX, Scoria Touch, ELJO, ELKO, and EXXACT, with options for custom motifs or laser-engraved logos.

Quantifiable outcome

• Manage 28,000+ identities for single customer (Region Västerbotten)
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ID CompanycoreOthersID Company is a wholly-owned subsidiary of Seriline based in Herlev, Denmark. It operates as part of the Seriline group serving the Danish market with identity and access management solutions.
• Areff Systems ABcoreOthersAreff Systems AB is a wholly-owned subsidiary of Seriline based in Ronneby, Sweden. It serves as part of the Seriline distribution and operations network in Sweden.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCftFUqEeyKYUc5s6bAJY7fg
• LinkedInlinkedin.com/company/seriline-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seriline