United Way of Olmsted County

What United Way of Olmsted County does

United Way of Olmsted County, operating under the legal name United Way of Southeast Minnesota, is a 501(c)(3) nonprofit charitable organization founded in 1925 and headquartered at 903 West Center St, Ste 100, Rochester, Minnesota. The organization serves residents of four Southeast Minnesota counties — Dodge, Fillmore, Olmsted, and Winona — through four core impact areas: Healthy Community, Youth Opportunity, Financial Security, and Community Resiliency. Programs include Running Start for School (backpack distribution), a 211 confidential resource hotline available 24/7 in 180+ languages, a Campaign Toolkit for workplace giving, a Grantmaking program funding local community initiatives, and direct volunteer mobilization.

The organization operates with 11-50 staff and no proprietary technology platform; its digital footprint consists of a CMS-based marketing site at uwsemn.org, a self-serve donation portal, and a volunteer matching platform at volunteer.uwsemn.org. Revenue is generated entirely through donations and philanthropy — primarily individual giving, workplace giving campaigns, and corporate partnerships. Featured corporate partners include Mayo Clinic, McNeilus, Scheels, Geotek, Think Bank, and Rochester Motor Cars. The organization reports $150M+ invested into the community since 1925, 3,500+ children receiving free books monthly, and 37,000+ people impacted annually.

Distribution is regional and community-led, combining digital donation channels, corporate workplace giving, community events (such as the TerraLoco $5 5K fundraising run), and the 211 hotline as a front-door service for residents seeking health, youth, financial, and emergency support resources. There are no app products, APIs, or AI-driven services; the model is a traditional federated United Way affiliate with a local 501(c)(3) governing board.

Name

United Way of Olmsted County

Legal name

United Way of Southeast Minnesota

Website

https://uwolmsted.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way of Olmsted County is a 501(c)(3) nonprofit founded in 1925 serving Dodge, Fillmore, Olmsted, and Winona Counties in Southeast Minnesota through donations, volunteer mobilization, grantmaking, and direct-service programs in health, youth, financial security, and community resiliency.

Ownership category

akta.pro rank

Product category

Community Nonprofit Services

NAICS

Other Individual and Family Services (624190), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industry

Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Community fundraising
• Nonprofit programs
• Workplace giving
• Volunteer matching
• Community grantmaking

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Primary revenue from individual donations, corporate giving campaigns, and community fundraising initiatives. The organization mobilizes the community through various giving programs including workplace campaigns and direct donations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

United Way of Olmsted County (United Way of Southeast Minnesota) is a 501(c)(3) nonprofit that mobilizes community giving, volunteering, and grantmaking across four Southeast Minnesota counties (Dodge, Fillmore, Olmsted, Winona). It delivers direct service programs such as Running Start for School (backpack/supplies distribution), the 211 24/7 multilingual resource line, volunteer matching, and workplace giving campaigns, and invests funds in local programs addressing Healthy Community, Youth Opportunity, Financial Security, and Community Resiliency.

Product overview

United Way of Southeast Minnesota operates as a community-facing nonprofit organization offering a coordinated portfolio of program initiatives rather than a unified software product. The organization provides community health and well-being services through four core impact areas: Healthy Community, Youth Opportunity, Financial Security, and Community Resiliency. These are complemented by direct service programs including Running Start for School (school supplies distribution), Give Back (donation collection), Get Involved (volunteer matching), Take Action (volunteer opportunities), and the 211 resource hotline. The organization also provides a Campaign Toolkit for workplace giving campaigns and operates a Grantmaking program to fund local community programs across the four counties it serves (Dodge, Fillmore, Olmsted, and Winona). This is a service-based nonprofit operation, not a technology product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthy Community A community health and well-being initiative focused on improving health outcomes for all residents in the Southeast Minnesota region.
• Youth Opportunity A program helping young people realize their full potential through educational and developmental support services.
• Financial Security A financial empowerment initiative creating a stronger financial future for individuals and families in the community.
• Community Resiliency A program addressing urgent community needs today to build a better tomorrow through emergency support and resilience efforts.
• Running Start for School A school readiness initiative providing children with backpacks full of school supplies to help students get ready for a new school year.
• Give Back / Donations A charitable giving program enabling community members to make financial contributions to support local community initiatives.
• Get Involved / Volunteer Opportunities A volunteer engagement program connecting community members with opportunities to make an impact through service.
• Take Action A community action initiative providing information about local volunteering opportunities for immediate impact.
• Campaign Toolkit A workplace giving campaign resource toolkit enabling organizations to run employee giving campaigns.
• 211 Service A 24/7, free, confidential resource hotline available in 180+ languages connecting individuals to local community resources and services.
• Grantmaking A grant distribution program providing funding to local community programs and initiatives in Dodge, Fillmore, Olmsted, and Winona Counties.

Quantifiable outcome

• 3,500+ children receive free books monthly
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mayo CliniccoreGTM or Marketing PartnerFeatured corporate partner displaying logo on sponsor page. Mayo Clinic participates as a major corporate supporter of United Way of Southeast Minnesota's community initiatives.
• McNeiluscoreGTM or Marketing PartnerFeatured corporate partner with logo displayed on sponsor page. McNeilus contributes as a corporate partner supporting community giving campaigns.
• ScheelscoreGTM or Marketing PartnerFeatured corporate partner displayed on sponsor page. Scheels supports United Way of Southeast Minnesota through corporate giving and community engagement.
• GeotekcoreGTM or Marketing PartnerFeatured corporate partner with logo displayed on sponsor page. Geotek participates as a supporting corporate partner.
• Think BankcoreGTM or Marketing PartnerFeatured corporate partner displayed on sponsor page. Think Bank supports community initiatives as a corporate partner.
• Rochester Motor CarscoreGTM or Marketing PartnerFeatured corporate partner with logo displayed on sponsor page. Rochester Motor Cars participates as a supporting corporate partner.
• TerraLoco MNminorGTM or Marketing PartnerEvent partner for TerraLoco $5 5k fundraiser benefiting United Way of Southeast Minnesota. TerraLoco hosts an annual 5K run/walk event with proceeds supporting the organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YMCA of Greater Rochester: Regional YMCA delivering youth development, healthy community programs, and volunteer engagement in overlapping service territory, competing for similar donor and volunteer pools.
• Rochester Area Foundation: Local community foundation serving the same Rochester and SE Minnesota geography, with overlapping grantmaking and donor stewardship roles in community development.
• Habitat for Humanity Minnesota: State-level housing and community development nonprofit operating in SE Minnesota with similar volunteer-driven, donation-funded program models focused on stability and resiliency.
• Boys & Girls Clubs of Rochester: Local youth development nonprofit with overlapping Youth Opportunity mission and similar donor, volunteer, and corporate partner competition in the Rochester market.
• Channel One Food Bank: Regional food bank serving SE Minnesota, overlapping with the Healthy Community impact area and competing for food-insecurity donor dollars in the same four-county region.
• United Way of Minneapolis Area: Largest Minnesota United Way affiliate operating a similar community-impact model with workplace giving, grantmaking, and 211 services, but at significantly greater scale across the Twin Cities metro.

Broad incumbents

• United Way Worldwide: The national umbrella organization of which this affiliate is a member; provides brand, 211 infrastructure, and standards that the local affiliate operates under.
• Salvation Army Northern Division: National social services nonprofit with comparable emergency relief, financial assistance, and community resiliency programming across Minnesota and beyond.

Emerging players

• Dolly Parton's Imagination Library (local affiliate): Mail-based children's book program that aligns directly with the United Way's 3,500+ monthly book delivery initiative; comparable program model in early-childhood literacy.

Others

• VolunteerMatch: National volunteer matching platform that competes with and complements the affiliate's volunteer.uwsemn.org portal, representing both a peer and a potential distribution channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uwolmsted
• LinkedInlinkedin.com/company/united-way-of-olmsted-county

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Olmsted County