Preferred Pension Planning
Preferred Pension Planning Corporation is a Bridgewater, New Jersey-based qualified retirement plan administration firm founded in 1986 that provides plan design, consulting, and compliance services to employers, financial advisors, and plan participants across the United States.
- Company typePrivate
- Founded1986
- HeadquartersBridgewater, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Preferred Pension Planning does
Preferred Pension Planning Corporation (PPPC) is a privately held qualified retirement plan administration firm founded in 1986 and headquartered at 991 Route 22 West, Bridgewater, New Jersey. The firm provides end-to-end services for employers and plan sponsors across plan design, consulting, and compliance, covering defined contribution plans (401(k), Roth 401(k), 403(b), profit sharing), defined benefit plans, and related administrative functions including nondiscrimination testing, Form 5500 preparation, and correction programs for IRS Voluntary Compliance and DOL Delinquent Filer violations.
The firm serves three primary customer segments: employers and plan sponsors seeking ongoing retirement plan administration, financial advisors who refer or co-deliver retirement plan solutions to their business clients, and plan participants requiring distribution and contribution support. Distribution is conducted through direct consulting relationships, a secure online portal (PlanSponsorLink at pppc.plansponsorlink.com), and advisor referrals. The firm is CEFEX-certified and staffed with practitioners holding high-level accreditations from American Retirement Association member organizations, reflecting nearly four decades of specialized experience in pension compliance and design.
Revenue is generated through professional services fees tied to plan administration, consulting, compliance testing, and correction work. Pricing is not publicly disclosed and is established through direct client engagement. The firm's geographic footprint is centered on New Jersey with domestic service delivery, and operating scale is estimated at 11 to 50 employees under the leadership of founder and president Lawrence Zeller. No outside funding, acquisitions, or parent company relationships are disclosed.
Preferred Pension Planning firmographics
Firmographics- Name
- Preferred Pension Planning
- Legal name
- Preferred Pension Planning Corporation
- Website
- https://preferredpension.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Preferred Pension Planning Corporation is a Bridgewater, New Jersey-based qualified retirement plan administration firm founded in 1986 that provides plan design, consulting, and compliance services to employers, financial advisors, and plan participants across the United States.
- Ownership category
- akta.pro rank
Preferred Pension Planning industry classification
Industry- Product category
- Retirement Plan Administration
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance and Employee Benefit Funds (5251)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
- akta.pro secondary industries
- Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF), Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)
Keywords
Where Preferred Pension Planning is headquartered
LocationHeadquarters
- HQ city
- Bridgewater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Preferred Pension Planning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Retirement Plan Administration Services: The company generates revenue through professional services for qualified retirement plan administration, including plan design, consulting, and compliance services. Revenue appears to be recurring in nature given ongoing administration relationships with plan sponsors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Preferred Pension Planning product offering
Product offeringCore offering
Preferred Pension Planning Corporation is a qualified retirement plan administration firm that designs, implements, and administers employer-sponsored retirement plans (401(k), Roth 401(k), 403(b), profit sharing, and defined benefit plans). It delivers end-to-end services spanning plan design, consulting (amendments, mergers, terminations, audits), and compliance (testing, IRS Form 5500 preparation, correction programs). Clients access ongoing administration through the PlanSponsorLink secure client portal.
Product overview
Preferred Pension Planning Corporation is a qualified retirement plan administration firm offering a comprehensive suite of services centered on plan design, consulting, and compliance. The company's core offerings include Defined Contribution Plans (401(k), Roth 401(k), 403(b), and Profit Sharing Plans) and related administrative services. Clients access plan management through the PlanSponsorLink online portal, where they can download documents, submit employee census data, and securely upload financial information. The firm also provides distribution processing, compliance testing, and government form filing services, all aimed at helping employers maintain compliant retirement plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Compliance Services Annual compliance testing including top-heavy tests, coverage tests, and nondiscrimination tests (ADP/ACP and new comparability tests), plus contribution deductibility calculations and government form filings such as IRS Form 5500. Designed for employers and plan sponsors of qualified retirement plans.
- Consulting Services Investigation of plan contribution or benefit formula changes, plan document compliance amendments, FASB financial statement reports, plan mergers, consolidations, spinoffs, terminations, and IRS/DOL audit management. For employers, plan sponsors, and financial advisors.
- Plan Design Services Comprehensive retirement plan design including review of controlled group status, customized plan construction, eligibility provisions, vesting schedules, and correction packages for IRS and DOL compliance programs. For employers and plan sponsors establishing or revising qualified retirement plans.
- Defined Contribution Plans Retirement plans including 401(k) with Cash or Deferred Arrangement (CODA), Roth 401(k), 403(b) plans for non-profit entities, and Profit Sharing Plans with various allocation formulas. For employers and non-profits seeking qualified defined contribution retirement plans.
- Distribution Processing Processing of retirement plan distributions including assistance with rollovers, hardship withdrawals, and compliance with withdrawal regulations. For plan participants/employees separating from service or requiring in-service withdrawals.
- PlanSponsorLink Client Portal Online portal for plan sponsors to access plan documents, submit annual employee census, and securely upload confidential financial information. For employer plan sponsors managing ongoing administration with Preferred Pension Planning.
- Defined Benefit Plans Administration of traditional defined benefit pension plans for employers sponsoring DB retirement programs.
Companies that use Preferred Pension Planning
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Preferred Pension Planning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Preferred Pension Planning partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Retirement Associationindustry affiliationThe American Retirement Association is the premier industry organization representing retirement professionals. Preferred Pension Planning staff have earned high-level accreditations through this organization's member bodies, indicating professional development and industry standing rather than a formal business partnership.
Scale indicators2 records
Recent moves4 records
Expansion highlights2 records
Preferred Pension Planning competitors and assessment
Company assessmentBroad incumbents
- Schwab Retirement Plan Services: Large incumbent retirement plan recordkeeper serving employers of all sizes with bundled recordkeeping and advisory services. Comparable end-to-end retirement offering at much greater scale.
- Paychex Retirement Plans: SMB-focused retirement plan services bundled with payroll, providing a bundled alternative to standalone TPAs like PPPC for smaller employers.
- Principal Financial Group: Large insurance and retirement provider offering plan administration, recordkeeping, and investment products for defined contribution and defined benefit plans. Comparable retirement product breadth at much greater scale.
- Empower Retirement: One of the largest US defined contribution recordkeepers following the Prudential and MassMutual acquisitions, offering bundled recordkeeping plus advisory services to plan sponsors. Represents the scaled incumbent PPPC competes against.
- Fidelity Workplace Investing: Major incumbent offering 401(k) recordkeeping, plan administration, and participant services as part of its broader workplace retirement platform. Sets the scale benchmark for the industry.
- ADP Retirement Services: Integrated retirement plan administration offered alongside ADP's payroll and HR solutions, particularly strong in the SMB market that overlaps with PPPC's client base.
Direct peers
- Ascensus: One of the largest independent third-party administrators of retirement plans in the US, offering plan design, compliance testing, and government form filing for 401(k), 403(b), and defined benefit plans. Directly comparable service mix to Preferred Pension Planning.
- Sentinel Benefits & Financial Group: Mid-sized employee benefits and retirement plan administration firm with similar service offerings (plan design, compliance testing, Form 5500 filing) for plan sponsors. Closest size and service-mix comparable to PPPC.
- OneDigital: National employee benefits consulting firm with a substantial retirement plan services practice serving mid-market employers. Comparable B2B model targeting employers and benefits advisors, though larger in scale.
- CAPTRUST: Retirement plan advisory firm serving plan sponsors and financial advisors with plan design, compliance, and investment advisory services. Highly comparable niche focus on advisor-channel distribution of retirement plan expertise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Preferred Pension Planning social profiles
Digital presencePreferred Pension Planning compliance and trust
Trust signalCompliance1 record
Preferred Pension Planning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preferred Pension Planning leadership team
Management profileNumber of profiles
Profiles1 record
Preferred Pension Planning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preferred Pension Planning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preferred Pension Planning
What does Preferred Pension Planning do?
Preferred Pension Planning Corporation is a qualified retirement plan administration firm that designs, implements, and administers employer-sponsored retirement plans (401(k), Roth 401(k), 403(b), profit sharing, and defined benefit plans). It delivers end-to-end services spanning plan design, consulting (amendments, mergers, terminations, audits), and compliance (testing, IRS Form 5500 preparation, correction programs). Clients access ongoing administration through the PlanSponsorLink secure client portal.
Is Preferred Pension Planning a public or private company?
Preferred Pension Planning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Preferred Pension Planning founded?
Preferred Pension Planning was founded in 1986. It employs 11 to 50 people.
Where is Preferred Pension Planning based?
Preferred Pension Planning is headquartered in Bridgewater, United States, in the North America region.
How does Preferred Pension Planning make money?
One revenue line is on record: retirement Plan Administration Services.
Who are Preferred Pension Planning's main competitors?
Broad incumbents on record are Schwab Retirement Plan Services, Paychex Retirement Plans, Principal Financial Group, Empower Retirement, Fidelity Workplace Investing and ADP Retirement Services. Direct peers are Ascensus, Sentinel Benefits & Financial Group, OneDigital and CAPTRUST.
Does Preferred Pension Planning have an API?
No public API is recorded for Preferred Pension Planning.
What industry is Preferred Pension Planning in?
Preferred Pension Planning's product category is Retirement Plan Administration. Its primary akta.pro industry code is FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension), with a secondary code of FSAAACAF, Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)). Its NAICS code is 524292 and its SIC code is 6282.