House & Garden

What House & Garden does

House & Garden (legal entity House & Garden of SA) is a privately held, family-owned Australian homewares and furniture retailer founded in 1999 and headquartered at 18 Magill Road, Norwood, South Australia. The company operates three bricks-and-mortar stores in Adelaide (Norwood and Malvern) alongside a national e-commerce storefront at housegarden.com.au that delivers Australia-wide from an Adelaide warehouse. Its assortment spans tableware, furniture, home décor, candles and fragrances, kitchen, outdoor, and bath and body, anchored by proprietary sub-brands Porto (tableware) and Illumina (candles), and complemented by third-party brands including Maxwell & Williams, Tupperware, Glasshouse Fragrances, Peppermint Grove, Wavertree & London, Ecology, Krosno, and Assemble. The tableware category alone lists over 770 SKUs across 20 pages of catalog depth.

The business model is direct-to-consumer retail with a one-time purchase model across individual products priced from under $25 to over $100, supported by frequent promotional discounting (17%-70% off sale items) and a $120 free metro delivery threshold across Adelaide, Brisbane, Melbourne, and Perth. House & Garden monetizes directly through retail sales rather than subscriptions or licensing; Buy Now Pay Later integrations with Zip Pay and Afterpay function as conversion and average-order-value enablers rather than standalone revenue streams. The underlying technology is a standard e-commerce retail platform with integrated inventory management and no disclosed proprietary systems, APIs, or AI capabilities.

Customer acquisition relies primarily on organic digital channels, including the e-commerce site, email newsletter (sale alerts and inspiration), and organic social media, with no disclosed paid acquisition infrastructure. The customer base consists of individual consumers and gift buyers (horizontal segmentation), with no enterprise or B2B contracts, named anchor accounts, or disclosed headcount, revenue, or funding. The company is privately held with no parent company, no institutional investors, and no external capital intervention; growth to date has been entirely organic and reinvested.

Name

House & Garden

Legal name

House & Garden of SA

Website

https://housegarden.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

House & Garden is a privately held, family-owned Australian homewares and furniture retailer operating three Adelaide stores plus a national e-commerce storefront, selling tableware, furniture, décor, candles, and kitchen goods to individual consumers and gift buyers.

Ownership category

akta.pro rank

Product category

Homewares & Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYCRAIAIAF

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYCRAIACAI

Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats)

Consumer Products & Retail/Home & Furniture Retail/Home Décor & Accessories Retail

Keywords

• Homewares retail
• Furniture retailer
• Tableware and decor
• Home decor store
• Outdoor furniture

Headquarters

HQ city

Norwood

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Homewares & Furniture: Direct retail sales of homewares, furniture, and décor products through both physical stores and online channel. One-time purchase model for individual products with customers purchasing items such as tableware, furniture, décor, candles, and kitchen goods.
2. Buy Now Pay Later Payment Processing: Facilitates customer purchases through Zip Pay and Afterpay BNPL services. While not a direct revenue stream, these payment options enable higher average order values and customer conversion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

House & Garden is an Australian homewares and furniture retailer that curates and sells tableware, furniture, home decor, candles and fragrances, kitchen, outdoor, and bath & body products through three Adelaide bricks-and-mortar stores and a national e-commerce website. Its assortment combines proprietary sub-brands Porto and Illumina with globally sourced third-party brands such as Maxwell & Williams, Tupperware, Glasshouse Fragrances, Ecology, Krosno, and Assemble, supported by Buy Now Pay Later payment options and free metro delivery over $120.

Product overview

House & Garden is an Australian homewares and furniture retailer operating as a single-store family business that has grown to three Adelaide bricks-and-mortar locations plus a national web store. The core offering is a curated portfolio of homewares across Tableware (serveware, glassware, tabletop, bar & wine, tea & coffee), Furniture (living room, bedroom, dining, outdoor), Home Decor (cushions, artificial flowers, wall art, accent pieces), Candles & Fragrances, Kitchen (cookware, bakeware, knives), Outdoor, and Bath & Body. Proprietary sub-brands Porto and Illumina anchor the tableware and fragrance ranges respectively, complemented by third-party brands Maxwell & Williams, Tupperware, Glasshouse Fragrances, Peppermint Grove, Wavertree & London, Ecology, Krosno, and Assemble. The company also offers digital gift cards. Products are available both in-store and online with delivery Australia-wide.

Differentiator

Problem solved

Functional benefit

Products and services

• Tableware Core product category covering all dining and serving essentials including serveware (cake stands, serving boards, platters, bowls, trays and baskets), glassware (champagne, cocktail, drinking, wine, outdoor glasses), tabletop (cheese knives, cutlery, dinner sets, dinnerware, napery), bar & wine (accessories, decanters, ice buckets), and tea & coffee items. For individual consumers styling and entertaining at home.
• Furniture Furniture category covering living room, bedroom, dining, and outdoor furniture including sofas, armchairs, coffee tables, sideboards, dining tables, and outdoor lounge sets. For individual consumers furnishing their homes.
• Home Decor Home decor range featuring cushions, throws, artificial flowers and plants, vases, wall art, accent pieces, clocks, lamps, mirrors, photo frames, pots, planters, and wicker baskets. For individual consumers seeking to style their homes.
• Candles & Fragrances Candle and home fragrance collection including candle holders, candles in various wax types and scents, diffusers, and room sprays featuring brands such as Glasshouse Fragrances, Wanderlust, Peppermint Grove, Wavertree & London, and Aromabotanical. For individual consumers seeking home ambience and gifting.
• Kitchen

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered supporting.

• Zip PaysupportingGTM or Marketing PartnerBNPL payment partner offering reusable credit account up to $1000 for interest-free purchases. Enables customers to buy now and pay later with flexible repayment options. Zip Pay charges a $6 monthly account fee (waived if balance paid by due date).
• AfterpaysupportingGTM or Marketing PartnerBNPL service allowing customers to pay in four interest-free installments over 8 weeks. First payment required at time of purchase for new customers. Approval within seconds with orders shipping immediately.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Adairs: Australia's largest specialty homewares and furniture retailer operating a national store network plus online channel. Closest direct peer given overlapping assortment in home décor, furniture, and tableware, with similar multi-channel retail model.
• Pillow Talk: Australian specialty homewares and furniture retailer with national store presence. Comparable in multi-category homewares assortment (candles, décor, furniture, bath) and similar target customer.
• Anthropologie: Specialty retailer of curated home décor, furniture, and lifestyle goods with global presence. Comparable in style-led homewares positioning and similar gift and entertaining use cases.
• Howards Storage World: Australian specialty retailer of home organization, kitchen, and storage solutions. Direct peer in kitchen, storage, and homeware categories, particularly relevant given House & Garden's Tupperware partnership and kitchen assortment.
• Freedom Furniture: Major Australian furniture and homewares retailer with showrooms across Australia. Direct peer in indoor and outdoor furniture retail with overlapping categories in living, dining, and outdoor lounge.
• Temple & Webster: Leading pure-play online homewares and furniture retailer in Australia. Direct peer in digital-first home and furniture retail with overlapping product categories across furniture, décor, and outdoor.

Broad incumbents

• Harvey Norman: Large Australian and international retailer with broad homewares, furniture, and kitchen assortment. Broad incumbent with overlapping home and kitchen categories though furniture and homewares are part of a much wider portfolio.
• David Jones: Premium Australian department store with curated homewares and furniture offering. Broad incumbent serving similar premium home customer with comparable categories in tableware and home décor.
• Myer: Largest Australian department store chain with significant homewares category. Broad incumbent offering overlapping furniture, kitchenware, and home décor assortments across a national footprint.
• IKEA: Global mass-market home furnishings retailer with Australian presence. Broad incumbent offering overlapping furniture, kitchenware, and home décor categories at value price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House & Garden