Peterstaler

What Peterstaler does

Peterstaler Mineralquellen GmbH is a privately held German natural mineral water and beverage producer founded on March 13, 1926, headquartered in Bad Peterstal in the Black Forest region of Baden-Württemberg. The company sources natural mineral water from protected springs in Bad Peterstal and Bad Rippoldsau (the latter added in 1941), operating two production sites with modern glass bottling (up to 30,000 bottles/hour, six bottle types) and PET filling lines (up to 35,000 bottles/hour), plus a 10,000 sqm owned logistics center in Oberkirch-Nußbach commissioned in September 2016. The portfolio spans the Peterstaler core brand (mineral water in classic and medium carbonation), Schorlen fruit spritzers (≥50% fruit content, no added sugar), fruit juice beverages, classic lemonades, low-calorie drinks (5–7 kcal/100ml), isotonic sports drinks (topfit), vitamin drinks (Puracell), the Black Forest premium sub-brand sourced from the Hansjakobquelle, the Schwarzwaldperle regional brand, and a dedicated Gourmet line in glass bottles for the HORECA sector. All PET products transitioned to 100% recycled material (rPET) in 2020 and to EU-mandated tethered caps in July 2024.

The company operates a hybrid go-to-market across food retail (grocery, supermarket, discounter) as the primary channel, HORECA via the Gourmet line, direct-to-consumer through the blackforest24.shop e-commerce platform, and an extensive sports sponsorship network covering over 500 clubs and regional federations (including Südbadischer Fußballverband since 1996 and Badischer Leichtathletik-Verband since 1970) functioning as both marketing and indirect distribution. Revenue is generated through unit-pricing on beverage sales across these channels; specific pricing is not publicly disclosed. The company is led by three managing directors (Alexander Schreibeisen, Klaus Bähr, Markus Stark), employs approximately 190–200 people (nearly half with 20+ year tenure), and is celebrating its 100th anniversary in 2026. In 2025 the company executed double-digit million Euro expansion investments in two new filling lines, a new logistics hall, and automation across both production sites, signaling sustained capacity-led growth.

Name

Peterstaler

Legal name

Peterstaler Mineralquellen GmbH

Website

https://peterstaler.de

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mineral Water and Bottled Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Sports & Isotonic Drink Production (AFAFAFAB), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Natural mineral water
• Bottled beverages
• Fruit spritzers
• Non-alcoholic drinks
• Low-calorie beverages

Headquarters

HQ city

Bad Peterstal

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beverage Product Sales: Peterstaler generates revenue through the sale of natural mineral waters and non-alcoholic beverages including sparkling waters (classic/medium), fruit spritzers (Schorlen), juices, lemonades, cola-mix, low-calorie drinks, isotonic sports drinks, and vitamin drinks. Products are sold in PET (recycled material), glass, and gourmet glass bottle formats through retail, HORECA, and direct-to-consumer channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Peterstaler sources natural mineral water from protected springs in the Black Forest and bottles it under the Peterstaler brand (classic and medium carbonation) and the Black Forest sub-brand (still, fein perlend, spritzig), alongside a diversified non-alcoholic beverage portfolio including fruit spritzers (Schorlen), fruit juice beverages, classic lemonades, low-calorie drinks, isotonic sports drinks, and vitamin drinks. Products are packaged in 100% recycled PET (PETcycle) bottles, glass bottles, and premium gourmet glass formats, distributed through grocery retail, HORECA, sports clubs, and a direct-to-consumer online shop.

Product overview

Peterstaler is a traditional mineral water and beverage company founded in 1926, headquartered in Bad Peterstal, Black Forest region, Germany. The company operates as a mineral spring (Mineralbrunnen) with production facilities in Bad Peterstal and Bad Rippoldsau, plus a logistics center in Oberkirch-Nußbach. The product portfolio centers on the Peterstaler brand of natural mineral waters (available in classic/high-carbonation and medium/low-carbonation variants), complemented by fruit spritzers (Schorlen) with 50%+ fruit content, fruit juice beverages, classic lemonades (orange, lemon, cola-mix), low-calorie beverages, isotonic sports drinks (topfit), and vitamin beverages (Puracell). A premium sub-brand, Black Forest, offers still and sparkling mineral water sourced from a separate spring. The company also produces an exclusive gourmet line for the hospitality sector. All products use natural mineral water from Black Forest springs and are distributed throughout southwestern Germany. In 2020, the company transitioned all PET bottles to 100% recycled material (rPET). The company employs approximately 190-200 people and celebrates its 100th anniversary in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Black Forest: Still mineral water brand from Bad Rippoldsau, currently available in still, fein perlend (fine sparkling), and spritzig (sparkling) variants. Awarded Öko-Test Bestnote 'very good' and reddot design award.
• Schwarzwaldperle

Products and services

• Peterstaler Mineralwasser Natural mineral water sourced from Black Forest springs in Bad Peterstal, available in 'classic' (high carbonation) and 'medium' (low carbonation) variants, sold through food retail and HORECA channels.
• Peterstaler Schorlen

Quantifiable outcome

• 100% recycled PET material in all PETcycle bottles since 2020
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Tourismus Marketing GmbH Baden-Württemberg (TMBW)coreGTM or Marketing Partner · 1 January 2012Official partner since 2012. Peterstaler serves as ambassador for Baden-Württemberg as a culinary/tourism destination, operating throughout Germany and beyond.
• Südbadischer Fußballverband (SBFV)coreGTM or Marketing Partner · 1 January 1996Partnership since 1996. Peterstaler is partner and jersey sponsor of SBFV selection teams, supporting football across southern Baden.
• Badischer LeichtathletikverbandcoreGTM or Marketing Partner · 1 January 1970Partnership with the athletics federation covering approximately 450 member clubs with around 56,000 members, supporting track and field sports in Baden.
• Südbadischer HandballverbandminorGTM or Marketing Partner · 1 January 1948Partnership with handball federation comprising 125 member clubs and more than 33,000 athletes across four districts.
• Schwarzwald Tourismus GmbHcoreGTM or Marketing PartnerPremium partnership supporting Schwarzwald Tourismus GmbH in promoting the Black Forest region globally. Peterstaler aligns its brand with the world-famous Black Forest tourism brand, supporting joint marketing efforts.
• Hochschwarzwald Tourismus GmbHcoreGTM or Marketing PartnerPremium partnership with the certified sustainable tourism destination. Both organizations share commitment to environmental stewardship and natural resource conservation.
• Nationalpark SchwarzwaldcoreGTM or Marketing PartnerPeterstaler sources water from springs in the National Park Black Forest region. Partnership focuses on protecting the regional nature and supporting the national park's conservation mission.
• Badischer Behinderten- und Rehasportverband (BBS)minorGTM or Marketing PartnerSupport for disabled sports and rehabilitation sports in the Baden sports federations, promoting inclusive sports participation.
• TSG Friesenheim 1881 (Die Eulen)minorGTM or Marketing PartnerSupport for the handball club whose first men's team plays in the 1. Handball-Bundesliga, providing visibility in professional sports.
• Renchtal Tourismus GmbHcoreGTM or Marketing PartnerLocal tourism partnership supporting the Renchtal region where Peterstaler's headquarters is located, and support for Bad Peterstal-Griesbach and Bad Rippoldsau-Schapbach municipalities.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Hassia Mineralquellen: German mineral water group operating multiple regional spring brands including Hassia, Christoph Klocke, and Lauerquelle. Comparable to Peterstaler as a multi-brand German mineral water Mittelstand company with diversified product portfolio across still, sparkling, and flavored waters.
• Bad Dürrheimer Mineralbrunnen: Regional German mineral water company based in the Black Forest area, producing natural mineral water, Schorlen, and soft drinks. Closely comparable to Peterstaler in geography (overlapping Black Forest market), product mix, and family-owned Mittelstand structure.
• Gerolsteiner Brunnen: Germany's leading mineral water brand, sourced from volcanic springs in the Eifel region. Directly comparable to Peterstaler as a German natural mineral water producer with multi-format bottling, sustainability focus, and broad retail distribution, though operating at substantially larger national scale.
• Adelholzener Alpenquellen: Bavarian natural mineral water producer owned by a charitable foundation, with diversified portfolio including still/sparkling water and functional beverages. Comparable to Peterstaler as a regional German mineral water brand with sustainability credentials and multi-channel distribution.
• Rietenauer Mineralquellen: Smaller German regional mineral water producer with natural spring sourcing. Comparable to Peterstaler as a regional German mineral water brand competing in the mid-tier retail segment, though operating at smaller scale.

Broad incumbents

• Evian (Danone): Premium global mineral water brand owned by Danone, sourced from the French Alps. Comparable as a premium-positioned natural mineral water brand, though operating at international scale and with significantly larger marketing budgets than regional players like Peterstaler.
• Vittel (Nestlé Waters): Major European natural mineral water brand owned by Nestlé, sourced from the Vosges region in France. Comparable to Peterstaler as a natural mineral water producer with HORECA and retail distribution, but operating at substantially larger European scale.
• S. Pellegrino (Nestlé Waters): Premium sparkling mineral water brand from Italy owned by Nestlé, widely distributed in HORECA and premium retail globally. Comparable to Peterstaler's Gourmet line as a premium sparkling mineral water positioned for hospitality and food pairing.
• Volvic (Danone): Large multinational natural mineral water brand owned by Danone, sourced from the Auvergne region in France. Comparable to Peterstaler as a natural mineral water producer but operating at global scale with substantially larger marketing and distribution footprint.

Emerging players

• Refresco: European beverage contract manufacturer and private-label bottler operating multiple production facilities across Germany and Europe. Comparable to Peterstaler as a German-headquartered beverage producer, though primarily serving private-label and B2B bottling contracts rather than branded retail like Peterstaler's portfolio.

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterstaler