Paws Whiskers & Wags Your Pet Crematory

What Paws Whiskers & Wags Your Pet Crematory does

Paws Whiskers & Wags Your Pet Crematory is a regional pet aftercare provider headquartered in Decatur, Georgia, founded in 2004 and now operating under the consolidated Georgia Pet Meadow brand alongside the previously separate Compassionate Pet Cremation entity. The company provides private pet cremation services, transporting deceased pets from veterinary clinics and homes to its three Georgia facilities in Decatur, Covington, and Marietta, where individual chamber cremations are performed with optional family witnessing. Service revenue is generated per case (one-time transactions) through core cremation fees, optional viewing room usage, transportation, and an expanding line of memorial add-on products including clay paw prints, fur and whisker clippings, nose print pendants, urn engravings, and memorial ornaments, with pricing provided on a quote basis rather than published rates.

The go-to-market is primarily direct-to-consumer, with the company website, social media presence (Facebook, YouTube, Instagram), and a blog driving top-of-funnel awareness, while a network of veterinary clinic partners supplies bottom-of-funnel case referrals. The company supports these vet partners with a dedicated hospital/clinic portal (petmeadowpath.com) and a digital chain-of-custody tracking platform that gives families real-time visibility into their pet's location throughout the process, which the company positions as a transparency and trust differentiator. Secondary service lines include grief support through in-person support groups, phone support, and an owner portal.

Commercially, the business operates as a privately held small company with 1-10 employees across three physical facilities, serving the North Georgia and metro Atlanta market under a brand portfolio that also includes legacy Paws, Whiskers & Wags and Compassionate Pet Cremation identities. Industry memberships in the International Association of Pet Crematory Operators (IAOPC), the Association of Pet Loss and Bereavement (APLB), and the Pet Loss Professionals Alliance (PLPA) provide professional standing signals, while no public revenue, funding, ownership, or headcount growth disclosures are available.

Name

Paws Whiskers & Wags Your Pet Crematory

Legal name

Georgia Pet Meadow

Website

https://pawswhiskersandwags.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Paws Whiskers & Wags Your Pet Crematory, now operating as Georgia Pet Meadow, provides private pet cremation, transportation, viewing, memorial products, and grief support to grieving pet owners and veterinary clinics across North Georgia and metro Atlanta from facilities in Decatur, Covington, and Marietta.

Ownership category

akta.pro rank

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Pet Cremation Services: Core service revenue from cremation of pets including private cremation (each pet cremated individually in their own chamber) with optional witnessing of the process.
2. Memorial Products: Personalized memorial products including paw prints embedded in clay, fur/whisker/feather clippings, nose print pendants, urn engravings, and memorial ornaments.
3. Viewing Services: Private viewing room services where families can gather to say goodbye and optionally watch as their pet is placed into the crematory chamber.
4. Transportation Services: Respectful transport of pets from veterinary offices or homes to their facilities in Decatur, Covington, or Marietta.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Georgia Pet Meadow (formerly Paws, Whiskers & Wags) provides private pet cremation services across Georgia, with each pet cremated individually in its own chamber. The company offers transportation of deceased pets from veterinary offices or homes to its facilities in Decatur, Covington, and Marietta, along with a digital Chain of Custody tracking platform that lets owners see where their pet is at all times. It complements cremation with personalized memorial products (clay paw prints, fur/whisker clippings, nose print pendants, urn engravings, memorial ornaments), private viewing rooms with optional witnessing, and grief support services.

Product overview

Paws Whiskers & Wags Your Pet Crematory, now operating under Georgia Pet Meadow, offers a unified suite of pet cremation and memorial services. The core service portfolio includes Private Cremation (individual chamber cremation with optional witnessing), Pet Transportation (to Decatur, Covington, or Marietta facilities), and Chain of Custody Tracking (digital tracking platform). Memorial add-ons include Personal Keepsakes (clay paw prints, preserved fur/whiskers), Engraving Services (nose print pendants, urn engravings, memorial ornaments), and Private Viewing rooms. Support services include Grief Support through in-person groups, phone support, and an owner portal. These services work together to provide end-to-end compassionate pet cremation with expanded memorial options.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Cremation True private cremation where each pet is cremated individually in their own chamber, with optional facility visitation to witness the process for additional peace of mind; intended for pet owners seeking dignified individual aftercare for their companion animal.
• Pet Transportation Respectful transport of deceased pets from the owner's veterinary office or home to one of the company's facilities in Decatur, Covington, or Marietta, Georgia.
• Chain of Custody Tracking State-of-the-art digital platform that physically tracks every pet in the company's care, allowing pet owners to see where their pet is at all times throughout the service process.
• Private Viewing Private viewing rooms where families can gather to say goodbye and celebrate the life of their pet, with the option to watch as the pet is gently placed into the crematory chamber.
• Personal Keepsakes Personalized memorial items including clay impressions of the pet's paw, claw, or foot and preserved clippings of fur, whiskers, or feathers for posterity.
• Engraving Services Custom engraved memorial items including nose print pendants, urn engravings, and special memorial ornaments designed to commemorate an individual pet.
• Grief Support Pet loss support including a support group and compassionate assistance delivered via in-person meetings, phone support, or through the owner portal to guide owners through their bereavement.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• IAOPC (International Association of Pet Crematory Operators)minorOthersProfessional membership organization for pet crematory operators. Georgia Pet Meadow displays the IAOPC logo indicating membership in this industry association for pet cremation professionals.
• APLB (Association of Pet Loss and Bereavement)minorOthersProfessional organization focused on pet loss support and bereavement. Georgia Pet Meadow maintains membership indicating commitment to professional standards in grief support.
• PLPA (Pet Loss Professionals Alliance)minorOthersAlliance of pet loss service professionals. Georgia Pet Meadow displays PLPA membership logo on their website, indicating professional standing in the pet loss services industry.
• Veterinary Clinics (Georgia Region)coreChannel Partner/ Reseller/ DistributorPartnership with veterinary clinics in Georgia for pet transportation and cremation referrals. Clinics transport deceased pets to Georgia Pet Meadow facilities and refer grieving pet owners for cremation and memorial services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BluePearl Specialty and Emergency Pet Hospital: A large network of emergency and specialty veterinary hospitals owned by Mars. Comparable because specialty hospitals generate complex end-of-life cases that flow into cremation services, and the chain competes for the same veterinary partnership ecosystem in Georgia.
• VCA Animal Hospitals: A nationwide network of veterinary hospitals (owned by Mars) that handles euthanasia and offers cremation aftercare either in-house or via partner crematories. Comparable because it owns the upstream veterinary relationship that drives cremation referrals.

Direct peers

• Agape Pet Services & Cremation: A regional pet cremation and aftercare operator offering private cremation, transportation, and memorial products. Directly comparable service portfolio to Georgia Pet Meadow and competes in the same veterinary referral ecosystem in the U.S. Southeast.
• Gateway Services Inc. The largest pet cremation and aftercare company in North America, operating cremation facilities and providing veterinary clinic pickup services across the U.S. and Canada. It is the most direct scaled competitor to Georgia Pet Meadow's core service offering.
• Pet Angel Memorial Services: A regional pet cremation and memorial provider offering private cremation, viewing, and keepsake products comparable to Georgia Pet Meadow's service mix. Representative of the fragmented local crematory market that Georgia Pet Meadow competes against within the Southeast.

Emerging players

• Lap of Love Veterinary Hospice: The largest in-home pet euthanasia and hospice network in the United States, operating in dozens of metro areas. It is comparable because it sits at the same end-of-life moment in the pet care journey and frequently coordinates cremation aftercare with partner crematories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@petmeadow.flganc
• Facebookfacebook.com/pawswhiskersandwags
• Instagraminstagram.com/petmeadow.flganc
• Xx.com/PawsWhiskersWag
• LinkedInlinkedin.com/company/paws-whiskers-and-wags-your-pet-crematory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paws Whiskers & Wags Your Pet Crematory