Maguay
Maguay is a privately held Romanian IT systems integrator that designs, manufactures, and resells proprietary-branded servers, workstations, storage, laptops, and security solutions, serving enterprise, government, healthcare, and SMB customers across Romania through direct sales and four regional offices.
- Company typePrivate
- Founded1999
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Maguay does
Maguay Computers SRL is a Romanian privately held IT systems integrator headquartered in Bucharest, operating as the country's oldest homegrown computing systems brand under its own label (founded 1992, legally incorporated 1999). The company designs, assembles, and sells proprietary-branded enterprise servers (eXpertServer in 1U/2U/4U configurations with single, dual, and quad Intel Xeon Scalable processors), professional workstations (PowerStation), business desktops and NUC-based mini PCs (OfficePower), gaming systems (GamePower), ruggedized and AI-capable laptops (MyWay, MIL-STD-810H), home-oriented mini servers (homeServer), and a SAN/NAS storage family (eXpertStor, PowerStor, QuickStor) built on OPEN-E DSS/JovianDSS software stacks. It also resells complementary third-party products — NVIDIA data-center GPUs, Fortinet security appliances, Kingston encrypted USB drives, Intel Optane SSDs, iiyama monitors, Promise storage systems, and enterprise networking/power equipment — and offers the Asigno low-code/no-code BPM/DMS software platform developed within Maguay Group.
Maguay's commercial model combines direct enterprise and government sales, a four-city regional office network (Bucharest, Targoviste, Ploiesti, Constanta), and an online storefront with quote-based pricing for enterprise SKUs and consumer/SMB catalog sales. Revenue streams are hardware-led (proprietary systems plus third-party resale) with an attached professional services and system-integration layer covering SAP, SharePoint, and complex infrastructure deployments. Notable customer references include CERN (over 700 eXpertServer nodes within a 1,000+ node HPC grid), Romanian public-sector institutions, and healthcare deployments of medical-grade AiO systems.
The company holds the highest tier of vendor credentials available in Romania — Intel Partner Alliance Titanium Level, the only Intel HPC Specialist certification in the country, NVIDIA Preferred Solution Provider status, and Oracle Gold Partner — alongside long-standing partnerships with HPE, Fortinet, Veeam (Gold), Pure Storage, Cohesity, Bitdefender, SAS, Microsoft, VMware, and Samsung. Its flagship annual event, "No Time for Downtime," reached its 22nd edition in November 2025 with over 450 participants, serving as the primary go-to-market vehicle for solution launches, partner showcases, and customer engagement across the Romanian market.
Maguay firmographics
Firmographics- Name
- Maguay
- Legal name
- Maguay Computers SRL
- Website
- https://maguay.ro
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maguay is a privately held Romanian IT systems integrator that designs, manufactures, and resells proprietary-branded servers, workstations, storage, laptops, and security solutions, serving enterprise, government, healthcare, and SMB customers across Romania through direct sales and four regional offices.
- Ownership category
- akta.pro rank
Maguay industry classification
Industry- Product category
- Enterprise IT Infrastructure
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Electronic Computers (3571), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Maguay is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices4 records
Markets served
Maguay business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Systems Sales: Sale of proprietary computing systems including servers (eXpertServer), workstations (PowerStation), desktops (OfficePower, GamePower), laptops (MyWay), and storage solutions. Products are sold with configurable specifications to meet enterprise requirements.
- Third-Party IT Products: Resale of third-party IT products including Intel processors, NVIDIA GPUs, HPE servers, Fortinet security appliances, monitors (iiyama), storage components, and networking equipment. Products sourced from technology partners and sold to end customers.
- Professional Services and Integration: System integration services, implementation, and technical support for complex IT infrastructure deployments. Includes consulting for SAP, SharePoint, and infrastructure projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Enterprise Server Systems |
| One time/ perpetual license | Multi-year contract | Professional Workstations |
| Unit Pricing | Pay-as-you-go | Enterprise GPUs |
| Unit Pricing | Pay-as-you-go | Security Appliances |
| Unit Pricing | Pay-as-you-go | Enterprise Storage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Maguay product offering
Product offeringCore offering
Maguay manufactures and integrates proprietary-branded enterprise IT hardware including eXpertServer servers, PowerStation workstations, OfficePower desktops, GamePower gaming PCs, MyWay laptops, and homeServer mini-servers, alongside SAN/NAS storage systems (eXpertStor, PowerStor, QuickStor) built on OPEN-E platforms. The company also resells complementary third-party IT products from partners such as Intel, NVIDIA, HPE, Fortinet, Kingston, Promise, and iiyama, and develops the Asigno low-code/no-code platform for business process and document management. Customers include enterprises, government institutions, research organizations, and SMBs in Romania.
Product overview
Maguay is Romania's oldest domestic computer manufacturer offering a comprehensive IT solutions portfolio. The core offering includes proprietary branded systems: eXpertServer enterprise rackmount and pedestal servers (1U/2U/4U with Intel Xeon), PowerStation professional workstations, OfficePower business desktops (including NUC-based mini PCs), GamePower gaming desktops, and MyWay laptop/ultraportable line with MIL-STD-810H ruggedized models. Storage solutions include Maguay-branded NAS/SAN systems (eXpertStor, PowerStor, QuickStor) built on OPEN-E software platforms. The company also resells complementary products including Fortinet UTM/firewall appliances, Kingston encrypted USB drives, NVIDIA data center GPUs, Intel Optane SSDs, iiyama monitors, Promise storage systems, and enterprise networking/power equipment. Recent additions include AI PCs and homeServer mini-servers for home networks. Maguay positions itself as a system integrator offering turnkey hardware-software solutions for enterprise, SMB, and government customers.
Differentiator
Problem solved
Functional benefit
Brands
- MyWay: Brand for portable computers including laptops and tablets
- GamePower
- OfficePower
- PowerStation
- eXpertServer
- eXpertStor
- QuickStor
- homeServer
- Asigno
Products and services
- Maguay eXpertServer Enterprise-grade rackmount and pedestal servers with Intel Xeon processors, supporting NVMe, Intel Optane, and enterprise RAID. Available in 1U, 2U, and 4U form factors with single, dual, and quad-processor options, used for HPC, AI, database, and virtualization workloads in enterprise and research environments.
- Maguay PowerStation Professional workstations for design, CAD, and demanding computational tasks. Available in multiple configurations (X1, X2 series) with Intel Xeon or Core processors, targeting engineers, designers, and AI/content creation professionals.
- Maguay OfficePower
Quantifiable outcome
- Up to 265% performance gain compared to servers from 5 years ago with 3rd Gen Intel Xeon Scalable
- +2 more outcomes
Companies that use Maguay
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Maguay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature9 records
Maguay partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- NVIDIAcoreNVIDIA Preferred Solution Provider for HPC, AI, and Deep Learning solutions. Partnership enables GPU computing implementations using NVIDIA data center GPUs including A100, A40, A30, and RTX professional graphics cards. Joint solutions for visual computing, AI training, and inference workloads.
- Intel CorporationcoreIntel Technology Provider Platinum Partner and Intel Partner Alliance Titanium Level member. Intel HPC Specialist certified (only company in Romania with this certification). Over 20 years of partnership. Partnership includes board of advisors participation for EMEA region. Intel DSG Executive Summit invitation to San Francisco. 3rd generation Intel Xeon Scalable server launch. Access to latest Intel technologies, prototypes, and preferential pricing.
- OraclecoreOracle Gold Partner with competencies for delivery and implementation of Oracle solutions. Partnership includes Engineered Systems, Oracle Database, cloud infrastructure, and AI capabilities. Joint presentations at No Time for Downtime events on database and cloud topics.
- Hewlett-Packard Enterprise (HPE)coreMajor technology partner presenting at No Time for Downtime events. Partnership covers HPE ProLiant servers, HPE Alletra storage, Aruba networking, and Wi-Fi solutions. Joint presentations on hybrid cloud, AI strategy, and mission-critical infrastructure.
- FortinetcoreOver 18 years of partnership with Fortinet. Major security solutions provider featuring FortiGate UTM appliances, Fortinet Security Fabric, FortiSIEM, FortiSOAR, FortiEDR. Partnership addresses NIS2 compliance and cybersecurity resilience. Joint presentations on cybersecurity and network security operations.
- Pure StoragemajorEnterprise storage solutions partner presenting at No Time for Downtime. Partnership covers FlashArray and modern storage solutions for data center modernization.
- VeeammajorGold Partner for data resilience and backup solutions. Partnership provides Veeam Data Platform for ransomware protection, disaster recovery, and data availability. Joint presence at No Time for Downtime events.
- BitdefendermajorRomanian cybersecurity company partnership for advanced threat protection. Joint presentations on modern threat landscape and defense-in-depth security approaches.
- SASmajorAnalytics and data management partnership. Joint presentations on AI impact, data analytics, investigations management, and advanced analytics platforms for business intelligence.
- CohesitymajorData resilience platform partnership for modern data protection architectures. Addresses ransomware protection and modern backup strategies.
- MicrosoftmajorPartnership covering Microsoft solutions including Azure Stack Hub, Windows Server, and productivity platforms. Joint presence at product launches and events.
- VMwaremajorMulti-cloud and virtualization partnership covering VMware solutions for networking, security, digital workspace, and business continuity.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Maguay competitors and assessment
Company assessmentEmerging players
- Inspur: Global server OEM that has expanded aggressively in EMEA; competes for AI and HPC workloads using the same Intel Xeon and NVIDIA GPU stack as Maguay's eXpertServer line.
- ASUS: An existing Maguay partner for graphics and components, ASUS is also a competing vendor of workstations and server platforms; peer status stems from overlap in workstation and GPU-powered system categories.
Others
- Fujitsu: European-headquartered server and workstation manufacturer (PRIMERGY, CELSIUS) competing for the same enterprise and HPC customers; complementary European footprint relevant to CERN and EU institutional tenders.
- Lenovo: Major global server (ThinkSystem) and PC manufacturer; competes with Maguay's MyWay, OfficePower, and eXpertServer lines across Romanian enterprise and SMB segments.
- Hewlett Packard Enterprise (HPE): Global enterprise server, storage, and HPC manufacturer that competes directly with Maguay's eXpertServer and PowerStor lines for large enterprise and government contracts; Maguay is both a customer (resells HPE ProLiant and Alletra) and competitor in the Romanian market.
- Dell Technologies: Global incumbent in PowerEdge servers, storage, and workstations; competes for the same Romanian enterprise and HPC deals as Maguay, with broader scale and direct OEM relationships.
- Kingston Technology: Existing partner supplying memory and encrypted USB drives that Maguay resells; relevant as an adjacent ecosystem participant in the Romanian enterprise storage and security product channel.
Regional players
- Bittnet Systems: Listed Romanian IT integrator providing servers, networking, and cloud services; competes for similar enterprise and public-sector IT infrastructure deals and is one of the few Romanian peers with public financials.
- Atu Tech (Romania): Romanian IT systems integrator and value-added reseller; directly comparable as a domestic competitor pursuing enterprise and government infrastructure contracts in the same market.
Direct peers
- Supermicro: Direct competitor in the HPC and AI server space, building GPU-dense systems with similar Intel Xeon and NVIDIA GPU configurations that Maguay offers via eXpertServer; closest functional peer for HPC tenders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Maguay social profiles
Digital presenceMaguay compliance and trust
Trust signalCompliance3 records
Maguay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maguay leadership team
Management profileNumber of profiles
Profiles2 records
Maguay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maguay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maguay
What does Maguay do?
Maguay manufactures and integrates proprietary-branded enterprise IT hardware including eXpertServer servers, PowerStation workstations, OfficePower desktops, GamePower gaming PCs, MyWay laptops, and homeServer mini-servers, alongside SAN/NAS storage systems (eXpertStor, PowerStor, QuickStor) built on OPEN-E platforms. The company also resells complementary third-party IT products from partners such as Intel, NVIDIA, HPE, Fortinet, Kingston, Promise, and iiyama, and develops the Asigno low-code/no-code platform for business process and document management. Customers include enterprises, government institutions, research organizations, and SMBs in Romania.
Is Maguay a public or private company?
Maguay is a private company. It is classified as family owned and is currently operating.
When was Maguay founded?
Maguay was founded in 1999. It employs 11 to 50 people.
Where is Maguay based?
Maguay is headquartered in Bucharest, Romania, in the Europe region.
How does Maguay make money?
Three revenue lines are on record. Hardware Systems Sales are the primary driver. The others are third-Party IT Products and professional Services and Integration.
Who are Maguay's main competitors?
Emerging players on record are Inspur and ASUS. Others are Fujitsu, Lenovo, Hewlett Packard Enterprise (HPE), Dell Technologies and Kingston Technology. Regional players are Bittnet Systems and Atu Tech (Romania). Supermicro is listed as a direct peer.
Does Maguay have an API?
No public API is recorded for Maguay.
What industry is Maguay in?
Maguay's product category is Enterprise IT Infrastructure. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 3341 and its SIC code is 3571.