Old Glory
Old Glory is a private e-commerce retailer selling officially licensed music, sports, entertainment, and pop culture apparel and gifts directly to consumers through its Shopify-powered online storefront, with a secondary B2B wholesale program and global shipping.
- Company typePrivate
- Founded-
- HeadquartersBranford, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Old Glory does
Old Glory is a privately held direct-to-consumer e-commerce retailer headquartered in Branford, Connecticut, that sells officially licensed apparel and gift products across music, sports, entertainment, and pop culture categories. The company operates the oldglory.com storefront on the Shopify platform, offering t-shirts, hoodies, hats, long-sleeve garments, accessories, and gift cards featuring hundreds of licensed brands — including iconic music acts (AC/DC, The Beatles, Grateful Dead, Led Zeppelin, Pink Floyd, Metallica, Iron Maiden, Nirvana), all major US professional sports league teams (NFL, MLB, NBA, NHL), entertainment properties (Star Wars, Marvel, DC, The Office, Breaking Bad, Family Guy), and a broader set of consumer brand and lifestyle subculture merchandise. The catalog is organized into granular subcategory pages per artist, team, and property to support long-tail organic search discovery.
Old Glory firmographics
Firmographics- Name
- Old Glory
- Legal name
- Old Glory
- Website
- https://oldglory.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Old Glory is a private e-commerce retailer selling officially licensed music, sports, entertainment, and pop culture apparel and gifts directly to consumers through its Shopify-powered online storefront, with a secondary B2B wholesale program and global shipping.
- Ownership category
- akta.pro rank
Old Glory industry classification
Industry- Product category
- Licensed Apparel & Merchandise
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Gift, Novelty, and Souvenir Retailers (459420), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)
- akta.pro secondary industries
- Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK), Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)
Keywords
Where Old Glory is headquartered
LocationHeadquarters
- HQ city
- Branford
- HQ country
- United States
- HQ region
- North America
Markets served
Old Glory business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: One-time retail sales of licensed merchandise including t-shirts, hoodies, hats, accessories, and gifts. Revenue generated from individual consumer purchases through the e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with sale discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Old Glory product offering
Product offeringCore offering
Old Glory operates a direct-to-consumer e-commerce platform selling officially licensed apparel and gift merchandise featuring music artists, professional sports teams, entertainment properties, famous consumer brands, and lifestyle subcultures. Core product categories include t-shirts, hoodies, hats, long sleeves, and gifts, organized into Music, Sports, Entertainment, Famous Brands, Novelty, and Lifestyle collections. The company also offers a wholesale program for retail resellers.
Product overview
Old Glory operates as a licensed merchandise e-commerce platform selling branded apparel and gifts across multiple entertainment categories. The core product portfolio consists of t-shirts, hoodies, hats, and long-sleeve garments featuring officially licensed designs from music artists (bands and musicians), professional sports leagues (NFL, MLB, NBA, NHL), entertainment properties (TV shows, movies, video games, cartoons, comic books), famous consumer brands (beer, food & beverage, clothing), and lifestyle subcultures. Products are organized into Music Merchandise, Sports Merchandise, Entertainment Merchandise, Famous Brands Collection, Novelty Items, and Lifestyle Apparel categories. The company sells primarily through its Shopify-powered e-commerce platform with standard shipping available.
Differentiator
Problem solved
Functional benefit
Products and services
- Music Merchandise
- Sports Merchandise
- Entertainment Merchandise
- Famous Brands Collection
- Novelty Items
- Lifestyle Apparel
- T-Shirts
- Hoodies & Sweatshirts
- Hats & Caps
- Long Sleeves & Raglans
- Gift Cards
- Wholesale Program
Companies that use Old Glory
Customer profileSegments5 records
Ideal customer profiles4 records
Old Glory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Old Glory partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Old Glory competitors and assessment
Company assessmentEmerging players
- Spirit Halloween: Spirit Halloween operates the largest US pop culture/novelty retail footprint with licensed character and entertainment merchandise — partial overlap with Old Glory's novelty/cartoon/gaming segments, though Spirit focuses on seasonal Halloween use cases.
Direct peers
- Rockabilia: Rockabilia is a long-standing online specialty retailer of licensed rock, metal, and band merchandise — a direct music-merch competitor with similar catalog focus (classic rock, heavy metal, hard rock, punk) and apparel/gift assortment.
- Fanatics: Fanatics is the dominant direct competitor in licensed sports merchandise with exclusive league relationships (NFL, MLB, NBA, NHL) — the same leagues Old Glory carries. Same product category, same end consumer, same e-commerce distribution model.
- Hot Topic: Hot Topic is a direct competitor operating a multi-channel (store + e-commerce) business selling licensed band merchandise, pop culture apparel, and fandom gifts to teens and young adults — substantially overlapping with Old Glory's music and entertainment verticals.
- BoxLunch: BoxLunch is a direct competitor in pop culture-licensed apparel, gifts, and accessories tied to music, TV, movies, anime and gaming — overlapping heavily with Old Glory's entertainment and novelty categories and serving the same fandom customer.
- FYE (For Your Entertainment): FYE sells entertainment and pop culture merchandise (movies, TV, anime, gaming collectibles and apparel) through physical stores and e-commerce — directly comparable to Old Glory's entertainment and novelty merchandise offering.
Regional players
- EMP Merchandising: EMP is Europe's leading direct competitor in band/music merchandise and pop-culture apparel, operating a comparable vertically-integrated licensed-merch catalog and e-commerce model — but concentrated in European rather than North American markets.
Broad incumbents
- Lids: Lids is the largest US specialty retailer of licensed and team headwear (hats, caps) — a broad incumbent competitor in Old Glory's licensed hats/caps category with significantly larger retail footprint and exclusive MLB/NFL headwear deals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Old Glory social profiles
Digital presenceOld Glory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Glory leadership team
Management profileNumber of profiles
Old Glory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Glory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Glory
What does Old Glory do?
Old Glory operates a direct-to-consumer e-commerce platform selling officially licensed apparel and gift merchandise featuring music artists, professional sports teams, entertainment properties, famous consumer brands, and lifestyle subcultures. Core product categories include t-shirts, hoodies, hats, long sleeves, and gifts, organized into Music, Sports, Entertainment, Famous Brands, Novelty, and Lifestyle collections. The company also offers a wholesale program for retail resellers.
Is Old Glory a public or private company?
Old Glory is a private company. It is classified as unknown and is currently operating.
When was Old Glory founded?
Old Glory was founded in -1. It employs 11 to 50 people.
Where is Old Glory based?
Old Glory is headquartered in Branford, United States, in the North America region.
How does Old Glory make money?
One revenue line is on record: product Sales.
Who are Old Glory's main competitors?
Spirit Halloween is listed as an emerging player. Direct peers are Rockabilia, Fanatics, Hot Topic, BoxLunch and FYE (For Your Entertainment). EMP Merchandising is listed as a regional player. Lids is listed as a broad incumbent.
Does Old Glory have an API?
No public API is recorded for Old Glory.
What industry is Old Glory in?
Old Glory's product category is Licensed Apparel & Merchandise. Its primary akta.pro industry code is CRAMAOAE, Fan Apparel & Wearables Retail (Licensed), with a secondary code of CRALAJAK, Pop Culture, Licensed & Fandom Gifts Retail. Its NAICS code is 458 and its SIC code is 5600.