Il Borro Toscana

What Il Borro Toscana does

Il Borro Toscana is a privately-held Tuscan wine estate and hospitality operation owned by the Ferragamo family, headquartered in Loro Ciuffenna in the Tuscany region of Italy. The company produces premium Italian wines and operates hospitality services on its historic estate, serving luxury wine consumers and high-net-worth individuals seeking heritage Tuscan wines with associated lifestyle and tourism experiences.

The company's core business is the production and sale of premium wines from its Tuscan estate. In July 2024, Il Borro expanded its portfolio through the acquisition of Pinino Winery in Montalcino, adding 21 hectares of vineyards and approximately 80,000 bottles of annual production capacity, with a particular focus on Brunello di Montalcino. This move reinforced Il Borro's positioning in the luxury and premium wine sector, with wines distributed through traditional wine trade channels and direct estate sales.

Il Borro is family-owned with no public listing and no disclosed external funding rounds. Leadership is led by Salvatore Ferragamo as CEO and Vice President. The company employs between 101 and 250 people across its estate, winery, and hospitality operations. Pricing and detailed revenue mechanics are not publicly disclosed, and the business model combines one-time wine sales with estate-based hospitality revenue, with the Ferragamo family brand providing significant luxury-fashion crossover appeal.

Name

Il Borro Toscana

Website

https://ilborro.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Il Borro Toscana is a Ferragamo family-owned Tuscan wine estate and hospitality business producing premium Italian wines, recently expanded via the 2024 acquisition of Pinino Winery to add Brunello di Montalcino production capacity.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Tuscan wine production
• Italian winery estate
• Brunello di Montalcino
• Premium Italian wines
• Luxury wine hospitality

Headquarters

HQ city

Loro Ciuffenna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Production and Sales: Production and sale of premium Italian wines, including Brunello di Montalcino, with the recent addition of Pinino Winery expanding annual output by 80,000 bottles.

Core offering

Il Borro Toscana is a Tuscan wine estate that produces and sells premium Italian wines, with its portfolio expanded in July 2024 through the acquisition of Pinino Winery to include Brunello di Montalcino and approximately 80,000 additional bottles of annual output. The estate also blends hospitality and winemaking traditions, serving high-end wine enthusiasts, trade customers, and estate visitors from its base in Loro Ciuffenna and Montalcino, Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Il Borro Wine Portfolio The estate's branded range of premium Tuscan wines produced and bottled by Il Borro Toscana from its vineyards and winery in Tuscany, marketed to luxury wine consumers, specialty retailers, and premium hospitality accounts.
• Pinino Winery Brunello di Montalcino Brunello di Montalcino wines produced from the historic Pinino estate and vineyards in Montalcino, Tuscany, sold as part of the Il Borro Toscana portfolio to luxury wine consumers and trade accounts.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pinino WinerycoreOthers · 15 July 2024Il Borro Toscana acquired Pinino Winery in Montalcino, Tuscany. The acquisition includes 21 hectares of vineyards and approximately 80,000 bottles of annual production capacity. This strategic move expands Il Borro's portfolio of Brunello di Montalcino wines and reinforces its leadership in the premium wine sector.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Gaja: Family-owned Piedmontese winery producing ultra-premium Barbaresco and Barolo wines. Comparable as a generational Italian family estate with global luxury wine distribution and brand-prestige-driven pricing power.
• Planeta: Family-owned Sicilian wine producer spanning multiple estates with hospitality components. Comparable in family ownership, multi-estate Italian premium wine portfolio, and integration of wine tourism with production.
• Marchesi de' Frescobaldi: One of Italy's oldest and largest Tuscan wine families, producing premium wines including Brunello di Montalcino and Super Tuscans. Directly comparable as a heritage Italian family-owned winery with diversified Tuscan estate portfolio spanning multiple appellations.
• Masi Agricola: Publicly listed Italian premium wine producer specializing in Amarone and Veneto wines. Comparable family-heritage-driven premium Italian wine business with international distribution, though publicly traded and Veneto-focused rather than Tuscan.
• Castello di Ama: Boutique Chianti Classico producer in Tuscany with estate hospitality and contemporary art installations. Comparable as a Tuscan heritage estate combining premium wine production with curated hospitality experiences.
• Tenuta San Guido (Sassicaia): Producer of Sassicaia, the iconic Bolgheri Super Tuscan, operating as a family-controlled Tuscan estate focused on ultra-premium wines. Comparable in premium positioning and estate-based hospitality model, though concentrated in Bolgheri rather than Montalcino.
• Marchesi Antinori: Historic Italian wine dynasty producing Tignanello and other Super Tuscans from a similar generational family-ownership structure. Operates multiple Tuscan estates and represents the gold standard of family-controlled premium Italian wine producers.
• Castello Banfi: Major producer of Brunello di Montalcino in Tuscany, with both estate production and broader distribution. Highly comparable as a vertically integrated Tuscan winery operating in the same premium Brunello category Il Borro entered through the Pinino acquisition.

Broad incumbents

• Ruffino: Large-scale Tuscan wine producer with broad portfolio spanning value to premium tiers, now owned by Constellation Brands. Comparable in Tuscan heritage and Chianti-focused production, but operates at materially larger scale across multiple price tiers.

Emerging players

• Tenute Lunelli (Gruppo Lunelli): Italian family-owned group producing Ferrari Trento sparkling wines and Tuscan still wines including a Brunello. Comparable as a luxury-family-controlled premium Italian wine and sparkling producer with cross-category portfolio expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/IlBorro
• LinkedInlinkedin.com/company/ilborrotoscana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Il Borro Toscana