Quest Financial Services

What Quest Financial Services does

Quest Financial Services operates as a private, for-profit financial services group headquartered in Goshen, New York, with reported headcount of 11–50 employees and operations dating to 1999 (originally as 'Quest'). The core U.S. business, conducted under the 'Quest Advisory' brand, is a boutique financial advisory firm serving retired and pre-retiree individuals with personalized services spanning financial planning, IRA rollovers, 403(b) transfers, asset transfer guidance, estate preservation, tax planning, and the Second Look Program for portfolio review. Advisory services are delivered through a direct, relationship-based sales motion and operated on the LPL Financial registered investment advisor/broker-dealer platform, which provides custodial and regulatory infrastructure; founder Robert Cepeda is the named financial advisor and the central point of client trust.

The broader group has expanded beyond U.S. advisory through Quest Financial Group's launch of Questbank, a new regulated retail banking entity in Canada. Questbank is powered by Temenos' cloud-native Core Banking SaaS platform and is positioned to deliver OSFI-compliant deposit and mortgage products with real-time processing at platform scale. Distribution for the advisory practice is direct and digital (website, content/resource center, blog, video including a TED Talk, FINRA BrokerCheck verification), with client testimonials indicating long-tenured relationships averaging many years. Revenue mechanics are not publicly disclosed; advisory fees are likely quote-based on portfolio size and scope, while Questbank's economics depend on net interest margin on deposits and mortgages in the Canadian market. No funding rounds, M&A activity, or institutional ownership are disclosed.

Name

Quest Financial Services

Legal name

Quest Advisory

Website

https://questfinancialservices.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Quest Financial Services operates Quest Advisory, a boutique U.S. financial advisory firm in Goshen, NY, serving retired and pre-retiree individuals with retirement, estate, and tax planning via the LPL Financial platform. The parent group has launched Questbank, a Temenos-powered regulated retail bank in Canada.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (525920)

SIC

Investment Advice (6282)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Directed Trust & Trust Advisory Services (FSAAANAK)

Keywords

• Financial planning services
• Retirement planning advisory
• Wealth management services
• Investment advisory services
• Estate planning services

Headquarters

HQ city

Goshen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels5 records

Core offering

Quest Financial Services (Quest Advisory) provides personalized financial advisory services to individuals, including comprehensive financial planning, retirement planning, IRA rollovers and 403(b) transfers, asset transfer support, and estate preservation strategies. Services are delivered through a three-step approach (financial assessment, customized strategy development, and ongoing execution with regular reviews) under the LPL Financial registered investment advisor platform.

Product overview

Quest Advisory offers a unified financial advisory platform providing personalized wealth management services. The core offering centers on financial planning and advisory services, supported by specialized offerings including IRA rollovers and 403(b) transfers, asset transfer guidance, estate preservation strategies, and the Second Look Program for reviewing existing plans. The firm operates through a three-step approach: financial assessment, customized strategy development, and plan execution with regular progress reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning and Advisory Services

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• TemenoscoreTechnology or Integration · 5 May 2026Temenos, a Swiss-based global banking technology leader, is powering Quest Financial Group's new regulated banking entity, Questbank, in Canada with its Core Banking SaaS platform. The cloud-native platform enables rapid configuration of deposit and mortgage products aligned with OSFI requirements, supporting real-time processing and data-driven banking services at scale for millions of customers.
• LPL FinancialcoreChannel Partner/ Reseller/ DistributorQuest Advisory operates as an affiliated practice of LPL Financial, a registered investment advisor and broker-dealer member FINRA/SIPC. LPL provides the custodial platform, regulatory infrastructure, and operational support for the advisory firm's client services. Securities and advisory services are offered through LPL Financial.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Schwab Advisor Services: Provides custodial, trading, and technology infrastructure to independent RIAs. Relevant as an alternative platform provider comparable to LPL Financial, and indicative of the broader ecosystem Quest could leverage or migrate to.

Broad incumbents

• Fisher Investments: Large independent RIA serving high-net-worth and retirement-focused investors with discretionary portfolio management. Comparable in target segment (retirees, pre-retirees) and retirement-planning orientation, but operating at substantially greater scale and primarily with $500K+ account minimums.
• Cambridge Investment Research: Independent broker-dealer supporting a large network of financial advisors offering retirement, investment, and planning services. Same independent-advisor affiliation model that Quest uses with LPL Financial.
• Ameriprise Financial: Large diversified financial services firm with a substantial independent advisor channel serving mass-affluent and retirement clients. Comparable to Quest Advisory in offering retirement, investment, and estate planning through affiliated advisors, but with national scale and a much broader product portfolio.
• Edward Jones: National broker-dealer with thousands of branch-based financial advisors focused on retirement planning, IRAs, and individual investors. Directly comparable go-to-market model to Quest — local advisor, personalized retirement focus, broker-dealer infrastructure — but at vastly larger scale.
• Cetera Financial Group: Network of independent broker-dealer and RIA firms supporting financial advisors with retirement, investment, and planning services. Directly comparable affiliation model to LPL, serving the same independent-advisor market segment as Quest Advisory.
• Northwestern Mutual: Major financial services firm with a captive advisor force providing retirement, investment, insurance, and estate planning. Comparable service breadth (planning, insurance, retirement) to Quest, with a far larger advisor footprint.
• Wells Fargo Advisors: Wirehouse broker-dealer offering retirement, investment, and wealth planning through financial advisors. Overlaps with Quest's retirement and investment advisory offerings, though operating under a captive bank-affiliated model rather than independent affiliation.
• Raymond James Financial Services: Broker-dealer with an extensive independent advisor network offering retirement, investment, and wealth planning. Same LPL-comparable affiliation model: independent advisor practices operate under the firm's RIA/broker-dealer infrastructure, similar to Quest's arrangement with LPL.
• Commonwealth Financial Network: Independent broker-dealer and RIA serving thousands of financial advisors focused on retirement and wealth planning. Similar affiliation structure to LPL, providing compliance, custody, and technology to independent practices comparable to Quest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/questfinancial
• LinkedInlinkedin.com/company/qfs-quest-financial-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quest Financial Services