Scarselli

What Scarselli does

Scarselli Diamonds is a New York-headquartered, family-owned manufacturer and distributor of natural fancy-colored diamonds, operating under the corporate entity Evergreen Gem Corp. The company's roots trace to post-World War II Naples, where the family was uniquely permitted to sell diamonds to American soldiers, and the firm has since evolved into a specialist in the rarest sub-category of natural diamonds. Scarselli's product offering centers on a curated inventory of fancy-colored stones in a variety of cuts and colors, sourced and sold to a global clientele of luxury collectors, investors, and high-end jewelry buyers.

The business runs a direct-to-consumer, appointment-based sales model from its NYC flagship and additional physical locations across Asia, supplemented by a basic company website and email newsletter. Pricing is quote-based, quoted in U.S. dollars, and valid only in the United States; no public price list is maintained, reflecting the bespoke, high-value nature of individual stone transactions. The company has formal compliance infrastructure (KYC, AML, Supply Chain, and Business Practices policies) and publishes an annual report, consistent with a regulated, high-value goods business. Its competitive positioning rests on multi-generational gemological expertise, brand heritage, and direct relationships with HNW buyers rather than on technology, scale, or diversified product lines.

Scarselli operates without external venture or private equity capital, is privately held, and has a small employee base (11-50). Distribution is intentionally narrow: there is no e-commerce storefront, no disclosed third-party retail or auction partnerships, and no public pricing — all of which limits both reach and churn risk but also caps addressable market. The company's value proposition is concentrated in the authenticity, rarity, and provenance of natural fancy-colored diamonds, with expertise in identification, grading, and cutting cited as the core competency that differentiates it from generic diamond dealers.

Name

Scarselli

Legal name

Evergreen Gem Corp

Website

https://scarselli.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Scarselli Diamonds is a New York-headquartered, family-owned manufacturer and distributor of natural fancy-colored diamonds, selling rare colored stones via appointment to global luxury collectors, investors, and high-end jewelry buyers.

Ownership category

akta.pro rank

Product category

Luxury Colored Diamonds

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA)

akta.pro secondary industry

Polished Diamond Trading & Brokerage (CRAKAJAD)

Keywords

• Natural colored diamonds
• Fancy diamond manufacturer
• Luxury diamond sales
• Gemstone distribution
• Diamond sourcing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Natural Fancy-Colored Diamond Sales: Scarselli generates revenue through the sale of natural fancy-colored diamonds, which are among the rarest and most valuable diamonds globally. The company offers a variety of cuts and colors to its global clientele, with transactions likely high-value, individual sales rather than volume-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Scarselli manufactures and distributes natural fancy-colored diamonds, offering a variety of cuts and colors to a global luxury clientele. Sales are conducted on an appointment basis through its NYC flagship and offices in Asia, with pricing provided on quote.

Product overview

Scarselli is a luxury diamond manufacturer specializing in natural fancy-colored diamonds. The company operates as a single-product-focused business offering rare colored diamonds in various cuts and colors to a global clientele. Headquartered in New York City with locations across Asia, Scarselli has a multi-generational heritage dating back to post-WWII Naples.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Fancy-Colored Diamonds Natural fancy-colored diamonds offered in a range of cuts and colors, sold to global luxury clientele through direct, appointment-based consultations at the NYC flagship and Asian office locations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tiffany & Co. Tiffany operates a global luxury jewelry brand with selective colored diamond offerings and a strong diamond heritage. Overlaps with Scarselli on the high-end diamond consumer, but at much larger scale and broader assortment.
• Rio Tinto Diamonds: Rio Tinto operates the Argyle mine (now closed) and other diamond operations, including colored diamond supply. Comparable at the upstream colored diamond supply side, several steps removed from Scarselli's downstream specialist position.
• Blue Nile: Blue Nile is a large online diamond retailer offering loose and mounted diamonds. Comparable on diamond distribution to consumers, though it sells a broad range of white and fancy shapes/categories rather than specializing in fancy colors.
• De Beers: De Beers is a major rough diamond producer and marketer with vertical reach into jewelry. Comparable to Scarselli as part of the broader natural diamond value chain, though Scarselli operates far downstream and specializes in colored stones.
• Harry Winston: Harry Winston is a globally recognized luxury jeweler known for exceptional rare and colored diamonds across retail locations. Comparable at the luxury colored-diamond retail level, though it offers a much broader jewelry assortment than Scarselli.

Direct peers

• Leibish & Co. Leibish specializes in natural fancy-colored diamonds for collectors and jewelers, selling globally online and through consultations. Highly comparable to Scarselli as a niche specialist in the same rare diamond category.
• Langerman Diamonds: Langerman is a long-established Antwerp-based dealer focused on natural fancy-colored diamonds and investment stones. Closely comparable niche specialist competitor to Scarselli in the global colored diamond trade.

Emerging players

• Brilliant Earth: Brilliant Earth is an online diamond and fine jewelry retailer emphasizing traceability and ethical sourcing. Comparable to Scarselli on diamond retail and provenance storytelling, though it leans into lab-grown alongside naturals.

Others

• Sotheby's (Jewelry auctions): Sotheby's auctions set price benchmarks for rare colored diamonds and overlap with Scarselli's buyer universe of collectors and investors. Relevant comparability as a marketplace that drives valuation discovery for fancy-color stones Scarselli sells.
• Christie's (Jewelry auctions): Christie's auction house is a major secondary market for high-value colored diamonds, serving overlapping luxury collectors and investors. Comparable as a price-discovery and liquidity channel for the same asset class Scarselli supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/scarselliny
• Facebookfacebook.com/scarsellidiamond

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scarselli