Coppelmans
Coppelmans is a family-owned Dutch garden center chain founded in 1965, operating 8 retail stores across North Brabant plus an e-commerce webshop, selling plants, garden furniture, barbecues, pet supplies, and home decor to Dutch homeowners and pet owners.
- Company typePrivate
- Founded1965
- HeadquartersHelmond, Netherlands
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Coppelmans does
Tuincentrum Coppelmans is a family-owned Dutch garden center retail chain founded in 1965 and headquartered in Helmond, Netherlands. The company operates 8 physical garden center locations across the North Brabant region (Deurne, Helmond, Nuenen, Oirschot, Oisterwijk, Oss, Valkenswaard, and the newest Veldhoven flagship opened 25 September 2025), all open 7 days a week, complemented by a nationwide e-commerce webshop with Click & Collect and delivery. Its assortment spans indoor and outdoor plants, garden furniture, barbecues, garden tools, pottery, plant care products, pet supplies, fresh cut flowers, and home decor; the Veldhoven location additionally integrates a Maxi Zoo pet department and Lunchcafé De Tuynkamer restaurant.
Coppelmans generates revenue through direct-to-consumer retail sales across physical stores and online, with pricing varying by category (e.g., plants €1.99–€119, loungesets €249–€2,999, barbecues €3.99–€999). A secondary recurring revenue stream comes from the VIPpas customer loyalty program offering discounts and benefits. Food service revenue is generated at the Veldhoven café. The go-to-market is omnichannel: physical retail, e-commerce, email newsletter, content/blog, social media across Facebook, Instagram, Pinterest, and TikTok, and in-store seasonal promotional campaigns.
Underlying technology is conventional retail infrastructure: a standard e-commerce platform, a loyalty program database, and multi-channel social presence. There is no disclosed AI/ML, proprietary software, or technical platform. The company carries 251–500 employees and remains privately held with no parent company or external investors indicated. The newest Veldhoven location introduced sustainability features including solar panels and energy-efficient installations, signaling a forward-looking store format.
Coppelmans firmographics
Firmographics- Name
- Coppelmans
- Legal name
- Tuincentrum Coppelmans
- Website
- https://coppelmans.nl
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Coppelmans is a family-owned Dutch garden center chain founded in 1965, operating 8 retail stores across North Brabant plus an e-commerce webshop, selling plants, garden furniture, barbecues, pet supplies, and home decor to Dutch homeowners and pet owners.
- Ownership category
- akta.pro rank
Coppelmans industry classification
Industry- Product category
- Garden Center Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424), Outdoor Power Equipment Retailers (444230), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where Coppelmans is headquartered
LocationHeadquarters
- HQ city
- Helmond
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
Coppelmans business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales - Physical Stores: Traditional retail revenue from 8 physical store locations selling garden plants, garden furniture, barbecues, pottery, pet supplies (Maxi Zoo), tools, and home decor. Stores are open 7 days per week.
- E-commerce / Webshop: Online sales through coppelmans.nl with click-and-collect at store locations and delivery service.
- VIPpas Loyalty Program: Customer loyalty program offering discounts and benefits to registered members, driving repeat customer purchases.
- Food Service - Lunchcafé De Tuynkamer: Restaurant and café operations within the Veldhoven location, offering breakfast, lunch, and beverages to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Coppelmans product offering
Product offeringCore offering
Coppelmans operates a chain of 8 garden center retail stores across the Netherlands and an e-commerce webshop, selling indoor and garden plants, garden furniture, barbecues and accessories, garden tools, pottery, plant care products, fresh cut flowers, pet supplies, and home decor. The business is complemented by a VIPpas customer loyalty program, a Click & Collect service, and the Lunchcafé De Tuynkamer restaurant at its Veldhoven location.
Product overview
Tuincentrum Coppelmans is a Dutch garden center retail chain operating 8 physical store locations (Deurne, Helmond, Nuenen, Oirschot, Oisterwijk, Oss, Valkenswaard, Veldhoven) plus an e-commerce platform. The company offers a comprehensive product portfolio organized into major categories: indoor and outdoor plants (kamerplanten, tuinplanten, bloembollen, fruit trees), garden furniture (loungesets, diningsets, tuinstoelen), barbecue equipment (gas, charcoal, Kamado, electric models), garden tools (grasmaaiers, snoeigereedschap), pottery and plant containers, pet supplies (SuperFish aquariums, honden/katten benodigdheden), home decor (wonen category), and plant care products. The company also operates a VIPpas loyalty program, Click & Collect service, and a lunch café (De Tuynkamer) at the Veldhoven location. Coppelmans was founded in 1965 as a family business and positions itself as 'Tuincentrum vol groene ideeën' (Garden center full of green ideas). Notable brands carried include Weber, Gardena, Elho, Capi Europe, Royal Seasons, Pokon, and SuperFish.
Differentiator
Problem solved
Functional benefit
Brands
- VIPpas: Customer loyalty program offering discounts and benefits to cardholders
Products and services
- Tuincentrum Coppelmans Garden Center Retail Chain Multi-store garden center retail chain in the Netherlands selling plants, garden furniture, barbecues, garden tools, pottery, plant care products, fresh cut flowers, pet supplies, and home decor, open 7 days a week.
- VIPpas Loyalty Program Customer loyalty card program providing registered members with discounts and exclusive benefits on purchases across all Coppelmans garden centers in the Netherlands.
- Click & Collect Service Service allowing customers to order online via the Coppelmans webshop and pick up purchases at any of the 8 store locations at no charge.
- Lunchcafé De Tuynkamer Restaurant and café located within the Coppelmans Veldhoven store, offering breakfast, lunch, coffee, and pastries in a green setting with an outdoor terrace.
- Coppelmans Cadeaukaarten (Gift Cards) Gift cards redeemable for purchases at Coppelmans garden center stores and online webshop.
Companies that use Coppelmans
Customer profileSegments2 records
Ideal customer profiles2 records
Coppelmans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coppelmans partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Maxi ZoocoreMaxi Zoo pet department is integrated into Coppelmans stores, providing a comprehensive pet supply section within the garden center concept. Customers can purchase pet food, accessories, and supplies for dogs, cats, fish, and other pets alongside their garden and home purchases.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Coppelmans competitors and assessment
Company assessmentDirect peers
- Intratuin: Largest Dutch garden center chain with franchised and company-owned stores across the Netherlands offering plants, garden furniture, BBQs, and home decor — directly comparable to Coppelmans on assortment and customer base.
- Groenrijk: Dutch garden center franchise group competing in the same plants, garden supplies, and outdoor living assortment; structurally aligned as a multi-store regional garden retailer.
- Welkoop: Dutch chain selling garden tools, outdoor equipment, and pet supplies including bird products; overlaps with Coppelmans' garden tools, BBQ accessories, and pet (Maxi Zoo embedded) assortment.
- Tuincentrum Overvecht: Independent Dutch garden center operating in a similar regional-store format selling plants, garden tools, and outdoor furniture — comparable independent, multi-location garden retail concept.
Broad incumbents
- IKEA: Global furniture retailer with an established outdoor-living and indoor-plants assortment in the Netherlands, partially overlapping Coppelmans' furniture and kamerplanten categories.
- Gamma: Dutch DIY chain with garden department offerings including tools, BBQs, and outdoor plants; broader portfolio than Coppelmans but directly competes for the home-and-garden shopper.
- Praxis: Major Dutch home-improvement chain carrying garden equipment, plants, and outdoor living products; competes for the same DIY homeowner segment but across a broader home-improvement footprint.
- Hornbach: Large DIY/home-improvement retailer with a sizable garden, BBQ, and outdoor-furniture category in the Netherlands, addressing overlapping customer demand with much wider scale and assortment.
Emerging players
- Pets Place (Maxi Zoo): Pet retail brand whose Maxi Zoo concept is integrated into Coppelmans stores; comparable on pet-supplies assortment and customer overlap, and an explicit partnership channel for the anchor company.
Others
- De Bakker / local florist & BBQ specialists: Adjacent category specialists (e.g., Weber BBQ, regional florists, independent nurseries) that compete piece-by-piece with Coppelmans' assortment but do not match its bundled, multi-store format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Coppelmans social profiles
Digital presenceCoppelmans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coppelmans leadership team
Management profileNumber of profiles
Coppelmans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coppelmans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coppelmans
What does Coppelmans do?
Coppelmans operates a chain of 8 garden center retail stores across the Netherlands and an e-commerce webshop, selling indoor and garden plants, garden furniture, barbecues and accessories, garden tools, pottery, plant care products, fresh cut flowers, pet supplies, and home decor. The business is complemented by a VIPpas customer loyalty program, a Click & Collect service, and the Lunchcafé De Tuynkamer restaurant at its Veldhoven location.
Is Coppelmans a public or private company?
Coppelmans is a private company. It is classified as family owned and is currently operating.
When was Coppelmans founded?
Coppelmans was founded in 1965. It employs 251 to 500 people.
Where is Coppelmans based?
Coppelmans is headquartered in Helmond, Netherlands, in the Europe region.
How does Coppelmans make money?
Four revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce / Webshop, VIPpas Loyalty Program and food Service - Lunchcafé De Tuynkamer.
Who are Coppelmans's main competitors?
Direct peers on record are Intratuin, Groenrijk, Welkoop and Tuincentrum Overvecht. Broad incumbents are IKEA, Gamma, Praxis and Hornbach. Pets Place (Maxi Zoo) is listed as an emerging player. De Bakker / local florist & BBQ specialists is listed as an others.
Does Coppelmans have an API?
No public API is recorded for Coppelmans.
What industry is Coppelmans in?
Coppelmans's product category is Garden Center Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of CRAIAIAF, Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas). Its NAICS code is 44424 and its SIC code is 5200.