Kokatat
- Company typePrivate
- Founded1971
- HeadquartersArcata, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Kokatat firmographics
Firmographics- Name
- Kokatat
- Legal name
- Kokatat, Inc.
- Website
- https://kokatat.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Kokatat industry classification
Industry- Product category
- Paddlesports Apparel and Safety Gear
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)
- akta.pro secondary industries
- Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Paddling & Packrafting Gear Retail (CRAMAAAL), Swim & Surf Performance Wear (CRAAAEAG), Kayak & Paddle Fishing Specialty Retail (CRAMALAF), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)
Keywords
Where Kokatat is headquartered
LocationHeadquarters
- HQ city
- Arcata
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kokatat business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Paddling Apparel Sales: Direct sales of dry suits, dry tops, semi-dry suits, jackets, pants, bibs, and insulation to consumers through e-commerce and dealers.
- Life Vest / PFD Sales: Sales of personal flotation devices including recreational, rescue, and fishing-specific life vests.
- Accessories: Sales of gloves, mitts, footwear, hats, caps, and life vest accessories.
- Custom Suit Orders: Made-to-order custom dry suits with custom colors, features, and sizing, commanding premium pricing.
- Government Sales: Dedicated government sales program for public sector customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Stoke Dry Top (Hydrus) Custom - $499.00 |
| One time/ perpetual license | Pay-as-you-go | Swift Entry Dry Suit (Hydrus) - $999.00 |
| One time/ perpetual license | Pay-as-you-go | Meridian Dry Suit (Hydrus) - $1,189.00 |
| One time/ perpetual license | Pay-as-you-go | Icon Dry Suit (GORE-TEX Pro) - $1,549.00 |
| One time/ perpetual license | Pay-as-you-go | SuperNova Angler Semi-Dry Suit (Hydrus 3.0) - $965.00 |
| Unit Pricing | Pay-as-you-go | Accessories - $16 to $339 |
| Unit Pricing | Pay-as-you-go | Life Vests - $89 to $339 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Kokatat product offering
Product offeringCore offering
Kokatat hand-manufactures and sells waterproof paddlesports apparel and safety gear, including dry suits, semi-dry suits, dry tops, life vests (PFDs), paddling jackets, bibs, insulation layers, and accessories such as rescue throw bags and quick-release belts. Products are sold direct-to-consumer via kokatat.com, through an authorized paddle sports dealer network, and through a dedicated government sales program, with a made-to-order custom dry suit service available across major suit models.
Product overview
Kokatat is a paddlesports apparel company offering a comprehensive lineup of dry suits, semi-dry suits, dry tops, life vests (PFDs), jackets, insulation layers, and accessories for water sports. The product portfolio centers on waterproof breathable protection using proprietary Hydrus 3.0 fabric technology alongside GORE-TEX Pro materials. Core offerings include the Meridian, Icon, Legacy, Odyssey, Swift Entry, and SuperNova dry suit lines available in both men's and women's fits, plus specialized angler-specific suits. The company provides a custom dry suit program enabling bespoke color combinations and sizing modifications. Life vest offerings span rescue vests (Leviathan, HustleR, Maximus Centurion) to recreational PFDs (Hustle, Naiad, Proteus). Accessories include throw bags, tow tethers, gloves, and insulation layers. Products serve activities including whitewater kayaking, sea kayaking, recreational paddling, SUP, and kayak fishing.
Differentiator
Problem solved
Functional benefit
Products and services
- Meridian Dry Suit (GORE-TEX Pro)
Quantifiable outcome
- 100% water tested every suit
- +1 more outcomes
Companies that use Kokatat
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Kokatat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kokatat partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- American WhitewatercoreKokatat is a proud sponsor of American Whitewater, the national organization working to protect and restore rivers and ensure safe access for paddlesports.
- Northern Forest Canoe TrailcoreKokatat sponsors the Northern Forest Canoe Trail, a 740-mile inland waterway spanning New York, Ontario, Quebec, Vermont, New Hampshire, and Maine.
- Diversify WhitewatercoreKokatat sponsors Diversify Whitewater, an organization dedicated to increasing diversity in the paddlesports community.
- California Watersport CollectiveminorKokatat sponsors the California Watersport Collective, a regional watersports organization.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Kokatat competitors and assessment
Company assessmentDirect peers
- Astral: Maker of PFDs and water footwear for paddlers, competing directly with Kokatat's life-vest and accessory lines.
- Mustang Survival: Manufacturer of marine dry suits, PFDs and immersion gear serving recreational and professional/rescue buyers, overlapping Kokatat's safety and government segments.
- Level Six: Canadian paddlesports brand making dry suits, PFDs and technical paddling apparel for kayak and SUP users, closely comparable to Kokatat.
- Palm Equipment: Paddlesports apparel and safety-gear maker producing dry suits, cags and PFDs for kayakers and canoeists, directly overlapping Kokatat's core product lines.
- Stohlquist Waterware: US paddlesports brand producing PFDs, dry wear and accessories for kayakers, a direct product and customer overlap with Kokatat.
- NRS (Northwest River Supplies): US-based paddlesports outfitter selling dry suits, PFDs, apparel and rescue gear to the same whitewater, touring and rafting customers as Kokatat.
- Peak PS: UK paddlesports apparel maker producing dry suits, cags and buoyancy aids for whitewater and touring paddlers, comparable to Kokatat's line.
- Immersion Research: US manufacturer of whitewater dry tops, dry suits and paddling apparel targeting the same enthusiast paddlers as Kokatat.
Regional players
- Zhik: Australia-based watersports and sailing apparel maker producing performance and protective wear, comparable in category but focused on different geographies and disciplines.
Broad incumbents
- Gill Marine: Established marine technical apparel brand covering sailing and watersports; overlaps Kokatat in waterproof performance wear but across a broader marine market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kokatat social profiles
Digital presenceKokatat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kokatat leadership team
Management profileNumber of profiles
Kokatat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kokatat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kokatat
What does Kokatat do?
Kokatat hand-manufactures and sells waterproof paddlesports apparel and safety gear, including dry suits, semi-dry suits, dry tops, life vests (PFDs), paddling jackets, bibs, insulation layers, and accessories such as rescue throw bags and quick-release belts. Products are sold direct-to-consumer via kokatat.com, through an authorized paddle sports dealer network, and through a dedicated government sales program, with a made-to-order custom dry suit service available across major suit models.
Is Kokatat a public or private company?
Kokatat is a private company. It is classified as unknown and is currently operating.
When was Kokatat founded?
Kokatat was founded in 1971. It employs 101 to 250 people.
Where is Kokatat based?
Kokatat is headquartered in Arcata, United States, in the North America region.
How does Kokatat make money?
Five revenue lines are on record. Paddling Apparel Sales are the primary driver. The others are life Vest / PFD Sales, accessories, custom Suit Orders and government Sales.
Who are Kokatat's main competitors?
Direct peers on record are Astral, Mustang Survival, Level Six, Palm Equipment, Stohlquist Waterware, NRS (Northwest River Supplies), Peak PS and Immersion Research. Zhik is listed as a regional player. Gill Marine is listed as a broad incumbent.
Does Kokatat have an API?
No public API is recorded for Kokatat.
What industry is Kokatat in?
Kokatat's product category is Paddlesports Apparel and Safety Gear. Its primary akta.pro industry code is CRAMAIAJ, Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes), with a secondary code of CRAMAIAH, Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF). Its NAICS code is 33992 and its SIC code is 3949.