Sichtweise

What Sichtweise does

Sichtweise Digital GmbH & Co. KG is a German digital agency headquartered in Eisenach, Thuringia, founded in 2004. The firm provides website development, e-commerce platform solutions, digital customer and partner portals, and digital strategy consulting to small and medium-sized enterprises (Mittelstand), associations, sports clubs, and regional utilities in the Thuringia region and broader Germany. Its client portfolio includes TEAG, Mediengruppe Thüringen, EVB, WerraEnergie, LINDIG Fördertechnik, and Jüttner Orthopädie, among approximately 15+ named organizations spanning energy, media, healthcare, industrial equipment, waste management, and tourism verticals.

The agency's core technology offering centers on CMS-based responsive website development, mobile-optimized design, custom web applications, and integrated portal/e-commerce platforms. Sichtweise operates a structured product portfolio branded under four sub-lines: 'Internet das präsentiert' (corporate websites), 'Internet das verkauft' (e-commerce), 'Internet das verbindet' (digital platforms and intranets), and 'Geförderte Digitalberatung' (subsidized consulting). The agency does not disclose proprietary AI/ML capabilities, patents, or proprietary software products, operating instead as a services-led digital implementation partner.

Sichtweise generates revenue through project-based professional services engagements, with average project structures spanning strategy, design, development, and ongoing support phases. Pricing is quote-based with no published rate card. A distinctive go-to-market element is the agency's certified consulting partnership with RKW Thüringen (Rationalisierungs- und Innovationszentrum der Deutschen Wirtschaft), which enables Sichtweise to offer digital consulting engagements subsidized by up to 50% via government programs, lowering customer acquisition friction for budget-constrained SME clients. Distribution is primarily direct (website, phone, email) supplemented by a regional partnership with Webmakers GmbH in Erfurt, SEO/AdWords-driven inbound marketing, and client referrals from long-tenured engagements such as the 10-year relationship with LINDIG Fördertechnik.

Name

Sichtweise

Legal name

Sichtweise Digital GmbH & Co. KG

Website

https://sichtweise.digital

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Sichtweise is a Thuringia-based digital agency (founded 2004) providing website development, e-commerce, digital portals, and consulting to German SMEs, associations, and regional utilities, with a certified RKW Thüringen partnership enabling subsidized advisory engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Eisenach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Consulting & Strategy Services: Fee-based consulting engagements including digital strategy workshops, digital transformation roadmaps, and technology transfer consulting. Offered as subsidized programs through RKW Thüringen partnerships (up to 50% government funding). Revenue recognized on a project/engagement basis.
2. Website Development & Design: Custom website design and development services for SMEs, associations, and startups. Projects include corporate websites, portal solutions, and campaign-specific landing pages. Typically project-based with phases including strategy, design, development, and ongoing support.
3. E-Commerce & Online Shop Development: Full-service online shop development including platform setup, SEO/SEM integration, and long-term support and service programs. Revenue recognized on a project basis with optional ongoing maintenance contracts.
4. Digital Platform & Portal Solutions: Development of customer portals, service portals, partner portals, and B2B digital marketplaces for mid-market and enterprise clients. Custom development engagements with integration into existing business systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sichtweise is a digital agency that designs, develops, and delivers websites, e-commerce platforms, digital portals (customer, service, partner), and digital strategy consulting for SMEs, associations, and startups in Thuringia, Germany. Core deliverables are project-based professional services — from consulting workshops and digital roadmaps through UX/UI design to live website, shop, or portal implementations — often delivered under branded frameworks ("Internet das präsentiert / verkauft / verbindet") and, for consulting, eligible for up to 50% government subsidy via RKW Thüringen.

Product overview

Sichtweise is a digital agency offering a comprehensive suite of digital services centered on website development as the core product, supplemented by strategic consulting, digital platforms, and e-commerce solutions. The main product lines are: (1) Unternehmenswebsite – professional website development and digital sales channel creation; (2) Geförderte Digitalberatung – state-funded digital consulting and strategy services; (3) Digitale Plattform und Intranet – customer, employee, and partner portal solutions; and (4) E-Commerce – online shop development and optimization. The agency combines Full-Channel-Marketing with UX/UI Design and provides ongoing support, hosting, and service programs. Services are delivered from Eisenach, Thuringia, with a partner office in Erfurt.

Differentiator

Problem solved

Functional benefit

Brands

• Internet das präsentiert: Website development program for Mittelstand companies
• Internet das verkauft
• Internet das verbindet
• Geförderte Digitalberatung

Products and services

• Unternehmenswebsite (Corporate Website Development) Professional website development service that positions the website as a digital sales channel for lead generation, focused on mobile optimization, content marketing, and SEO strategies for SMEs, associations, and startups.
• Geförderte Digitalberatung (Subsidized Digital Consulting) Digital consulting and strategy service for businesses, offered in partnership with RKW Thüringen with up to 50% state funding. Includes workshops, analysis, digital strategy development, and implementation roadmaps for SMEs and associations.
• Digitale Plattform und Intranet (Digital Platform and Intranet Solutions) Digital platform solutions serving as interfaces between companies, customers, and partners, including customer portals, theme portals, employee portals, partner portals, service portals, supplier portals, and digital marketplaces for mid-market and enterprise clients.
• E-Commerce (Online Shop Development) Full-service online shop development for establishing successful e-commerce presence, focusing on mobile-optimized shops, SEO, SEM, content marketing, and social media marketing integration for B2B and B2C online sales.

Quantifiable outcome

• Leonardo Award 2016 — Best Internet Presence (Jüttner Orthopädie), a benchmark website for the orthopedic and medical supply sector
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Webmakers GmbHcoreChannel Partner/ Reseller/ DistributorRegional partnership agreement with Webmakers GmbH, based in Erfurt, to extend Sichtweise's digital agency services into Thuringia's capital city. Webmakers acts as a partner office, providing local presence and client access in the Erfurt market.
• RKW ThüringenflagshipStrategic or Co-development PartnerSichtweise is a certified (akkreditiert) consulting partner of RKW Thüringen (RKW — Rationalisierungs- und Innovationszentrum der Deutschen Wirtschaft). This certification enables Sichtweise to offer digital consulting engagements subsidized by up to 50% through various government programs, making advisory services accessible to budget-constrained SMEs and positioning Sichtweise within RKW's national consulting ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• nexum: Cologne-based digital agency delivering strategy, design, and technology services with a strong Mittelstand and enterprise client base. Comparable full-service model and target market to Sichtweise.
• dotSource: Jena-based digital agency specializing in e-commerce, CMS, and digital platform implementations, headquartered in the same Thuringia region as Sichtweise. Direct regional peer with overlapping service lines (e-commerce, portals) and similar Mittelstand focus.
• argonauten: Munich-based digital agency focused on strategy, UX/UI design, and platform development for mid-market and enterprise clients. Closely comparable positioning to Sichtweise in offering full-service digital project delivery, albeit at larger scale.
• diva-e: Karlsruhe-based digital agency offering e-commerce, CMS, and platform solutions to mid-market and enterprise clients in German-speaking markets. Directly comparable in portal/e-commerce focus.
• komm.passion: Düsseldorf-based digital agency with strong content marketing, web, and portal expertise serving German Mittelstand clients. Comparable in service mix and target segment.
• Scholz & Volkmer: Wiesbaden/Berlin digital agency known for design-led website, brand, and portal work for German enterprises. Overlaps with Sichtweise's UX/UI and platform development offerings.
• dmc (digital media center): Stuttgart-based digital agency with strategy, design, and technology services for German SMEs and enterprises. Similar Mittelstand focus and full-service delivery model to Sichtweise.

Broad incumbents

• denkwerk: Cologne-based full-service digital agency offering web development, e-commerce, and digital strategy. Comparable in service mix to Sichtweise but with substantially larger scale and brand clients across DACH.
• SinnerSchrader (Accenture Song): Long-standing Hamburg-based digital agency (now part of Accenture Song) serving German enterprises with strategy, design, and technology services. Larger incumbent competing for the same Mittelstand and enterprise digital engagements as Sichtweise, but at national scale.

Regional players

• Webmakers GmbH: Erfurt-based digital agency and existing Sichtweise partner that operates in the same Thuringia region with overlapping SME/website services. Operates as both a partner and a competitor in the regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sichtweise
• LinkedInlinkedin.com/company/sichtweise-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sichtweise