AGCO - Grain & Protein business
AGCO - Grain & Protein business assists clients in feeding an exploding population.
- Company typePublic
- Founded1995
- HeadquartersPenang, Malaysia
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What AGCO - Grain & Protein business does
AGCO - Grain & Protein business assists clients in feeding an exploding population, meeting increased demand for high-quality protein, and preserving more of what is produced.
AGCO - Grain & Protein business firmographics
Firmographics- Name
- AGCO - Grain & Protein business
- Legal name
- AGCO Corporation
- Website
- https://www.agcocorp.com/brands/grain-protein.html
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AGCO - Grain & Protein business assists clients in feeding an exploding population.
- Ownership category
- akta.pro rank
AGCO - Grain & Protein business industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Post-Harvest Handling, Grain & Storage Equipment (IMAHACAJ)
Keywords
Where AGCO - Grain & Protein business is headquartered
LocationHeadquarters
- HQ city
- Penang
- HQ country
- Malaysia
- HQ region
- Asia
Offices5 records
Markets served
AGCO - Grain & Protein business business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels4 records
Marketing channels6 records
AGCO - Grain & Protein business product offering
Product offeringCore offering
AGCO's Grain & Protein business manufactures and sells agricultural equipment for grain harvesting, tillage, planting, soil preparation, and grain/protein handling, including combine harvesters under the Gleaner brand, specialty tillage equipment under Sunflower, and grain handling systems through Cimbria. The division also delivers the PTx precision agriculture portfolio, integrating brand-agnostic retrofit technologies, autonomous equipment functionality, and data platforms serving mixed-fleet farmer operations globally. Products are sold through a worldwide dealer network with financing support from the AGCO Finance joint venture.
Product overview
AGCO is a global agricultural machinery corporation offering a diverse portfolio of equipment and precision agriculture solutions through its leading brands (Fendt, Massey Ferguson, PTx, Valtra) and supporter brands (Precision Planting, PTx Trimble, Gleaner, Sunflower). The company provides comprehensive agricultural equipment spanning tractors, harvesting, hay & forage, crop care, planting, material handling, power generation, water management, and engines. AGCO's smart farming solutions include brand-agnostic retrofit technologies and autonomous offerings, supported by service offerings including AGCO Parts, GenuineCare maintenance, AGCO Protection warranty, and AGCO Finance. The Farmer-First strategy focuses on understanding farmer pain points to deliver innovative solutions that help farmers achieve higher yields with fewer resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Gleaner Combine Harvesters Rotary combine harvester equipment for efficient grain harvesting, serving North American farmers with a heritage brand under the AGCO portfolio.
- Sunflower Tillage Equipment Specialty tillage and earthmoving equipment for soil preparation and land management on farming operations.
- Cimbria Grain and Material Handling Equipment Grain and material handling equipment solutions integrated into AGCO's grain systems portfolio, serving post-harvest grain handling and processing operations.
- PTx Trimble Precision Agriculture System Precision agriculture technology combining AGCO and Trimble capabilities for advanced field guidance, GPS, and data management for farmers operating mixed-brand equipment fleets.
- Precision Planting Retrofit Solutions Brand-agnostic retrofit precision planting technologies that enhance planting accuracy and can be installed on existing planting equipment regardless of manufacturer.
- PTx Precision Ag Portfolio Precision agriculture portfolio brand combining advanced technologies for technology transformation in farming operations, serving mixed-fleet farmers globally.
- AGCO Power Engines Engines designed and manufactured for agricultural equipment applications and related power needs.
- AGCO Parts Genuine replacement parts and components for AGCO equipment, distributed through the global dealer network to ensure optimal performance and longevity.
- AGCO GenuineCare Service Program Scheduled maintenance and service program providing care and support for AGCO equipment through the dealer network.
- AGCO Protection Extended Warranty Extended warranty and equipment protection programs for AGCO agricultural machinery providing coverage beyond standard warranties.
- AGCO Finance Financing Solutions Financial services providing financing solutions and credit options for AGCO equipment purchases, operated as a joint venture with a financial partner.
Companies that use AGCO - Grain & Protein business
Customer profileSegments1 record
Ideal customer profiles1 record
AGCO - Grain & Protein business technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AGCO - Grain & Protein business partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TrimblecoreAGCO's PTx brand includes PTx Trimble, a precision agriculture integration combining Trimble's precision GPS and guidance technology with AGCO's equipment portfolio. This partnership enables brand-agnostic retrofit technologies for mixed-fleet operations.
- CimbriacoreListed under AGCO's family of websites, Cimbria represents grain and material handling equipment solutions integrated into AGCO's grain systems portfolio.
Recent moves6 records
Expansion highlights5 records
AGCO - Grain & Protein business competitors and assessment
Company assessmentDirect peers
- Deere & Company (John Deere): The largest global agricultural machinery OEM, directly competing with AGCO across tractors, combines, and precision ag. John Deere's closed precision ag ecosystem (JD Operations Center) is the primary competitive threat to AGCO's brand-agnostic PTx strategy.
- CNH Industrial (Case IH, New Holland): Direct competitor across tractors, combines, and harvesting equipment via Case IH and New Holland brands, with an integrated AFS Connect precision ag platform. Comparable global footprint and similar farmer customer base as AGCO.
- CLAAS: German family-owned manufacturer specializing in combines, forage harvesters, and tractors. CLAAS is a particularly close peer in the combine and grain harvesting segment that overlaps Gleaner's North American strength.
- AG Growth International (AGI): Canada-based manufacturer of grain handling, storage, and conditioning equipment, directly comparable to the Cimbria and grain systems portfolio within AGCO's Grain & Protein business. AGI is a focused specialist in the same post-harvest chain.
- Bühler Group: Swiss-based equipment and process solutions provider for grain processing, handling, and protein production. Directly comparable to AGCO's grain systems and protein-related equipment lines, particularly Cimbria.
Broad incumbents
- Kubota Corporation: Japanese agricultural machinery manufacturer with growing global presence in tractors and implements. Kubota overlaps with AGCO's compact/utility tractor and emerging-market mechanization segments but is less focused on large combines.
Emerging players
- Kinze Manufacturing: U.S. manufacturer of planters and grain carts with a strong precision planting innovation track record. Kinze competes most directly with AGCO's Precision Planting brand in retrofit planting technology.
- Trimble Inc. Strategic partner through PTx Trimble JV and a competitor in precision ag GPS, guidance, and farm management software. Trimble's brand-agnostic positioning mirrors AGCO's mixed-fleet thesis and creates both collaboration and competitive tension.
- Pöttinger: Austrian manufacturer of tillage, seeding, and harvesting equipment. Comparable to AGCO's Sunflower tillage brand and complements the post-harvest grain & protein chain in European and select export markets.
Regional players
- Mahindra & Mahindra (Farm Equipment Sector): India's largest tractor manufacturer with growing international presence. Overlaps with AGCO in tractors and emerging-market mechanization, but is primarily a regional player focused on South Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AGCO - Grain & Protein business social profiles
Digital presenceAGCO - Grain & Protein business compliance and trust
Trust signalCompliance2 records
AGCO - Grain & Protein business financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGCO - Grain & Protein business leadership team
Management profileNumber of profiles
AGCO - Grain & Protein business subsidiaries and ownership
Company hierarchySubsidiaries16 records
AGCO - Grain & Protein business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGCO - Grain & Protein business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGCO - Grain & Protein business
What does AGCO - Grain & Protein business do?
AGCO's Grain & Protein business manufactures and sells agricultural equipment for grain harvesting, tillage, planting, soil preparation, and grain/protein handling, including combine harvesters under the Gleaner brand, specialty tillage equipment under Sunflower, and grain handling systems through Cimbria. The division also delivers the PTx precision agriculture portfolio, integrating brand-agnostic retrofit technologies, autonomous equipment functionality, and data platforms serving mixed-fleet farmer operations globally. Products are sold through a worldwide dealer network with financing support from the AGCO Finance joint venture.
Is AGCO - Grain & Protein business a public or private company?
AGCO - Grain & Protein business is a public company. It is classified as public and is currently operating.
When was AGCO - Grain & Protein business founded?
AGCO - Grain & Protein business was founded in 1995. It employs 251 to 500 people.
Where is AGCO - Grain & Protein business based?
AGCO - Grain & Protein business is headquartered in Penang, Malaysia, in the Asia region.
Who are AGCO - Grain & Protein business's main competitors?
Direct peers on record are Deere & Company (John Deere), CNH Industrial (Case IH, New Holland), CLAAS, AG Growth International (AGI) and Bühler Group. Kubota Corporation is listed as a broad incumbent. Emerging players are Kinze Manufacturing, Trimble Inc. and Pöttinger. Mahindra & Mahindra (Farm Equipment Sector) is listed as a regional player.
Does AGCO - Grain & Protein business have an API?
No public API is recorded for AGCO - Grain & Protein business.
What industry is AGCO - Grain & Protein business in?
AGCO - Grain & Protein business's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAJ, Post-Harvest Handling, Grain & Storage Equipment. Its NAICS code is 333111 and its SIC code is 3523.