Sanford Guide
Sanford Guide, operated by Antimicrobial Therapy, Inc., is a privately held medical reference publisher founded in 1969 that produces clinician-facing antimicrobial therapy decision-support content used in 100+ countries, serving individual clinicians, hospitals, and white-label partners via digital, print, and enterprise SSO subscriptions.
- Company typePrivate
- Founded1969
- HeadquartersSperryville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Sanford Guide does
Sanford Guide, operated by Antimicrobial Therapy, Inc., is a privately held, family-owned medical reference publisher founded in 1969 and headquartered in Sperryville, Virginia. The company produces clinician-facing antimicrobial therapy decision-support content used in 100+ countries, with flagship products including the Sanford Guide Antimicrobial Therapy reference, the Sanford Guide Pediatric Acute Care reference, and a mobile application. Its content is curated and continuously updated by an editorial board of infectious-disease specialists from major academic medical centers, with a stated policy of editorial independence from pharmaceutical industry sponsorship.
The company's product surface has expanded beyond a print reference into a multi-format digital subscription business: individual clinician subscriptions are priced between $4.99 and $79.99, with print editions sold between $37.99 and $57.99, while institutional customers license content via Single Sign-On (SSO) integration into hospital workflows on a quote-based enterprise basis. Additional products include Stewardship Assist, an antimicrobial stewardship workflow platform, and GuidelineHQ, a white-label platform that allows partner organizations to deploy Sanford Guide content within their own branded digital properties. The longest-standing institutional relationship is a white-label partnership with the European AIDS Clinical Society (EACS) in place since 2012.
The business model spans individual subscriptions (B2C), enterprise SSO licensing to hospitals and health systems (B2B), white-label platform licensing via GuidelineHQ, print sales, and ancillary merchandise. Visible enterprise customers include major U.S. health systems such as HCA, Sutter Health, Tampa General, Piedmont, Bon Secours Mercy, MedStar, and Phoenix Children's, and the company has reported formal collaborations with the U.S. Centers for Disease Control and Prevention (CDC, 2023) and engagement with a Centers for Medicare & Medicaid Services (CMS) prior-authorization effort (May 2026).
Sanford Guide firmographics
Firmographics- Name
- Sanford Guide
- Legal name
- Antimicrobial Therapy, Inc.
- Website
- https://sanfordguide.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sanford Guide, operated by Antimicrobial Therapy, Inc., is a privately held medical reference publisher founded in 1969 that produces clinician-facing antimicrobial therapy decision-support content used in 100+ countries, serving individual clinicians, hospitals, and white-label partners via digital, print, and enterprise SSO subscriptions.
- Ownership category
- akta.pro rank
Where Sanford Guide is headquartered
LocationHeadquarters
- HQ city
- Sperryville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sanford Guide business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Digital Antimicrobial Therapy Subscriptions: Recurring individual digital subscriptions for the Sanford Guide to Antimicrobial Therapy across web ($59.99), mobile ($34.99), and All Access ($79.99) tiers, plus add-on US Vaccine Guidelines ($4.99). The All Access subscription provides a hybrid usage across web, mobile, and full content.
- Print Edition Sales: One-time sales of physical reference books in three formats: Pocket Edition ($37.99), Spiral Edition ($47.99), and Library Edition ($57.99).
- Institutional / Enterprise Licensing (Stewardship Assist SSO): Site-license / enterprise agreements with hospitals, health systems, and academic medical centers for Stewardship Assist and Antimicrobial Therapy with single sign-on, sold to entities such as HCA, Sutter Health, Piedmont Healthcare, Tampa General Hospital, UF Health-Shands, MedStar, Bon Secours Mercy Health, and Phoenix Children's.
- GuidelineHQ White-Label Licensing: OEM / white-label licensing of the GuidelineHQ platform to medical societies for branded clinical guideline delivery; powering branded guideline delivery in 100+ countries including the European AIDS Clinical Society (EACS) since 2012.
- Specialty Products & Merchandise: One-time sales of specialty items including the Pediatric Acute Care guide ($49.99), Empiric! Card Game ($15.99), and Spectra of Activity Mug ($19.99).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Antimicrobial All Access Subscription — flagship digital bundle |
| Subscription | Annual | Antimicrobial for Web |
| Subscription | Annual | Antimicrobial for Mobile Subscription |
| Subscription | Annual | Antimicrobial for Mobile + US Vaccine Guidelines |
| Subscription | Annual | US Vaccine Guidelines (standalone) |
| Other | Pay-as-you-go | Pediatric Acute Care |
| One time/ perpetual license | Pay-as-you-go | Pocket Edition (print) |
| One time/ perpetual license | Pay-as-you-go | Spiral Edition (print) |
| One time/ perpetual license | Pay-as-you-go | Library Edition (print) |
| Unit Pricing | Pay-as-you-go | Empiric! Card Game |
| Unit Pricing | Pay-as-you-go | Spectra of Activity Mug |
| Per seat | Multi-year contract | Institutional / Enterprise Site License (Stewardship Assist) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Sanford Guide product offering
Product offeringCore offering
Sanford Guide (Antimicrobial Therapy, Inc.) publishes and licenses point-of-care clinical references for infectious disease and pediatric acute care treatment. The portfolio centers on The Sanford Guide to Antimicrobial Therapy and The Sanford Guide to Pediatric Acute Care, delivered as digital subscriptions (web, mobile, all-access), print editions (Pocket, Spiral, Library), and supplemented by the Stewardship Assist institutional add-on and the GuidelineHQ white-label platform for medical societies.
Product overview
Sanford Guide (Antimicrobial Therapy, Inc.) is a family-owned clinical reference company founded in 1969 that sells a two-product core portfolio — The Sanford Guide to Antimicrobial Therapy and The Sanford Guide to Pediatric Acute Care — each delivered via digital subscriptions (web, mobile, all-access) and print editions (Pocket, Spiral, Library), with free clinical calculators such as the Vanco AUC24 Calculator, an antibiotic stewardship card game (Empiric!), and accessories. Both core references are supported by a free monthly ID Update newsletter and dedicated multi-institutional editorial boards. On top of this core, Sanford Guide offers the Stewardship Assist add-on module for hospitals/health systems (which localizes the app and website with institutional antibiograms and guidelines) and GuidelineHQ, a separate white-label app/web platform that lets medical societies and health systems publish their own branded guidelines — built on 15 years of Sanford Guide guideline technology. Subscription and print tiers are listed at sanfordguide.com, and the platform also offers an institutional SSO option for hospitals plus bundled offerings such as the Antimicrobial + infektioStandards subscription.
Differentiator
Problem solved
Functional benefit
Brands
- Stewardship Assist: A guideline technology platform that places an institution's antimicrobial guidelines and antibiograms inside the Sanford Guide app and website for hospitals and health systems.
- GuidelineHQ
- The Sanford Guide to Antimicrobial Therapy
- The Sanford Guide to Pediatric Acute Care
Products and services
- The Sanford Guide to Antimicrobial Therapy Treatment-led, evidence-based, continuously updated clinical reference for infectious diseases. Available as digital subscriptions (All Access, Web, Mobile, and Mobile + U.S. Vaccine Guidelines bundles) and print editions (Pocket, Spiral, Library). For physicians, pharmacists, nurses, NPs, PAs, and students; includes 15+ clinical calculators, interactive Spectra of Activity, and U.S. Vaccine Guidelines content.
- The Sanford Guide to Pediatric Acute Care Point-of-care pediatric acute care reference covering manifestations, diagnostics, and management for children in acute care settings. Built for pediatric hospitalists, emergency physicians, urgent care providers, and residency programs. Available as a digital subscription (MSRP $49.99) on app and web.
- Stewardship Assist Platform Institutional add-on module that places an institution's own antimicrobial guidelines and antibiograms inside the Sanford Guide app and website. Supports SAML-based single sign-on (SSO) and is used by hospitals and health systems including HCA, Sutter Health, Tampa General Hospital, Piedmont Healthcare, and Bon Secours Mercy Health. Institutions report 3x more prescribers consulting their guidelines after deployment.
- GuidelineHQ Custom-branded white-label app and website platform for medical societies and health systems to deliver their own clinical practice guidelines, algorithms, and decision tools. Includes editorial dashboard with versioning, push updates, usage analytics, custom app icons/colors, and custom domain on iOS, Android, and web. Sold via OEM/white-label licensing.
- Empiric! Sanford Guide Edition Antibiotic Card Game Physical antibiotic stewardship card game designed to reinforce empiric antibiotic selection for trainees and clinicians, priced at $15.99.
- Spectra of Activity Mug Ceramic mug featuring the Spectra of Activity reference table, priced at $19.99 as a branded accessory.
- Sanford Guide Antimicrobial + infektioStandards Bundle Bundled subscription combining the Sanford Guide Antimicrobial Therapy content with infektioStandards (antimicrobial susceptibility reference), marketed to institutions and prescribers needing German/European standard data alongside Sanford Guide content.
Quantifiable outcome
- Used by clinicians in 100+ countries
- +2 more outcomes
Companies that use Sanford Guide
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles4 records
Sanford Guide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Sanford Guide partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and flagship.
- Centers for Disease Control and Prevention (CDC)majorCollaboration announced in June 2023 with the US Centers for Disease Control and Prevention to increase the availability of antimicrobial and infectious disease guidance. Specifics of joint activities (e.g., co-developed content, distribution channels, or funding) are not fully described in the available source material.
- European AIDS Clinical Society (EACS)flagshipLong-term partnership since 2012 in which Sanford Guide's GuidelineHQ platform powers branded clinical guideline delivery for the European AIDS Clinical Society. The platform powers branded guideline delivery in 100+ countries through this and other society relationships. This is an OEM / white-label arrangement where Sanford Guide provides the underlying technology and EACS provides the clinical content and brand.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sanford Guide competitors and assessment
Company assessmentDirect peers
- Epocrates: Mobile-first clinical reference for drug information, dosing, and infectious disease guidance used by individual prescribers; comparable to Sanford Guide in target user (prescribing clinicians), mobile delivery model, and point-of-care use case.
- Micromedex: Merative's clinical drug and disease reference suite used by hospitals and pharmacists for point-of-care decision support; directly overlaps with Sanford Guide's antimicrobial and pediatric content, with comparable enterprise licensing and pharmacy-led GTM.
- DynaMed: EBSCO's evidence-based clinical reference delivered via web and mobile to individual clinicians and institutions; competes head-to-head with Sanford Guide for hospital SSO licensing and clinician subscriptions, with a similarly curated, frequently updated editorial model.
- UpToDate: Wolters Kluwer's flagship evidence-based clinical decision support resource used at the point of care by physicians, pharmacists, and other clinicians; directly competes with Sanford Guide for institutional site licenses and individual clinician subscriptions, with broader specialty coverage.
- Lexicomp: Wolters Kluwer's drug information and clinical decision support suite widely licensed by hospital pharmacies and health systems; directly comparable to Sanford Guide in drug dosing, antimicrobial content, and institutional pharmacy/SSO buying motion.
- Johns Hopkins ABX Guide: Johns Hopkins antibiotic and infectious disease point-of-care guide; the closest specialty-direct competitor to Sanford Guide in antimicrobial therapy, sharing the same hospital, pharmacist, and ID-physician audience and content category.
Broad incumbents
- Medscape: WebMD Health's broad clinician reference and decision support platform offering free drug, disease, and guideline content; overlaps with Sanford Guide for the same clinician audience but competes on breadth and a free/ad-supported rather than subscription model.
- ClinicalKey: Elsevier's broad clinical decision support and reference platform covering dozens of specialties and licensed to institutions; overlaps with Sanford Guide in antimicrobial and pediatric content but is a much wider portfolio play targeting health system-wide reference budgets.
Emerging players
- OpenEvidence: AI-native clinical decision support tool that synthesizes medical literature into conversational answers for clinicians; an emerging disruptor whose LLM-based approach could substitute for traditional point-of-care references like Sanford Guide in specific use cases.
- VisualDx: Visual clinical decision support system used by clinicians for diagnosis and differential at the point of care; adjacent to Sanford Guide in clinician workflow and institutional licensing, with a differentiating visual/image-based approach.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Sanford Guide social profiles
Digital presenceSanford Guide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanford Guide leadership team
Management profileNumber of profiles
Profiles2 records
Sanford Guide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanford Guide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanford Guide
What does Sanford Guide do?
Sanford Guide (Antimicrobial Therapy, Inc.) publishes and licenses point-of-care clinical references for infectious disease and pediatric acute care treatment. The portfolio centers on The Sanford Guide to Antimicrobial Therapy and The Sanford Guide to Pediatric Acute Care, delivered as digital subscriptions (web, mobile, all-access), print editions (Pocket, Spiral, Library), and supplemented by the Stewardship Assist institutional add-on and the GuidelineHQ white-label platform for medical societies.
Is Sanford Guide a public or private company?
Sanford Guide is a private company. It is classified as family owned and is currently operating.
When was Sanford Guide founded?
Sanford Guide was founded in 1969. It employs 11 to 50 people.
Where is Sanford Guide based?
Sanford Guide is headquartered in Sperryville, United States, in the North America region.
How does Sanford Guide make money?
Five revenue lines are on record. Digital Antimicrobial Therapy Subscriptions are the primary driver. The others are print Edition Sales, institutional / Enterprise Licensing (Stewardship Assist SSO), guidelineHQ White-Label Licensing and specialty Products & Merchandise.
Who are Sanford Guide's main competitors?
Direct peers on record are Epocrates, Micromedex, DynaMed, UpToDate, Lexicomp and Johns Hopkins ABX Guide. Broad incumbents are Medscape and ClinicalKey. Emerging players are OpenEvidence and VisualDx.
Does Sanford Guide have an API?
No public API is recorded for Sanford Guide.