Rollok
Rollok is a privately held Fort Worth, Texas manufacturer founded in 1989 that designs and builds custom rolling security doors and shutters, serving commercial, residential, government, and specialty customers across North America through a dealer network and direct sales.
- Company typePrivate
- Founded1989
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rollok does
Rollok is a privately held, Fort Worth, Texas-based manufacturer founded in 1989 that designs and produces custom rolling security doors and shutters for commercial, residential, government, and specialty applications across North America. Its core offering is a configurable rolling door platform built around nine proprietary slat curtain options ranging from 24mm single-wall aluminum to 56mm punched slats, plus cast resin filled aluminum and stainless steel variants rated RC2 and RC3 for impact and security, with foam-filled aluminum delivering up to 44% U-factor improvement and +10 dB noise insulation. Products are offered with manual torsion spring or motorized operation, the latter supporting home automation, RFID/keypad, fingerprint, and environmental sensor controls. The product line is organized across eight application segments: Commercial & Storefront, Residential Security, DOD & First Responder, Storm & Hurricane, Millwork & Cabinet Tambour Doors, Counter Shutters, Storage Security, and Retail/Kiosk Security, with a complementary sun protection rolling screen line. The company sells via a North American authorized dealer network supplemented by direct quote requests and architect/specifier relationships, and its product gallery references high-profile end customers across hospitality, professional sports, airports, retail chains, federal agencies, and higher education.
Rollok operates a project-based, quote-only pricing model with no publicly disclosed rates, charging custom prices based on slat type, material (aluminum vs. stainless steel), dimensions, manual vs. motorized operation, and volume. Revenue is generated entirely through one-time equipment sales with no recurring fees, service contracts, or software licensing disclosed. The company markets primarily through its website, SEO, trade publications (e.g., Security Today, FDMCSecurity), trade shows, and an extensive visual project gallery. Manufacturing is conducted at its Fort Worth headquarters, and the company maintains regulatory certifications including Miami Dade and TDI hurricane approvals, Hail Class 7, and Wind Load Resistance 6 on relevant product lines, which constitute a meaningful portion of its competitive positioning against generic rolling shutter competitors. The firm is founder-owned with no disclosed institutional investors, funding rounds, M&A activity, or subsidiary structure.
Rollok firmographics
Firmographics- Name
- Rollok
- Legal name
- Rollok
- Website
- https://rollok.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rollok is a privately held Fort Worth, Texas manufacturer founded in 1989 that designs and builds custom rolling security doors and shutters, serving commercial, residential, government, and specialty customers across North America through a dealer network and direct sales.
- Ownership category
- akta.pro rank
Where Rollok is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rollok business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Custom Rolling Doors and Shutters Sales: Rollok generates revenue through the manufacture and sale of custom rolling security doors and shutters. Products are sold as one-time purchases with no recurring fees mentioned. Customers can request quotes for custom solutions tailored to their specific security needs. The company sells directly and through authorized dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Rollok product offering
Product offeringCore offering
Rollok manufactures custom rolling security doors and shutters built to exact specifications in aluminum and stainless steel for commercial, residential, DOD/first responder, storm/hurricane, millwork, counter, storage, and retail/kiosk applications. Products are sold as one-time purchases through an authorized dealer network across North America with no recurring fees. The company offers manual or motorized operation with various slat ratings (RC2, RC3), Miami Dade/TDI hurricane certifications, and complementary hardware, motors, and control systems.
Product overview
Rollok is a manufacturer of custom rolling doors and security shutters offering a comprehensive portfolio of core products across eight application segments: Commercial & Storefront, Residential Security, DOD & First Responder, Storm & Hurricane, Millwork & Cabinet Tambour Doors, Counter Shutters, Storage Security, and Retail & Kiosk Security. The company also offers complementary product lines including Sun Protection Rolling Screens, various Slat Curtain Options (ranging from 24mm to 56mm in aluminum and stainless steel with foam-filled, cast resin-filled, and punched configurations), Hardware components (Handles, Locks & Stops), and Motor/Spring/Control Systems. Founded in 1989 and headquartered in Fort Worth, Texas, Rollok provides custom-built solutions engineered to exact specifications with options for manual or motorized operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial & Storefront Rolling Doors
Quantifiable outcome
- U factor value improvement of up to 44% with 37mm foam-filled aluminum slats
- +2 more outcomes
Companies that use Rollok
Customer profileNamed customers23 records
Segments9 records
Ideal customer profiles7 records
Rollok technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rollok partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rollok competitors and assessment
Company assessmentDirect peers
- Overhead Door Corporation: One of the largest US manufacturers of residential and commercial garage doors, rolling steel doors, and counter shutters. Directly comparable product portfolio (rolling steel doors, security shutters, commercial counter applications) and a similar authorized dealer distribution model.
- Wayne-Dalton: Manufacturer of residential garage doors, commercial sectional and rolling steel doors, and security grilles. Directly comparable in product mix (residential + commercial rolling doors) and dealer-led distribution.
- C.H.I. Overhead Doors: US manufacturer of overhead sectional and rolling steel doors serving residential and commercial markets. Comparable in product category and in serving dealers and contractors, though more residential-skewed than Rollok.
- Raynor Garage Doors: Manufacturer of residential garage doors, commercial sectional, and rolling steel doors for industrial and commercial applications. Directly comparable in rolling steel door and commercial shutter categories.
- Cornell Iron Works: Manufacturer of rolling steel doors, fire doors, and counter shutters for commercial and industrial applications. Closely overlaps Rollok's commercial storefront and counter shutter product lines with a similar specification-driven sales motion to architects and general contractors.
- Amarr (Entrematic/Amarr Garage Doors): North American manufacturer of residential and commercial garage doors, rolling steel doors, and security shutters. Closely mirrors Rollok's commercial storefront and rolling door product line, with broader scale.
- Alpine Overhead Doors: Specialty manufacturer of rolling steel doors, fire doors, and counter shutters for commercial, retail, and industrial applications. Direct competitor in the rolling steel door and commercial counter shutter space, similar size and specification-driven sales motion.
- Clopay Corporation: Leading North American manufacturer of garage doors, rolling steel doors, and commercial entry systems. Competes head-to-head in the commercial storefront and rolling steel door category that Rollok serves.
Regional players
- Hörmann: European-headquartered global manufacturer of garage doors, industrial doors, and rolling shutters with a major US presence via Hörmann LLC. Comparable product portfolio in rolling shutters and high-speed doors, but primarily serves Europe and competes regionally in North America.
Broad incumbents
- Assa Abloy Entrance Systems: Global access solutions giant whose portfolio includes high-speed doors, rolling shutters, and industrial doors. Overlaps with Rollok's commercial and industrial shutter offerings as part of a much broader product portfolio, with global scale Rollok lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rollok social profiles
Digital presenceRollok financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rollok leadership team
Management profileNumber of profiles
Rollok funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rollok M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rollok
What does Rollok do?
Rollok manufactures custom rolling security doors and shutters built to exact specifications in aluminum and stainless steel for commercial, residential, DOD/first responder, storm/hurricane, millwork, counter, storage, and retail/kiosk applications. Products are sold as one-time purchases through an authorized dealer network across North America with no recurring fees. The company offers manual or motorized operation with various slat ratings (RC2, RC3), Miami Dade/TDI hurricane certifications, and complementary hardware, motors, and control systems.
Is Rollok a public or private company?
Rollok is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rollok founded?
Rollok was founded in 1989. It employs 11 to 50 people.
Where is Rollok based?
Rollok is headquartered in Fort Worth, United States, in the North America region.
How does Rollok make money?
One revenue line is on record: custom Rolling Doors and Shutters Sales.
Who are Rollok's main competitors?
Direct peers on record are Overhead Door Corporation, Wayne-Dalton, C.H.I. Overhead Doors, Raynor Garage Doors, Cornell Iron Works, Amarr (Entrematic/Amarr Garage Doors), Alpine Overhead Doors and Clopay Corporation. Hörmann is listed as a regional player. Assa Abloy Entrance Systems is listed as a broad incumbent.
Does Rollok have an API?
No public API is recorded for Rollok.