Ethos

What Ethos does

Ethos Home Health Care and Hospice is a 501(c)(3) nonprofit organization legally operating as BEK Care LLC, founded in February 2014 by three established senior living organizations — Bethany Retirement Living (Fargo, ND), Eventide Senior Living Communities (Moorhead, MN), and Vivie (Alexandria, MN). The organization delivers in-home skilled nursing, physical/occupational/speech therapy, chronic illness management, and end-of-life hospice care to seniors and adults across three North Dakota markets — Fargo-Moorhead, Grand Forks, and Bismarck (added June 2025) — each with a 35-mile service radius extending into adjacent Minnesota areas. Beyond core clinical services, Ethos offers an In-Home Technology line including Personal Emergency Response Systems operating on a 4G AT&T network with GPS tracking, fall detection, and 24/7 monitoring, as well as automated medication management devices. The hospice service is differentiated by enriching services such as pet therapy, healing touch, aromatherapy, memory bears crafted from patient clothing, legacy recordings, and a 13-month bereavement program.

Ethos generates revenue primarily through Medicare, Medicaid, private insurance, and Veterans Affairs reimbursement for home health and hospice services, supplemented by tax-deductible donations (cash, stock, IRA gifts, bequests) and volunteer labor enabled by its nonprofit status. Go-to-market is sales-led and referral-driven: patients are acquired through direct family inquiries via phone, fax, HIPAA-compliant online forms, and Epic EMR integration with referring physicians, hospitals, nursing facilities, and senior living communities. The organization also runs community outreach (memorial dove releases, Giving Hearts Day participation) and invests in Google review acquisition and content marketing. Ethos holds Medicare certification, HIPAA compliance, VNAA Code of Ethics signatory status, and Level 2 We Honor Veterans partnership, and is governed by an eleven-member board with operational leadership shared with affiliated entity Vivie.

Name

Ethos

Legal name

Ethos Home Health Care and Hospice

Website

https://www.ethoscare.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ethos is an organization that offers home health care and hospice services to seniors.

Ownership category

akta.pro rank

Product category

Home Health Care and Hospice Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Routine In-Home Hospice Care (HSABAFAA), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG)

Keywords

• Home health care
• Hospice services
• Skilled nursing care
• Bereavement support programs
• Personal emergency response

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicare Services: Medicare-certified home health care and hospice services billed through Medicare Part A and Part B. Covers skilled nursing, therapy services, home health aides, and medical equipment for eligible beneficiaries.
2. Medicaid Services: Medicaid-covered home health and hospice services for qualifying individuals.
3. Private Insurance: Home health care and hospice services covered under private insurance plans, including HMO, PPO, and managed care arrangements.
4. Donations and Philanthropy: Tax-deductible donations from individuals, families, and organizations supporting the nonprofit mission. Accepts cash, stock, IRA gifts, bequests, life insurance, and qualified retirement plan contributions.
5. VA Benefits: Hospice and home health care services covered through Veterans Affairs benefits for eligible veterans.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ethos Home Health Care and Hospice is a nonprofit 501(c)(3) organization that delivers Medicare- and Medicaid-certified home health care (skilled nursing, physical/occupational/speech therapy, chronic illness management) and hospice care (end-of-life medical, emotional, and spiritual support) directly in patients' homes across Bismarck, Fargo-Moorhead, and Grand Forks in North Dakota. It supplements these core services with in-home Personal Emergency Response Systems and medication management devices, life-enriching programs such as pet therapy and memory bears, and up to 13 months of bereavement support for families.

Product overview

Ethos Home Health Care and Hospice operates as a dual-service healthcare organization offering two interconnected product lines: Home Health Care (including skilled nursing, physical/occupational/speech therapy, chronic illness management, and in-home technology with PERS devices and medication management) and Hospice Care (end-of-life support with enriching services like pet therapy, healing touch, aromatherapy, memory bears, and legacy recordings). Supporting both core services are bereavement care (13 months of grief support) and respite care (temporary caregiver relief), all delivered by trained professionals and volunteers across Bismarck, Fargo-Moorhead, and Grand Forks communities in North Dakota.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Health Care In-home skilled nursing, physical/occupational/speech therapy, chronic illness management, and personal care to help adults and seniors recover, maintain independence, and receive care in the comfort of their homes.
• Hospice Care End-of-life care providing physical, emotional, and spiritual support for individuals and families during the final days, weeks, or months of life, focusing on comfort and quality of life for patients with a life-limiting illness.
• In-Home Technology Technology solutions including Personal Emergency Response Systems (PERS) on a 4G AT&T network with real-time GPS tracking, fall detection, SOS alarm button, two-way voice, and 24/7 monitoring, plus automated medication management devices with security locks and programmable schedules.
• Hospice Enriching Services Complementary care services including pet therapy, healing touch/reiki, aromatherapy, memory bears made from patient clothing, and legacy recordings to preserve patient stories for families.
• Bereavement Care Grief support services providing 13 months of bereavement support to families following a loved one's passing, including support groups, counseling resources, and grief share programs.
• Respite Care Short-term care services that temporarily relieve family caregivers of their duties, providing trained volunteers to sit with hospice patients while caregivers attend to personal needs.

Quantifiable outcome

• 13 months of bereavement support provided to families after loved one's passing
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered founding, core, major and minor.

• Bethany Retirement LivingfoundingStrategic or Co-development Partner · 1 February 2014One of three founding organizations of Ethos Home Health Care and Hospice in February 2014. Based in Fargo, ND, Bethany Retirement Living shares common values and beliefs that form the foundation of the Ethos organization.
• Eventide Senior Living CommunitiesfoundingStrategic or Co-development Partner · 1 February 2014One of three founding organizations of Ethos Home Health Care and Hospice in February 2014. Based in Moorhead, MN, Eventide Senior Living Communities co-founded Ethos with shared values focused on enriching quality of living.
• ViviefoundingStrategic or Co-development Partner · 1 February 2014One of three founding organizations of Ethos Home Health Care and Hospice in February 2014. Based in Alexandria, MN, Vivie shares common values and beliefs that guide the Ethos organization's mission and culture.
• We Honor Veterans ProgramcoreStrategic or Co-development PartnerLevel 2 partner with the We Honor Veterans program, a collaboration between the National Hospice and Palliative Care Organization (NHPCO) and the Department of Veterans Affairs. Provides specialized training and veteran-centric care protocols.
• Dakota Medical FoundationmajorGTM or Marketing PartnerHosts the annual Giving Hearts Day fundraising event since 2008. Ethos participates in this regional giving day to raise support for hospice enriching services, grief support, and life-enriching care programs.
• EpiccoreTechnology or IntegrationEpic EMR integration allows healthcare providers to place referrals to Ethos directly through Epic's in-basket feature, facilitating seamless care coordination and transitions.
• Visiting Nurse Associations of America (VNAA)minorOthersEthos is a Code of Ethics Signatory with VNAA, demonstrating commitment to ethical standards in home health care and hospice service delivery.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ethoshomecareandhospice
• LinkedInlinkedin.com/company/ethoscare

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ethos