Dong-A University
Dong-A University is a private South Korean university in Busan founded in 1946, offering undergraduate and graduate programs across roughly 15 colleges to domestic and international students (1,526 from 47 countries), with revenue from tuition and KGSP scholarships.
- Company typePrivate
- Founded1946
- HeadquartersBusan, South Korea
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Dong-A University does
Dong-A University is a private higher-education institution headquartered in Busan, South Korea, with three campuses in Seo-gu and Saha-gu: the Bumin Campus (administration), Guduk Campus (College of Medicine, College of Nursing, and the affiliated Dong-A University Hospital), and Seunghak Campus (humanities, engineering, natural sciences, and arts). Founded in 1946 by Dr. Jeong-Jae Hwan Seokdang as a Korean private university, the institution is the No. 1 private university in Busan, is ranked 13th in South Korea by undergraduate enrollment, and claims an alumni base of 230,000. It operates undergraduate, general graduate, and specialized graduate schools spanning approximately 15 colleges, with notable newer programs in Artificial Intelligence (Department of AI established 2021), Software, Computer Engineering, and Semiconductors.
The university's core technology and product surface comprises three notable offerings: the E-Class Learning Management System (eclass.donga.ac.kr) for course management, lecture scheduling, and academic administration; the DongA Cloud Service providing institutional cloud storage and computing resources to students, faculty, and staff; and the Dong-A Korean Language Institute, which runs Korean language courses on a four-semester-per-year calendar with rolling admissions and capped class sizes of 15 students. Identity, email, and collaboration are delivered through Microsoft Office 365 and institutional Google Workspace accounts at @donga.ac.kr/@dau.ac.kr, and the campus participates in the global eduroam Wi-Fi roaming service.
Dong-A's revenue is generated primarily through tuition and academic fees for undergraduate and graduate programs, Korean Language Course tuition (KRW 1,300,000 per semester), and government-funded scholarships including the Korean Government Scholarship Program (KGSP). Enrollment is sourced domestically through the admissions office and internationally through the Office of International Affairs, which manages 334 partner-institution relationships across 39 countries and 1,526 international students from 47 countries. Distribution is direct-to-consumer: students apply via the international admissions portal (dongaoia.donga.ac.kr), supported by marketing through the university's English and Korean websites, Facebook, Instagram, YouTube, and international education fairs. The affiliated Dong-A University Hospital provides an integrated clinical training and employment channel for nursing and medical students, contributing to a reported 90%+ graduate employment rate in the College of Nursing.
Dong-A University firmographics
Firmographics- Name
- Dong-A University
- Legal name
- Dong-A University (동아대학교)
- Website
- https://english.donga.ac.kr
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Dong-A University is a private South Korean university in Busan founded in 1946, offering undergraduate and graduate programs across roughly 15 colleges to domestic and international students (1,526 from 47 countries), with revenue from tuition and KGSP scholarships.
- Ownership category
- akta.pro rank
Dong-A University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (6113), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)
- akta.pro secondary industry
- Technical Universities with Specialized Engineering Domains (EDAHAEAI)
Keywords
Where Dong-A University is headquartered
LocationHeadquarters
- HQ city
- Busan
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
Dong-A University business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Tuition and Academic Fees: Revenue from undergraduate and graduate tuition, Korean Language Course fees (1,300,000 KRW per semester), and specialized graduate school programs.
- Korean Language Institute Programs: Semester-based tuition fees for Korean language education programs serving international students and learners.
- Government Grants and Scholarships: KGSP (Korean Government Scholarship Program) and other government-funded educational grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Korean Language Course - Per Semester |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Dong-A University product offering
Product offeringCore offering
Dong-A University is a private higher education institution that delivers undergraduate, graduate, and specialized graduate degree programs across 15 colleges spanning humanities, natural sciences, engineering, medicine, business, nursing, and arts. It also operates a Korean Language Institute that provides semester-based Korean language training to international learners and administers international student admissions and exchange programs through its Office of International Affairs.
Product overview
Dong-A University operates as a comprehensive private university in Busan, South Korea, with three campuses (Seunghak, Bumin, and Gudeok). The university's technology-enabled educational services include the E-Class Learning Management System (LMS) for online course delivery and academic administration, and the DongA Cloud Service for institutional cloud computing. The Dong-A Korean Language Institute provides dedicated language education programs for international students. Founded in 1946 with approximately 230,000 alumni, the university offers undergraduate and graduate programs across 14 colleges including Engineering, Medicine, Natural Sciences, and Software, with notable programs in Artificial Intelligence (established 2021), Computer Engineering, and Semiconductors.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Degree Programs Degree programs across 15 colleges including humanities, sciences, engineering, medicine, business, arts, and sports, delivered to Korean and international undergraduate students across three campuses.
- Graduate Degree Programs Master's, doctoral, and specialized graduate programs covering law, business, education, social welfare, international studies, and other disciplines, available to domestic and international students.
- Dong-A Korean Language Institute Korean language education program for international students and foreigners, offering beginner through advanced level courses across 4 semesters per year at 1,300,000 KRW per semester with approximately 200 hours of instruction over 10 weeks; class size limited to 15 students.
- College of Seokdang Honors Honors college established in 2010 to develop talented individuals representing the local community and Korea, continuing the founder Dr. Jeong-Jae Hwan Seokdang's educational philosophy.
- Dong-A University Hospital Clinical Training Clinical training and hands-on practice provided through Dong-A University Hospital for College of Medicine and College of Nursing students, supporting a 90%+ employment rate for College of Nursing graduates.
- Department of Artificial Intelligence Program AI-focused academic program covering deep learning, natural language processing, computer vision, data science, and digital twin, preparing students for AI development and research careers. Established 2021.
Quantifiable outcome
- 90%+ employment rate for College of Nursing graduates
- +2 more outcomes
Companies that use Dong-A University
Customer profileNamed customers1 record
Segments4 records
Dong-A University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Dong-A University partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- 334 Partner Institutions Worldwidecore334 international partner institutions across 39 countries for student exchange, research collaboration, and academic partnerships. This network supports the university's internationalization strategy and provides mobility opportunities for both incoming and outgoing students.
- University of Illinois ChicagominorSummer program partnership where selected nursing students from Dong-A University participate in short-term training at University of Illinois Chicago, experiencing global nursing education and healthcare systems.
- Korean Government (KGSP)coreKorean Government Scholarship Program partnership for recruiting and supporting international scholarship students. Dong-A University is an official participating institution.
- Gaya National Research Institute of Cultural Heritage (NRICH)minorJoint research partnership in archaeological DNA studies, specifically ancient Korean dog genome sequencing research published in PLOS ONE.
- Japan's Graduate University for Advanced Studies (SOKENDAI)minorInternational research collaboration partner in ancient DNA studies of Korean Peninsula archaeological specimens.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dong-A University competitors and assessment
Company assessmentRegional players
- Inje University: Private Korean university headquartered in Gimhae near Busan, with medical and engineering programs; directly competes with Dong-A for the Busan/Gyeongnam student catchment and international Korean-language learners.
- Pusan National University: Premier public research university in Busan serving the same regional student base; competes with Dong-A in Busan-specific recruitment though differentiated by public status and larger research portfolio.
- Kyungsung University: Private university in Busan competing with Dong-A for the same metropolitan student pool; comparable in scale and program breadth at the regional tier.
Broad incumbents
- KAIST: Elite Korean public research university focused on science, engineering, and AI; overlaps with Dong-A's AI/Software/Semiconductor program expansion as a higher-prestige competitor in the same STEM-adjacent space.
Direct peers
- Hanyang University: Major private Korean research university with engineering, medicine, business, and humanities colleges; comparable as a comprehensive private institution with strong industry ties.
- Yonsei University: Top-ranked private Korean research university with extensive international exchange networks, medical facilities, and comprehensive programs — comparable multi-disciplinary private structure, though at higher tier of prestige.
- Dongguk University: Private Korean research university offering multi-disciplinary programs with established international partnerships; structurally similar private comprehensive institution.
- Sungkyunkwan University: Private Korean research university offering multi-disciplinary programs and strong international partnerships; comparable in scale, private-status, and comprehensive structure to Dong-A.
- Kyung Hee University: Comprehensive private Korean university with broad undergraduate/graduate programs across humanities, sciences, engineering, business, and arts, plus a global network and large international student population — directly comparable in scope and positioning to Dong-A.
- Konkuk University: Private Korean university with broad program portfolio including engineering, medicine, business, and arts, plus a large international student body — comparable comprehensive structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dong-A University social profiles
Digital presenceDong-A University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dong-A University leadership team
Management profileNumber of profiles
Dong-A University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dong-A University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dong-A University
What does Dong-A University do?
Dong-A University is a private higher education institution that delivers undergraduate, graduate, and specialized graduate degree programs across 15 colleges spanning humanities, natural sciences, engineering, medicine, business, nursing, and arts. It also operates a Korean Language Institute that provides semester-based Korean language training to international learners and administers international student admissions and exchange programs through its Office of International Affairs.
Is Dong-A University a public or private company?
Dong-A University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dong-A University founded?
Dong-A University was founded in 1946. It employs 5,001 to 10,000 people.
Where is Dong-A University based?
Dong-A University is headquartered in Busan, South Korea, in the Asia region.
How does Dong-A University make money?
Three revenue lines are on record. Tuition and Academic Fees are the primary driver. The others are korean Language Institute Programs and government Grants and Scholarships.
Who are Dong-A University's main competitors?
Regional players on record are Inje University, Pusan National University and Kyungsung University. KAIST is listed as a broad incumbent. Direct peers are Hanyang University, Yonsei University, Dongguk University, Sungkyunkwan University, Kyung Hee University and Konkuk University.
Does Dong-A University have an API?
No public API is recorded for Dong-A University.
What industry is Dong-A University in?
Dong-A University's product category is Higher Education. Its primary akta.pro industry code is EDAHABAA, Comprehensive Doctoral Research Universities (Multi-Disciplinary), with a secondary code of EDAHAEAI, Technical Universities with Specialized Engineering Domains. Its NAICS code is 611310 and its SIC code is 8200.