Helliwood Media & Education
Helliwood Media & Education is a Berlin-based nonprofit educational division of fjs e.V. that delivers media literacy, AI education, and digital skills training to schools, educators, and youth across Germany through workshops, mobile labs, and Microsoft-co-developed online programs.
- Company typePrivate
- Founded1990
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Helliwood Media & Education does
Helliwood Media & Education is a non-profit educational organization operating as a business division (Geschäftsbereich) of Förderverein für Jugend und Sozialarbeit e.V. (fjs e.V.), a registered charitable association headquartered in Berlin, Germany. Active for over 25 years under the fjs e.V. umbrella, Helliwood combines the mission orientation of an NGO with the operational capabilities of a digital media agency to deliver media literacy, AI education, and digital skills training primarily to K-12 schools, educators, children, and youth across Germany, with EU-funded international reach into projects such as the Erasmus+ enactAI program.
The organization's service portfolio spans SMARTe-Events (live streaming and hybrid conferences from its green-screen studio), Online-Akademie (live-streamed educational programming co-developed with Microsoft featuring Code Your Life, IT-Fitness, and Teacher Academy), KI-Mobil and KI-Lab (mobile and fixed AI laboratories delivering hands-on AI workshops at schools in NRW and at Microsoft Office in Cologne), DigiMoK (Digital Mobile Classroom), Bildungsinitiativen, Lehr- und Lernmaterialien, Technologieentwicklung, and full-service digital media production (graphic/web design, photo/video/audio, social media). Helliwood holds ISO 21001:2018 certification for educational management systems since January 2019 (valid until 11-01-2028) and won the ECO-AWARD 2021 with Microsoft for SMART-Streaming. The team of approximately 35 interdisciplinary specialists covers concept development, IT, design, editorial, and pedagogy.
Helliwood operates a project-funded nonprofit revenue model: rather than selling products at commercial prices, revenue derives from public grants, EU project funding, and commissioned educational initiatives, with most offerings to schools and educators delivered free of charge. Distribution is event-driven and community-led, combining direct school engagement (KI-Mobil visits), fixed locations (KI-Lab Cologne), annual event presence (Leipziger Buchmesse, re:publica), partner-network recruitment, and digital channels (Online-Akademie streaming, YouTube, newsletters). The organization is governed within the fjs e.V. structure chaired by Thomas Schmidt and has no shareholders, venture funding, or equity instruments.
Helliwood Media & Education firmographics
Firmographics- Name
- Helliwood Media & Education
- Legal name
- Helliwood media & education im Förderverein für Jugend und Sozialarbeit e.V. (fjs)
- Website
- https://helliwood.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Helliwood Media & Education is a Berlin-based nonprofit educational division of fjs e.V. that delivers media literacy, AI education, and digital skills training to schools, educators, and youth across Germany through workshops, mobile labs, and Microsoft-co-developed online programs.
- Ownership category
- akta.pro rank
Helliwood Media & Education industry classification
Industry- Product category
- Digital Education Services
- NAICS
- All Other Schools and Instruction (61169), Computer Training (61142)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Project- & Inquiry-Based Digital Learning Modules (EDAFACAD)
- akta.pro secondary industries
- AI/ML Learning Platforms for Students (EDAFANAE), STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where Helliwood Media & Education is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Helliwood Media & Education business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Project-based Educational Services: As a nonprofit organization under Förderverein für Jugend und Sozialarbeit e.V. (fjs), Helliwood operates through project funding, grants, and commissioned educational initiatives. Revenue derives from public funding, EU projects, and partnerships rather than commercial sales.
- Educational Content and Materials: Development and distribution of educational initiatives, teaching materials, and learning resources funded through project grants and institutional partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free educational offerings for schools and educators |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Helliwood Media & Education product offering
Product offeringCore offering
Helliwood is a non-profit educational organization that designs and delivers digital education programs, AI workshops, media literacy curricula, and custom EdTech solutions for schools, educators, and youth across Germany and EU-funded projects. Its offerings span hands-on AI workshops via mobile labs (KI-Mobil, DigiMoK), live streaming and hybrid conferences (SMARTe-Events), a Microsoft-partnered Online Academy, teaching and learning materials, and full-service event/media production. The organization is funded primarily through project grants, public funding, and commissioned educational initiatives.
Product overview
Helliwood Media & Education is a non-profit education and media organization (a business unit of Förderverein für Jugend und Sozialarbeit e.V.) that does not offer a single unified software product or platform. Instead, it delivers a portfolio of educational programs, digital media services, and technology offerings organized across several service lines: (1) SMARTe-Events — live streaming, hybrid conferences, and webinar services from its green-screen studio; (2) Online-Akademie — a Microsoft-partnered live learning platform featuring Code Your Life, IT-Fitness, and Teacher Academy programs; (3) KI-Mobil and KI-Lab — mobile and fixed AI education labs delivering hands-on AI workshops for students and educators; (4) DigiMoK (Digitales Mobiles Klassenzimmer) — a mobile digital classroom for AI workshops at events; (5) Lehr- und Lernmaterialien — teaching and learning materials; (6) Technologieentwicklung — custom digital solutions (apps, e-platforms, CMS); and (7) Veranstaltungen, Grafik und Webdesign, Foto/Video/Audio, and Social Media services. The organization functions primarily as an educational services provider rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- SMARTe-Events A comprehensive event service including live broadcasting from Helliwood's green-screen studio to websites and social media platforms, hybrid conferences with interactive breakout rooms, and webinars or online workshops conducted in a closed user environment. Targeted at conference organizers and educational institutions.
- Online-Akademie (Online Academy) A joint initiative with Microsoft delivering live daily educational programming across multiple streaming platforms, featuring Code Your Life (programming for ages 10+), IT-Fitness (future skills/AI for ages 14+), and Teacher Academy (professional development for educators and parents).
- KI-Mobil (AI Mobile Lab) A mobile AI laboratory that travels to schools in the NRW region to deliver interactive AI workshops, covering prompt engineering, building small AI models, and experimenting with AI applications for text, image, and music generation. Targeted at K-12 schools and students.
- Digitales Mobiles Klassenzimmer (DigiMoK) A digital mobile classroom showcased at events such as the Leipzig Book Fair, offering hands-on AI workshops for students and professional development for educators on AI-powered teaching and learning. Targeted at event organizers, schools, and educator audiences.
- Bildungsinitiativen (Educational Initiatives) Development and implementation of needs-oriented educational initiatives from concept through execution and dissemination, covering the full lifecycle of awareness-raising campaigns and educational programs. Targeted at public sector, schools, and nonprofit organizations.
- Lehr- und Lernmaterialien (Teaching and Learning Materials) Differentiated and low-threshold teaching and learning materials on current topics designed to create sustainable learning success, covering both competency development and enjoyment of the subject matter. Targeted at schools, educators, and learners.
- Technologieentwicklung (Technology Development) Custom digital solutions including apps, e-platforms, content management systems, and other formats tailored to educational needs, with over 15 years of EdTech development experience. Targeted at educational organizations and public sector clients.
- Veranstaltungen (Events) Full-service event management including planning, execution, documentation, and follow-up, covering action days for children, workshops for youth, professional development for educators, and congresses for specialist audiences. Targeted at educational institutions, public sector, and organizations.
- Grafik und Webdesign (Graphic and Web Design) Custom graphics portfolio including print publications, websites, event designs, infographics, and character designs, implementing current technological standards and user trends. Targeted at organizations needing educational and branded design assets.
- Foto, Video und Audio (Photo, Video and Audio) Audiovisual production services spanning photo, video, and audio formats, from concept and production through post-processing, with full compliance with data protection, data management, rights, and licensing standards. Targeted at organizations needing educational and event media production.
- Social Media Services Development of tailored, authentic social media presences including editorial management, community management, and wide-reach distribution, spanning both channel-specific and cross-channel campaigns. Targeted at organizations needing educational and nonprofit social media management.
Quantifiable outcome
- ECO-AWARD 2021 for SMART-Streaming on Bildung und Medien
- +1 more outcomes
Companies that use Helliwood Media & Education
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Helliwood Media & Education technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Helliwood Media & Education partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MicrosoftcoreMicrosoft partnered with Helliwood to develop the Online Academy during COVID-19, providing live streaming infrastructure for educational content. The partnership continues with KI-Lab operations at Microsoft Office in Cologne for AI education workshops.
- Leipziger BuchmessecoreAnnual partnership for presence at Leipziger Buchmesse with dedicated booth (A403 in Hall 2), AI workshops for students, teacher training sessions, and forum participation on education topics.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Helliwood Media & Education competitors and assessment
Company assessmentDirect peers
- KI-Campus: German AI learning platform funded by the Stifterverband and federal/state ministries, providing free AI courses for students, educators, and professionals; directly comparable to Helliwood's Online-Akademie and KI-Skilling.NRW offerings in K-12 AI literacy.
- Junge Tüftler: German nonprofit focused on digital education and maker/STEM learning for children and youth; offers hands-on workshops and educator training — highly comparable to Helliwood's KI-Mobil and DigiMoK programs targeting the same K-12 and educator segments in Germany.
- Deutschland sicher im Netz (DsiN): German non-profit initiative promoting digital literacy and safe internet use for citizens, schools, and educators; shares Helliwood's nonprofit structure, public-funding model, and focus on digital competency development in Germany.
- Freiwillige Selbstkontrolle Multimedia (FSM): German self-regulation body for digital media offering media-literacy education programs for youth, parents, and educators; comparable to Helliwood's media-literacy and digital-citizenship curriculum work targeting schools.
- App Camps: German nonprofit providing coding and digital-skills workshops to K-12 students and teacher training programs; comparable to Helliwood's Code Your Life programming program and educator professional-development offerings.
- iRights.Lab: Berlin-based nonprofit developing digital literacy, media competence, and AI-related education programs for youth and educators; directly comparable to Helliwood's Bildungsinitiativen portfolio and Berlin-based nonprofit positioning.
- Stiftung Digitale Chancen: German nonprofit foundation promoting digital participation and digital literacy for diverse population groups; shares Helliwood's nonprofit structure, EU-project orientation, and K-12/youth digital-inclusion focus.
Broad incumbents
- Khan Academy: Global nonprofit online learning platform offering free K-12 and adult courses including AI/digital-literacy content; comparable to Helliwood's Online-Akademie and free-content model, but operating as a much broader incumbent across all subjects.
Regional players
- Teach First Deutschland: German nonprofit placing program leaders in schools to address educational inequity; shares Helliwood's nonprofit structure and K-12 mission focus, with partial overlap on digital-skills and educational-equity programs in Germany.
Emerging players
- Code.org: US-based nonprofit providing free K-12 computer-science and AI education curricula globally; comparable to Helliwood's Code Your Life and AI-education programs, though operating at much larger global scale and as an emerging threat in the German market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Helliwood Media & Education social profiles
Digital presenceHelliwood Media & Education compliance and trust
Trust signalCompliance2 records
Helliwood Media & Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helliwood Media & Education leadership team
Management profileNumber of profiles
Profiles4 records
Helliwood Media & Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helliwood Media & Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helliwood Media & Education
What does Helliwood Media & Education do?
Helliwood is a non-profit educational organization that designs and delivers digital education programs, AI workshops, media literacy curricula, and custom EdTech solutions for schools, educators, and youth across Germany and EU-funded projects. Its offerings span hands-on AI workshops via mobile labs (KI-Mobil, DigiMoK), live streaming and hybrid conferences (SMARTe-Events), a Microsoft-partnered Online Academy, teaching and learning materials, and full-service event/media production. The organization is funded primarily through project grants, public funding, and commissioned educational initiatives.
Is Helliwood Media & Education a public or private company?
Helliwood Media & Education is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Helliwood Media & Education founded?
Helliwood Media & Education was founded in 1990. It employs 11 to 50 people.
Where is Helliwood Media & Education based?
Helliwood Media & Education is headquartered in Berlin, Germany, in the Europe region.
How does Helliwood Media & Education make money?
Two revenue lines are on record. Project-based Educational Services are the primary driver. The others are educational Content and Materials.
Who are Helliwood Media & Education's main competitors?
Direct peers on record are KI-Campus, Junge Tüftler, Deutschland sicher im Netz (DsiN), Freiwillige Selbstkontrolle Multimedia (FSM), App Camps, iRights.Lab and Stiftung Digitale Chancen. Khan Academy is listed as a broad incumbent. Teach First Deutschland is listed as a regional player. Code.org is listed as an emerging player.
Does Helliwood Media & Education have an API?
No public API is recorded for Helliwood Media & Education.
What industry is Helliwood Media & Education in?
Helliwood Media & Education's product category is Digital Education Services. Its primary akta.pro industry code is EDAFACAD, Project- & Inquiry-Based Digital Learning Modules, with a secondary code of EDAFANAE, AI/ML Learning Platforms for Students. Its NAICS code is 61169 and its SIC code is 8200.