The John Birch Society

What The John Birch Society does

The John Birch Society is a membership-based educational organization founded in 1958 by Robert Welch and headquartered in Appleton, Wisconsin. It serves individuals in the United States who are aligned with its stated mission of promoting adherence to the original intent of the U.S. Constitution, limited government, and free-market economics. The Society operates through a network of local chapters, leadership conferences, and grassroots action programs that mobilize members on policy and civic issues.

The Society's core products include educational curricula, publications (most prominently The New American magazine and the Freedom Index), speakers programs, and an affiliated online K-12 academy (FreedomProject Academy). It operates a suite of affiliated entities and programs — including JBS Action, JBS Caucuses, and The New American — that extend its reach across publishing, policy advocacy, and education. Its technology footprint consists of a public website, online publishing, and online learning platforms; there is no evidence of a proprietary software or AI product.

The Society generates revenue through individual membership dues ranging from $48 (12-month basic) to $5,000 (Lifetime Benefactor), recurring monthly Continuing Support Club contributions tiered from $20 to $250, donations, merchandise sales, paid webinars and in-person speaker fees, conference registrations, and tuition from affiliated educational programs. It also operates FreedomProject Academy as a separately structured online private academy. The customer base is described as "thousands of active members nationwide," with no institutional or corporate anchor donors disclosed.

Name

The John Birch Society

Legal name

The John Birch Society

Website

https://jbs.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

The John Birch Society is a 501(c)(3) educational organization founded in 1958 and headquartered in Appleton, Wisconsin, serving individual members in the United States through constitutional-education programs, publications, grassroots chapters, and affiliated initiatives including The New American magazine and FreedomProject Academy.

Ownership category

akta.pro rank

Product category

Civic Education and Political Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

akta.pro secondary industry

Civic Education & Community Engagement (Voting, Local Government) (EDAAAFAC)

Keywords

• Civic education
• Membership organization
• Constitutional advocacy
• Grassroots activism
• Political publications

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Dues: Annual and lifetime membership fees providing access to member resources, publications, local chapters, and educational materials.
2. Continuing Support Clubs: Monthly recurring donor program with tiered benefits including pamphlets, books, discounts, and exclusive access.
3. Donations: Tax-deductible donations to support constitutional education and grassroots action.
4. Merchandise Sales: Sale of books, DVDs, publications, and branded items through ShopJBS.org.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The John Birch Society is a membership-based educational and action organization that sells memberships, tiered monthly support clubs, publications, educational videos, podcasts, speaker events, and branded merchandise to individual Americans who support constitutional principles and limited government. Its offering centers on recurring membership access to local chapters, The New American magazine, the Freedom Index scorecard, action alerts, conferences, and a multi-decade library of constitutional and political educational content.

Product overview

The John Birch Society is a grassroots membership-based educational and action organization founded in 1958, dedicated to preserving constitutional principles and defending American sovereignty. The organization operates as a platform offering multiple interconnected products and services: (1) The New American Magazine, a bimonthly publication; (2) the Freedom Index, a congressional scorecard program; (3) Freedom's Voices, a speakers bureau; (4) a Video Library of educational content; (5) the JBS Analysis podcast; (6) annual Leadership Conferences; (7) FreedomProject Academy, a homeschool curriculum; (8) publications including The Blue Book and other foundational texts; (9) the Blueprint for Liberty educational lecture series; and (10) tiered membership programs (Standard, Basic, Lifetime, and Continuing Support Clubs). The organization also runs various Action Projects focused on constitutional enforcement, state sovereignty, and opposing federal overreach.

Differentiator

Problem solved

Functional benefit

Products and services

• The New American Magazine A bimonthly news magazine published since 1985, covering constitutional, fiscal, and political issues with a focus on truth and constitutional principles. Available in print and digital formats as a membership benefit for individual members and subscribers.
• Freedom Index A congressional scorecard program that rates U.S. representatives and senators on their fidelity to constitutional principles based on roll call vote analysis. Includes federal and state legislative scorecards, available to members and the public as an educational and accountability tool.
• Freedom's Voices Speakers Bureau A speakers bureau offering various JBS speakers on topics including constitutional education, Big Government, illegal immigration, and globalism. Provides in-person events and webinars for community education, recruiting new members, and educating opinion molders.
• JBS Video Library Educational video content including News Analysis, Straight Talk, and featured presentations on constitutional topics, current events analysis, and historical education. Available to members and the public through the JBS website.
• JBS Analysis Podcast

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The New AmericancoreOthersAffiliated news magazine published bimonthly since 1985, covering constitutional and political issues. Combined legacy of American Opinion (started 1954) and Review of the News (started 1965). Provides editorial content supporting JBS mission.
• FreedomProject AcademyminorOthersHomeschool curriculum partner offering educational resources aligned with JBS constitutional principles.
• Western Islands PublishingminorOthersPublishing affiliate producing books and materials supporting constitutional education.
• Stand Your Ground StudiosminorOthersMedia production affiliate creating video content for the freedom movement.
• FreedomProjectminorOthersAffiliated organization focused on educational initiatives supporting constitutional liberty.
• Law Enforcement Charitable Foundation (LECF)minorOthersCharitable affiliate supporting law enforcement and constitutional policing.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/the_jbs
• Facebookfacebook.com/JohnBirchSociety

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The John Birch Society