Rust Wine Company

Boutique Winery and Single Vineyard Wine Productionrustwine.com

Rust Wine Company is a private boutique winery in Oliver, British Columbia, producing small-lot single-vineyard wines from five BC appellations. It sells direct-to-consumer via Shopify, a subscription wine club, tasting room, and heritage Tokios House accommodation, targeting wine enthusiasts, tourists, and regional wholesale accounts.

Company typePrivate
Founded1973
HeadquartersOliver, Canada
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What Rust Wine Company does

Rust Wine Company is a private boutique winery headquartered at 4444 Golden Mile Drive, Oliver, British Columbia, producing small-lot, single-vineyard wines from five vineyards across four appellations: Okanagan Valley, Similkameen Valley, Okanagan Falls, and the Golden Mile Bench — the latter being BC's first official sub-appellation, established in 2016. The home vineyard, South Rock, was originally purchased from the Crown in 1963 and planted in 1968, making it one of BC's earliest established vineyard sites. The current winemaking operation is led by Ryan de Witte, who joined prior to the 2019 harvest and assumed full control of the program; Kaitlin Friesen returned in 2024 to head hospitality. The portfolio spans more than ten varietals including Gewürztraminer, Riesling, Pinot Gris, Chardonnay, Gamay, Merlot, Cabernet Franc, Cabernet Sauvignon, Zinfandel, and Syrah, with the 2020 Syrahs and 2022 Riesling earning 90-92 points from Gismondi on Wine.

The core platform is a DTC stack combining a Shopify online storefront (with a 3-bottle minimum order), a Qualo App-powered wine club subscription, an on-site tasting room offering $10 'Smashable' and $15 'Cellar' flights, and Tokios House, a restored 19th-century heritage vacation rental on the Golden Mile Bench that sleeps up to eight guests at peak rates of $500/night. Label artwork is sourced from customer-submitted rust photography matched to specific varietals, creating a yearly collectible brand artifact. The company employs 11-50 people and operates with no disclosed external funding or parent-company ownership.

The go-to-market is direct-to-consumer weighted, with limited regional wholesale managed by Brent Belanger and live-music events (LIVE at Rust) running June through September to drive tasting room traffic. Primary customer segments are wine enthusiasts and collectors seeking terroir-driven BC wines, wine country tourists, and wholesale buyers (restaurants and retail). The business model is a hybrid of one-time DTC sales, recurring subscription revenue (wine club), transactional tasting and accommodation fees, and small-scale wholesale distribution.

Rust Wine Company firmographics

Firmographics

Name: Rust Wine Company
Legal name: Rust Wine Company
Website: https://rustwine.com
Company type: Private
Founded year: 1973
Operating status: Operating
Headcount range: 11–50 employees
Short description: Rust Wine Company is a private boutique winery in Oliver, British Columbia, producing small-lot single-vineyard wines from five BC appellations. It sells direct-to-consumer via Shopify, a subscription wine club, tasting room, and heritage Tokios House accommodation, targeting wine enthusiasts, tourists, and regional wholesale accounts.
Ownership category
akta.pro rank

Rust Wine Company industry classification

Industry

Product category: Boutique Winery and Single Vineyard Wine Production
NAICS: Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
SIC: Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
akta.pro primary industry: Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
akta.pro secondary industries: Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE)

Keywords

Single vineyard wines
Boutique winery production
Wine club membership
Wine tasting experiences
Direct-to-consumer wine sales

Where Rust Wine Company is headquartered

Location

Headquarters

HQ city: Oliver
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Rust Wine Company business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

Direct Wine Sales: Online wine sales through Shopify storefront with minimum 3-bottle orders. Direct-to-consumer pricing for individual bottles across their single vineyard portfolio.
Wine Club Membership: Subscription/membership program offering exclusive wines, complimentary tastings for members, and priority access to limited releases. Managed through dedicated club login portal.
Tasting Room & Wine Tastings: On-site wine tastings at the Oliver winery. 'Smashable' Tasting for lighter-bodied wines ($10) and 'Cellar' Tasting for fuller-bodied wines ($15). Member tastings complimentary.
Heritage Accommodation (Tokios House): Vacation rental of restored 19th-century heritage house and apartment on the Golden Mile Bench vineyard. Peak season (June-October) and off-peak rates available. Additional cleaning fees apply.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Smashable Tasting - $10
Unit Pricing	Pay-as-you-go	Cellar Tasting - $15
Other	Multi-year contract	Member Tastings - Complimentary
Unit Pricing	Pay-as-you-go	Tokios House (Entire Home) - Peak $500/night, Off-Peak $350/night
Unit Pricing	Pay-as-you-go	Tokios Apartment - Peak $350/night, Off-Peak $200/night
Unit Pricing	Pay-as-you-go	Wine Purchases - Minimum 3 bottles

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Rust Wine Company product offering

Product offering

Core offering

Rust Wine Company is a boutique BC winery that produces small-lot, single vineyard wines from five vineyards across the Okanagan Valley, Similkameen Valley, Okanagan Falls, and Golden Mile Bench appellations. It sells these wines direct-to-consumer through a Shopify online shop, a tasting room in Oliver, BC, a recurring wine club membership, and a wholesale channel, and also operates a heritage vacation rental (Tokios House) on its vineyard property.

Product overview

Rust Wine Co. is a boutique winery producing small-lot, single vineyard wines sourced from five exceptional vineyards (South Rock, Lost Horn, Lazy River, Summer Breeze, and Ferreria) planted as far back as 1973, located in the Okanagan Valley, Similkameen Valley, Okanagan Falls, and Golden Mile Bench appellations of British Columbia. The company's core offerings include direct-to-consumer wine sales through an online shop powered by Shopify, wine tasting experiences at their Oliver, BC tasting room (offering 'Smashable' and 'Cellar' tastings), a wine club membership program through Qualo App, and heritage accommodation at the restored Tokios House vacation rental. The winery specializes in terroir-driven wines including Gewürztraminer, Merlot, Cabernet Sauvignon, Zinfandel, Syrah, Chardonnay, Cabernet Franc, Riesling, Pinot Gris, and Gamay, with their 2020 Syrahs earning 90-92 points from Gismondi on Wine.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

92 Points from Gismondi on Wine for 2020 Similkameen Valley Lazy River Vineyard Syrah
+3 more outcomes

Companies that use Rust Wine Company

Customer profile

Segments3 records

Ideal customer profiles3 records

Rust Wine Company technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Rust Wine Company partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Rust Wine Company competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

Rust Wine Company financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rust Wine Company leadership team

Management profile

Number of profiles

Rust Wine Company funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rust Wine Company M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rust Wine Company

What does Rust Wine Company do?

Is Rust Wine Company a public or private company?

Rust Wine Company is a private company. It is classified as unknown and is currently operating.

When was Rust Wine Company founded?

Rust Wine Company was founded in 1973. It employs 11 to 50 people.

Where is Rust Wine Company based?

Rust Wine Company is headquartered in Oliver, Canada, in the North America region.

How does Rust Wine Company make money?

Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership, tasting Room & Wine Tastings and heritage Accommodation (Tokios House).

Does Rust Wine Company have an API?

No public API is recorded for Rust Wine Company.

What industry is Rust Wine Company in?

Rust Wine Company's product category is Boutique Winery and Single Vineyard Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 5180.