Austin Urology Institute

What Austin Urology Institute does

Austin Urology Institute is a private, founder-led urology practice headquartered in Austin, Texas, operating three clinical locations across the Austin metropolitan area (Austin, Georgetown, and Dripping Springs) supplemented by Texas-wide telemedicine. The practice is anchored by Dr. Koushik Shaw, who has performed advanced robotic surgeries since 2004 and leads a small clinical team including two advanced practice providers. The service portfolio spans core urology (vasectomy and reversal, BPH treatments such as Aquablation, Rezum, Urolift, and TURP, kidney stone management, UTI diagnosis including urine PCR testing) and advanced surgical oncology using the da Vinci Xi robotic system for prostatectomy, partial nephrectomy, and pyeloplasty, with HIFU as a focal-therapy option for prostate cancer. The practice also operates dedicated Men's Wellness and Women's Wellness sub-brands covering hormone replacement, erectile dysfunction therapies (Pulsewave, penile prosthesis, Xiaflex), Peyronie's treatment, Addyi for HSDD, peptides, and vitamin injections, plus an in-house pharmacy dispensing urological medications.

Revenue is generated primarily through fee-for-service clinical consultations, surgical procedures, and ancillary services, with insurance coverage (including Medicare) for major procedures and cash-pay options emphasized for elective services such as vasectomy. Go-to-market combines direct in-person visits, telemedicine consultations across Texas, and an extensive content-and-SEO marketing engine including a blog, webinars, social channels, and city-specific landing pages for 50+ Texas markets. Distribution is further amplified by media appearances in local and national outlets and by partnerships such as the clinical referral relationship with Austin Urogynecology.

Operationally, the practice is structured as an independent medical group with no disclosed external investment, no parent company, and no subsidiaries. Technology differentiation is driven primarily by clinical device adoption (da Vinci Xi, HIFU, Aquablation, Axonics sacral neuromodulation, Bulkamid, Optilume, Pulsewave) rather than proprietary software or AI, and the practice maintains an active clinical research program to participate in device and therapy trials.

Name

Austin Urology Institute

Legal name

Austin Urology Institute

Website

https://austinurologyinstitute.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Austin Urology Institute is a private, founder-led urology practice in Austin, Texas, operating three clinics and Texas-wide telemedicine to deliver robotic cancer surgery, BPH treatments, vasectomy, men's and women's wellness, and urological diagnostics to individual patients.

Ownership category

akta.pro rank

Product category

Urology Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Urology (HLAKAOAA)

akta.pro secondary industries

Urologic Oncology (HLAKAOAB), Endourology & Minimally Invasive Urologic Surgery (HLAKAOAF), Female Pelvic Medicine & Reconstructive Surgery (Urogynecology) (HLAKAOAC), Urology Telemedicine Platforms (HLALAGAN), Neurourology & Voiding Dysfunction (HLAKAOAI)

Keywords

• Urological care services
• Robotic surgery
• Men's wellness
• Prostate treatment
• Incontinence therapy

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Clinical Consultations and Procedures: Fee-for-service revenue from patient consultations, diagnostic procedures, and surgical treatments including vasectomies, robotic surgeries, cancer treatments, men's wellness services, and women's health services.
2. Telemedicine Consultations: Remote video consultations for patients across Texas, providing virtual access to urological care.
3. Pharmacy Services: On-site pharmacy offering medications including Clomid, Sildenafil, Tadalafil, Testosterone, Trimix, and other urological medications.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Austin Urology Institute is a multi-location urology practice delivering diagnostic, surgical, and wellness services for urological conditions in men and women. Core offerings include da Vinci Xi robotic-assisted cancer surgery (prostatectomy, partial nephrectomy, pyeloplasty), HIFU for prostate cancer, BPH treatments (Aquablation, Rezum, Urolift, TURP), kidney stone management, urinary incontinence and overactive bladder therapies (Axonics sacral neuromodulation, Bulkamid, bladder Botox), men's and women's hormone/ED wellness programs, vasectomy and reversal, penile prosthesis implantation, kidney transplant, and an in-house urology pharmacy, supplemented by Texas-wide telemedicine consultations.

Product overview

Austin Urology Institute is a urology practice offering comprehensive diagnostic and treatment services through a multi-location practice in the Austin, Texas metropolitan area. The clinic operates as a single unified practice with three physical locations (Austin, Georgetown, and Dripping Springs) supplemented by telemedicine services. The core service portfolio centers on urological care including robotic cancer surgery using the da Vinci system, vasectomy services (including reversals), men's and women's wellness programs, BPH treatment (Aquablation, Rezum, Urolift, TURP), kidney stone management, and overactive bladder treatment. Ancillary services include an in-house pharmacy, clinical research participation, and remote video consultations. The practice is led by Dr. Koushik Shaw and utilizes advanced surgical technologies including da Vinci robotics, HIFU for prostate cancer, Pulsewave/shockwave therapy for ED, and sacral neuromodulation (Axonics). Multiple treatment locations across Central Texas serve patients from over 50 surrounding cities.

Differentiator

Problem solved

Functional benefit

Brands

• Men's Wellness Institute: Men's health and wellness services including testosterone therapy, erectile dysfunction treatment, and preventive health programs.
• Women's Wellness Clinic

Products and services

• Vasectomy Services Office-based vasectomy procedures performed as 15-minute in-clinic procedures with minimal prep and recovery time, including vasectomy reversal services for patients who change their minds. Targeted at adult men in Texas seeking permanent family planning.
• da Vinci Robotic Surgery Robotic-assisted surgical platform using the da Vinci Xi system for prostate cancer (prostatectomy), kidney cancer (partial nephrectomy), and pyeloplasty procedures, with Dr. Shaw's 14+ years of robotic surgery experience. Targeted at patients with urological cancers and complex reconstructive needs.
• Men's Wellness Institute Service division delivering testosterone replacement therapy, ED treatments including Pulsewave and penile prosthesis, peptide therapy, vitamin injections, and men's health assessments covering nutrition, sleep, hormones, allergies, and genetics. Targeted at adult men seeking preventive and performance-oriented urological wellness.
• Women's Wellness Clinic Service division offering bioidentical hormone replacement therapy, evaluation of low libido, Addyi (flibanserin) for hypoactive sexual desire disorder (HSDD), and pre/postmenopausal symptom management. Targeted at adult women seeking urological and hormonal wellness care.
• BPH Treatment (Enlarged Prostate) Treatment program for benign prostatic hyperplasia (BPH) including Aquablation Therapy (robotic-assisted waterjet), Rezum steam therapy, Urolift procedure, and TURP. Targeted at adult men with prostate enlargement symptoms.
• Cancer Care Comprehensive urologic cancer program covering bladder, kidney, prostate, and testicular cancer, incorporating HIFU (High-Intensity Focused Ultrasound), da Vinci robotic surgery, bladder tumor resection, and kidney cancer management. Targeted at patients diagnosed with urological malignancies.
• Pulsewave Therapy (Shockwave for ED) Low-intensity pulsewave / shockwave therapy for erectile dysfunction that induces blood vessel repair, stimulates new blood vessel growth, and breaks down plaque in penile blood vessels; benefits may last up to two years. Targeted at men with ED seeking a non-invasive option.
• Urology Pharmacy In-house pharmacy offering urological medications including Clomid (clomiphene citrate), Sildenafil, Tadalafil, Testosterone replacement, Trimix penile injections, and vacuum erection devices. Targeted at patients of the practice who need direct dispensing of urology medications.
• Penile Prosthesis / Implant Surgical penile implant procedures for erectile dysfunction, available in malleable and inflatable configurations, with a reported 97% patient satisfaction rate; priced at $12,000–$19,000 depending on surgeon and facility. Targeted at men with refractory ED.
• Axonics Sacral Neuromodulation Implantation of the Axonics sacral neuromodulation device—an MRI-safe rechargeable neurostimulator—for overactive bladder, urinary urgency, urinary incontinence, and fecal incontinence. Reported 85% satisfaction with 50%+ symptom reduction. Targeted at patients with refractory bladder/bowel control disorders.
• Urinary Incontinence Treatments Suite of urinary incontinence treatments including Bulkamid injectable therapy, artificial urinary sphincter, Solesta, bladder Botox injections, and Axonics sacral neuromodulation. Targeted at men and women with stress, urgency, or mixed incontinence.
• Kidney Stone Treatment Kidney stone management services including shockwave lithotripsy and ureteroscopy for fragmentation and removal of urinary tract stones. Targeted at patients with kidney or ureteral stones.
• Kidney Transplant Services Kidney transplant surgery and kidney failure management services delivered by Austin Urology Institute, including a noted first living kidney donation performed with Donate Life. Targeted at patients with end-stage renal disease.
• Overactive Bladder (OAB) Treatment Comprehensive overactive bladder program including conservative therapy, medications, bladder Botox injections, and sacral neuromodulation with the Axonics device. Targeted at men and women suffering from urinary urgency and frequency.
• Xiaflex for Peyronie's Disease Collagenase (Xiaflex) injection therapy for Peyronie's disease aimed at reducing penile curvature and plaque formation. Targeted at men with symptomatic Peyronie's disease.
• Telemedicine / Virtual Visits Remote telemedicine consultations available to patients across Texas, providing both in-clinic and video appointment options for urological care. Targeted at Texas patients seeking remote access to specialty urology consultations and follow-ups.
• Urinary Tract Infection (UTI) Treatment Diagnostic and treatment services for urinary tract infections, combining traditional urinalysis and urine culture with advanced multiplex urine PCR testing that detects bacteria in 36% more patients who had negative urine cultures. Targeted at men and women with recurrent or persistent UTI symptoms.
• Male Infertility Services Evaluation and treatment of male infertility including sperm count optimization, fertility assessments, and varicocele treatment. Targeted at men and couples experiencing male-factor fertility challenges.
• Cystoscopy In-office diagnostic cystoscopy procedure using a small instrument inserted into the urethra to visualize the prostate and bladder. Targeted at patients requiring endoscopic urological evaluation.
• CT Scan Imaging In-house CT scan imaging services for urologic diagnosis and evaluation. Targeted at urology patients requiring cross-sectional imaging for diagnosis or staging.
• Clinical Research Program Active clinical research program offering paid research participation opportunities to qualifying patients, designed to advance urologic care and reduce treatment side effects. Targeted at qualifying patients interested in clinical trials.
• Hydrocele Treatment Hydrocelectomy procedures to treat hydrocele (fluid collection around the testicle). Targeted at adult men with symptomatic scrotal swelling.
• Bladder Tumor Resection Surgical removal of bladder tumors as part of the institute's urologic cancer care program. Targeted at patients diagnosed with bladder tumors.
• Optilume for Urethral Stricture Optilume drug-coated balloon treatment for urethral stricture disease, a minimally invasive option for recurrent or顽固 urethral narrowing. Targeted at men with urethral stricture.

Quantifiable outcome

• Up to 75% of men discontinued or reduced ED medication after Pulsewave treatments
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Austin Urogynecology / Dr. George ShashouacoreStrategic or Co-development PartnerAustin Urology Institute is partnered with Dr. George Shashoua at Austin Urogynecology, a pioneer in treating urogynecology conditions focusing solely on female pelvic reconstructive surgery. The partnership enables comprehensive care for women with complex urological and gynecological conditions. Patients may be referred between practices for specialized care.
• 8AM CreativeminorOthersWebsite development and digital services provider for Austin Urology Institute's online presence.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Chesapeake Urology Associates: Large Mid-Atlantic urology specialty group offering comprehensive urologic care including robotic surgery, men's health, oncology, and BPH. Comparable in service portfolio to AUI but at significantly greater scale across many locations.
• The Urology Group: Multi-state, multi-location urology specialty practice with full urology service lines including oncology, robotics, BPH, and women's urology. Comparable in clinical scope and physician-led model to AUI but operating across Ohio, Indiana, and Kentucky.
• MD Anderson Cancer Center: Premier U.S. cancer center with a major urologic oncology program. Competes with AUI for prostate, kidney, and bladder cancer cases — particularly higher-acuity patients who may bypass community urologists for academic specialty care.
• US Urology Partners: One of the largest U.S. urology specialty platforms, formed via PE roll-up of independent urology groups. Competes with AUI for patients and physicians across multiple states and represents a plausible acquirer or strategic aggregator of independent urology practices.
• Cleveland Clinic (Urology): Top-ranked academic urology department offering the full range of urologic care including robotic surgery, reconstructive urology, and oncology. Competes for complex referrals and reputation as a destination center, particularly via telemedicine/out-of-state patients.

Direct peers

• Advanced Urology Institute: Multi-location, physician-led urology specialty practice offering robotic surgery, BPH treatments, men's health, and oncology across multiple sites. Directly comparable in service breadth, outpatient model, and urology-only positioning to Austin Urology Institute.

Emerging players

• Ro: Digital health company operating the men's health brand Roman, offering ED, testosterone, and weight-loss treatments via telehealth nationwide. Direct competitor in cash-pay men's wellness and a structural threat to AUI's DTC telehealth funnel.
• Hims & Hers Health: DTC telehealth platform offering men's wellness, ED treatment (Sildenafil/Tadalafil), hormone therapy, and increasingly urologic care direct-to-consumer across the U.S. Competes head-on with AUI's cash-pay, telemedicine-delivered men's wellness services.

Regional players

• Baylor Scott & White Health: Large not-for-profit Texas-based integrated health system with urology service lines including robotic surgery and oncology. Competes with AUI for insured patients across Central Texas and could pursue adjacent or partnership strategies.
• Texas Oncology: Large Texas-based oncology practice network that treats urologic cancers across the state. Competitor for cancer referrals within Texas and a natural complement/co-competitor in AUI's core oncology territory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AUIShaw
• YouTubeyoutube.com/@Austinurologyinstitute
• Facebookfacebook.com/AustinUrologyInstitute
• LinkedInlinkedin.com/company/austin-urology-institute
• Instagraminstagram.com/austinurologyinstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Urology Institute