Firsttuesday

What Firsttuesday does

firsttuesday is a California-specific online real estate education school headquartered in Riverside, CA, providing pre-licensing courses, state exam preparation, and continuing education (CE) for the California Department of Real Estate (DRE) and the Nationwide Multistate Licensing System (NMLS). The company holds DRE Sponsor No. 0473 & S0110 (continuous approval for more than 40 years) and NMLS Course Provider No. 1400986, serving aspiring sales agents, agents advancing to broker status, licensed professionals on the four-year DRE renewal cycle, mortgage loan originators on the annual NMLS renewal cycle, and notary candidates. Select-quote metrics on the company’s site claim firsttuesday trains approximately 1 in 66 new DRE licensees and 2 in 5 agents who become brokers in California.

The core technology is a self-serve online learning management system that delivers homestudy course packages in three formats — e-book only, printed books, and a video-plus-e-book multimedia product (Real Estate Principles: Video™; Video Renewal Course: Real Estate Matters™) — plus exam-prep bundles for the Sales Agent and Broker state exams. The product portfolio also includes specialty programs (Certified Buyer Agent / Buyer Representation Training™, Notary Licensing and Renewal, Late NMLS CE, NMLS/DRE Combo CE) and a wholly-owned subsidiary, Realty Publications, Inc. (RPI), that publishes a library of more than 400 California-specific real estate forms distributed free to course customers. The firsttuesday Journal, a content/news vertical covering California real estate fundamentals, law, finance, and form usage, functions as an SEO-led top-of-funnel marketing and brand asset.

Business model is product-led growth (PLG) with direct-to-consumer online enrollment via firsttuesday.us: customers self-select and self-purchase course packages with no sales intervention. Revenue streams mix one-time/perpetual-license purchases (pre-licensing packages, exam prep, NMLS 20-hour, CBA, notary) with annual-recurring CE revenue streams tied to multi-year DRE and annual NMLS renewal cadences. Pricing is positioned at the low end of the California real-estate-school market (Sales Agent Licensing Package from $164.50 e-book only, up to $244.50 video + e-book), supported by a price-match guarantee and a 100% money-back guarantee (with materials kept by the student), and customer support is delivered by phone (951.781.7300) and email during Pacific-time business hours. The company is privately held with no disclosed investors, parent company, or public funding events.

Name

Firsttuesday

Legal name

firsttuesday

Website

https://firsttuesday.us

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

firsttuesday is a California-specific online real estate education school (DRE Sponsor, NMLS Provider) offering DRE/NMLS licensing courses, exam prep, and continuing education to individual agents, brokers, and mortgage loan originators, complemented by an RPI forms library and the firsttuesday Journal.

Ownership category

akta.pro rank

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Pre-Licensing Course Sales: Sales Agent and Broker licensing courses sold as homestudy packages with e-books, printed books, or video & e-book combinations. One-time purchase per course package.
2. Continuing Education Courses: DRE CE renewal courses (45-hour, 5-hour, 3-hour packages) and NMLS CE (8-hour courses) for license renewal. Ongoing recurring revenue as professionals must renew licenses periodically.
3. State Exam Preparation: Sales Agent and Broker State Exam Training materials sold as preparation packages for licensing examinations.
4. NMLS Licensing Education: NMLS 20-Hour Licensing Course for mortgage loan originators seeking licensure, plus late renewal options.
5. Buyer Representation Training: Certified Buyer Agent (CBA) training program for agents seeking buyer representation specialization.
6. Course Materials Add-ons: Printed books, video upgrades, and additional course materials sold as add-ons to base course packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Firsttuesday is a California-specific online real estate school that delivers DRE-approved pre-licensing courses for sales agents and brokers, NMLS-approved education for mortgage loan originators, state exam preparation packages, and continuing education for license renewal. The company also distributes the RPI Real Estate Forms Library (400+ forms) and publishes the firsttuesday Journal for California real estate news and trends.

Product overview

Firsttuesday is a California-specific online real estate education school offering a comprehensive portfolio of licensing courses, continuing education, exam preparation, and professional resources. The platform operates across three main pillars: (1) licensing education including Sales Agent Licensing Courses, Broker Licensing Courses, and NMLS 20-Hour Licensing Course; (2) continuing education comprising 45-Hour CE packages, à la carte courses (5-Hour CE on Implicit Bias & Fair Housing, 3-Hour CE on Ethics), NMLS 8-Hour CE, and Combo CE options; and (3) professional resources including the RPI Real Estate Forms Library (400+ free forms), the firsttuesday Journal (California real estate news), FARM Letters, and educational games (List It!™, Prepped Up, Realty Pop, Jargon Drop, Crossword). Specialized offerings include Buyer Representation Training™ (CBA), Notary Licensing courses, and video-based courses like Real Estate Principles: Video™ and Video Renewal Course: Real Estate Matters™. The company holds DRE Sponsor No. 0473 & S0110 and NMLS Course Provider No. 1400986, with over 40 years of DRE-approved course delivery.

Differentiator

Problem solved

Functional benefit

Brands

• RPI (Realty Publications, Inc.): Real estate forms library of over 400 forms for professional use in California real estate transactions
• Real Estate Principles: Video™
• Real Estate Matters™

Products and services

• Sales Agent Licensing Courses Comprehensive homestudy courses preparing students for the California DRE sales agent license examination, covering the three required courses in e-book, printed book, or video & e-book formats. Targeted at aspiring California real estate sales agents seeking first-time licensure.
• Broker Licensing Courses Homestudy courses for obtaining a California real estate broker license, including broker-level principles, ethics, and practice. Targeted at experienced sales agents upgrading to broker status.
• NMLS 20-Hour Licensing Course Mortgage loan originator (MLO) pre-licensing education course required by NMLS. Targeted at individuals seeking entry into the mortgage loan origination profession.
• Buyer Representation Training (CBA) Certified buyer agent training program for real estate professionals specializing in or transitioning to buyer representation, including buyer representation agreements and tenant representation practices.
• 45-Hour CE Full Package (DRE Renewal) Complete continuing education package for California DRE salesperson and broker license renewal. Targeted at licensed real estate professionals satisfying the four-year CE requirement.
• NMLS 8-Hour Continuing Education Annual on-time continuing education course for licensed mortgage loan originators (MLOs) required by NMLS.
• Notary Licensing and Renewal Education courses for California notary public licensing and renewal. Targeted at individuals seeking California notary public commission.
• RPI Real Estate Forms Library Over 400 professional real estate forms available for free download, covering listing agreements, purchase agreements, disclosures, loan brokerage, and property management. Targeted at California real estate professionals for daily transactional use.
• firsttuesday Journal California real estate news source featuring market data, charts, feature articles, and industry insights covering fundamentals, economics, laws, fair housing, finance, property management, investment, mortgages, and form guidance. Targets real estate professionals and consumers in California.
• Video Renewal Course: Real Estate Matters™ Cinematic, video-based continuing education course for California DRE license renewal featuring actor-packed production. Targeted at licensed real estate professionals seeking multimedia CE for license renewal.

Quantifiable outcome

• 1 in 66 new DRE licensees trained by firsttuesday
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Realty Publications, Inc. (RPI)coreTechnology or IntegrationRPI is the publisher of the 400+ real estate forms offered free by firsttuesday. firsttuesday distributes RPI forms as a core part of its service offering, including listing agreements, purchase agreements, mortgage forms, and disclosures. The forms are specifically engineered for California transactions and provide maximum protection for brokers and agents.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RealtyU: Online real estate school offering state-specific pre-licensing courses and CE across multiple states. Direct competitor using the same online self-enrollment model with comparable pricing tiering.
• The CE Shop: Online, self-paced real estate pre-licensing and CE provider serving multiple states. Closest comparable in business model (direct-to-consumer, online enrollment, recurring CE) to firsttuesday, though operating at a national rather than California-only scale.
• Champions School of Real Estate: Texas-rooted real estate school offering pre-licensing, CE, and exam prep with growing online reach. Comparable to firsttuesday in product offering and self-paced delivery, though anchored in a different state.
• Real Estate Express: Online real estate school offering state-specific pre-licensing courses and exam prep nationwide. Operates under the same self-serve, online-enrollment model as firsttuesday and competes for the same aspiring-agent customer.
• McKissock Learning: Online provider of real estate and appraisal CE, licensing, and professional development. Directly comparable in product mix (especially CE) and self-serve delivery model, with national rather than California-only scope.
• Colibri Real Estate: Parent of Real Estate Express, Allied Schools, and 360training's real estate vertical; offers licensing, CE, and exam prep across most states. Direct competitor to firsttuesday with overlapping product suite (sales agent, broker, NMLS MLO courses) and broader geographic reach.
• Allied Real Estate Schools: Online real estate licensing school (owned by Colibri) offering state-specific pre-licensing courses. Direct competitor to firsttuesday in the aspiring-agent segment using the same online self-serve enrollment model.

Emerging players

• PrepAgent: Real estate exam prep platform focused on practice tests, study tools, and instructor support. Overlaps with firsttuesday's State Exam Training add-ons but is narrower in scope (exam prep only, no licensing or CE).

Regional players

• Hondros Learning: Ohio-based real estate, mortgage, and insurance education provider with multi-state online offerings. Comparable to firsttuesday in vertical (real estate/MLO licensing) but concentrated in a different regional market.

Broad incumbents

• Kaplan Real Estate Education: Real estate licensing and CE arm of Kaplan, a large national education provider. Competes with firsttuesday across pre-licensing and CE, but as one vertical within a broader professional education portfolio with significantly more resources.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/firsttuesdayRE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firsttuesday