What Fierce Firearms does

Fierce Firearms is a privately held, USA-based firearms manufacturer founded in 2013/2014 and headquartered in Redmond, Utah, where it operates a single manufacturing facility and a private shooting range. The company designs, hand-builds, and sells precision firearms for individual consumers, primarily serious western hunters, NRL and PRS competitive shooters, and clay-target shooters, with a secondary line of defensive and competition pistols. Core products include four tiers of bolt-action rifles (Rogue, Rival, Reaper, Rage) built around a proprietary C3 hand-lapped carbon fiber barrel, a Carbon Razor rimfire, Italian-crafted Alpha and Alpha X over-under shotguns, hand-built Grizz double-stack 1911 pistols (RMR and RMSC), semi-auto Sidewinder rifles, carbon-fiber muzzleloaders, and accessories including the Dirti-8 titanium suppressor and Dirtnap match-grade ammunition.

Underlying technology is mechanical and process-driven rather than digital: C3 carbon fiber barrel manufacturing with harmonic tuning, two-builder hand-fitting for pistols, in-house handloading of ammunition to sub-10 fps velocity standard deviation, and a web-based Custom Gun Builder that allows customers to configure model, caliber, barrel, stock, and accessories. Fierce backs its builds with sub-MOA accuracy guarantees (.50 to .75 MOA depending on model) honored for the first year of ownership, alongside a limited lifetime warranty.

The business model is omnichannel direct-to-consumer e-commerce supplemented by an authorized US dealer network operating under MAP pricing and a pro-staff rewards program. Revenue streams are one-time hardware sales (rifles $1,999-$3,550+, shotguns $2,399-$2,599, pistols $2,999-$3,550), consumable ammunition ($75-$120 per 20-round box), the Dirti-8 suppressor ($995), and parts/apparel. The company augments product sales with experiential marketing through partner ranches (Mogle Ranch, Royal Point Ranch, Dirtnap Outfitters) and a long-range shooting school hosted on-site at its headquarters, while the Fierce Nation community program drives post-purchase engagement and repeat purchases.

Name

Fierce Firearms

Legal name

Fierce Firearms

Website

https://fiercearms.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fierce Firearms is a privately held US firearms manufacturer in Redmond, Utah, that designs and hand-builds precision bolt-action rifles, shotguns, pistols, suppressors, and match-grade ammunition for hunters, competitive shooters, and clay-target consumers sold via direct e-commerce and authorized dealers.

Ownership category

akta.pro rank

Product category

Precision Firearms Manufacturing

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Small Arms Ammunition Manufacturing (332992)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

Keywords

• Precision bolt-action rifles
• Carbon fiber barrels
• Hunting firearms manufacturing
• Rimfire competition rifles
• Sporting shotguns

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Firearms Sales: Primary revenue from selling precision rifles (bolt-action, semi-auto), shotguns, and pistols. Products include Rogue, Rival, Reaper, and Rage model lines plus hand-built Grizz 1911 pistols.
2. Ammunition Sales: Dirtnap branded ammunition line including centerfire, rimfire, and once-fired brass for reloaders. Handloaded in-house to match-grade tolerances.
3. Suppressor Sales: In-house titanium Dirti-8 suppressor sold with optional OBX extension. Includes promotional store credit incentives.
4. Gun Parts & Components: Rifle stocks, chassis, carbon barrel blanks, rifle and AR parts sold separately for custom builds and repairs.
5. Accessories & Gear: Optics, custom turrets, accessories, apparel, and protective cases sold alongside firearms.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Fierce Firearms manufactures handmade precision bolt-action rifles, shotguns, and 1911 pistols at its Redmond, Utah facility. Its core product lines are the Rogue, Rival, Reaper, and Rage rifle families built on proprietary C3 carbon fiber barrel technology, sold direct-to-consumer via a Custom Gun Builder online configurator and through an authorized U.S. dealer network. The company complements firearm sales with in-house Dirtnap ammunition, the Dirti-8 titanium suppressor, parts/components, and paid hunting/shooting experience packages.

Product overview

Fierce Firearms is a Utah-based firearms manufacturer specializing in handmade precision rifles, shotguns, and pistols for hunters and competitive shooters. The product portfolio centers on bolt-action precision rifles (Rogue, Rival, Reaper, and Rage model families) built with proprietary C3 carbon barrel technology, featuring accuracy guarantees from .50 MOA to sub-0.5 MOA. The company also produces Italian-crafted over-under shotguns (Alpha and Alpha X), hand-built double-stack 1911 pistols (Grizz RMR and Grizz RMSC), rimfire rifles (Carbon Razor), and in-house accessories including the Dirti-8 titanium suppressor and Dirtnap ammunition. A custom gun builder tool enables customers to configure personalized rifles, while experience packages offer guided hunting and long-range shooting training. All products are backed by a limited lifetime warranty and first-year accuracy guarantee, manufactured at the Redmond, UT headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Dirtnap Ammo: Fierce Firearms' proprietary in-house hunting ammunition line featuring handpicked bullets and precision-loaded brass.
• Dirti-8 Suppressor
• C3 Carbon Barrel
• Fierce Nation

Products and services

• Rogue Bolt-Action Rifles Entry-tier precision bolt-action rifle family featuring C3 carbon barrel technology, stainless 2-lug actions, Trigger Tech triggers, and detachable box magazines. Configurations include Carbon Rogue XP 2.0, CT Rogue XP 2.0, and Mini Rogue variants including the CT Mini Rogue 2.0. Sub-MOA accuracy guarantees.
• Rival Precision Rifles Mid-tier precision rifle line featuring fully adjustable carbon stocks, push-button cheek weld adjustments, and NRL-ready competition options. Includes NRL Twisted Rival XP, Twisted Rival XP 2.0, CT Rival XP 2.0, and Carbon Rival XP 2.0. NRL Twisted Rival XP starting at $2,795 with .5 MOA accuracy guarantee.
• Reaper Folding Chassis Rifles Lightweight folding-chassis precision rifles bridging long-range precision and backcountry portability with C3 carbon barrel technology and sub-.50 MOA accuracy. Includes Reaper H-TAC 2.0 (aluminum chassis, stainless action) and MTN Reaper 2.0 (magnesium chassis, titanium action); MTN Reaper 2.0 as light as 5.8 lbs.
• Rage High-Tier Precision Rifles Fierce's highest-tier precision build featuring tri-lug DLC action, standard Arca rail, and Trigger Tech Black Pro Curved trigger with sub-0.5 MOA accuracy guarantee. Includes Rage Safari, Twisted Rage LR, Carbon Rage LR, and CT Rage LR variants.
• Carbon Razor Rimfire Rifle Precision rimfire rifle built to centerfire standards, available in .22 LR and .17 HMR. Features 18-inch harmonically tuned C3 carbon fiber barrel with .5 MOA guarantee at 50 yards, 100% carbon fiber stock, DLC-coated spiral-fluted bolt, and Bix'n Andy Dakota trigger. Weighs 5.4 lbs; priced from $1,999. Targets NRL22 competition and small-game hunting.
• F10 and F15 Sidewinder Semi-Auto Rifles Modern sporting rifles chambered for popular semi-automatic calibers, designed for shooters seeking AR-platform alternatives.
• Carbon Muzzle Loader and Carbon Muzzle Loader DELUXE Carbon fiber wrapped muzzleloading rifles offering lightweight design for hunters who prefer primitive firearm hunting methods.
• Alpha X Sporting Shotgun Italian-crafted high-performance over/under sporting shotgun with XL back-bored barrels, raised top rib, forged steel receiver with Cerakote H190 Armour Black finish, and Turkish walnut stock with adjustable comb. Available in 30-inch or 32-inch barrels, weighs 7.9 lbs, includes 7 Extended Overbore Chokes and a hard case. Priced at $2,599.
• Alpha Sporting Shotgun Over-under shotgun with OVERBORE XL HD40 steel barrels in 30-inch or 32-inch options. Weighs 7.8 lbs with forged steel receiver and premium walnut stock. Priced at $2,399.
• Upland RS and Upland Deluxe Shotguns Upland shotguns designed for bird hunting with quality construction and field-ready features.
• The Grizz RMR Pistol Hand-built double-stack 1911 pistol chambered in 9mm with 4.25-inch forged bull barrel. Features 4140 nitrided steel frame, stainless slide, billet aluminum grip with aggressive texture, EGW internals, F2 Red Dirt trigger under 3 lbs, 19+1 capacity, and RMR native optic cut. Ships with 2 magazines and Savior range bag. Priced at $3,550. Each pistol is built and test-fired by one of two dedicated builders.
• The Grizz RMSC Pistol Double-stack 1911 pistol with compact RMSC slide cut for lower profile carry. Hand-built with the same two-builder process as the RMR. Priced at $3,495 standalone, or in a Holosun EPS Carry package at $2,999 promotional pricing.
• Dirti-8 Suppressor In-house titanium suppressor available in Black, Smoked Bronze, and Tungsten Gray. Grade 5 titanium construction with 8 fully welded baffles, 134.4 dB average on .308 Win. Two-piece build: 6.83 inches at 9.9 oz flush mount or 9.75 inches at 13.5 oz with OBX extension. Compatible with barrels up to .90 inches in diameter. Priced at $995 with promotional $200 store credit.
• Dirtnap Ammunition Proprietary in-house hunting ammunition line featuring handpicked bullets and precision-loaded brass. Available in calibers including 22 Creedmoor, 25 Creedmoor, 6.5 PRC, 7mm PRC, 300 PRC, and 300 RUM, loaded with premium bullets from Berger, Nosler, and Barnes. Priced $75–$120 per box of 20 rounds. Handloaded to velocity standard deviations under 10 fps for consistency.

Quantifiable outcome

• Sub-MOA accuracy guarantee on all rifles
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Dirtnap OutfittersminorGTM or Marketing PartnerHunting outfitter partner featured in Fierce Experiences section. Offers guided wing shooting hunts combined with Fierce firearm experiences. Provides hands-on product exposure in hunting environments.
• Mogle RanchcoreGTM or Marketing PartnerPrimary experiential partner hosting wing and ding combo packages, long-range shooting school, and elk hunting experiences. Training takes place behind Fierce HQ in Redmond, UT. Strategic location enables direct customer engagement with Fierce products.
• Royal Point RanchminorGTM or Marketing PartnerElk hunting partner offering rifle, bow, and muzzleloader hunts from management bulls to trophy-class 400+ SCI giants. Fierce Firearms branded experience pages driving sales of hunting rifles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Savage Arms: Established mass-market bolt-action rifle manufacturer offering precision lines (e.g., 110 Precision, Impulse) at lower price points than Fierce. Represents the incumbent scaled alternative in the same product category, competing on price/availability rather than premium hand-built positioning.
• Sturm, Ruger & Co. Major U.S. firearms manufacturer with precision bolt-action offerings (American Rifle, Hawkeye, Precision Rifle) and a broad firearms portfolio. Competes with Fierce across multiple product categories (rifles, pistols, 1911s) at lower price points with vastly greater scale and dealer reach.
• Browning Arms: Established American firearms brand (owned by FN Herstal) offering bolt-action rifles (X-Bolt, Hell's Canyon), shotguns, and semi-auto platforms. Overlaps with Fierce across multiple categories — bolt-action hunting rifles, over-under shotguns, sporting clays — with far broader distribution and brand heritage.
• Tikka (Sako / Beretta Group): Finnish precision bolt-action rifle brand owned by Beretta, offering Tikka T3x / T1x lines widely adopted by PRS and NRL competitors. Directly comparable to Fierce's bolt-action precision rifles at the value-precision end of the market with substantial brand and distribution advantages.

Direct peers

• Christensen Arms: Utah-based precision rifle manufacturer specializing in carbon fiber-barreled bolt-action rifles (Ridgeline, Mesa, MPR, etc.) at premium price points. Directly competes with Fierce in the lightweight carbon-fiber precision hunting rifle category with overlapping customer segments (western hunters, long-range shooters) and similar technology positioning.
• Gunwerks: Wyoming-based precision long-range hunting rifle and scope systems maker serving the western big-game and mountain hunting segments. Comparable to Fierce in targeting the same premium hunting customer, accuracy-driven product positioning, and integrated system (rifle + ammunition + scope) approach.
• GA Precision: Custom precision rifle builder offering hand-built bolt-action rifles with sub-MOA accuracy for hunters and competitive shooters. Overlaps with Fierce on custom-build model, accuracy guarantee culture, and target customer of serious long-range hunters.
• Proof Research: Manufacturer of precision bolt-action rifles and carbon fiber-wrapped barrels marketed to hunters, PRS/NRL competitors, and tactical shooters. Directly comparable to Fierce on proprietary carbon barrel technology, sub-MOA accuracy positioning, and premium rifle pricing.
• Kelbly's Precision Rifle: Custom precision rifle builder and barrel manufacturer serving benchrest, F-Class, and PRS competitive shooters. Comparable to Fierce on accuracy-first custom-build culture, in-house barrel expertise, and premium pricing for hand-built precision rifles.

Emerging players

• Cadex Defence: Canadian precision rifle and chassis systems manufacturer targeting long-range competition and tactical segments. Comparable to Fierce's higher-end Reaper and Rage folding-chassis precision offerings with similar sub-MOA accuracy emphasis and competition-driven feature sets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fiercearms
• Facebookfacebook.com/fiercearms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fierce Firearms