eQ-3
- Company typePrivate
- Founded2007
- HeadquartersStraße, Germany
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
eQ-3 firmographics
Firmographics- Name
- eQ-3
- Legal name
- eQ-3 AG
- Website
- https://eq-3.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
eQ-3 industry classification
Industry- Product category
- Smart Home Automation
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Other Measuring and Controlling Device Manufacturing (334519), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Services-Computer Integrated Systems Design (7373), Computer Communications Equipment (3576)
- akta.pro primary industry
- Whole-Home Automation System Design & Programming (HSAHADAA)
- akta.pro secondary industries
- Home Network/Wi‑Fi, Router & IoT Connectivity Setup (for Smart Home) (HSAHADAI), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Access Control & Smart Locks (Managed/Monitored) (HSAHAAAG), Smart Home, IoT & Home Security Distribution (CRAOACAF)
Keywords
Where eQ-3 is headquartered
LocationHeadquarters
- HQ city
- Straße
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
eQ-3 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Smart Home Hardware Sales: Sale of smart home devices including heating thermostats, security sensors, lighting controls, door locks, and accessories across Homematic IP, HomeMatic, and Eqiva brands. Products sold through retail, specialist trade, and OEM channels.
- Cloud Services: Free cloud operation for Homematic IP without requiring personal data. Cloud service enables device configuration and remote access through the Homematic IP app.
- Partner Solutions (OEM): Interface integrations and partner solutions in software and hardware for HomeMatic system. OEM partnerships for white-label or integrated smart home solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Homematic IP App - Free |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
eQ-3 product offering
Product offeringCore offering
eQ-3 designs, manufactures, and sells smart home automation systems under the Homematic IP, Homematic, and Eqiva brands. The core Homematic IP system comprises over 170 wireless and wired components covering heating, security/alarm, lighting/shading, weather, access control, and energy management, controlled via a free app backed by a cloud service hosted on German servers. The company also sells the HomeMatic enthusiast system with 80+ devices and Eqiva stand-alone heating and security products.
Product overview
eQ-3 is a German smart home solutions provider offering a multi-tiered product portfolio. The core offering is Homematic IP - a comprehensive smart home system with over 170 wireless and wired components. This is complemented by the Homematic system (for enthusiasts with over 80 devices, controllable via local network) and Eqiva stand-alone solutions (specialized in home security and heating). Homematic IP features Advanced Routing allowing seamless combination of wireless and wired products in one app. The systems cover categories including room climate and heating, security and alarm, lighting and shading, weather and environment, access control, and energy management. Integration with Amazon Alexa and Google Assistant enables voice control. Products are available as plug'n'play solutions or professional whole-home installations through certified installation partners.
Differentiator
Problem solved
Functional benefit
Brands
- Homematic IP: Primary smart home system brand offering over 170 components for whole-home installations, including cloud-based and wired solutions. VDE certified for IT, protocol, and data security.
- HomeMatic
- Eqiva
- Homematic IP Wired
Products and services
- Homematic IP Cloud-based smart home system with over 170 wireless and wired components covering room climate, security and alarm, lighting and shading, weather and environment, access control, and energy management. Available as plug-and-play solution for DIY consumers or as whole-home installation for professionals, controlled via a free app with Advanced Routing combining wireless and wired products.
- Homematic IP Wired Wired (RS485-based) variant of the Homematic IP system introduced for new construction projects and comprehensive whole-home installations where wired connectivity provides higher reliability.
- HomeMatic Smart home system for enthusiasts with over 80 devices controllable via local network and internet through a browser-based user interface. Compatible with Homematic IP via the CCU3 central unit and offers numerous partner solutions in software and hardware.
- Eqiva Stand-alone single-device smart home products without system control, specialized in home security (e.g., Bluetooth Smart Lock) and heating regulation (e.g., Bluetooth radiator thermostat). Sold for direct smartphone control.
- Homematic IP Access Point 2 Central hardware hub for the Homematic IP system, providing cloud connectivity, local configuration, and remote access for all Homematic IP devices.
- Homematic IP Home Control Unit
Quantifiable outcome
- Up to 33% energy savings through smart heating control
- +1 more outcomes
Companies that use eQ-3
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
eQ-3 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
eQ-3 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Richter+FrenzelcoreSHK (heating/plumbing/sanitary) wholesale distributor Richter+Frenzel started strategic sales partnership with eQ-3 on October 1, 2025. Richter+Frenzel now carries the Homematic IP smart home system in their portfolio, expanding distribution to specialist trade customers.
- BAUHAUScoreBAUHAUS hosts Homematic IP roadshow truck events for live smart home demonstrations. Products available through BAUHAUS retail locations.
- Amazon AlexacoreHomematic IP compatible with Amazon Alexa voice assistant for voice control of smart home devices. Users can enable Homematic IP skill and control devices via voice commands.
- Google AssistantcoreHomematic IP compatible with Google Assistant (including Google Home) for voice control. Users can generate activation key in app and link accounts for voice-controlled smart home operation.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
eQ-3 competitors and assessment
Company assessmentEmerging players
- Eve Systems: German-acquired (by ABB) smart home specialist focused on Matter/Thread devices for Apple Home users. Adjacent competitor to eQ-3 in the European premium Thread-based smart home segment, with strong Apple ecosystem alignment.
- Mediola: German provider of smart home gateways and integration platforms connecting disparate systems (Homematic, KNX, Zigbee). Adjacent competitor in the German Fachhandwerk channel with overlap on professional Whole-Home integration use cases.
- Aqara: Global Xiaomi-affiliated smart home brand with broad Matter/Zigbee/Wi-Fi portfolio (hubs, sensors, locks, lighting). Targets the same European consumer prosumer as eQ-3 but at lower price points and with Matter support, pressuring eQ-3's protocol choice.
- Shelly: Bulgarian smart home brand offering competitively priced Wi-Fi relays, sensors, and energy devices. Poses a price-competition threat to eQ-3's hardware ASPs, particularly in DIY and prosumer segments across Europe.
Direct peers
- Loxone: Austrian provider of whole-home automation systems sold primarily through certified installer partners. Directly comparable to Homematic IP in target customer (professional installers), product breadth, and Whole-Home positioning across DACH.
- AVM (Fritz!): German maker of Fritz!Box routers and smart home products (DECT-based heating, switches, sensors). Competes with Homematic IP in the German ISP/router-attached smart home category with comparable privacy-first positioning.
- tado°: Munich-based smart climate control company specializing in heating/AC thermostats with subscription model. Competes head-on with eQ-3's Raumklima/Heizung category in the German market and shares the European privacy-conscious consumer base.
- Gira: German premium manufacturer of smart building technology (KNX, wireless) including switches, blinds, lighting, and door communication. Overlaps with Homematic IP in the German Fachhandwerk installer channel and Whole-Home projects.
- Bosch Smart Home: Bosch's smart home division offers thermostats, lighting, security, and alarm systems primarily in Europe. Directly competes with Homematic IP in the German Whole-Home installer and DIY channels, with overlapping product categories and a comparable Made-in-Germany trust narrative.
Broad incumbents
- Samsung SmartThings: Global smart home platform with broad device support (Zigbee, Z-Wave, Matter) and a hub-based architecture. Competes with Homematic IP as a broad ecosystem incumbent rather than a niche specialist, with significantly larger marketing and ecosystem scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
eQ-3 social profiles
Digital presenceeQ-3 compliance and trust
Trust signalCompliance1 record
eQ-3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
eQ-3 leadership team
Management profileNumber of profiles
Profiles6 records
eQ-3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eQ-3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eQ-3
What does eQ-3 do?
eQ-3 designs, manufactures, and sells smart home automation systems under the Homematic IP, Homematic, and Eqiva brands. The core Homematic IP system comprises over 170 wireless and wired components covering heating, security/alarm, lighting/shading, weather, access control, and energy management, controlled via a free app backed by a cloud service hosted on German servers. The company also sells the HomeMatic enthusiast system with 80+ devices and Eqiva stand-alone heating and security products.
Is eQ-3 a public or private company?
eQ-3 is a private company. It is classified as family owned and is currently operating.
When was eQ-3 founded?
eQ-3 was founded in 2007. It employs 501 to 1,000 people.
Where is eQ-3 based?
eQ-3 is headquartered in Straße, Germany, in the Europe region.
How does eQ-3 make money?
Three revenue lines are on record. Smart Home Hardware Sales are the primary driver. The others are cloud Services and partner Solutions (OEM).
Who are eQ-3's main competitors?
Emerging players on record are Eve Systems, Mediola, Aqara and Shelly. Direct peers are Loxone, AVM (Fritz!), tado°, Gira and Bosch Smart Home. Samsung SmartThings is listed as a broad incumbent.
Does eQ-3 have an API?
Yes. HomeMatic XML-RPC interface specification documented for HomeMatic system. The interface enables remote procedure calls for HomeMatic devices. Additionally, Homematic IP supports integration via voice assistants (Amazon Alexa and Google Assistant) through authentication keys and APIs. The downloads page lists 'HomeMatic XML-RPC-Schnittstelle - Spezifikation' as a downloadable script/specification document, indicating an API exists for developer integration.
What industry is eQ-3 in?
eQ-3's product category is Smart Home Automation. Its primary akta.pro industry code is HSAHADAA, Whole-Home Automation System Design & Programming, with a secondary code of HSAHADAI, Home Network/Wi‑Fi, Router & IoT Connectivity Setup (for Smart Home). Its NAICS code is 334512 and its SIC code is 3822.