eQ-3

Smart Home Automationeq-3.de

Company typePrivate
Founded2007
HeadquartersStraße, Germany
Headcount501–1,000
GTM typeB2B and B2C
OfferingHardware or Manufacturing

eQ-3 firmographics

Firmographics

Name: eQ-3
Legal name: eQ-3 AG
Website: https://eq-3.de
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 501–1,000 employees
Ownership category
akta.pro rank

eQ-3 industry classification

Industry

Product category: Smart Home Automation
NAICS: Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Other Measuring and Controlling Device Manufacturing (334519), Computer and Peripheral Equipment Manufacturing (33411)
SIC: Auto Controls For Regulating Residential & Comml Environments (3822), Services-Computer Integrated Systems Design (7373), Computer Communications Equipment (3576)
akta.pro primary industry: Whole-Home Automation System Design & Programming (HSAHADAA)
akta.pro secondary industries: Home Network/Wi‑Fi, Router & IoT Connectivity Setup (for Smart Home) (HSAHADAI), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Access Control & Smart Locks (Managed/Monitored) (HSAHAAAG), Smart Home, IoT & Home Security Distribution (CRAOACAF)

Keywords

Smart home systems
Home automation devices
Smart heating controls
Smart security systems
Wireless home automation

Where eQ-3 is headquartered

Location

Headquarters

HQ city: Straße
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

eQ-3 business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

Smart Home Hardware Sales: Sale of smart home devices including heating thermostats, security sensors, lighting controls, door locks, and accessories across Homematic IP, HomeMatic, and Eqiva brands. Products sold through retail, specialist trade, and OEM channels.
Cloud Services: Free cloud operation for Homematic IP without requiring personal data. Cloud service enables device configuration and remote access through the Homematic IP app.
Partner Solutions (OEM): Interface integrations and partner solutions in software and hardware for HomeMatic system. OEM partnerships for white-label or integrated smart home solutions.

Pricing tiers

Model	Billing	Price
Freemium	Others	Homematic IP App - Free

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

eQ-3 product offering

Product offering

Core offering

eQ-3 designs, manufactures, and sells smart home automation systems under the Homematic IP, Homematic, and Eqiva brands. The core Homematic IP system comprises over 170 wireless and wired components covering heating, security/alarm, lighting/shading, weather, access control, and energy management, controlled via a free app backed by a cloud service hosted on German servers. The company also sells the HomeMatic enthusiast system with 80+ devices and Eqiva stand-alone heating and security products.

Product overview

eQ-3 is a German smart home solutions provider offering a multi-tiered product portfolio. The core offering is Homematic IP - a comprehensive smart home system with over 170 wireless and wired components. This is complemented by the Homematic system (for enthusiasts with over 80 devices, controllable via local network) and Eqiva stand-alone solutions (specialized in home security and heating). Homematic IP features Advanced Routing allowing seamless combination of wireless and wired products in one app. The systems cover categories including room climate and heating, security and alarm, lighting and shading, weather and environment, access control, and energy management. Integration with Amazon Alexa and Google Assistant enables voice control. Products are available as plug'n'play solutions or professional whole-home installations through certified installation partners.

Differentiator

Problem solved

Functional benefit

Brands

Homematic IP: Primary smart home system brand offering over 170 components for whole-home installations, including cloud-based and wired solutions. VDE certified for IT, protocol, and data security.
HomeMatic
Eqiva
Homematic IP Wired

Products and services

Homematic IP Cloud-based smart home system with over 170 wireless and wired components covering room climate, security and alarm, lighting and shading, weather and environment, access control, and energy management. Available as plug-and-play solution for DIY consumers or as whole-home installation for professionals, controlled via a free app with Advanced Routing combining wireless and wired products.
Homematic IP Wired Wired (RS485-based) variant of the Homematic IP system introduced for new construction projects and comprehensive whole-home installations where wired connectivity provides higher reliability.
HomeMatic Smart home system for enthusiasts with over 80 devices controllable via local network and internet through a browser-based user interface. Compatible with Homematic IP via the CCU3 central unit and offers numerous partner solutions in software and hardware.
Eqiva Stand-alone single-device smart home products without system control, specialized in home security (e.g., Bluetooth Smart Lock) and heating regulation (e.g., Bluetooth radiator thermostat). Sold for direct smartphone control.
Homematic IP Access Point 2 Central hardware hub for the Homematic IP system, providing cloud connectivity, local configuration, and remote access for all Homematic IP devices.
Homematic IP Home Control Unit

Quantifiable outcome

Up to 33% energy savings through smart heating control
+1 more outcomes

Companies that use eQ-3

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

eQ-3 technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

eQ-3 partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

Richter+FrenzelcoreChannel Partner/ Reseller/ Distributor · 1 October 2025SHK (heating/plumbing/sanitary) wholesale distributor Richter+Frenzel started strategic sales partnership with eQ-3 on October 1, 2025. Richter+Frenzel now carries the Homematic IP smart home system in their portfolio, expanding distribution to specialist trade customers.
BAUHAUScoreChannel Partner/ Reseller/ DistributorBAUHAUS hosts Homematic IP roadshow truck events for live smart home demonstrations. Products available through BAUHAUS retail locations.
Amazon AlexacoreTechnology or IntegrationHomematic IP compatible with Amazon Alexa voice assistant for voice control of smart home devices. Users can enable Homematic IP skill and control devices via voice commands.
Google AssistantcoreTechnology or IntegrationHomematic IP compatible with Google Assistant (including Google Home) for voice control. Users can generate activation key in app and link accounts for voice-controlled smart home operation.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

eQ-3 competitors and assessment

Company assessment

Emerging players

Eve Systems: German-acquired (by ABB) smart home specialist focused on Matter/Thread devices for Apple Home users. Adjacent competitor to eQ-3 in the European premium Thread-based smart home segment, with strong Apple ecosystem alignment.
Mediola: German provider of smart home gateways and integration platforms connecting disparate systems (Homematic, KNX, Zigbee). Adjacent competitor in the German Fachhandwerk channel with overlap on professional Whole-Home integration use cases.
Aqara: Global Xiaomi-affiliated smart home brand with broad Matter/Zigbee/Wi-Fi portfolio (hubs, sensors, locks, lighting). Targets the same European consumer prosumer as eQ-3 but at lower price points and with Matter support, pressuring eQ-3's protocol choice.
Shelly: Bulgarian smart home brand offering competitively priced Wi-Fi relays, sensors, and energy devices. Poses a price-competition threat to eQ-3's hardware ASPs, particularly in DIY and prosumer segments across Europe.

Direct peers

Loxone: Austrian provider of whole-home automation systems sold primarily through certified installer partners. Directly comparable to Homematic IP in target customer (professional installers), product breadth, and Whole-Home positioning across DACH.
AVM (Fritz!): German maker of Fritz!Box routers and smart home products (DECT-based heating, switches, sensors). Competes with Homematic IP in the German ISP/router-attached smart home category with comparable privacy-first positioning.
tado°: Munich-based smart climate control company specializing in heating/AC thermostats with subscription model. Competes head-on with eQ-3's Raumklima/Heizung category in the German market and shares the European privacy-conscious consumer base.
Gira: German premium manufacturer of smart building technology (KNX, wireless) including switches, blinds, lighting, and door communication. Overlaps with Homematic IP in the German Fachhandwerk installer channel and Whole-Home projects.
Bosch Smart Home: Bosch's smart home division offers thermostats, lighting, security, and alarm systems primarily in Europe. Directly competes with Homematic IP in the German Whole-Home installer and DIY channels, with overlapping product categories and a comparable Made-in-Germany trust narrative.

Broad incumbents

Samsung SmartThings: Global smart home platform with broad device support (Zigbee, Z-Wave, Matter) and a hub-based architecture. Competes with Homematic IP as a broad ecosystem incumbent rather than a niche specialist, with significantly larger marketing and ecosystem scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

eQ-3 compliance and trust

Trust signal

Compliance1 record

eQ-3 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

eQ-3 leadership team

Management profile

Number of profiles

Profiles6 records

eQ-3 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

eQ-3 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eQ-3

What does eQ-3 do?

Is eQ-3 a public or private company?

eQ-3 is a private company. It is classified as family owned and is currently operating.

When was eQ-3 founded?

eQ-3 was founded in 2007. It employs 501 to 1,000 people.

Where is eQ-3 based?

eQ-3 is headquartered in Straße, Germany, in the Europe region.

How does eQ-3 make money?

Three revenue lines are on record. Smart Home Hardware Sales are the primary driver. The others are cloud Services and partner Solutions (OEM).

Who are eQ-3's main competitors?

Emerging players on record are Eve Systems, Mediola, Aqara and Shelly. Direct peers are Loxone, AVM (Fritz!), tado°, Gira and Bosch Smart Home. Samsung SmartThings is listed as a broad incumbent.

Does eQ-3 have an API?

Yes. HomeMatic XML-RPC interface specification documented for HomeMatic system. The interface enables remote procedure calls for HomeMatic devices. Additionally, Homematic IP supports integration via voice assistants (Amazon Alexa and Google Assistant) through authentication keys and APIs. The downloads page lists 'HomeMatic XML-RPC-Schnittstelle - Spezifikation' as a downloadable script/specification document, indicating an API exists for developer integration.

What industry is eQ-3 in?

eQ-3's product category is Smart Home Automation. Its primary akta.pro industry code is HSAHADAA, Whole-Home Automation System Design & Programming, with a secondary code of HSAHADAI, Home Network/Wi‑Fi, Router & IoT Connectivity Setup (for Smart Home). Its NAICS code is 334512 and its SIC code is 3822.