National September 11 Memorial & Museum
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
National September 11 Memorial & Museum firmographics
Firmographics- Name
- National September 11 Memorial & Museum
- Legal name
- National September 11 Memorial & Museum
- Website
- https://911memorial.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
National September 11 Memorial & Museum industry classification
Industry- Product category
- Cultural Museum & Memorial
- NAICS
- Museums (71211), Historical Sites (712120)
- akta.pro primary industry
- History Museums (THAJADAB)
- akta.pro secondary industry
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)
Keywords
Where National September 11 Memorial & Museum is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National September 11 Memorial & Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Museum admission tickets sold to visitors, with various discount categories including veterans, active military, and New York residents on first Sundays
- Museum Store: Retail merchandise including books like 'Into The Inferno' and commemorative items
- Corporate Membership: Annual corporate memberships providing benefits including walk-up admission, complimentary tickets, and event access
- Individual Membership: Personal membership program with benefits for supporters
- The Never Forget Fund: Campaign launched for the 25th anniversary to support educational mission, targeting next generation of supporters
- Corporate Events and Sponsorships: Corporate team sponsorships for 5K Run/Walk event and benefit dinners
- Guided Tours: Official 9/11 Memorial Guided Tours exploring history and symbolism of the memorial
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | General Admission - Museum tickets for adult visitors |
| Subscription | Annual | Corporate Membership - Annual corporate support with benefits |
| One time/ perpetual license | One time | Memorial Tours - Official guided tour of memorial grounds |
| Subscription | Annual | 5K Run/Walk Team Sponsorship |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
National September 11 Memorial & Museum product offering
Product offeringCore offering
The National September 11 Memorial & Museum operates the official 9/11 Memorial (twin reflecting pools at the World Trade Center site) and the adjacent 9/11 Museum, which tells the story of the September 11, 2001 attacks through artifacts, media, and personal narratives. It sells museum admission tickets, official guided tours, educational programs, memberships, and commemorative merchandise, and supports its nonprofit mission through donations, corporate sponsorships, and fundraising campaigns such as The Never Forget Fund.
Product overview
The National September 11 Memorial & Museum offers a unified portfolio of commemorative, educational, and visitor-experience products. The core offerings are the outdoor 9/11 Memorial (twin reflecting pools at the World Trade Center site) and the indoor 9/11 Museum (featuring artifacts, media, and personal narratives). Supporting these are the Official Guided Tour (an add-on experience), the Never Forget Fund (a campaign supporting educational programs), the Visionary Network (young adult engagement program), and the 9/11 Collection (digitized artifacts and oral histories). Additional offerings include Corporate Membership, the annual 5K Run/Walk event, and general membership programs. Educational initiatives encompass digital learning experiences, on-site workshops, and professional development for educators.
Differentiator
Problem solved
Functional benefit
Products and services
- 9/11 Memorial
- 9/11 Museum
- Official 9/11 Memorial Guided Tour
- Educational Programs
- Individual Membership Program
- Corporate Membership Program
- 5K Run/Walk Event
- Museum Store
Quantifiable outcome
- Over 4.5 million students, educators, and community members reached through educational programs
- +1 more outcomes
Companies that use National September 11 Memorial & Museum
Customer profileSegments6 records
Ideal customer profiles5 records
National September 11 Memorial & Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
National September 11 Memorial & Museum partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Bowery MissionminorThe Visionary Network volunteers at the Bowery Mission's Tribeca Campus (90 Lafayette Street), helping chefs feed 100 residents with meal prep, serving, and clean-up tasks. This partnership supports community service initiatives for Visionary Network members.
- 9/11 Day/AmeriCorpsminorPartnership with 9/11 Day and AmeriCorps supporting service and commemoration initiatives, particularly engaging young people in volunteer service on 9/11 commemorative dates.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
National September 11 Memorial & Museum competitors and assessment
Company assessmentDirect peers
- United States Holocaust Memorial Museum: Federal memorial museum in Washington, D.C. dedicated to preserving the history of the Holocaust through artifacts, testimonies, and educational programs. Highly comparable to the 9/11 Memorial & Museum in mission, subject-matter gravity, and educational programming depth.
- Museum of the City of New York: NYC museum focused on the history of New York City, with exhibits, educational programs, and ticketed admission. Comparable as a NYC-based history museum with educational programming and similar visitor demographic.
- National WWII Museum: New Orleans-based national memorial museum commemorating WWII with exhibits, oral histories, and educational programming funded through ticketing, memberships, and donations. Closely comparable to the 9/11 Memorial & Museum in mission, operating model, and educational outreach scale.
- National Museum of African American History and Culture: Smithsonian museum in Washington, D.C. focused on African American history with high visitor demand, large artifact collection, and educational programming. Comparable as a major national memorial/history museum with strong educational mission and high engagement.
- Intrepid Museum: NYC-based military and maritime museum aboard the aircraft carrier Intrepid, featuring exhibits tied to 9/11 response and post-9/11 military operations. Comparable as a NYC ticketed museum with overlapping veteran and military audience.
Emerging players
- Tribute WTC Visitor Center: Downtown Manhattan-based organization offering guided walking tours and community programs related to 9/11. Comparable as a 9/11-focused educational and community organization in NYC, though smaller in scale and not affiliated with the official WTC site.
Broad incumbents
- Metropolitan Museum of Art: Iconic NYC art museum with a large membership program, museum store, and educational programming. Comparable as a major NYC cultural institution operating with a similar visitor-driven, donation-supported model.
- American Museum of Natural History: Major NYC museum with millions of annual visitors, large educational programming portfolio, and diversified revenue from tickets, memberships, retail, and donations. Comparable as a high-traffic NYC museum with a similar operating footprint and educational focus.
- Smithsonian National Museum of American History: Flagship Smithsonian history museum in Washington, D.C. with a broad collection of American artifacts and educational programming. Comparable as a large-scale national history museum with educational mission and ticketed/free admission model.
Regional players
- Ellis Island National Museum of Immigration: National Park Service museum on Ellis Island documenting the immigrant experience in America, with strong educational programming. Comparable as a national heritage/immigration-focused museum with a similar mission of preserving an important chapter of American history for future generations.
Market position
Strengths1 record
Competitive moat5 records
Key risks9 records
Key highlights7 records
Customer concentration
National September 11 Memorial & Museum social profiles
Digital presenceNational September 11 Memorial & Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
National September 11 Memorial & Museum leadership team
Management profileNumber of profiles
Profiles1 record
National September 11 Memorial & Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National September 11 Memorial & Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National September 11 Memorial & Museum
What does National September 11 Memorial & Museum do?
The National September 11 Memorial & Museum operates the official 9/11 Memorial (twin reflecting pools at the World Trade Center site) and the adjacent 9/11 Museum, which tells the story of the September 11, 2001 attacks through artifacts, media, and personal narratives. It sells museum admission tickets, official guided tours, educational programs, memberships, and commemorative merchandise, and supports its nonprofit mission through donations, corporate sponsorships, and fundraising campaigns such as The Never Forget Fund.
Is National September 11 Memorial & Museum a public or private company?
National September 11 Memorial & Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was National September 11 Memorial & Museum founded?
National September 11 Memorial & Museum was founded in 2014. It employs 251 to 500 people.
Where is National September 11 Memorial & Museum based?
National September 11 Memorial & Museum is headquartered in New York, United States, in the North America region.
How does National September 11 Memorial & Museum make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are museum Store, corporate Membership, individual Membership, the Never Forget Fund, corporate Events and Sponsorships and guided Tours.
Who are National September 11 Memorial & Museum's main competitors?
Direct peers on record are United States Holocaust Memorial Museum, Museum of the City of New York, National WWII Museum, National Museum of African American History and Culture and Intrepid Museum. Tribute WTC Visitor Center is listed as an emerging player. Broad incumbents are Metropolitan Museum of Art, American Museum of Natural History and Smithsonian National Museum of American History. Ellis Island National Museum of Immigration is listed as a regional player.
Does National September 11 Memorial & Museum have an API?
No public API is recorded for National September 11 Memorial & Museum.
What industry is National September 11 Memorial & Museum in?
National September 11 Memorial & Museum's product category is Cultural Museum & Memorial. Its primary akta.pro industry code is THAJADAB, History Museums, with a secondary code of BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty). Its NAICS code is 71211.