Hedef Portföy

What Hedef Portföy does

Hedef Portföy Yönetimi A.Ş. is a Turkish portfolio management company founded in 2012 and headquartered in Ataşehir, Istanbul, regulated by Turkey's Capital Markets Board (SPK) under both Portfolio Management and Investment Advisory licenses. The firm manages a diversified fund complex of 86+ investment funds across money market, participation (Islamic finance-compliant), equity, variable, debt instruments, fund basket, precious metals, alternative/free, real estate, venture capital, and pension fund categories, with assets under management exceeding 143 billion TL as of February 2026. It self-positions as 'Turkey's Largest Arbitrage Center,' operating several proprietary statistical arbitrage algorithms (Algo Everest, Vega, Dördüncü, Atlas, İkinci, HIA) for equity-market opportunities across spot and futures.

The company distributes its funds through TEFAS (the central electronic fund distribution platform) accessible via all Turkish banks and authorized brokerages, and through its proprietary HedefOn mobile application on iOS/Android, which enables commission-free retail account opening and same-day TEFAS settlement. Bespoke portfolio management and special fund establishment services target high-net-worth and qualified investors (minimum 1 million TL under SPK rules). Revenue is generated primarily through recurring management fees ranging from 0.75% on foreign currency funds to 4.50% on algorithmic arbitrage funds, supplemented by performance fees on participation and serbest (free) funds and by fees on private mandate AUM.

Ownership is concentrated in Hedef Holding A.Ş. (85% of the 100 million TL share capital following a May 2023 internal capital increase), with the broader group including Hedef Yatırım Bankası (an investment bank with 500 million TL capital) and İnfo Yatırım Menkul Değerler. The firm operates exclusively in Turkey, with no disclosed international operations, and supplements distribution with daily fund bulletins, weekly market outlooks, and monthly investment strategy reports to drive organic investor engagement.

Name

Hedef Portföy

Legal name

Hedef Portföy Yönetimi A.Ş.

Website

https://hedefportfoy.com.tr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

akta.pro secondary industry

Money Market Funds (FSAAAEAC)

Keywords

• Asset management
• Portfolio management
• Investment funds
• Algorithmic trading
• Wealth management

Headquarters

HQ city

Umraniye

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Management Fees (Yönetim Ücreti): Hedef Portföy charges an annual management fee on each fund it manages, deducted daily from fund assets. Fee rates vary by fund type: money market funds ~1.00-1.25%, equity/variable funds ~2.95%, algorithmic/arbitrage funds ~3.75-4.50%, and foreign currency funds ~0.75%. These fees are the primary revenue driver.
2. Performance Fees (Performans Ücreti): Some fund types, particularly participation (katılım) funds and free (serbest) funds, charge a performance commission in addition to the fixed management fee when the fund exceeds its defined benchmark. The HCV multi-asset participation fund explicitly states no performance fee, while participation and free funds typically disclose performance fee structures in their fund prospectus.
3. Private Portfolio Management Fees: Hedef Portföy offers bespoke portfolio management services to high-net-worth individuals and institutional clients, charging fees based on AUM managed under individual mandates.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hedef Portföy Yönetimi A.Ş. is a Turkish asset management firm that provides active and qualified portfolio management services through 86+ investment funds spanning money market, equity, debt instruments, participation (Islamic), arbitrage, variable, fund basket, precious metals, real estate, venture capital, and pension categories. The firm also offers bespoke custom portfolio management and special fund establishment services for high-net-worth and institutional clients, and distributes its funds via the TEFAS central platform, all Turkish banks/brokerages, and its proprietary HedefOn mobile application.

Product overview

Hedef Portföy Yönetimi A.Ş. is a portfolio management company offering a comprehensive suite of investment fund products and personalized portfolio management services. The core offering includes HedefOn, a next-generation mobile application enabling commission-free fund investment through TEFAS. The company manages over 86 investment funds across multiple categories: Money Market Funds (Para Piyasası), Participation/Faith-Based Funds (Katılım) compliant with Islamic finance principles, Statistical Arbitrage Funds utilizing algorithmic strategies, Equity/Stock Funds, Variable Funds, Fixed-Income Debt Instruments Funds, Fund Basket Funds, Alternative/Free Funds for qualified investors, Precious Metals Funds including Gold Participation Funds, Real Estate Investment Funds, Venture Capital Investment Funds, and Pension Investment Funds. Additional services include Custom Portfolio Management and Special Fund Establishment for high-net-worth clients. The company is a subsidiary of Hedef Holding, one of Turkey's leading investment groups, with assets under management exceeding 143 billion TL as of February 2026.

Differentiator

Problem solved

Functional benefit

Brands

• HedefOn: A next-generation mobile application that simplifies fund investing, allowing users to discover funds, invest based on risk profile, compare funds, execute buy/sell transactions, and track portfolios without intermediaries.

Products and services

• HedefOn Mobile Application Next-generation mobile application simplifying fund investing; allows users to discover funds, invest based on risk profile, compare funds, execute buy/sell transactions, and track portfolios without intermediaries; available on iOS and Android.
• Para Piyasası Fonları (Money Market Funds) Short-term investment funds that invest in treasury bills, repo transactions, and high-credit-rating private sector debt instruments to provide stable and secure returns. Includes HYV (TL), HPH (Participation), HKJ (Free) variants.
• Katılım Fonları (Participation Funds) Interest-free investment funds compliant with Islamic finance principles, investing in instruments such as Islamic-compliant shares, lease certificates, and participation accounts.
• Arbitraj Fonları (Arbitrage Funds) Statistical arbitrage funds that utilize algorithmic systems (Algo Everest, Vega, Dördüncü, Atlas, İkinci, HIA) to identify and exploit price discrepancies and arbitrage opportunities in equity markets.
• Hisse Senedi Fonları (Equity/Stock Funds) Equity funds that invest primarily in publicly traded company stocks, targeting long-term capital growth with at least 80% allocation to equities.
• Değişken Fonlar (Variable Funds) Dynamic funds that invest across various asset classes including stocks, bonds, commodities, and currencies, with portfolio allocation adjusted based on market conditions.
• Borçlanma Araçları Fonları (Debt Instruments Funds) Fixed-income funds investing in government and private sector bonds, treasury bills, and other debt securities to provide regular income and capital preservation.
• Fon Sepeti Fonları (Fund Basket Funds) Multi-asset allocation funds that invest in portfolios of other Hedef Portföy funds, offering diversified exposure across different fund categories.
• Serbest Fonlar (Free/Alternative Funds) Alternative investment funds for qualified investors that utilize complex financial instruments, derivatives, and leveraged transactions to pursue high returns with greater flexibility than traditional funds.
• Kıymetli Maden Fonları (Precious Metals Funds) Precious metals funds, including gold participation funds, that invest in gold and gold-backed interest-free instruments for portfolio diversification.
• Gayrimenkul Yatırım Fonları (Real Estate Investment Funds) Real estate investment funds that invest in commercial, residential, and industrial properties to generate rental income and capital appreciation.
• Girişim Sermayesi Yatırım Fonları (Venture Capital Investment Funds) Venture capital funds investing in early-stage and growth-stage companies, particularly in innovative and technology-focused sectors, targeting high long-term returns.
• Emeklilik Yatırım Fonları (Pension Investment Funds) Pension funds managed in partnership with HDI Fib Emeklilik ve Hayat for retirement savings accumulation.
• Kişiye Özel Portföy Yönetimi (Custom Portfolio Management) Personalized portfolio management services offering tailored investment solutions based on individual risk and return preferences through a five-stage management process for high-net-worth individuals and institutional clients.
• Özel Fon Kuruluşu (Special Fund Establishment) Boutique fund establishment services for high-net-worth individuals, families, and institutions seeking professionally managed private free funds.
• Yatırım Danışmanlığı (Investment Advisory) Investment advisory services licensed by Turkey's Capital Markets Board (SPK) since May 2023, providing professional investment advice to clients.

Quantifiable outcome

• 143 billion TL assets under management as of February 2026
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• SuperGears Games (via HEO - SuperGears Girişim Sermayesi Yatırım Fonu)minorStrategic or Co-development Partner · 24 November 2025Hedef Portföy manages the HEO - SuperGears Girişim Sermayesi Yatırım Fonu, a venture capital fund that invested in SuperGears Games. The news about SuperGears Games raising $2.1M (2023) confirms the fund's portfolio company. This represents a strategic venture capital investment partnership in Turkey's gaming/startup ecosystem.
• Epic Ventures TurkeyminorStrategic or Co-development Partner · 24 November 2025Neda Soydan, Board Member of Hedef Portföy, is also a co-founder of Epic Ventures Turkey, suggesting a strategic connection in venture capital investing and deal flow sharing within Turkey's startup ecosystem.
• Bosphorist Venture CapitalminorStrategic or Co-development Partner · 24 November 2025Neda Soydan, Board Member of Hedef Portföy, serves as General Partner at Bosphorist Venture Capital, indicating another strategic venture capital ecosystem connection that may generate deal flow and co-investment opportunities for Hedef Portföy's venture capital fund family.
• İstanbul Portföy Yönetimi A.Ş.minorStrategic or Co-development Partner · 24 November 2025Neda Soydan serves as venture partner at İstanbul Portföy Yönetimi A.Ş., connecting Hedef Portföy's board member to another major Turkish asset management firm, potentially enabling knowledge sharing and ecosystem collaboration in venture investing.
• Sermaye Piyasası Kurulu (SPK)coreOthers · 10 May 2023Hedef Portföy received its Investment Advisory (Yatırım Danışmanlığı) license from SPK in May 2023, expanding its regulatory authorization alongside its Portfolio Management license. SPK is Turkey's capital markets regulator.
• TEFAS (Türkiye Elektronik Fon Dağıtım Platformu)coreChannel Partner/ Reseller/ DistributorHedef Portföy distributes all its standard investment funds through the TEFAS central electronic platform, which enables commission-free fund trading across all participating banks and brokerages in Turkey. TEFAS is the dominant fund distribution infrastructure in Turkey.
• All Turkish Banks and Authorized BrokeragescoreChannel Partner/ Reseller/ DistributorHedef Portföy's funds are available for purchase and sale through all Turkish banks and authorized brokerage houses (aracı kurumlar), both through their physical branches and digital banking channels. This network provides the broadest possible retail investor reach in the domestic market.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tacirler Portföy Yönetimi: Independent Turkish portfolio manager offering securities, venture capital, and real estate investment funds, comparable to Hedef's diversified product mix including alternative investment vehicles.
• İş Portföy Yönetimi: One of Turkey's largest portfolio management companies, affiliated with İş Bank. Comparable to Hedef across the full spectrum of securities, participation, money market, equity, and alternative investment funds distributed via TEFAS.
• Ak Portföy Yönetimi: Affiliated with Akbank / Sabancı group, Ak Portföy is a leading Turkish asset manager covering mutual funds, pension funds, and discretionary mandates — a direct comparable for fund variety and AUM scale.
• Yapı Kredi Portföy Yönetimi: Major Turkish portfolio manager under Yapı Kredi / Koç group, offering securities, participation, money market, and alternative investment funds through TEFAS — overlapping directly with Hedef's product categories.
• Garanti Portföy Yönetimi: Bank-affiliated Turkish asset manager (Garanti BBVA group) offering TEFAS-distributed mutual funds, pension funds, and discretionary portfolio management — directly competing with Hedef's retail and institutional fund lineup.
• TEB Portföy Yönetimi: BNP Paribas-affiliated Turkish asset manager offering securities, participation, and money market funds via TEFAS — competing in the same retail and qualified-investor segments as Hedef.
• QNB Finansinvest Portföy: Portfolio management arm of QNB Finansbank, offering TEFAS funds, discretionary management, and alternative investment vehicles in Turkey — directly comparable in distribution and product breadth.
• İstanbul Portföy Yönetimi: Turkish asset manager with significant venture capital and participation fund activities; a Hedef board member (Neda Soydan) also serves as venture partner here, indicating ecosystem overlap and product-line comparability.
• HSBC Portföy Yönetimi: Global-bank-affiliated Turkish portfolio manager providing TEFAS-distributed mutual funds and discretionary services — a direct peer, particularly in participation and discretionary mandates.

Regional players

• İnfo Yatırım Menkul Değerler: A brokerage firm under the same Hedef Holding parent group, providing capital markets and investment services in Turkey. Sister-company relationship rather than direct competitor, but provides ecosystem context for Hedef's distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hedefportfoy
• Facebookfacebook.com/hedefportfoy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedef Portföy