Upstate Vet

What Upstate Vet does

Upstate Vet Emergency & Specialty Care (UV - Greenville) is a single-site, full-service emergency and specialty veterinary hospital located at 393 Woods Lake Road, Greenville, South Carolina, operating continuously since 1978 and serving pet owners across Upstate South Carolina, Western North Carolina, Eastern Tennessee, and Northern Georgia. The facility provides walk-in emergency and critical care alongside six specialty departments: internal medicine, cardiology, oncology, neurology, surgery, and an in-house blood bank. Its core technology stack includes a Varian Halcyon linear accelerator—the first and only in-house veterinary radiation therapy system in South Carolina—along with MRI, CT, high-resolution ultrasound, endoscopy, fluoroscopy, and minimally invasive laparoscopic and thoracoscopic surgical equipment. The medical team comprises multiple board-certified diplomates across ACVIM (cardiology, oncology, neurology, internal medicine), ACVECC (critical care), ACVS-SA (surgery), and ACVR (radiation oncology) disciplines.

The business model is transaction-based fee-for-service veterinary care, with estimated pricing provided before procedures and deposits required prior to treatment. Emergency services accept walk-in cases with no appointment required, while specialty services are accessed exclusively via referral from primary-care veterinarians. The hospital operates a formal referral program for veterinarians anchored by a 24/7 online portal (rvetlink), automatic status updates, continuing education programming, and a fax-based referral option. Customer financing is facilitated through CareCredit and Scratchpay, and pet-insurance reimbursement is supported. Pricing is quote-based, not publicly disclosed, and revenue mix is dominated by emergency visits, specialty consultations, diagnostics (imaging, endoscopy), surgical procedures, and chemotherapy/radiation therapy.

The hospital is operated as a subsidiary of National Veterinary Associates (NVA), a diversified veterinary services platform headquartered in Westlake Village, California. Revenue is not publicly disclosed. Marketing is conducted through a content/blog engine (pet-health education, oncology case journals), veterinarian-facing email newsletters, the referral portal, and a pet-owner resource library. The hospital is AAHA-accredited—held by only ~15% of US and Canada animal hospitals—and remains in active operation with 51–100 employees.

Name

Upstate Vet

Legal name

National Veterinary Associates

Website

https://upstatevet.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Upstate Vet is a single-site emergency and specialty veterinary hospital in Greenville, SC, serving pet owners across South Carolina, North Carolina, Tennessee, and Georgia since 1978 as an NVA subsidiary with AAHA accreditation and the only in-state veterinary linear accelerator.

Ownership category

akta.pro rank

Product category

Veterinary Specialty and Emergency Care

NAICS

Veterinary Services (541940)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Veterinary Imaging, Surgery & Specialty Referral Centers (AFAEANAG)

akta.pro secondary industries

Veterinary Internal Medicine & Oncology Centers (HLAMACAD), Veterinary Surgery Centers (Soft Tissue/Orthopedic/Neuro) (HLAMACAC), Veterinary Cardiology & Respiratory Specialty Centers (HLAMACAE)

Keywords

• Veterinary emergency services
• Veterinary specialty care
• Veterinary surgical services
• Veterinary oncology care
• Veterinary diagnostic imaging

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Veterinary Medical Services: Direct payment for veterinary medical services including emergency care, specialty consultations, diagnostics, surgery, chemotherapy, radiation therapy, and hospitalization. Patients are seen on fee-for-service basis with estimates provided before procedures.
2. Financing Partners: Third-party financing through CareCredit and Scratchpay allows pet owners to pay for services over time, expanding access to care for clients who cannot pay full amount upfront.
3. Pet Insurance Processing: Accepts pet insurance claims where clients pay upfront and submit for reimbursement, facilitating payment for insured pet owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Upstate Vet provides emergency and specialty veterinary medical and surgical care for pets, including 24/7 emergency and critical care, internal medicine, cardiology, oncology (with radiation therapy), neurology, advanced surgery, and a canine and feline blood bank. Services are delivered in-person at its Greenville, SC facility on a fee-for-service basis, with specialty services requiring referral from a primary family veterinarian and emergency services available as walk-ins.

Product overview

Upstate Vet is a full-service emergency and specialty veterinary hospital offering comprehensive medical and surgical care for pets. The hospital operates as a single integrated practice providing emergency and critical care alongside multiple specialty departments including Internal Medicine, Cardiology, Oncology, Neurology, Surgery, and an in-house Blood Bank. The facility utilizes advanced diagnostic equipment including CT scanning, MRI, ultrasound, and endoscopy. The oncology department features a Varian Halcyon linear accelerator for radiation therapy, making it the first and only veterinary hospital in South Carolina with this technology. Services range from walk-in emergency care to scheduled specialty referrals requiring veterinarian authorization.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency & Critical Care

Quantifiable outcome

• Complete remission achieved for lymphoma patients after chemotherapy treatment
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Referral VeterinarianscoreChannel Partner/ Reseller/ DistributorPartnership network of primary care veterinarians who refer patients requiring specialty or emergency care. Upstate Vet provides advanced diagnostics and specialty services while maintaining communication with referring vets through online portal with 24/7 record access and automatic status updates.
• Area Veterinary Hospitals (Blood Bank)coreChannel Partner/ Reseller/ DistributorBlood bank supplies life-saving blood products to other area veterinary hospitals beyond Upstate Vet, supporting critical canine and feline patients throughout the community.
• CareCreditminorGTM or Marketing PartnerThird-party financing partner allowing pet owners to pay for veterinary services over time through credit card financing option subject to credit approval.
• ScratchpayminorGTM or Marketing PartnerPayment plan partner providing simple and affordable financing options for pet parents. Qualification check takes about 90 seconds and does not affect credit.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Thrive Pet Healthcare: Large specialty/emergency and general practice veterinary network formed through roll-ups. Provides a benchmark for scaling specialty/emergency referral hospitals via PE-backed consolidation similar in parent type to NVA.
• VCA Animal Hospitals: Broadest US companion animal hospital network offering general practice, emergency, and specialty services. Overlaps with Upstate Vet's specialty offerings but operates at significantly larger scale and also competes in primary care rather than pure specialty/emergency.

Others

• National Veterinary Associates (NVA): Upstate Vet's parent conglomerate, the largest community of veterinary professionals in the US, owning and operating hundreds of hospitals. Included as the parent platform rather than a direct competitor; useful benchmark for portfolio-wide specialty strategy.

Direct peers

• BluePearl Pet Hospital: Largest US operator of veterinary emergency and specialty hospitals with co-located emergency services and multi-specialty departments (oncology, surgery, cardiology, neurology, internal medicine). Directly comparable referral-based business model with similar board-certified specialist staffing.
• Angell Animal Medical Center: Nonprofit specialty referral veterinary hospital providing emergency, critical care, and 24/7 specialty services (oncology, cardiology, neurology, surgery, internal medicine). Comparable comprehensive specialty + emergency referral destination.
• Pieper Veterinary: Network of veterinary hospitals in the Northeast offering primary, emergency, and specialty care with board-certified specialists across multiple disciplines. Comparable referral-driven specialty practice model.
• MedVet: Veterinary-owned network of emergency and specialty hospitals providing the same core services (emergency/critical care, internal medicine, oncology, cardiology, neurology, surgery). Operates referral-based hospitals with board-certified specialists, comparable to Upstate Vet's positioning.
• Pet Emergency & Specialty Center: Regional emergency and specialty veterinary hospital operating a 24/7 emergency service with specialty departments (surgery, internal medicine, oncology, cardiology). Closely mirrors Upstate Vet's referral-based, walk-in emergency + specialty model.

Regional players

• University of Tennessee Veterinary Medical Center: Academic veterinary teaching hospital serving the broader Eastern Tennessee / Upstate South Carolina region with the same specialty service line and advanced diagnostics, operating in part of Upstate Vet's geographic catchment.

Emerging players

• Veterinary Cancer Group (VCA-affiliated): Specialty practice focused exclusively on veterinary oncology with chemotherapy, immunotherapy, and radiation therapy. Adjacent rather than direct competitor with overlapping cancer treatment capability, including SRT/IMRT relevant to Upstate's linear accelerator offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/upstatevets
• Facebookfacebook.com/UpstateVet
• LinkedInlinkedin.com/company/upstate-vet-asheville

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upstate Vet