Get Set Marketing

What Get Set Marketing does

Get Set Marketing is a privately held, founder-operated full-service marketing agency founded in 2002 and headquartered in Springfield, Massachusetts, serving businesses and organizations throughout Western Massachusetts and New England. The company delivers a bundled offering spanning graphic design, website design, direct mail campaigns, social media management, and in-house print production, organized into vertical-specific sub-brands including Get Set Brew Marketing, Get Set Restaurant Marketing, Get Set Hotel Marketing, Get Set Sports Marketing, and GetSet for Office (political). Core physical products are produced via full-color dye sublimation printing on polyester substrates, enabling custom-branded event displays such as 10x10 pop-up tents, feather flags, table throws and runners, market umbrellas, and banners, alongside access to a broader promotional items catalog.

The company's underlying technology is conventional dye sublimation print production on 600x600 denier weather-resistant fabric and 8.8 oz polyester, paired with standard digital design tools for graphic and website work; there is no disclosed proprietary platform, software product, or AI/ML capability. Customers are predominantly SMBs (craft breweries, restaurants, small hotels, regional baseball teams, and political candidates) who purchase print and design projects on a per-unit or per-project basis, with volume discounts available (e.g., market umbrellas at $185-$198 each at quantities of 6-24; fitted table throws at $329-$395 each; table runners at $99 each). Distribution is direct-to-customer via phone, email, and the company website, with no third-party resellers.

The business model is professional services combined with one-time physical product sales. Revenue streams are unconsolidated and likely distributed across many small engagements rather than concentrated in enterprise anchors. The company is bootstrapped with no disclosed funding, no parent company, no subsidiaries, and no acquisition history, and operates with a micro-team of 1-10 employees under founder and Creative Director Joe Bessette. The stated customer base spans "hundreds of businesses" accumulated over 24+ years of operation.

Name

Get Set Marketing

Legal name

Get Set Marketing

Website

https://getsetmarketing.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Get Set Marketing is a founder-operated, full-service marketing agency in Springfield, Massachusetts, founded in 2002, providing graphic design, web design, direct mail, social media, and custom dye sublimation print products (pop-up tents, flags, table covers) to SMB breweries, restaurants, hotels, sports teams, and political candidates across Western Massachusetts and New England.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAGAD

Trade Shows & Exhibitions (Booths, Show Management)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYBPAFAMAG

Trade Show Giveaways & Event Premiums

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYTHAHAHAG

Graphics Production & Large-Format Printing (Banners, Wraps, Signage)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYMPAAAGAC

Trade Show & Exhibition Marketing (Booth Design/Build)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

Keywords

• Graphic design services
• Website design services
• Social media marketing
• Direct mail marketing
• Custom promotional printing

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Marketing Services: Full-service marketing agency providing graphic design, website design, social media management, and direct mail campaign services to businesses and organizations.
2. Print Production: Custom printed products including pop-up tents, feather flags, table throws, table runners, banners, posters, umbrellas, and promotional items. Products are sold individually or in bulk quantities.
3. Promotional Items: Access to thousands of promotional items for clients. Products are sourced and customized with client branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Get Set Marketing is a full-service marketing agency that provides graphic design, website design, social media marketing, direct mail campaign management, and full-color custom print production (including pop-up tents, feather flags, table throws, market umbrellas, and promotional items) to businesses and organizations, with specialized sub-brands for breweries, restaurants, hotels, political campaigns, and sports.

Product overview

Get Set Marketing is a full-service marketing agency founded in 2002, offering a comprehensive suite of marketing solutions including Graphic Design Services, Website Design, Direct Mail Marketing, Social Media Marketing, and Full Color Print Production. The company operates several specialized sub-brands: Get Set for Office (political/candidate marketing), Get Set Printing (general printing), Restaurant Marketing, Hotel Marketing, Get Set Brew Marketing (specialized brewery marketing), and Get Set Sports Marketing. Core products include Custom Pop-Up Tents, Feather Flags, Table Throws and Table Runners, Market Umbrellas, and Promotional Items. The Brew Marketing division specifically serves craft breweries with tents, flags, menus, labels, websites, banners, and event materials.

Differentiator

Problem solved

Functional benefit

Brands

• GetSet for Office: Marketing services for political candidates including lawn signs, invitations, door hangers, palm cards, and tear-off mailer cards
• Get Set Printing
• Get Set Restaurant Marketing
• Get Set Hotel Marketing
• Get Set Brew Marketing
• Get Set Sports Marketing

Products and services

• Graphic Design Services Professional graphic design including logos, business cards, sell sheets, brochures, banners, signage, catalogs, political campaign materials, and restaurant menus, for businesses and organizations.
• Website Design Website design and development services creating mobile-friendly, functional websites that combine design and usability for 24/7 customer engagement.
• Direct Mail Marketing Direct mail campaign services including postcards, brochures, and targeted mailing lists for reaching prospects and current customers through physical mail.
• Social Media Marketing Social media strategy and content creation for Facebook, Instagram, LinkedIn, and Twitter, plus email newsletters, blog posts, and SEO strategies.
• Get Set Brew Marketing Specialized marketing division for craft breweries providing visual branding for brewfests, outdoor events, and brewery pickups, including tents, flags, menus, banners, and promotional materials.
• Custom Pop-Up Tents Branded 10x10 custom pop-up tents with full color printing, heavy duty aluminum hex frame, weather resistant fabric, optional walls and flags, and carry bag for breweries, restaurants, sports teams, and outdoor events.
• Feather Flags Full color advertising flags in various shapes and sizes for indoor and outdoor use, dye sublimated on 4 oz polyester mesh, with fiberglass and aluminum pole sets, for events and storefronts.
• Table Throws and Table Runners Custom dye-sublimated table covers and runners for trade shows and events, available in fitted and standard styles, made from 8.8 oz washable polyester.
• Promotional Items Access to thousands of customizable promotional items for branding and marketing purposes, sourced and customized with client branding.
• Market Umbrellas 7-foot wooden market umbrellas with 2-piece solid wood frame, heavy-duty fiberglass ribs, UV treated polyester cover with wind vents, and logo imprinting on three of six panels, for outdoor venues and events.
• Political Marketing Services Political campaign materials and services including lawn signs, invitations, door hangers, palm cards, and tear-off mailer cards for political candidates.
• Full Color Print Production Professional full color print production including business cards, stationery, menus, trade show backdrops, pop-up tents, and promotional items produced in-house.

Named customers22 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alphagraphics: Alphagraphics is a franchise network of print and marketing services centers producing custom print, signage, direct mail, and marketing collateral for local SMBs — a direct comparable to Get Set's Get Set Printing and full-service agency offering, focused on regional/local business customers.
• LevLane: LevLane is a full-service independent advertising and marketing agency offering creative, digital, media, and brand strategy — a direct comparable to Get Set's design, social, website, and direct-mail services arm, but operating at a materially larger scale and broader service mix.
• Crestline Promotional Products: Crestline is an established promotional products distributor offering branded merchandise, awards, and signage to organizations of all sizes — a direct comparable to Get Set's promotional items revenue stream, with overlapping customers in trade show/event marketing use cases.
• Fully Promotional: Fully Promotional is a US promotional products company offering branded merchandise at wholesale pricing — competes on the same promotional items SKU category as Get Set's promo products line, with similar SMB and event-marketing customer base.
• ProImprint: ProImprint is a regional promotional products and printing company serving businesses with branded merchandise, apparel, signage, and trade show materials — a strong comparable to Get Set's combined print production and promo items business for SMB and event-marketing clients.

Broad incumbents

• CustomInk: CustomInk is a leading online custom apparel and promotional products retailer with in-house decoration capabilities including screen printing, embroidery, and dye sublimation — directly comparable to Get Set's custom dye-sublimation pop-up tents, table throws, and feather flags, but serving a national online customer base.
• Proforma: Proforma is a large North American network of promotional products and marketing services distributors offering branded merchandise, print, and digital marketing — the closest scaled analog to Get Set's full-service agency-plus-promo-product model, but operating via franchise/owner-distributor network at national scale.
• FASTSIGNS: FASTSIGNS is the largest US franchise network of sign and visual communications centers producing custom signs, banners, graphics, and trade show displays — directly comparable to Get Set's large-format printing on banners, table throws, and feather flags, with overlapping event/SMB customer base.
• HALO (formerly HALO Branded Solutions): HALO is one of the largest US branded merchandise and corporate gifting companies, delivering promotional products, apparel, and integrated marketing solutions to enterprise and mid-market clients — directly comparable to Get Set's promotional items stream and trade show/event display work, but at substantially larger scale.
• 4imprint: 4imprint is the largest North American direct distributor of promotional products, offering branded merchandise, apparel, and signage via online catalogs — competes head-to-head with Get Set on the promotional items and event display category, but at national scale with significant online self-service tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GetSetMarketing
• Instagraminstagram.com/getsetmarketing
• LinkedInlinkedin.com/company/get-set-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Set Marketing