Electric League of Arizona

What Electric League of Arizona does

The Electric League of Arizona (ELA) is a private, Arizona-incorporated non-profit trade association founded in 1960 and headquartered in Phoenix. ELA serves roughly 200 member companies across the electrical, HVACR, and energy management industries, including manufacturers, manufacturers' representatives, distributors, contractors, engineers, facility managers, utilities, city inspectors, and associate members. The organization is governed by a volunteer State Executive Committee and operates nine specialized trade councils (Heat Pump, Solar, Energy Management, Electric, Plumbing, Roofing, Evaporative Cooling, Lighting, and Appliance) that channel customer referrals, utility program participation, and cooperative marketing opportunities to members.

ELA's product portfolio centers on three pillars. First, education: a multi-decade catalog of certificate and degree programs delivered in cooperation with Gateway Community College, including the Master Heat Pump Technician Certificate (recognized by all Arizona utilities and aligned to the U.S. Department of Energy's Energy Skilled designation), Building Operators' Certificate, Facility Maintenance Certificate, Assistant Project Manager seminar, and Electrical Technology Certificates at residential, commercial, and industrial levels up to an Associate of Applied Science degree. Programs map to NATE, BPI, college credit, and CEU credentials. Second, publications: The Electric Times and HVACR Today, each distributed at over 8,000 copies monthly to Arizona industry decision-makers, plus the annual eBuyers' Guide directory with circulation exceeding 5,000 across Arizona and Las Vegas. Third, member services: customer referrals via a phone center, cooperative advertising, utility program participation (notably the SRP Shade Screen Program), and discounted continuing education.

ELA's revenue mechanics are not publicly disclosed but are inferred to combine recurring annual membership dues from approximately 200 companies, education program fees, advertising sales across three publications, and referral-driven cooperative marketing. The organization maintains no proprietary technology platform beyond a website and a LearningStream-powered online course registration portal (EDU.ELAZ.ORG); it does not develop or deploy AI, software products, or APIs. Customer concentration is low by construction, with revenue spread across a diverse member base rather than anchored to any single enterprise client.

Name

Electric League of Arizona

Legal name

Electric League of Arizona

Website

https://electricleagueofarizona.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

The Electric League of Arizona is a Phoenix-based, non-profit trade association founded in 1960 that serves roughly 200 member companies across Arizona's electrical, HVACR, and energy management industries through nine specialized councils, three industry publications, and a portfolio of certificate and degree education programs offered with Gateway Community College.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from approximately 200 member companies including manufacturers, manufacturers' reps, distributors, wholesalers, dealers, contractors, engineers, facility managers, utilities, city inspectors, and associate members. Membership supports various activities designed to enhance member productivity and success.
2. Publications and Advertising: ELA publishes The Electric Times and HVACR Today with over 8,000 copies distributed monthly each. Revenue is generated through advertising sales and subscriptions. The eBuyers' Guide has annual circulation of over 5,000 and also generates advertising revenue.
3. Education Programs: ELA provides educational programs including certificate programs (Master Heat Pump Technician, Facility Maintenance, Building Operators Certificate, Electrical Technology). Programs offer college credits, CEU credits, and certification preparation. Programs are offered in cooperation with Gateway Community College.
4. Buyers' Guide Advertising: The eBuyers' Guide is a comprehensive directory for electrical, energy management and HVACR products in Arizona and Las Vegas. Featured sponsors include Border States Industries, Allied Group Sales, and Anixter Power Solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Electric League of Arizona (ELA) is a statewide non-profit trade association providing membership services, industry-specific education programs with certifications, and trade publications for approximately 200 member companies in the electrical, HVACR, and energy management industries. The organization operates nine specialized trade councils and publishes three industry periodicals serving Arizona and Las Vegas markets.

Product overview

Electric League of Arizona is a statewide non-profit trade association (founded 1960) offering a platform of educational programs, industry publications, and specialized council memberships for approximately 200 member companies in the electrical, HVACR, and energy management industries. The core product portfolio includes three main publications (The Electric Times, HVACR Today, and eBuyers' Guide), multiple certificate-based education programs (HVAC Master Heat Pump Technician, Electrical Wiring Certificates at residential/commercial/industrial levels, Facility Maintenance, Building Operators, Assistant Project Manager), and nine specialized trade councils (Appliance, Lighting, Evaporative Cooling, Roofing, Plumbing, Electric, Energy Management, Solar, and Heat Pump). The education programs range from individual courses and seminars to comprehensive certificate programs and associate degrees, with many courses aligned to industry certifications (NATE, BPI) and recognized by Arizona utilities and the U.S. Department of Energy.

Differentiator

Problem solved

Functional benefit

Brands

• The Electric Times: Premier electrical publication dedicated to offering local coverage of people, events, and places in the Arizona and southwest community.
• HVACR Today
• The eBuyers' Guide
• ELA Institute for Facility Management Education
• Arizona Heat Pump Council

Products and services

• The Electric Times
• HVACR Today
• The eBuyers' Guide
• Master Heat Pump Technician Certificate Program
• Master Heat Pump Installer Energy Skilled Certificate
• HVAC System Consultant Certificate
• Electrical Technology Certificate and Degree Programs
• Facility Maintenance Certificate Program
• Building Operators' Certificate Program
• Assistant Project Manager Certificate Seminar
• Trade Council Memberships (Nine Specialized Councils)

Quantifiable outcome

• Over 8,000 monthly readership for The Electric Times and HVACR Today publications
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core partner and utility partner.

• Gateway Community Collegecore partnerStrategic or Co-development PartnerCooperation with Gateway Community College for Electrical Technology Program providing Certificate of Completion (CCL) and Associate of Applied Science (AAS) degrees. The program offers residential, commercial, and industrial wiring certificates plus full electrical technology certification.
• Arizona Heat Pump Councilcore partnerStrategic or Co-development PartnerJoint operation of ELA Institute for Facility Management Education. The Heat Pump Council has provided quality HVAC education since 1985 and operates the Master Heat Pump Technician Program recognized by all Arizona utilities.
• SRP (Salt River Project)utility partnerStrategic or Co-development PartnerArizona Energy Management Council participates in the SRP Shade Screen Program in conjunction with the utility to SRP residential customers, offering referral programs to members with active membership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• American Solar Energy Society (ASES): National non-profit advancing solar energy adoption and education. Comparable to ELA's Arizona Solar Council through shared focus on solar workforce and contractor education.
• North American Technician Excellence (NATE): HVACR certification body whose credentials (referenced in ELA's Heat Pump Council programs) are an industry standard. Comparable as a complementary certification/education organization rather than a direct membership competitor.

Direct peers

• Air Conditioning Contractors of America (ACCA): National HVACR contractor trade association offering education, certification and member services. Directly comparable to ELA's HVAC council and Heat Pump Council functions, but operating nationally with deeper resources.
• Plumbing-Heating-Cooling Contractors Association (PHCC): National trade association for plumbing, heating and cooling contractors. Closely mirrors ELA's cross-trade council model (plumbing, HVAC, electrical) and continuing education focus.
• Independent Electrical Contractors (IEC): National trade association for independent electrical contractors, providing apprenticeship, training and continuing education. Comparable to ELA's electrical council and education programs, scaled nationally.

Broad incumbents

• National Electrical Contractors Association (NECA): National trade association for electrical contractors. Highly comparable as a peer industry body for the electrical contracting segment ELA serves in Arizona, though operating at national scale with broader advocacy and education programs.
• Associated Builders and Contractors (ABC): National construction trade association representing merit-shop contractors, with apprenticeship and continuing-education offerings. Overlaps with ELA's contractor membership base but covers the broader construction industry.
• Building Owners and Managers Association (BOMA): National trade association for commercial building owners and facility managers. Comparable through ELA's Building Operators' Certificate and Facility Maintenance programs, which serve a similar end-user audience at regional vs. national scale.

Regional players

• Arizona Home Builders Association: Statewide trade association for Arizona home builders. Comparable as a regional non-profit member-driven association serving the construction ecosystem that overlaps with ELA's contractor base.
• Arizona Roofing Contractors Association: Arizona-focused roofing contractor trade association. Comparable as a state-level specialty trade body that mirrors ELA's Arizona Roofing Council structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ELAHomeRepairs
• Facebookfacebook.com/ELAHomeRepairs
• LinkedInlinkedin.com/company/electric-league-of-arizona

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric League of Arizona