UDA Holdings Berhad

What UDA Holdings Berhad does

UDA Holdings Berhad is a Malaysian government-linked holding company wholly owned by the Government of Malaysia and operating under the supervision of KUSKOP (Ministry of Entrepreneur Development and Cooperatives). Established on 12 November 1971 as the Urban Development Authority (Perbadanan Pembangunan Bandar) and headquartered in Kuala Lumpur, the group operates four core business units: UDA Property (residential and commercial development through five regional subsidiaries covering North, South, East, Sarawak, and Central Malaysia), UDA Property Investment & Management (UDA PIM, encompassing UDA malls and Angsana Johor Bahru Mall), UDA Hospitaliti (the AnCasa Hotels & Resorts brand across Kuala Lumpur, Port Dickson, Pekan, and Kuala Terengganu), and UDA Dayaurus (facility management across more than 2 million sq ft of building space). Pricing spans entry-level affordable housing at RM200,000 per Kedai Kos Sederhana unit to RM300,000 for Residensi Akasia projects, mid-market apartments from RM447,888, and premium sustainable townhouses from RM548,700.

The company's commercial engine combines one-time real estate sales with recurring revenue from property management, mall rentals, hospitality turnover, and facility management contracts. Distribution is sales-led and event-driven: physical sales galleries, property campaigns (Kempen Hartanah UDA, UDA Signature Dreams), and large promotional events at Angsana Johor Bahru Mall generate leads, supplemented by digital channels across Facebook, Instagram, LinkedIn, and YouTube. Strategic partnerships with PPAM (civil servant housing allocations), SEDC (Sarawak joint development), Pernas (SME and franchise empowerment), Bank Rakyat, and IKEA Tebrau Johor extend reach into government program distribution and SME ecosystems. Marketing collateral and PR activity are reinforced by a CSR platform (UDA Prihatin, UDA Cares) and entrepreneur programs (MEH, MARi Mart, KIRANA, PIUU).

UDA's customer base is anchored by the Bumiputera community mandate and is supplemented by civil servants (via PPAM), general Malaysian property buyers, and SMEs. The group has won a sustained run of Malaysian real estate industry recognitions between 2021 and 2024, including PropertyGuru, StarProperty, BrandLaureate, Sustainability & CSR Malaysia, AIGA, and Edge Malaysia awards. No financial statements are publicly disclosed; the only reported monetary figure is RM250 million in property sales recorded during the 2024/2025 campaign, alongside a 1,402-unit KL affordable housing pipeline and a 2026 plan adding approximately 1,000 units across Johor, Perak, and Pahang.

Name

UDA Holdings Berhad

Legal name

UDA Holdings Berhad

Website

https://uda.com.my

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

UDA Holdings Berhad is a Malaysian government-linked holding company operating four business units: property development, property investment and mall management, hospitality (AnCasa Hotels), and facility management, serving Bumiputera communities, civil servants, general buyers, and SMEs across Malaysia.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Real Estate and Rental and Leasing (53), Nonresidential Property Managers (531312)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Property development
• Affordable housing
• Commercial property management
• Hospitality services
• Facility management

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Property Development: UDA generates primary revenue through development and sale of residential and commercial properties across Malaysia, including affordable housing, stratified developments, and landed properties.
2. Property Investment & Management: Revenue from managing commercial properties including shopping malls (UDA malls, Angsana Johor Bahru Mall) and office buildings, through rental income and property management services.
3. Hospitality: Revenue from hotel operations through AnCasa Hotels & Resorts brand, including hotels in Kuala Lumpur, Port Dickson, Pekan, and Kuala Terengganu.
4. Facility Management: Revenue from facility management services through UDA Dayaurus, managing over 2 million square feet of building space.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

UDA Holdings Berhad is a government-linked holding company that develops and sells residential and commercial real estate in Malaysia across multiple price tiers (affordable housing from RM200,000, mid-market from RM447,888, and premium from RM548,700). It also operates AnCasa Hotels & Resorts for hospitality, manages commercial malls and office buildings through UDA PIM, and delivers facility management services for over 2 million square feet of building space via UDA Dayaurus, alongside SME empowerment programs.

Product overview

UDA Holdings Berhad operates as a government-linked company under KUSKOP with four core business units: UDA Property (property development through UDA Land subsidiaries across Malaysia), UDA Property Investment & Management (mall and commercial property management), AnCasa Hotels & Resorts (hospitality), and UDA Dayaurus (facility management). The company focuses on urban development, affordable housing for Bumiputera communities, and entrepreneur empowerment programs including MEH, MARi Mart, KIRANA, and PIUU. Projects span residential (Residensi Akasia, Dedaun Residensi, Residensi Mutiara, Areca Terrace), commercial (UDA malls, Morten Walk), and hospitality (AnCasa hotels).

Differentiator

Problem solved

Functional benefit

Brands

• UDA Property: Property development division focusing on residential and commercial property development
• UDA PIM
• UDA Hospitaliti
• UDA Dayaurus
• AnCasa Hotels & Resorts
• UDA Malls
• UDA Prihatin
• UDA Cares
• MARi Mart
• KIRANA
• Malaysia Entrepreneur Hub (MEH)

Products and services

• UDA Property Property development division focusing on residential and commercial property development across Malaysia, with a mandate on affordable housing and Bumiputera property ownership.
• UDA Property Investment & Management (UDA PIM) Property investment and management division overseeing mall operations (UDA Malls, Angsana Johor Bahru Mall) and commercial property portfolio generating rental income.
• AnCasa Hotels & Resorts Hospitality division operating hotels and resorts under the AnCasa brand across Kuala Lumpur, Port Dickson, Pekan, and Kuala Terengganu.
• UDA Dayaurus Facility management division providing integrated facilities management services for UDA's property portfolio of over two million square feet of building space.
• Residensi Akasia Jubilee Affordable housing project in central Kuala Lumpur with 814 sq ft units priced at RM300,000, featuring futsal court, multi-purpose hall, children's playground, surau, laundry room, and kindergarten.
• Areca Terrace (Fasa 4B) Two-storey terrace housing development at Bandar UDA Utama, Johor. Phase 4B comprises 153 units of 1,518 sq ft, 4 bedrooms, 3 bathrooms with playground and gated community facilities.
• Residensi Mutiara Sustainable residential project in Johor with 50 units of 2-storey and 3-storey townhouses (1,259-3,627 sq ft) featuring solar lighting, rainwater harvesting, water-efficient fixtures, and dual-key concept, priced from RM548,700.
• Dedaun Residensi Modern apartment development in Bandar Tun Hussein Onn, Cheras, Selangor with units of 850-1,160 sq ft starting from RM447,888, featuring swimming pool, gymnasium, multi-purpose hall, and EV charging.
• Angsana Johor Bahru Mall Shopping mall operated by UDA Angsana Sdn Bhd in Johor Bahru, serving as a community hub for property promotions, UDA events, and retail operations.

Quantifiable outcome

• RM250 million in sales recorded in 2024/2025 property campaign
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Nai BNBminorStrategic or Co-development Partner · 22 September 2025UDA partnered with Nai BNB for interior design services at Residensi 38 Bangsar. Nai BNB is responsible for the design, construction, and completion of interior work for official display units at the project. The cooperation has a duration of two years.
• Pernas (Perbadanan Nasional Berhad)coreStrategic or Co-development Partner · 16 August 2025Strategic collaboration between UDA and Pernas (Perbadanan Nasional Berhad) under KUSKOP for the BizFrancais Pernas Carnival. This partnership aims to promote franchise industry development and support micro, small and medium enterprises (SMEs) by providing market access platforms and business networking opportunities. The collaboration leverages both organizations' resources to empower local entrepreneurs.
• Perbadanan Pembangunan Ekonomi Sarawak (SEDC)coreStrategic or Co-development PartnerCollaboration with SEDC for the development of Neu Pendington project in Kuching. This mixed development spans over 300 service apartment units, commercial spaces, and hotel facilities developed in phases on 5.106 hectares of land near Kuching city centre and airport.
• Perumahan Penjawat Awam Malaysia (PPAM)coreStrategic or Co-development PartnerPartnership with PPAM to provide affordable housing for public servants. 351 units of Residensi Akasia Raya were allocated to public servants through PPAM with financing options as low as RM240,000 per unit. This initiative supports government efforts to provide affordable housing for civil servants.
• Bank RakyatminorStrategic or Co-development PartnerBank Rakyat participated in the BizFrancais Pernas Carnival organized by UDA and Pernas, contributing to the ecosystem of financial support for SMEs.
• IKEA Tebrau JohorminorStrategic or Co-development PartnerUDA collaborated with IKEA Tebrau Johor for the Areca Terrace Phase 4B project to create minimalist and functional sample units. The collaboration helped attract buyers with professionally designed display homes.
• Kementerian Pembangunan Usahawan dan Kopi (KUSKOP)coreStrategic or Co-development PartnerUDA operates as a government-linked company under the supervision of KUSKOP (Ministry of Entrepreneur Development and Cooperatives). The ministry provides strategic direction for UDA's role in Bumiputera economic empowerment and SME development.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gamuda Berhad: Large Malaysian infrastructure and property conglomerate with township development capabilities (e.g., Gamuda Gardens, Kundang Hills). Broader incumbent in the Malaysian real estate and construction ecosystem.
• Pavilion REIT: Malaysian REIT focused on premium malls including Pavilion KL. Adjacent incumbent in the regional mall management space where UDA PIM / Angsana Johor Bahru Mall operate.

Direct peers

• Paramount Corporation Berhad: Malaysian developer-operator running property development plus education and hospitality-adjacent businesses. Comparable in scale and diversified Malaysian real estate strategy.
• Mah Sing Group Berhad: Malaysian developer focused on affordable and mid-market residential projects in Klang Valley, Johor and Penang, with comparable pricing tiers (e.g., M Series affordable homes) competing with UDA's RM200,000-RM500,000 range.
• IOI Properties Group Berhad: Malaysian developer with significant Klang Valley and Johor presence, including integrated commercial and mixed-use projects comparable to UDA's Neu Pendington and mall assets.
• Eco World Development Group Berhad: Top-five Malaysian property developer with township developments in Klang Valley and Iskandar Malaysia. Direct competitor in Klang Valley and Johor Bahru projects similar to UDA's Dedaun Residensi and Bandar UDA Utama.
• Sime Darby Property Berhad: Major Malaysian property developer with nationwide residential and commercial development portfolio including affordable housing initiatives. Direct competitor to UDA Property across Malaysia's mass-market and township segments.
• Sunway Berhad Group: Large Malaysian conglomerate integrating property development, hospitality, healthcare and mall operations under one brand (Sunway REIT, Sunway Hotels). Closely comparable to UDA's diversified property + hospitality + asset management model.
• UEM Sunrise Berhad: Government-linked Malaysian developer (under Khazanah) operating in Johor (Iskandar Puteri) and the Klang Valley. Closely comparable as a fellow GLC developer with similar affirmative action and mandate-driven exposure.
• SP Setia Berhad: One of Malaysia's largest listed developers with townships and integrated commercial developments across Klang Valley, Johor and Penang. Direct competitor on residential launches and project scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/UDAHOLDINGSBERHAD_official
• Facebookfacebook.com/UDAHoldings
• LinkedInmy.linkedin.com/company/uda-holdings-berhad
• Instagraminstagram.com/uda_official/?hl=en
• Xx.com/udaholdingsbhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UDA Holdings Berhad