Daylong

What Daylong does

Daylong is the direct-to-consumer retail brand of Credenhill Limited, a privately held UK company established in 1950. Operating from Ilkeston, Derbyshire, Daylong runs an e-commerce platform (daylong.co.uk) that distributes compression hosiery, application aids, compression wraps, arm sleeves, wound care products, knee braces, and related accessories. The catalog aggregates products from more than 15 manufacturers — including Credalast, Varisan, Arion, medi UK, Sigvaris, Juzo, Haddenham, Solidea, Thuasne, and Urgo Medical — across compression classes from extra light (<10 mmHg) to extra firm (>30 mmHg) and multiple international standards (British, RAL, EU, AFNOR, US), which the company positions as the UK's largest compression range.

The business model combines direct-to-consumer e-commerce with two additional channels: an inside-sales phone operation for VAT relief eligibility (relevant to chronic conditions under VAT Act 1994 Notice 701/7) and an NHS prescription dispensing service operated through Daylong Direct as a registered Dispensing Appliance Contractor (DAC). Products are sold on a pay-as-you-go unit pricing basis, with prices typically ranging from £13 to £40+; orders over £40 qualify for free delivery. Customer segments span patients with lymphoedema, lipoedema, varicose veins, chronic oedema, and DVT, plus active-lifestyle consumers seeking flight, golf, hiking, and maternity compression. The company is led by managing director Robert Holder, operates with 11-50 employees, and reports no external investors, parent company, or funding rounds.

Name

Daylong

Legal name

Credenhill Limited

Website

https://daylong.co.uk

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Daylong is a UK e-commerce retailer (Credenhill Ltd) specializing in compression hosiery, application aids, wound care, and orthopedic supports, serving NHS prescription patients and self-paying consumers across the UK and Republic of Ireland.

Ownership category

akta.pro rank

Product category

Medical Compression Garments

SIC

Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Compression Therapy for Venous/Lymphedema (Bandages, Wraps, Garments) (HLAHALAF)

akta.pro secondary industry

Compression Therapy & Lymphedema DME (Garments, Pneumatic Pumps) (HLAHAMAH)

Keywords

• Compression therapy products
• Medical compression garments
• NHS prescription dispensing
• Compression hosiery retail
• Wound care accessories

Headquarters

HQ city

Ilkeston

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Daylong sells compression garments, compression stockings, compression socks, arm sleeves, wound care products, and related accessories directly to consumers through their e-commerce platform daylong.co.uk. Products range from £13 to £40+ for standard items.
2. Prescription Dispensing Service (Daylong Direct DAC): Daylong operates as a Dispensing Appliance Contractor (DAC) through the NHS prescription service, supplying prescribed compression garments and medical devices to patients with valid prescriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Daylong is an e-commerce retailer that distributes compression therapy products including stockings, socks, tights, arm sleeves, wraps, and wound care accessories from multiple manufacturer brands. The company also operates a Daylong Direct Dispensing Appliance Contractor (DAC) service that dispenses NHS-prescribed compression garments and medical devices to patients across the UK and Republic of Ireland. Its catalogue spans compression classes from Extra Light (<10 mmHg) to Extra Firm (>30 mmHg) and covers British, RAL, EU, AFNOR, and US standards.

Product overview

Daylong is a UK-based e-commerce retailer specializing in compression therapy products, operating as a multi-brand marketplace rather than a single unified platform. The product portfolio centers on compression hosiery including socks, stockings, tights, and arm sleeves, supplemented by application aids, compression wraps, wound care products, and orthopedic supports. The company stocks and distributes products from multiple manufacturers including Credalast, Varisan (Cizeta Medicali), Arion, medi UK, SupCare, Sigvaris, Juzo, Haddenham, Solidea, Thuasne, and others. Daylong offers compression garments across various pressure levels (Extra Light <10mmHg through to Extra Firm >30mmHg) and multiple international standards (British, RAL, EU, AFNOR, US), serving customers with conditions such as lymphoedema, lipoedema, varicose veins, DVT, and chronic oedema.

Differentiator

Problem solved

Functional benefit

Products and services

• Credalast Comfort Class 1 Below Knee Compression Stockings Below-knee compression stockings providing light compression (14-17 mmHg) for everyday wear, comfort, and mild circulation support. Targeted at individuals with tired legs, mild swelling, or preventive compression needs.
• Credalast Comfort Class 2 Below Knee Compression Stockings Below-knee compression stockings providing moderate compression (18-24 mmHg) for enhanced support of varicose veins, oedema, and post-thrombotic conditions.
• Varisan Fashion for Men Class 2 Below Knee Stockings Below-knee compression stockings designed for men, providing firm compression (23-32 mmHg) with a fashion-focused aesthetic. Targeted at male patients with varicose veins or moderate oedema who want a discreet appearance.
• Arion Magnide Hosiery Application Aid Application aid device designed to help users apply open- and closed-toe compression stockings with reduced effort, supporting patients with limited mobility or hand strength.
• Arion Easy-Slide Hosiery Application Aid for Open Toe Stockings Application aid for open-toe compression stockings that facilitates easier dressing for patients with arthritis, reduced mobility, or weak grip.
• Arion Easy-Slide Arm Application Aid Application aid specifically designed to assist with applying compression arm sleeves for lymphoedema and post-mastectomy patients.
• SupCare Mens Support Socks with Diamonds Men's compression support socks with a diamond pattern design providing light compression (10-18 mmHg) for everyday leg comfort.
• duomed soft Class 1 Below Knee Compression Stockings Soft below-knee compression stockings offering light compression (14-17 mmHg) with enhanced wearer comfort, distributed from medi UK.
• Compression Socks Range Below-knee and ankle-length compression garments from multiple brands for everyday leg circulation support.
• Compression Stockings Range Full-length compression stockings providing graduated compression for the entire leg, in light through extra-firm pressure classes.
• Compression Tights Range Full-length compression tights providing graduated compression from waist to ankles.
• Maternity Compression Tights Range Compression garments designed for pregnant individuals, providing leg and bump support during pregnancy.
• Compression Arm Sleeves and Hand Supports Range Compression garments for the arm and hand, primarily used for lymphoedema management and post-mastectomy care.
• Compression Wraps Range Adjustable compression wrap systems offering flexible compression therapy for limbs.
• Wound Care Products Range Products supporting wound healing, often used alongside compression therapy, sourced from brands such as Urgo Medical, Smith + Nephew, Convatec, Essity, and Solventum.
• Knee Braces Range Bracing products designed to support the knee joint for osteoarthritis, injury recovery, and sports use.
• Shower Protection Range Products designed to protect compression garments, casts, and dressings during showering.
• Flight Compression Socks Range Compression socks specifically designed for air travel, helping prevent deep vein thrombosis (DVT) during long flights.
• Golf Compression Socks Range Compression garments designed for golfers, providing leg support during play.
• Hiking Compression Range Compression socks and garments designed for hiking and other outdoor activities.
• Daylong Direct NHS Prescription Dispensing Service (DAC) Dispensing service that supplies NHS-prescribed compression garments and medical devices to eligible UK patients via the Daylong Direct DAC channel.
• Compression Leggings and Shapewear Range Compression garments combining therapeutic benefits with activewear styling.

Quantifiable outcome

• 4.7 out of 5 stars from over 10,000 verified customer reviews on Feefo

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Wound Care PeoplecoreStrategic or Co-development PartnerDaylong partnered with Wound Care People to launch the 'In This Together' magazine and website resource, which provides educational content on compression therapy and wound care for patients and healthcare professionals.
• Wound Care TodayminorStrategic or Co-development PartnerDaylong partnered with Wound Care Today and Urgo Medical to host the first Patient Forum event in February, demonstrating collaboration in the wound care and compression therapy community.
• Urgo MedicalminorStrategic or Co-development PartnerDaylong co-hosted a Patient Forum with Wound Care Today and Urgo Medical, bringing together compression therapy expertise and patient education.
• Feefo Holdings LimitedminorGTM or Marketing PartnerDaylong uses Feefo to collect and display verified product reviews, building customer trust through independent review verification and earning the Feefo Platinum Trusted Service Award.
• NHS Business Services AuthoritycoreChannel Partner/ Reseller/ DistributorDaylong operates as a Dispensing Appliance Contractor (DAC), processing NHS prescriptions and supplying compression garments and medical devices to eligible patients through NHS channels.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DaylongUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daylong