Classroom Matters

Name

Classroom Matters

Legal name

Classroom Matters

Website

https://classroommatters.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

K-12 Tutoring and Educational Coaching Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI)

Keywords

• K-12 tutoring services
• Executive function coaching
• Test preparation services
• Academic tutoring
• ADHD coaching services

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. One-on-One Tutoring & Coaching: Individual tutoring and coaching sessions billed hourly. Services include academic tutoring, executive function coaching, and ADHD coaching for students K-12 and adults. Pricing varies by service type, with advocacy sessions at $185/hr for non-CM families and $150/hr for CM families.
2. Group Workshops & Summer Programs: Structured group workshops offered throughout the year including summer workshops, Directors' Cuts parent workshops, test prep workshops, and executive function programs. Revenue generated through per-student registration fees ranging from $65 to $585 depending on workshop type and duration.
3. Co-Working Sessions (CM CoWorks): Virtual or in-person co-working sessions with CM staff members for $40/hour, providing accountability and executive function support without full one-on-one tutoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Classroom Matters provides one-on-one individualized academic tutoring, executive function coaching, ADHD coaching, parent coaching, and IEP/504 advocacy for K-12 students and adults. The company also offers group workshops on test preparation (SAT, ISEE, HSPT, ACT), executive function, writing, study strategies, and ADHD education, delivered both in-person at its Berkeley center and virtually via Zoom.

Product overview

Classroom Matters is an educational services company offering a comprehensive suite of tutoring, coaching, and test preparation services. The core offerings include one-on-one tutoring and coaching (individual and group formats), specialized executive function tutoring, parent coaching, adult ADHD coaching, and IEP/504 advocacy services. The company delivers structured test prep through workshops for SAT, HSPT, ISEE, and other standardized tests. Additional services include co-working sessions, high-dosage tutoring, professional development for schools and organizations, and psychoeducational assessments through partner Empowering Growth Psychological Services. The company also partners with AccessEd Foundation for scholarship support and Test Innovators/ScoreSmart for practice testing. Summer and school-year workshops cover writing, executive function, ADHD education, and parenting strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Tutoring + Coaching One-on-one individualized academic tutoring and coaching for students K-12 and beyond, covering all content areas plus executive functioning skills development. Delivered in-person at the Berkeley center or virtually via Zoom.
• Executive Function Tutoring Specialized coaching addressing planning, working memory, inhibitory control, and other cognitive skills located in the prefrontal cortex, teaching students how to get things done.
• Parent Coaching Coaching services for parents and caregivers covering reframing behavior thoughts, cultivating compassion, executive function scaffolding strategies, and parenting neurodivergent children.
• Adult ADHD & Executive Function Coaching Coaching for adults with ADHD or executive function challenges, addressing planning, time management, focus, self-control, flexibility, and awareness.
• IEP & 504 Plan Advocacy Advocacy services helping families navigate the special education system, including IEPs and 504 plans, document review, and consultation on accommodations. Pricing $185/hr for non-CM families and $150/hr for CM families.
• Test Prep Comprehensive test preparation for SAT, ACT, PSAT, SSAT, ISEE, HSPT, AP, STAR, and ERB exams, offered through one-on-one, workshop, and small group instruction.
• Summer Writing Program Week-long intensive essay writing workshop for grades 6-12 focusing on literary analysis, thesis development, and expository writing skills. $400 per student.
• SAT Prep Workshop 15-hour digital SAT preparation workshop covering content review, format familiarity, and test-taking strategies with practice tests via ScoreSmart. $585/student (summer) or $395/student (school year).
• HSPT Prep Workshop Comprehensive 15-hour High School Placement Test workshop with content review, test-taking strategies, and practice exams via Test Innovators. $525 per student.
• ISEE Prep Workshop Upper-level Independent School Entrance Exam workshop covering verbal reasoning, quantitative reasoning, reading comprehension, mathematics achievement, and essay sections. $525 per student.
• ADHD and You Workshop Workshop helping students understand ADHD, brain function, self-advocacy, and tools to work with their neurodivergent brain. $65 per student (Grades 6-12).
• Parenting for ADHD Workshop Parent workshop covering ADHD characteristics, creating connections, fostering accountability, and understanding the impact of behavior on students. Suggested fee $90, pay what you can.
• Executive Function for Parents Workshop Executive function workshop for parents covering impact on learning and home life, helping families develop better understanding of themselves and each other. Suggested fee $50, pay what you can.
• Understanding & Navigating IEPs + 504 Plans Workshop Parent workshop helping families understand assessments, IEPs, 504 Plans, and navigate the special education system.
• High-Impact Study Strategies Workshop 90-minute workshop teaching students how to create productive study environments and use research-based study strategies. Suggested price $75 per student.
• High School 101 Workshop One-hour workshop with 30-minute Q&A for parents of incoming 9th graders covering freshman year expectations, executive function support, and communication strategies. $45 per parent.
• Executive Function Professional Development 3-hour professional development workshop for teachers and administrators on fostering executive function skills in inclusive, equity-centered classrooms.
• CM CoWorks Virtual or in-person co-working sessions at $40/hour providing accountability, mini-goals, agenda setting, and body-doubling support for students without full one-on-one tutoring.
• High-Dosage Tutoring Structured tutoring model with weekly hour-long planning sessions followed by two or three check-ins to provide regular accountability for students needing additional support.
• BrainWorks for Schools School-focused program offering executive function curriculum, ADHD scaffolding strategies, and family workshops for educational institutions.
• BrainWorks for Organizations Workplace-focused executive function training covering workspace streamlining, metacognition, and planning/prioritizing for employees.

Quantifiable outcome

• 15,650+ students served since 2000
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AccessEd FoundationcoreStrategic or Co-development Partner · 1 January 2012AccessEd Foundation is a non-profit founded in 2012 by Lisa Miller, Co-Director of Classroom Matters. Its mission is to close the access gap for academic support services by providing needs-based scholarships for families of K-12 students. The foundation promotes equitable access to learning and works with Bay Area public schools to close achievement gaps.
• NeuroAffirm FamilyminorStrategic or Co-development PartnerNeuroAffirm Family partners with Classroom Matters to provide comprehensive concierge care coordination for neurodivergent families navigating medical, therapeutic, and school systems. They connect families with trusted local providers so academic and executive function progress isn't disrupted by fragmented care.
• Back to EarthminorStrategic or Co-development PartnerBack to Earth guides young people into a deeper relationship with nature, self, and community through wilderness programs, retreats, and mentorship. CM's co-director Tatiana Guerreiro Ramos has personally entrusted the organization with her own children. Back to Earth is committed to equity and access in outdoor education.
• Empowering Growth Psychological Services (EGPS)coreStrategic or Co-development PartnerEGPS partners with Classroom Matters to provide comprehensive, strength-based child and adolescent psychoeducational evaluations at the CM offices. Services include ADHD assessments, learning disability evaluations, gifted testing, social/emotional functioning evaluations, and autism spectrum assessments conducted by licensed doctoral-level psychologists.
• Test InnovatorscoreTechnology or IntegrationClassroom Matters partners with Test Innovators to offer HSPT and ISEE online practice exams as add-ons to test prep workshops. Pricing: HSPT: 1 full test for $58, 2 full tests + 700 exercises for $175. ISEE: 1 full test with diagnostic for $85, 3 full tests with diagnostic for $299.
• ScoreSmartcoreTechnology or IntegrationClassroom Matters partners with ScoreSmart for online SAT, ACT, and ISEE practice tests. SAT Prep workshops include 3 online practice tests via ScoreSmart to help students set baselines and practice the digital format. Discount pricing available through CM.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tutor.com: Online on-demand tutoring platform (part of The Princeton Review); competes for academic tutoring demand with technology-enabled delivery across all K-12 subjects.
• Princeton Review: National test prep and tutoring brand offering SAT, ACT, and admissions preparation; overlaps with Classroom Matters' test prep workshop business but operates at much larger scale.
• Varsity Tutors: Large online tutoring and test prep platform owned by Nerdy; overlaps heavily on SAT/ACT/ISEE/HSPT test prep and K-12 academic tutoring, with broader geographic reach and tech-enabled delivery.
• Huntington Learning Center: National tutoring franchise focused on K-12 academic skills, test prep, and subject tutoring; comparable in K-12 tutoring and SAT/ACT prep but at much larger scale and with a franchise model.
• Kumon: Global supplemental education franchise specializing in math and reading; overlaps with academic tutoring at the K-12 level though focused on structured worksheets rather than executive function coaching.
• Sylvan Learning: National K-12 tutoring franchise with in-person and online centers; competes for the same academic tutoring and test prep families with broader geographic coverage.

Direct peers

• Beyond Booksmart: Executive function coaching company serving students with ADHD and learning differences; the most directly comparable peer given its shared focus on EF coaching, ADHD specialization, and one-on-one coaching model.
• PrepScholar: Test prep company with strong SAT/ACT focus; comparable on standardized test prep workshops and online practice, though primarily tech/digital versus Classroom Matters' in-person and hybrid delivery.
• Wyzant: Online tutoring marketplace connecting students with tutors across subjects and test prep; competes for the same K-12 tutoring customer and overlaps in academic and test prep offerings.
• ADHD Coaches Organization: Professional organization for ADHD coaches; while not a single tutoring company, its member coaches offer the same adult and student ADHD coaching services that anchor Classroom Matters' niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classroom Matters