What ES11 does

ES11 has been the web development firm of choice since 1998! Servicing Albany, New York's Capital Region (Albany, Troy, Schenectady, Saratoga) Western New York (Syracuse, Rochester, Utica, Rome), and downstate (Rockland & Westchester Counties, New York City). They provide website design, content management, e-commerce, seo / sem, and web based application development for organizations of any size seeking an experienced web development firm that delivers results. Their client list speaks for itself.

Name

ES11

Legal name

ES11 Web Development

Website

http://www.es11.com/

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

ES11 has been the web development firm of choice since 1998.

Ownership category

akta.pro rank

Headquarters

HQ city

Latham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Design & Development Services: Project-based custom web design and development services for businesses, non-profits, and municipalities. Revenue generated through one-time project fees for website creation, redesign, and custom application development.
2. CMS & Platform Licensing: Ongoing licensing and support for Vsite Content Management System. Clients pay for access to the proprietary CMS platform with maintenance and support services.
3. eCommerce Solutions: Development and ongoing optimization of eCommerce websites for B2B and B2C clients, including platform setup, customization, and promotional services.
4. SEO & PPC Management: Ongoing search engine optimization and pay-per-click campaign management services, typically recurring retainer arrangements for campaign setup and ongoing management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ES11 designs and develops custom websites, eCommerce stores, and web applications, and provides ongoing digital marketing services (SEO, PPC, email, social media) for businesses, non-profits, and municipalities across New York State. Their proprietary Vsite Content Management System enables non-technical clients to maintain responsive, ADA-compliant, mobile-friendly websites via a WYSIWYG editor with multi-user workflows.

Product overview

ES11 is a web development and digital marketing firm offering a portfolio of services rather than a unified software platform. Their core proprietary product is Vsite Content Management System (CMS), a custom-built content management solution with built-in features including WYSIWYG editing, responsive design, SEO tools, social media integration, news modules, and calendar modules. Complementing Vsite, ES11 provides a range of professional services including Custom Web Design, Mobile & Responsive Websites, ADA Website Accessibility Compliance, eCommerce development, Content Management Systems consulting, SEO & PPC, Email Marketing, Planning & Strategy, Social Media services, and Custom Applications development. The products and services work together as an integrated digital marketing and web development offering, where Vsite serves as the proprietary CMS platform and the various services address different aspects of a client's online presence.

Differentiator

Problem solved

Functional benefit

Brands

• Vsite Content Management: A custom-built content management system developed by ES11, offering intuitive website management, WYSIWYG editing, responsive design, SEO features, and multi-user workflow capabilities.

Products and services

• Vsite Content Management System Custom-built, intuitive content management system providing WYSIWYG editing, responsive design, SEO optimization, mobile-friendly environment, dynamic navigation, multi-level user workflows with approval, file management, RSS/podcast feeds, and custom module integration. Built for non-technical users at businesses, non-profits, and municipalities to independently maintain their websites.
• ADA Website Accessibility Compliance Website compliance testing and remediation services ensuring ADA Title III and Section 508 accessibility standards for people with disabilities. Targeted at organizations needing to meet public accessibility requirements.
• Custom Web Design Custom website design and development services producing visually appealing, ADA-compliant sites aligned to client business and marketing goals. Targeted at businesses, non-profits, and municipalities needing a professional web presence.
• Mobile & Responsive Websites Mobile app development and responsive website design ensuring sites work across all screen sizes and devices. For organizations needing cross-device web compatibility.
• eCommerce Development eCommerce website design, development, and ongoing optimization for B2B and B2C clients using platforms such as Sunshop, Magento, and WooCommerce, including custom checkout and integrations.
• SEO & PPC Management Search engine optimization (including local SEO) and pay-per-click campaign setup and ongoing management to drive targeted traffic, improve rankings, and manage Google Business Profiles. Sold as recurring retainer engagements.
• Email Marketing Email marketing strategy, automation, and campaign management combining research, strategy, and creativity to build brand and sales for client organizations.
• Social Media Strategy & Management Social media strategy development and management services to help organizations engage with digital audiences across platforms, including custom community creation.
• ES11 Custom Applications Custom web application development including member management interfaces, online social portals, and business intelligence solutions for organizations with complex functional requirements.
• Content Management Systems Consulting CMS platform selection, implementation, and consulting services to help organizations choose and deploy the right content management solution.
• Planning & Strategy Strategic planning services for marketing, web, CRM, eCommerce, fundraising, or content management platform transitions, including platform analysis, data migration, and integration.

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WebFX: Large established US digital marketing agency offering web design, SEO, PPC, and custom development. Significantly larger scale and geographic reach make it a broad incumbent whose capabilities overlap with ES11's SMB/mid-market services.
• Bounteous: Large US digital experience agency delivering custom web platforms, eCommerce, and digital marketing solutions. Comparable offering surface but a broader, multi-disciplinary incumbent with materially greater scale.

Direct peers

• SmartSites: US web design and SEO/digital marketing agency serving SMB clients. Closely comparable on offering mix (web design, SEO, PPC), customer size tier, and project-based plus retainer model.
• Thrive Internet Marketing Agency: Full-service web design and digital marketing agency serving SMB and mid-market clients across the US. Directly comparable on web design, SEO, PPC, and eCommerce service lines.
• Lounge Lizard: Long-tenured web design and digital marketing agency offering custom web design, branding, and SEO/PPC services to SMB and mid-market clients — closely aligned with ES11's value proposition.
• Big Drop Inc: Custom web design and digital marketing agency offering website design, development, and ongoing digital marketing services to businesses and organizations — comparable service mix and SMB/mid-market focus.
• Power Digital Marketing: Full-service digital marketing agency with strong web design, SEO, and PPC capabilities for mid-market and enterprise clients. Highly overlapping service portfolio with ES11.
• Coalition Technologies: Web design, development, and digital marketing agency serving eCommerce and SMB clients. Comparable on custom web design, SEO, and eCommerce platform implementation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/ES11Web
• Facebookfacebook.com/ES11WebDevelopment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ES11