Cryo Innovations

What Cryo Innovations does

Cryo Innovations LLC is a Newport Beach, California-based designer and manufacturer of whole-body cryotherapy and cold-immersion equipment, founded in 2015 by CEO Keith Scheinberg, whose background includes R&D roles at Johnson & Johnson and the U.S. military and a prior software/app company exit. The flagship product is the XR Cryosauna, a liquid-nitrogen cryotherapy chamber that operates at temperatures down to -220°F and is integrated with a cloud-based Android tablet that delivers built-in point-of-sale (POS), session management, thermal imaging, dual fingerprint authorization, and 8+ on-board safety sensors. The XR family has been extended to include the XR KIOSK Electric (electric-powered alternative), XR ISO (specialized configuration), and XR CRYO PLUNGE (cold-water immersion unit), all 100% manufactured, assembled, and tested in the U.S. at the Newport Beach facility.

The business model is hardware-led B2B sales of $42,000-$75,000 nitrogen chambers and $130,000-$700,000 electric chambers to gyms, chiropractic and physical therapy practices, sports teams, medical spas, salons, recovery centers, tanning salons, government/military buyers (via a unique GSA contract), and entrepreneurs starting stand-alone cryotherapy businesses. Revenue is augmented by partnered equipment financing (6.7-12% OAC, with a startup program at 20% down for credit scores above 680), a 3-year fix-or-replace warranty, optional $3,000 white-glove installation, and a 3-month social media consulting package included with purchase. Distribution runs through direct phone sales (1-888-431-2796), website-driven inquiry, financing partners, a national liquid nitrogen supply network, and trade shows such as IHRSA.

Customer evidence includes hundreds of installed business customers globally, with documented SMB logos spanning fitness, chiropractic, salon, and stand-alone cryotherapy operations; one published outcome case study cites ROI in 17 weeks for Studio 127 Salon and Day Spa, and the company claims its chamber produces approximately 17% more revenue per month than competitor chambers. Notable commercial signals include a 2021 Team USA selection for Olympic preparation and self-described positioning as the only cryotherapy OEM with a GSA contract for federal purchasing.

Name

Cryo Innovations

Legal name

Cryo Innovations LLC

Website

https://cryoinnovations.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Cryo Innovations LLC is a Newport Beach, California-based manufacturer of the XR family of whole-body cryotherapy chambers and cold-plunge products, selling hardware directly to gyms, spas, chiropractic offices, sports teams, and government buyers in the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Cryotherapy Equipment Manufacturing

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Cryotherapy Services (HSADAKAE)

akta.pro secondary industry

Blast Chiller & Specialty Refrigeration Service (HSAOAJAJ)

Keywords

• Whole body cryotherapy
• Cryotherapy chamber manufacturing
• Cryosauna equipment sales
• Cryogenic wellness machines
• Cryotherapy business solutions

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Cryotherapy Equipment Sales: Sale of XR Cryosauna and related cryotherapy machines to businesses. Nitrogen chambers range from $42,000 to $75,000. The company sells directly to businesses including gyms, spas, chiropractic offices, and recovery centers.
2. Cryotherapy Session Fees: Business customers charge end-users per cryotherapy session, with average session prices ranging from $25-$70 depending on US state. The XR enables businesses to generate revenue through per-session pricing, subscription packages, and multi-session bundles.
3. Subscription and Package Sales: Built-in POS system enables cryotherapy businesses to offer unlimited subscriptions, monthly/yearly packages, and 3/5/10 session packages to generate recurring revenue from customers.
4. Financing Services: Cryo Innovations partners with equipment financing companies to provide financing options for customers purchasing cryotherapy equipment, facilitating higher-priced equipment sales.
5. Warranty and Support Services: 3-year Fix or Replace Warranty included with purchase. Optional white-glove installation service ($3,000 value) and dedicated customer success management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cryo Innovations manufactures and sells whole-body cryotherapy chambers (the XR Cryosauna) using liquid nitrogen cooling technology, targeted at businesses such as gyms, spas, chiropractic offices, recovery centers, and sports teams. The flagship XR chamber is a cloud-connected device featuring a built-in point-of-sale system, dual fingerprint authorization, and multiple safety sensors, and is sold with turn-key support including financing, installation, training, and social media consulting. The product family extends to electric-powered (XR KIOSK Electric), specialized (XR ISO), and cold plunge (XR CRYO PLUNGE) variants.

Product overview

Cryo Innovations manufactures the XR family of cryotherapy products, led by the flagship XR Cryosauna whole-body cryotherapy chamber. The XR Cryosauna uses liquid nitrogen cooling technology to achieve temperatures down to -220°F for rapid cold therapy sessions. The product family includes the XR Cryosauna (core chamber), XR KIOSK Electric (electric-powered alternative), XR ISO (specialized configuration), and XR CRYO PLUNGE (cold plunge). All products feature cloud-connected technology, safety sensors, and business management tools. The XR chambers are designed for installation in cryotherapy businesses, gyms, sports facilities, medical spas, chiropractic offices, and wellness centers, with built-in point-of-sale systems for business operations.

Differentiator

Problem solved

Functional benefit

Brands

• XR Cryosauna: The primary whole-body cryotherapy chamber product featuring cloud-based Android tablet, built-in point-of-sale, dual-fingerprint authorization, and 8+ safety sensors. Designed for cryotherapy businesses, gyms, spas, and sports teams.
• XR KIOSK Electric
• XR ISO
• XR CRYO PLUNGE

Products and services

• XR Cryosauna Flagship whole-body liquid nitrogen cryotherapy chamber for cryotherapy businesses, gyms, sports teams, and wellness centers. Achieves -220°F, uses 2-3 liters of nitrogen per session, and includes cloud-based Android tablet, built-in point-of-sale, dual-fingerprint authorization, and 8+ safety sensors. Price range $42,000-$75,000.
• XR KIOSK Electric Electric-powered cryotherapy kiosk offering an alternative to liquid nitrogen-based systems, providing whole-body cryotherapy without on-site nitrogen supply. Targeted at locations where nitrogen logistics are impractical.
• XR ISO Isolated or specialized configuration of the XR cryotherapy chamber, marketed as part of the XR product family for cryotherapy business operators.
• XR CRYO PLUNGE Cold plunge pool product in the XR family offering cold water immersion therapy as a complement to whole-body cryotherapy chamber offerings.

Quantifiable outcome

• 17 weeks to ROI
• +5 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National Liquid Nitrogen SupplierscoreStrategic or Co-development PartnerCryo Innovations has partnered with nationwide liquid nitrogen suppliers to ease setup for customers. The company helps source local suppliers quickly and efficiently. The national supplier prepares regional representatives with standard protocols for working with Cryo Innovations customers.
• Social Media Consulting PartnersminorGTM or Marketing PartnerCryo Innovations provides access to elite social media consulting services for XR owners to enhance their marketing strategy. Customers learn how to target prospects and build social media presence over a 3-month period.
• IHRSAminorGTM or Marketing PartnerCryo Innovations participates in IHRSA (International Health, Racquet & Sportsclub Association) conventions and trade shows to showcase the XR cryotherapy chamber to fitness industry professionals.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• CryoBuilt: US-based cryotherapy chamber manufacturer targeting wellness and fitness operators. Direct competitor in the WBC chamber space with overlapping customer types (gyms, spas, recovery centers) and a similar turn-key operating value proposition.
• JUKA Poland: Polish manufacturer of the JUKA line of whole-body cryotherapy chambers, directly competing with the XR Cryosauna across European and international sports, wellness, and medical channels.
• Impact Cryotherapy: US-based manufacturer of whole-body cryotherapy chambers and recovery equipment. Direct competitor to Cryo Innovations' XR Cryosauna, primarily serving athletic, wellness, and clinic customers in the same domestic SMB channel.
• MECOTEC GmbH: German manufacturer of whole-body cryotherapy chambers (electric and hybrid). Direct competitor to Cryo Innovations' XR Cryosauna, serving gyms, sports medicine, and rehabilitation facilities across Europe and internationally, and explicitly named as a key competitor in North America WBC market share data.
• Cryomed s.r.o. Slovak-based manufacturer of whole-body and localized cryotherapy chambers used by spas, sports clubs, and medical clinics. Direct competitor to Cryo Innovations in the WBC chamber market, particularly strong across European and international distribution.

Emerging players

• Vacuactivus: European manufacturer of cold plunge and cryotherapy-related recovery equipment. Adjacent peer addressing similar recovery/wellness operators with cross-over product lines (cold water + cryotherapy) and overlapping European distribution.
• Plunge: US-based cold plunge manufacturer and consumer brand. Competes with Cryo Innovations' XR CryYO Plunge SKU for the recovery/wellness buyer and increasingly with the broader cryotherapy category through DTC and operator channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cryoinnovations

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cryo Innovations