Print Marketing

Commercial Print and Marketing Servicesprintmarketingnc.com

PrintMarketing LLC, a Shamrock Company, is a US-based integrated marketing services provider offering print, digital marketing, creative, fulfillment, and Corporate eStore solutions to B2B enterprise clients across 16 US office locations. Founded in 1992, the company is ESOP-owned and operates under CEO Wayne Miller.

Company typePrivate
Founded1992
HeadquartersHickory, United States
Headcount—
GTM typeB2B
OfferingServices

What Print Marketing does

PrintMarketing LLC, operating as 'A Shamrock Company,' is a US-based full-service integrated marketing services provider founded in 1992 and headquartered in Hickory, North Carolina. The company delivers a vertically integrated suite spanning Brand & Strategy, Digital Marketing, Creative & Design, Print & Packaging Production, Premium & Promotional Merchandising, Fulfillment & Sample Programs, Corporate eStores, and Direct Mail. Core production capabilities include offset, digital, and large-format printing alongside packaging production, with adjacent capabilities in promotional merchandise sourcing and inventory/fulfillment management for client marketing programs. The Corporate eStores platform provides an online self-service procurement channel for branded merchandise and marketing materials, embedding recurring order flow into client workflows.

The business model combines transactional revenue from print production, fulfillment, and promotional merchandise orders with recurring subscription-like revenue from Corporate eStore management and ongoing inventory reporting services. Pricing is quote-based and not publicly disclosed, typical of B2B enterprise engagements. Go-to-market is sales-led, executed through regional sales representatives accessible via a 'Find a Sales Rep' feature, with field-based account management across 16 US office locations including Charlotte (home market), Cleveland, Baltimore/DC, Chicago, Cincinnati, Columbus, Dallas, Detroit, Memphis, Nashville, Palm Beach, Philadelphia, Pittsburgh, San Francisco, Tampa, and Tulsa. The primary customer segment is B2B enterprise clients requiring integrated print, marketing, and fulfillment solutions, segmented horizontally across industries.

In 2024, PrintMarketing entered a strategic partnership with The Shamrock Companies, Inc., enabling access to a broader integrated marketing services platform while retaining its regional brand identity. The company is ESOP-owned, signaling employee-stakeholder governance alignment, and is led by CEO Wayne Miller. There are no disclosed funding events, no public revenue figures, and no disclosed AI/ML capabilities in the source material, and the company's core technology stack is unspecified.

Print Marketing firmographics

Firmographics

Name: Print Marketing
Legal name: PrintMarketing LLC
Website: https://printmarketingnc.com
Company type: Private
Founded year: 1992
Operating status: Operating
Short description: PrintMarketing LLC, a Shamrock Company, is a US-based integrated marketing services provider offering print, digital marketing, creative, fulfillment, and Corporate eStore solutions to B2B enterprise clients across 16 US office locations. Founded in 1992, the company is ESOP-owned and operates under CEO Wayne Miller.
Ownership category
akta.pro rank

Print Marketing industry classification

Industry

Product category: Commercial Print and Marketing Services
NAICS: Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Direct Mail Advertising (54186), Printing and Related Support Activities (323), Printing (32311)
SIC: Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)
akta.pro primary industry: Digital Printing (Short-Run, Variable Data) (MPAJALAC)
akta.pro secondary industries: Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH), Corporate, Promotional & Custom Print Products Distribution (CRAOALAM), Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

Keywords

Commercial printing services
Marketing fulfillment services
Corporate brand management
Promotional merchandise supply
Direct mail production

Where Print Marketing is headquartered

Location

Headquarters

HQ city: Hickory
HQ country: United States
HQ region: North America

Offices16 records

Markets served

Print Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

Print Production Services: Revenue generated from high-quality offset, digital, and large-format printing services delivered to business customers.
Fulfillment & Sample Program Services: Inventory reporting and fulfillment services providing ongoing operational support for customer marketing programs.
Corporate eStore Management: Online company store platform providing ongoing revenue through print and promotional product procurement management.
Promotional Products & Merchandise: Premium and promotional merchandising products sold on a per-order basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Print Marketing product offering

Product offering

Core offering

PrintMarketing is a full-service print and marketing services company delivering high-quality offset, digital, and large-format printing, direct mail campaigns, promotional products, and inventory reporting and fulfillment services to business clients. Following its 2024 partnership with Shamrock, the company has expanded its offering to include brand and strategy, digital marketing, creative and design, print and packaging production, premium and promotional merchandising, fulfillment and sample programs, and corporate eStores, providing an integrated marketing services suite from brand development through physical and digital execution.

Product overview

Print Marketing is a marketing services company offering a unified suite of integrated marketing solutions. The company provides Brand & Strategy, Digital Marketing, Creative & Design, Print & Packaging Production, Premium & Promotional Merchandising, Fulfillment & Sample Program, and Corporate eStores. These services work together to deliver comprehensive marketing support from brand development through to physical and digital execution, including high-quality offset, digital, and large-format printing, direct mail, promotional products, and inventory management. Following its partnership with Shamrock, the company has expanded its capabilities while maintaining its core service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

Brand & Strategy Strategic branding services helping business clients build and position their brand identity effectively.
Digital Marketing
Creative & Design
Print & Packaging Production
Premium & Promotional Merchandising
Fulfillment & Sample Program
Corporate eStores
Direct Mail

Companies that use Print Marketing

Customer profile

Segments1 record

Ideal customer profiles1 record

Print Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Print Marketing partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Shamrock CompaniescoreStrategic or Co-development Partner · 1 January 2024PrintMarketing announced partnership with Shamrock Companies, combining their 30+ years of print/marketing expertise with Shamrock's integrated marketing services platform. The partnership expands capabilities to include brand & strategy, digital marketing, creative & design, print & packaging production, premium & promotional merchandising, fulfillment & sample programs, and corporate eStores. The integration aims to deliver improved efficiency and streamlined project management for existing and new customers.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Print Marketing competitors and assessment

Company assessment

Direct peers

Proforma: Proforma is a leading distributor of print, promotional products, and marketing services through a franchise/ownership network. Directly comparable to PrintMarketing in offering integrated print, promo, fulfillment, and eStore solutions to B2B clients across the US.
Allegra Network: Allegra is a franchise network providing marketing, print, and signage services to small and mid-market businesses. Comparable integrated marketing services offering with print, direct mail, and promotional capabilities.
HALO (formerly HALO Branded Solutions): HALO is one of the largest US providers of corporate branded merchandise, promotional products, and company stores. Comparable to PrintMarketing's promotional merchandise and Corporate eStore offerings, serving enterprise marketing buyers.
The Shamrock Companies: Shamrock is the parent organization of PrintMarketing and offers the same brand, digital, creative, print, promo, fulfillment, and eStore services across multiple operating units. Closely comparable business model and service portfolio.
Taylor Corporation: Taylor Corporation is a large privately held provider of print, marketing, and communications services with national scale. Directly comparable as an integrated print and marketing services provider, with similar service breadth and enterprise B2B focus.

Broad incumbents

Quad/Graphics: Quad is a large publicly traded commercial printer and marketing services provider with national scale. Comparable as a broad incumbent in commercial printing and integrated marketing, though Quad operates at significantly larger scale.
R.R. Donnelley (now part of LSC Communications spinoff history): RRD is a large multi-national provider of commercial printing, direct mail, labels, and integrated marketing services. Comparable broad incumbent offering overlapping print, direct mail, and marketing services, though much larger and more diversified.
Cimpress (Vistaprint): Cimpress is the parent of Vistaprint and a global leader in mass-customized printing and marketing products. Comparable as a broad incumbent in print and promotional products, though primarily self-serve/online rather than enterprise sales-led.

Emerging players

Brandmuscle: Brandmuscle provides brand-compliant marketing execution, local marketing automation, and print-on-demand services for distributed enterprises. Comparable as an emerging technology-enabled player in enterprise marketing execution, intersecting with PrintMarketing's fulfillment and eStore capabilities.
MarcomCentral (by PTI Marketing Technologies): MarcomCentral provides a marketing asset management and brand-to-print platform for enterprise corporate stores. Comparable to PrintMarketing's Corporate eStore offering, with overlapping technology-driven B2B marketing fulfillment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Print Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Print Marketing leadership team

Management profile

Number of profiles

Profiles1 record

Print Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Print Marketing M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Print Marketing

What does Print Marketing do?

Is Print Marketing a public or private company?

Print Marketing is a private company. It is classified as management employee owned and is currently operating.

When was Print Marketing founded?

Print Marketing was founded in 1992.

Where is Print Marketing based?

Print Marketing is headquartered in Hickory, United States, in the North America region.

How does Print Marketing make money?

Four revenue lines are on record. Print Production Services are the primary driver. The others are fulfillment & Sample Program Services, corporate eStore Management and promotional Products & Merchandise.

Who are Print Marketing's main competitors?

Direct peers on record are Proforma, Allegra Network, HALO (formerly HALO Branded Solutions), The Shamrock Companies and Taylor Corporation. Broad incumbents are Quad/Graphics, R.R. Donnelley (now part of LSC Communications spinoff history) and Cimpress (Vistaprint). Emerging players are Brandmuscle and MarcomCentral (by PTI Marketing Technologies).

Does Print Marketing have an API?

No public API is recorded for Print Marketing.

What industry is Print Marketing in?

Print Marketing's product category is Commercial Print and Marketing Services. Its primary akta.pro industry code is MPAJALAC, Digital Printing (Short-Run, Variable Data), with a secondary code of MPAJALAH, Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting). Its NAICS code is 323111 and its SIC code is 2750.