Centrul Medical Romar

What Centrul Medical Romar does

Centrul Medical Romar (legal entity: ELSE MEDICAL SRL, CUI 35209370) is a privately-held Romanian multi-functional diagnostic and primary/specialty care institution founded in May 2000 and headquartered in Bucharest. It operates a network of nine medical centers across six Romanian cities — three in Bucharest (headquarters on Str. Gheorghe Polizu; Dudești on Calea Dudești; and Niță Vasile on Bd. Alexandru Obregia in the Berceni area), plus Constanța, Galați, and Ploiești — with additional laboratory presence evidenced in Timișoara, Iași, and Buzău through RENAR accreditation certificates. The core product is a comprehensive laboratory service offering more than 300 types of analyses (hematology, biochemistry, immunology, microbiology, genetic testing, and specialized panels), paired with specialist consultations across more than 20 medical specialties and 15 functional explorations.

The company's revenue model is built on professional-services fees: pay-as-you-go individual laboratory tests priced 11–1,800+ RON, bundled preventive screening packages (OPTIM and GOLD tiers priced 89–1,828 RON), specialty consultations, and cash-pay specialized treatments including laser vaginal rejuvenation and PRP ("Vampire") therapy. A distinct higher-acuity service line offers personalized chemo-immunotherapy protocols for aggressive metastatic cancer under a collaboration with Prof. Dr. Reuven Or of Hadassah University Hospital, Jerusalem. Distribution relies on physical medical centers, online appointment booking, an online results-checking portal (easymedical.ro), and contractual relationships with the Romanian national health insurance fund (Casa Asigurărilor de Sănătate) in Ploiești, Galați, and Constanța which give insured patients access to CAS-covered services. The customer base is principally B2C individual patients seeking diagnostic, preventive, and specialty care, with a secondary corporate/occupational-health segment serving employers requiring workplace health compliance examinations. Quality positioning rests on ISO 15189:2007 laboratory accreditations across at least nine lab locations, alongside ISO 9001, ISO 14001, and OHSAS 18001 certifications, and a marketing profile emphasizing online convenience (booking, remote result retrieval) alongside in-clinic service breadth.

Name

Centrul Medical Romar

Legal name

ELSE MEDICAL SRL

Website

https://romar.ro

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Centrul Medical Romar (ELSE MEDICAL SRL) is a privately-held Romanian operator of 9 medical centers across 6 cities, offering 300+ laboratory analyses and consultations across 20+ specialties, with CAS health-insurance integration and cash-pay specialized treatments.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Laboratory Testing Services: Revenue from performing medical laboratory analyses including blood tests, genetic testing, immunology panels, and specialized diagnostic tests. Prices range from 12 lei for basic tests to over 1,800 lei for complex genetic analyses.
2. Medical Consultations and Specialist Services: Revenue from specialist medical consultations across 20+ specialties including cardiology, gynecology, dermatology, endocrinology, hematology, and more.
3. Medical Packages and Screening Panels: Pre-defined health screening packages (OPTIM/GOLD tiers) for various conditions including cardiovascular, hormonal, allergic, and preventive care. Prices from 89 lei to 1,828 lei.
4. National Health Insurance (CAS) Contracts: Contractual agreements with Casa Asigurărilor de Sănătate allowing insured patients to access services with insurance coverage at contracted laboratory locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Centrul Medical Romar operates a network of multi-functional medical centers providing diagnostic and primary and specialized medical care across Romania. Core services include over 300 types of laboratory analyses (hematology, biochemistry, immunology, microbiology, genetic testing), specialist consultations across 20+ medical specialties, medical imaging (ultrasound, echocardiography, vascular Doppler), and specialized treatments such as laser vaginal rejuvenation and PRP therapy. The company operates nine medical centers across six Romanian cities and integrates with the national health insurance system (CAS) for insured patients.

Product overview

Centrul Medical ROMAR is a multi-functional diagnostic and primary and specialized medical assistance institution operating under the ELSE MEDICAL SRL company. The organization operates 9 medical centers across 6 Romanian cities (București, Constanța, Galați, Ploiești, Buzău, Iași), offering services through two main Bucharest facilities (Nițu Vasile and Dudești). The core offerings include a comprehensive laboratory service providing over 300 types of laboratory analyses, and medical consultations across over 20 specialties. The product portfolio is structured around three main pillars: (1) Analize de Laborator as the primary diagnostic service, (2) Consultații Medicale de Specialitate covering all medical specialties, and (3) specialized treatment modules including Pachete Medicale (bundled analysis packages like Gineco, Prevenție, Oncologie, Hematologie), Rejuvenare Vaginală cu Laser, and Terapie PRP. Online patient services include Programare Online for appointments and Rezultate Analize Online for remote result verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Laboratory Analyses (Analize de Laborator) Comprehensive laboratory testing services offering over 300 types of medical analyses including blood tests, urinalysis, bacteriology, cytology, histopathology, immunology, molecular biology (PCR), and specialized panels across hematology, biochemistry, and genetics. Targeted at individual patients and referring physicians for diagnostic and monitoring purposes.
• Specialist Medical Consultations (Consultații Medicale de Specialitate) Medical consultations across 20+ specialties including cardiology, dermatology, endocrinology, hematology, family medicine, internal medicine, obstetrics-gynecology, ophthalmology, oncology, ENT, urology, diabetes and metabolic diseases, nutrition, and psychiatry. Targeted at individual patients seeking specialist medical advice.
• Gynecology Package (Pachet Gineco) Bundled gynecology screening package offering specialist consultation, transvaginal ultrasound, breast ultrasound, vaginal secretion examination, Babeș-Papanicolaou cytology, cervical culture, and STI testing (Mycoplasma, Ureaplasma, Chlamydia). Targeted at women seeking gynecological screening and preventive care.
• Prevention Package (Pachet Prevenție) Preventive health checkup package including specialist consultation, abdominal ultrasound, and comprehensive blood work (CBC, ESR, glucose, cholesterol, triglycerides, calcium, iron, magnesium, liver enzymes, urinalysis). Targeted at individuals seeking general preventive health screening.
• Oncology Package (Pachet Oncologie) Oncology package featuring personalized chemo-immunotherapy protocols developed in collaboration with Prof. Dr. Reuven Or from Hadassah University Hospital, Jerusalem. Targeted at patients diagnosed with aggressive metastatic cancer requiring personalized treatment approaches.
• Hematology Package (Pachet Hematologie) Hematology package including thrombophilia risk evaluation in pregnancy (260 RON), hematology specialist consultation (160 RON), anemia evaluation, thalassemia and hemophilia assessment, and iron deficiency treatment. Targeted at patients with blood disorders and pregnancy-related hematological concerns.
• Laser Vaginal Rejuvenation (Rejuvenare Vaginală cu Laser) Specialized laser treatment using equipment that emits energy waves penetrating genital tissues, stimulating collagen synthesis, elastin production, and vascularization to improve mucosal and skin quality. Addresses urinary incontinence and vaginal health conditions. Targeted at women seeking treatment for intimate health concerns.
• PRP Therapy / Vampire Therapy (Terapie PRP) Platelet-rich plasma (PRP) therapy using the patient's own blood plasma, processed in special tubes and injected to stimulate natural tissue regeneration and repair. Applied in gynecology, urology, and aesthetics. Targeted at patients seeking regenerative treatments using autologous biological material.

Quantifiable outcome

• 650,000 patients served over the company's history
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Prof. Dr. Reuven Or - Hadassah University HospitalcoreStrategic or Co-development PartnerCollaboration with Prof. Dr. Reuven Or from the Bone Marrow Transplant and Cancer Immunotherapy Department at Hadassah University Hospital in Jerusalem. Prof. Or provides personalized chemo-immunotherapy protocols for patients diagnosed with aggressive metastatic cancer forms.
• CAS Ploiești (Casa Asigurărilor de Sănătate Ploiești)coreOthersContractual relationship allowing insured patients to access laboratory services with health insurance coverage at the Ploiești location.
• CAS Galați (Casa Asigurărilor de Sănătate Galați)coreOthersContractual relationship allowing insured patients to access laboratory services with health insurance coverage at the Galați location.
• CAS Constanța (Casa Asigurărilor de Sănătate Constanța)coreOthersContractual relationship allowing insured patients to access medical services with health insurance coverage at the Constanța location.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sanador: Private Romanian hospital and clinic chain providing multi-specialty consultations, imaging, and laboratory diagnostics in Bucharest and other major cities. Comparable as a multi-specialty private healthcare operator targeting similar urban patient segments.
• Regina Maria: One of the leading private healthcare networks in Romania, offering multi-specialty consultations, lab diagnostics, and subscription-based medical services. Highly comparable to ROMAR's model of integrated outpatient care with laboratory services.
• Medicover: International healthcare and diagnostics operator with a strong Romanian presence combining clinics, lab diagnostics, and corporate health services. Comparable to ROMAR's hybrid outpatient and occupational health offering and its multi-city footprint.
• MedLife: Romania's largest private healthcare network with hospitals, clinics, and laboratories nationwide. Directly comparable to ROMAR as a multi-specialty ambulatory provider, but operating at a substantially larger scale across more cities and service lines.

Direct peers

• SYNLAB Romania: European medical diagnostics group with Romanian labs and patient collection points. Closely comparable to ROMAR's broad laboratory test menu (300+ analyses), ISO-accredited operations, and CAS-contracted access for insured patients.
• Synevo Romania: Part of the European Medicover group, Synevo operates clinical diagnostic laboratories across Romania with a national network and home-collection services. Closely mirrors ROMAR's laboratory diagnostics core, including extensive test menus and CAS partnerships.
• Affidea Romania: Pan-European outpatient diagnostic provider operating imaging and laboratory services in Romania. Comparable as an ambulatory diagnostics competitor with multi-city footprint and similar mix of lab tests and imaging procedures.
• Unilabs Romania: European diagnostics laboratory chain with Romanian operations offering clinical and specialized testing. Comparable to ROMAR's lab-focused diagnostic services and CAS-contracted operations across multiple Romanian cities.

Regional players

• Arcadia Hospital: Private multi-specialty hospital based in Iași offering consultations, imaging, and laboratory services in northeastern Romania. Comparable as a private multi-specialty provider in a regional market where ROMAR also operates (Iași via Medimar/Romar Diagnostic Center), competing for similar insured and self-pay patients.

Others

• MediHelp International: Cross-border medical assistance and insurance provider in Romania working closely with private clinics and laboratories. Adjacent to ROMAR because it channels insured patients toward diagnostic providers like ROMAR's network, including for services similar to ROMAR's oncology specialty offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RomarMedical
• Instagraminstagram.com/romarmedical
• LinkedInlinkedin.com/company/centrul-medical-romar

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centrul Medical Romar