Dionera

What Dionera does

Dionera GmbH is a Berlin-based InsurTech software company founded in 2013 by managing directors Philip Wassermann and Fabian Dillmeier. The company builds web-based applications for the German and Austrian insurance market, with a product portfolio centered on the simplr customer-facing InsurTech app (available on web, Android, and iOS), Vergleichsrechner (insurance comparison calculators) covering biometric, life, pension, vehicle, composite, and commercial lines, and a customizable Verwaltungsprogramm (administration software) used by broker pools, distribution organizations, and insurance carriers. An additional innovation product, Anruferkennung (caller identification software for PC, smartphone, and smartwatch), extends the company's technology footprint beyond insurance into general sales enablement.

Underlying technology is web-first and has been so since founding: comparison calculators and administration tools are designed as scalable, performance-oriented web applications, with data protection and GDPR compliance positioned as core competencies derived from daily handling of sensitive broker pool and carrier data. The company emphasizes customizability of the administration program to individual customer workflows and continuous product development informed by its B2B partners.

Commercially, Dionera operates a hybrid B2B/B2C model with a product-led growth motion on the consumer side (simplr app distributed via app stores and simplr.de) and direct enterprise sales of customized Verwaltungsprogramm and Vergleichsrechner solutions to insurance broker pools, distribution organizations, and insurance carriers. Revenue is generated through software products and services, described as subscription/recurring, though pricing is not publicly disclosed. The company is privately held, founder-controlled, and bootstrapped with no disclosed external funding rounds.

Name

Dionera

Legal name

Dionera GmbH

Website

https://dionera.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Dionera GmbH is a Berlin-based InsurTech company founded in 2013 that builds web-based comparison calculators, administration software, and the simplr consumer app for insurance broker pools, distribution organizations, carriers, and end customers in Germany and Austria.

Ownership category

akta.pro rank

Product category

InsurTech Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)

Keywords

• Insurance comparison software
• InsurTech applications
• Broker pool administration software
• Insurance distribution technology
• Mobile insurance apps

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Products and Services: Revenue generated from InsurTech applications including the simplr customer app, comparison calculator products, and administration programs. Services are customized to customer requirements for broker pools, distribution organizations, and insurance companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Dionera is a German InsurTech software company that develops insurance comparison calculator solutions spanning biometric, life, pension, automotive, composite, and commercial insurance, alongside a customizable administration program (Verwaltungsprogramm) used by broker pools, distribution networks, and insurance companies. The company also builds and operates simplr, a customer-facing InsurTech application for web, Android, and iOS targeting end consumers in Germany and Austria.

Product overview

Dionera is an insurance technology company offering a product portfolio centered on the simplr customer-facing mobile and web application (available for Android, iOS, and web), complemented by a customizable Verwaltungsprogramm (administration software) for broker pools, distribution networks, and insurance companies. The suite also includes Vergleichsrechner (insurance comparison calculator) solutions spanning biometric, life, pension, vehicle, composite, and commercial insurance lines. Additionally, the company has developed Anruferkennung (caller recognition software) as an innovation product for sales optimization across PC, smartphone, and smartwatch platforms. All products are built as web applications with a focus on security and performance, with the company operating since 2013.

Differentiator

Problem solved

Functional benefit

Brands

• simplr: Customer app for web, Android and iOS - an InsurTech application for end customers developed by Dionera.

Products and services

• simplr A customer-facing InsurTech application for web, Android, and iOS, positioned as one of the leading insurance applications in Germany and Austria for end customers. Continuously developed with input from insurance companies, distribution organizations, and broker pools to actively shape future distribution channels.
• Verwaltungsprogramm (Administration Program) A customizable administration/management software program used by broker pools, distribution networks, and insurance companies for managing insurance operations. Individually adapted to each customer's specific requirements and built as a web application since the company's founding in 2013.
• Vergleichsrechner (Insurance Comparison Calculators) Insurance comparison calculator solutions covering biometric, life, pension, automotive (Kraftfahrzeug), composite (Komposit), and commercial (Gewerbe) insurance products, reaching millions of users in Germany and Austria. Positioned as one of the leading providers of comparison calculator products in the insurance sector.
• Anruferkennung (Caller Recognition Software) Call recognition software for PC, smartphone, and smartwatch that identifies incoming callers to optimize customer service, developed as an innovation product beyond the core insurance sector to increase sales success.

Quantifiable outcome

• Millions of users reached through comparison calculator solutions

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mr. Money: German insurance comparison and broker platform focused on direct online distribution. Directly comparable Vergleichsrechner-style offering targeting DACH end consumers.
• Clark: Frankfurt-based InsurTech offering a digital insurance management app for end consumers in Germany. Directly comparable to Dionera's simplr app in functionality, customer segment, and DACH geography.
• softfair: German SaaS provider of insurance comparison and quote engine technology serving broker pools, distributors, and insurers. Closely aligned with Dionera's B2B Vergleichsrechner and Verwaltungsprogramm offering for distribution partners.
• Finanzcheck.de: German online comparison and broker platform for credit, insurance, and finance products. Comparable business model and target customer base to Dionera's Vergleichsrechner and B2B distribution support.
• blau direkt: German insurance broker pool and InsurTech platform. Appears to share Dionera's Berlin address (Friedrichstraße 79) in the GDPR notice, suggesting a close operational/ownership relationship; serves the same broker pool and distribution customer base with digital tools.
• Jung, DMS & Cie. One of the largest German insurance broker pools with a strong technology platform for financial advisors. Overlaps with Dionera's broker pool customer base and Verwaltungsprogramm use cases.

Emerging players

• Lemonade: US-listed InsurTech operating a mobile-first insurance app and AI-driven claims experience. Comparable consumer app proposition and InsurTech operating model, although Lemonade is also a licensed carrier whereas Dionera is a software platform.
• Getsafe: Heidelberg-based digital insurance provider offering a mobile-first insurance management experience. Comparable consumer-facing InsurTech proposition and DACH focus to Dionera's simplr.

Broad incumbents

• Verivox: Major German comparison portal for insurance, energy, and financial products. Competes head-on with Dionera's insurance comparison calculators and has a well-established DACH consumer brand.
• CHECK24: Germany's largest insurance and financial product comparison portal. Direct overlap with Dionera's Vergleichsrechner across all insurance lines, but CHECK24 operates a much broader multi-vertical marketplace with substantially greater scale and marketing reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dionera

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dionera