Automa

Name

Automa

Legal name

Automa

Website

https://automalogica.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Jundiaí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Engineering Services: Engineering and software development services for the electrical sector, including SCADA systems, control and protection solutions, telecommunications, and sanitation systems.
2. Software Solutions: Digital solutions including SCADA, Power Plant Controllers, Energy Management Systems, and operator training simulators sold as integrated systems.
3. Continuous Monitoring Services: 24/7 remote monitoring technology services for critical infrastructure, generating continuous data for predictive maintenance.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Automa provides engineering services and software development for the electrical power sector, including SCADA systems (for generation, transmission, photovoltaic, and sanitation), Power Plant Controllers (PPC), Energy Management Systems (EMS), Operator Training Simulators (OTS), SunOp distributed generation data intelligence, automatic switching control, oscillography collection, power limitation optimizers, and continuous 24/7 remote monitoring services. The company delivers these as integrated control, protection, telecommunications, and digitalization solutions to utilities, power generators, renewable energy producers, and industrial operators in Brazil and select international markets.

Product overview

Automa, a DNV company, provides a comprehensive portfolio of solutions for the electrical power sector organized around five main service areas: Electrical System Operation, Engineering Services, Substation Control and Protection, Digital Solutions, and Photovoltaic Digitalization. The core product offerings include SCADA systems (SCADA Geradoras, SCADA Transmissoras, SCADA para Fotovoltaicas, SCADA para Saneamento) for monitoring and control across generation, transmission, solar, and water sectors; Operator Training Simulators (OTS); automatic switching controls; power optimization tools; and renewable energy management platforms including SunOp for distributed generation data intelligence and EMS for energy management. The company also provides integrated control and protection solutions for substations, telecommunications infrastructure, and turnkey automation solutions for photovoltaic plants. All SCADA offerings are built on the Elipse Software platform, and the solutions collectively serve utilities, energy producers, and industrial clients across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• SCADA Geradoras: SCADA solution developed by Automa based on Elipse Software platform for power generation systems
• OTS Simulador
• SunOp
• EMS
• PPC - Power Plant Controller

Products and services

• SCADA Geradoras SCADA solution developed by Automa based on the Elipse Software platform, designed for monitoring and control of electrical power generation systems. Built for power generation enterprises in Brazil and international markets.
• SCADA Transmissoras SCADA system for electrical transmission systems, providing monitoring and control capabilities for power transmission infrastructure. Targeted at transmission utilities and operators such as Taesa, Isa CTEEP, Eletrobras Eletrosul, and State Grid.
• PPC - Power Plant Controller Power Plant Controller solution for managing and optimizing photovoltaic power plant operations. Built for power generation enterprises operating renewable and distributed generation assets.
• EMS - Energy Management System Energy Management System for comprehensive energy monitoring, optimization, and operational management. Built for utilities, generators, and industrial operators needing centralized energy oversight.
• SunOp - Data Intelligence Data intelligence platform for distributed generation, providing analytics and insights for solar energy systems. Built for distributed generation operators and renewable energy developers managing portfolios of solar assets.
• OTS Simulador para Treinamento de Operadores Operator Training Simulator (OTS) capable of simulating energy systems without compromising their safety and availability. Built for utilities, generators, and industrial operators training electrical system operators.
• Controle Automático de Manobras Automatic switching control tool developed by Automa to support the operation of electrical systems and other infrastructure. Built for utilities and operators requiring automated, accurate electrical switching operations.
• Coleta e Oscilografia Oscillography collection and management tool developed by Automa based on the Elipse Software platform, for analyzing power system disturbances. Built for utilities and operators needing high-resolution disturbance data for fault analysis.
• Otimizador de Limitação de Potência Power limitation optimizer tool for managing and optimizing power constraints in electrical systems. Built for utilities and operators needing performance optimization and constraint management.
• Monitoramento e Análise de Ativos Digital solution for asset monitoring and analysis, enabling continuous tracking and performance evaluation of power infrastructure. Built for utilities and operators requiring ongoing asset intelligence.
• Gestão de Energias Renováveis Platform developed for performance analysis and goal management of renewable energy sources. Built for renewable energy operators managing solar, wind, and distributed generation assets.
• SCADA para Fotovoltaicas SCADA system specifically designed for photovoltaic solar plant digitalization and monitoring. Built for solar developers and operators managing utility-scale and distributed photovoltaic plants.
• Turnkey de Automação Complete automation turnkey solutions for photovoltaic installations, covering design through deployment. Built for solar developers seeking end-to-end automation delivery for photovoltaic projects.
• Soluções Integradas de Controle e Proteção Integrated control and protection solutions for substations, combining monitoring and protective systems. Built for utilities and industrial operators managing substation infrastructure.
• Automatismos de Subestações Substation automation solutions for enhancing operational efficiency and reliability of electrical substations. Built for utilities and operators needing substation-level automation.
• Parametrização e Comissionamento de Sistemas de Controle e Proteção Parameterization and commissioning services for control and protection systems in electrical infrastructure. Built for utilities and operators deploying or upgrading substation control and protection systems.
• Soluções Integradas Completas de Telecomunicações Complete integrated telecommunications solutions for the energy sector. Built for utilities and operators requiring telecommunications infrastructure for energy operations.
• SCADA para Saneamento SCADA system designed for water and sanitation utility management and monitoring. Built for water and sewage operators such as Sabesp and Aegea.
• Continuous 24/7 Remote Monitoring Services 24/7 continuous remote monitoring technology services for critical infrastructure, generating up to 86,400 daily records per variable and enabling predictive maintenance and decision-making up to 18 months in advance for energy infrastructure operators.

Quantifiable outcome

• 86,400 daily records per variable enabling high-resolution infrastructure monitoring
• +1 more outcomes

Named customers45 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Boring ManufacturingcoreStrategic or Co-development Partner · 7 April 2026Strategic partnership with Boring Manufacturing to expand integrated cathodic protection solutions across North America, the Middle East, and Latin America markets. This partnership enables Automa to extend its corrosion monitoring and protection technology reach into new geographic markets while leveraging Boring Manufacturing's regional presence and capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GE Vernova: Provides GridOS and ADMS/SCADA software for utilities and renewable generators. Competes with Automa on integrated grid-management software at large enterprise utilities, including in Brazil.
• Hitachi Energy: Supplies ADMS, SCADA, and asset-performance solutions for transmission and distribution operators globally. Direct competitor to Automa in grid software for utilities, especially for large multi-country deployments.
• ABB: Major provider of SCADA, EMS, and substation automation solutions (Network Manager) for power generation, transmission, and distribution. Competes head-to-head with Automa in Brazilian and South American utility tenders for control and protection systems.
• Schneider Electric: Offers EcoStruxure ADMS/EMS and SCADA platforms widely deployed across utilities and renewable generators. Overlaps with Automa's PPC, EMS, and substation automation portfolio in mid-market and large utility accounts.
• Siemens: Global leader in grid automation and SCADA/ADMS software (Spectrum Power) used by transmission and distribution operators worldwide. Directly competes with Automa's SCADA Geradoras, SCADA Transmissoras, and EMS offerings at large utilities, including in Latin America.

Broad incumbents

• Rockwell Automation: Global industrial automation and control provider (ControlLogix, FactoryTalk) serving power, mining, and process industries. Broader industrial focus but overlapping industrial-controls, substation-automation, and SCADA-adjacent capabilities relevant to Automa's enterprise customers such as Vale, Petrobras, and Scania.
• Honeywell: Supplies process automation, control, and asset-monitoring software (Experion, Forge) used across power, oil & gas, and mining. Competes for control-room and EMS-type budgets at large enterprise customers where Automa also competes.

Emerging players

• Tractian: Brazilian industrial-monitoring startup providing continuous asset-condition monitoring and predictive maintenance for industrial sites. An emerging competitor in the predictive-monitoring and asset-analytics layer where Automa's 86,400-records-per-day monitoring technology also competes.

Others

• Elipse Software: Brazilian SCADA platform vendor whose Elipse Software platform underpins several of Automa's flagship SCADA and oscillography products. Functions as a key enabling technology partner and supplier rather than a direct competitor.

Regional players

• WEG: Brazilian industrial and energy equipment manufacturer with automation, control, and protection offerings for power generation and T&D. Closest large regional peer to Automa with overlapping Brazilian utility customers and complementary hardware-plus-software portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/automalogica
• LinkedInlinkedin.com/company/automalogica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automa