Build Your Firm

What Build Your Firm does

Build Your Firm is a privately held US company, founded in 2003 and headquartered at 7 Orchard Park Road, Suite 1, Madison, Connecticut, that provides website design, search engine optimization, and internet marketing services exclusively to the accounting profession. Its customer base comprises certified public accountants, enrolled agents, bookkeepers, and niche-specialist accounting firms serving verticals such as dental, veterinary, legal, real estate, construction, and restaurants. The company distinguishes itself by refusing to serve outside its vertical, enabling it to deliver industry-specific templates, niche marketing consulting, and compliance-aware offerings such as ADA-compliant websites.

The core product is custom-built, mobile-first, lead-generation websites for accounting firms, bundled with free SEO at every hosting tier and a one-year ROI money-back guarantee. Around this core, Build Your Firm has assembled an integrated suite of add-on modules: the Outsourced Marketing Program (a managed lead-generation service running since 2006), Content Marketing in a Box (social media marketing, reputation management, and local SEO), Online Advertising management (Google Ads and Facebook), and workflow tools including BizPayO payment processing, Protected XChange secure file sharing, a newsletter email tool, a social media posting tool, and custom logo design. The technology stack is a custom website design and development platform with these tools integrated; no AI/ML models, APIs, or developer SDKs are offered externally.

The business model is primarily recurring-revenue: hosting subscriptions and the Outsourced Marketing Program operate on subscription mechanics, with Content Marketing in a Box and add-on tools generating further recurring fees, while advertising management is delivered as professional services. Pricing is not publicly disclosed; customers can self-serve purchase through cart.buildyourfirm.com with a free trial, while larger Outsourced Marketing Program engagements are sold via direct sales consultation. The company is bootstrapped (no disclosed funding rounds), uses a multi-channel acquisition strategy (content blog, articles library, webinars, free info kit lead capture, paid search, organic social), and maintains a small headcount of 11–50 employees. Hugh Duffy is identified as a key contributor and author of the company's blog content.

Name

Build Your Firm

Legal name

Build Your Firm, Inc.

Website

https://buildyourfirm.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Build Your Firm is a private US company that designs websites, SEO, and marketing services exclusively for accounting professionals (CPAs, enrolled agents, and bookkeepers), offering subscription-based hosting plus add-on marketing programs and workflow tools such as payment processing and secure file sharing.

Ownership category

akta.pro rank

Product category

Accounting Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

Keywords

• Accounting website design
• CPA marketing services
• Outsourced marketing program
• Accounting SEO services
• Professional services marketing

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design and Hosting: Custom website design services with ongoing hosting subscriptions. Free SEO included with every hosting level.
2. Outsourced Marketing Program: Full-service marketing management for accounting firms including lead generation and niche development.
3. Content Marketing in a Box: Content marketing program providing social media marketing, reputation management, and local SEO services.
4. Online Advertising Management: Google Ads and Facebook advertising campaign management services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Build Your Firm designs and hosts custom, mobile-first, SEO-optimized websites exclusively for CPAs, accountants, enrolled agents, and bookkeepers, and provides full-service marketing programs (Outsourced Marketing Program, Content Marketing in a Box, and Google/Facebook ads management) to generate leads and grow accounting practices. Pricing is quote-based, sold direct via consultation or self-serve through an online cart with free trial and an ROI money-back guarantee.

Product overview

Build Your Firm offers a unified platform of accounting-focused marketing services centered on custom website design and development. The core product is Accounting Websites — custom-built, mobile-first, SEO-optimized websites for CPAs, accountants, enrolled agents, and bookkeepers. This core is augmented by integrated add-on modules including Content Marketing in a Box (social media marketing), the Outsourced Marketing Program (full-service lead generation), Online Advertising management (Google Ads/Facebook), and productivity tools (BizPayO payment processing, Protected XChange file sharing, Newsletter Email Tool, Social Media Posting Tool). Additional services include Custom Logo Design, Blog Development, ADA Compliant Websites, and a ROI Money-Back Guarantee. The company specializes in niche websites targeting specific industries within the accounting profession.

Differentiator

Problem solved

Functional benefit

Brands

• Content Marketing in a Box: A content marketing program designed to boost online presence and increase leads for accounting firms.
• Outsourced Marketing Program
• BizPayO
• Protected XChange

Products and services

• Accounting Websites Custom-built, mobile-first, SEO-optimized lead generation websites designed exclusively for CPAs, accountants, enrolled agents, and bookkeepers. Includes free SEO and is offered with a free trial and ROI money-back guarantee.
• Content Marketing in a Box A content marketing program for accounting firms that boosts online presence and generates leads through social media marketing, reputation management, and local SEO.
• Outsourced Marketing Program Full-service, customized marketing management for accounting practices in which Build Your Firm handles lead generation and niche development on behalf of the firm.
• Online Advertising Management Google Ads (Pay-Per-Click) and Facebook advertising campaign management services designed to drive targeted traffic to accounting firm websites.
• BizPayO Payment Processing Automated payment processing tool for accountants and tax professionals to accept credit card and ACH payments from clients.
• Protected XChange File Sharing Secure file sharing tool enabling accountants to exchange sensitive documents with clients safely.
• Newsletter Email Tool Email newsletter tool for accountants to stay in touch with prospective and existing clients.
• Social Media Posting Tool Social media scheduling and posting tool for managing accounting firm social media presence.
• Custom Logo Design Professional custom logo design services specifically tailored for accountants and CPA firms.
• Niche Websites Industry-specific website designs for accounting niches including dental, veterinary, construction, real estate, restaurants, and other specialized sectors.

Quantifiable outcome

• Client generated $2M+ in new business through the Outsourced Marketing Program

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Peers

• Hibu:

Broad incumbents

• Scorpion: Scorpion is a larger, well-capitalized vertical marketing company providing websites, SEO, paid media, and AI-driven lead management to service businesses including legal, home services, healthcare, and accounting. It competes for the same mid-market accounting client and offers overlapping services at greater scale.

Direct peers

• CPA Site Solutions: CPA Site Solutions is the most direct competitor, offering website design, hosting, and internet marketing services exclusively to CPAs and accounting firms. It mirrors BYF's core product (accounting websites with bundled marketing) and targets the same SMB customer base, making it the closest 1:1 comparable.
• FirmSites: FirmSites provides website design, SEO, and digital marketing specifically for accounting and tax firms. Its vertical exclusivity and product breadth (websites + marketing services) closely mirror Build Your Firm's model, positioning it as another direct head-to-head competitor in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/accountingmktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Build Your Firm