Diakonie-Pflegedienst

What Diakonie-Pflegedienst does

Diakonie-Pflegedienst gGmbH in Vorpommern is a German diakonal (Protestant-affiliated) ambulatory nursing and elderly care provider headquartered at Stralsunder Straße 12 in Greifswald, operating 15 locations across Mecklenburg-Vorpommern and Brandenburg with more than 500 employees. The company delivers a vertically integrated portfolio spanning core ambulatory nursing services (mobile Pflegedienst and Krankenpflege, including wound care, injections, and medication administration), five Tagespflege (day care) centers — Heimathafen in Greifswald, Am Oderstrom in Gartz, Im Gutshaus in Ferdinandshof, Am Haff in Ueckermünde, and Am Hellteich in Strasburg — three Betreutes Wohnen (assisted living) facilities totaling roughly 64 age-appropriate apartments, six Pflegeapartments for vacation and respite care, and a specialized Junge Pflege am Sund unit in Stralsund for younger care-dependent individuals. Supporting services include Verhinderungspflege (respite care), Sturzprävention (fall prevention), Seelsorge & Sterbebegleitung (pastoral and terminal care), Pflegeberatung, Betreuungs- und Entlastungsleistungen, Hausnotruf (emergency call system), and a Heilpraktikerin (naturopathy) service that offers Qigong, hypnotherapy, and nutritional counseling — an unusual add-on for a German Pflegedienst.

The business model is reimbursement-driven and heavily regulated: revenue is generated primarily through contracts with statutory health insurance funds (gesetzliche Krankenkassen under SGB V) and long-term care insurance funds (Pflegekassen under SGB XI), which pay fixed tariff rates for Grundpflege, Behandlungspflege, and household support. Tagespflege services are billable from Pflegegrad 2 under §41 SGB XI, while respite care draws on §39 SGB XI; the standard €125/month Entlastungsbetrag under §45b SGB XI funds additional relief services. Private-pay supplements apply to Pflegehotels, self-pay day care, and Wunschleistungen. Distribution runs through 15 regional Sozialstationen with mobile nursing staff, five day care centers (Monday–Friday, 8:00–16:00), assisted living rental properties, and a co-developed Haus Heimat site in Wolgast operated jointly with Wohnungsgenossenschaft Wolgast eG. Customers are acquired via referrals from GPs (Hausärzte), hospitals, Pflegestützpunkte, and community word-of-mouth; marketing relies on Facebook and Instagram organic content, a dedicated jobs portal, and community events such as the annual Naturmarkt and Tage der offenen Tür.

The organization is structured as a charitable German gGmbH led by Managing Director Gabriele Schumacher with Prokurist Michael Melms, a four-member Supervisory Board chaired by Martin Wilhelm, and a dedicated management layer including a Bereichsleiter for Tagespflegen/Betreutes Wohnen, a Qualitätsbeauftragte, a Personalreferentin, and a Datenschutzbeauftragte. There is no proprietary technology platform — only GoogleMaps API and Facebook integration on the website — and no AI/ML capabilities are referenced. The company has pursued a steady physical expansion strategy since 2016, opening five Tagespflegen through 2019, consolidating Wolgast into the Haus Heimat facility in 2020, launching Junge Pflege in Stralsund, and in 2021–2022 initiating environmental modernization through an electric vehicle fleet and photovoltaic panels on the headquarters roof. No venture capital, private equity, or parent-company affiliations are documented, and revenue is not publicly disclosed.

Name

Diakonie-Pflegedienst

Legal name

Diakonie-Pflegedienst gGmbH in Vorpommern

Website

https://diakonie-pflegedienst.de

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Diakonie-Pflegedienst gGmbH is a German diakonal ambulatory nursing and elderly care provider operating 15 locations across Mecklenburg-Vorpommern and Brandenburg with 500+ employees, serving individual care recipients through home nursing, day care, assisted living, respite care, and pastoral care services reimbursed by statutory health and long-term care insurers.

Ownership category

akta.pro rank

Product category

Home Healthcare and Elderly Care Services

NAICS

Home Health Care Services (62161), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Medicaid Waiver / PACE-Partnered Adult Day Programs (HLADAIAM)

akta.pro secondary industries

In-Home Respite Care (Hourly/Daily Relief) (HLADAKAA), Planned/Vacation Respite (Scheduled Short-Term Coverage) (HLADAKAF), Palliative Care Clinics & Outpatient Programs (HLADAHAF), Post-Discharge Non-Medical Transitional Support (after hospital/SNF) (HLADAGAJ)

Keywords

• Ambulatory nursing care
• Elderly day care
• Assisted living services
• Respite care apartments
• Home healthcare

Headquarters

HQ city

Greifswald

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ambulante Pflege (Ambulatory Nursing Care): Revenue is generated through reimbursement contracts with statutory health insurance funds (gesetzliche Krankenkassen) and long-term care insurance funds (Pflegekassen) under the German Social Security Code (SGB XI and SGB V). Services include basic care (Grundpflege), medical treatment care (Behandlungspflege), and household support, billed according to fixed public insurance rates.
2. Betreutes Wohnen (Assisted Living): Rental income from senior apartments in facilities such as 'Haus Heimat' in Wolgast and Pfarrhaus Hanshagen. Tenants pay rent for age-appropriate housing with on-site nursing care available.
3. Tagespflege (Day Care): Day care services billed to long-term care insurance (Pflegekassen) starting from care grade 2 (Pflegegrad 2) per §41 SGB XI, as well as private pay arrangements for self-paying customers.
4. Urlaubs- und Verhinderungspflege (Respite / Vacation Care): Temporary care in Pflegehotels / Pflegeapartments (such as 6 apartments at Haus Heimat Wolgast), billed to care insurance under §39 SGB XI or paid privately by guests or their families.
5. Zusatzbetreuung und Entlastungsleistungen (Additional Care & Relief Services): Additional Betreuungs- und Entlastungsleistungen funded through the monthly Entlastungsbetrag of €125 under §45b SGB XI for care-grade 1+ beneficiaries. Also includes private-pay services such as Hausmeisterleistungen and supplementary offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Diakonie-Pflegedienst delivers ambulatory (outpatient) home nursing, day care for the elderly, assisted living (Betreutes Wohnen), respite care apartments (Pflegehotels), and specialized care for younger adults with care needs. Services are delivered by qualified nursing staff across 15 locations in Mecklenburg-Vorpommern and Brandenburg under the Diakonie welfare umbrella. The portfolio combines medical treatment care (Behandlungspflege SGB V), basic long-term care (Grundpflege SGB XI), household help, and pastoral care.

Product overview

Diakonie-Pflegedienst is a diocesan ambulatory nursing and elderly care company operating 15 locations across Mecklenburg-Vorpommern and Brandenburg with over 500 employees. The portfolio consists of core ambulatory care services (mobile Pflegedienst, Krankenpflege), residential alternatives (Betreutes Wohnen, Pflegehotels), and multiple specialized day care centers (Tagespflege) including Heimathafen (maritime-themed in Greifswald), Am Oderstrom (Gartz), Am Haff (Ueckermünde), Im Gutshaus (Ferdinandshof), and Am Hellteich (Strasburg). Supporting services include Verhinderungspflege (respite care), Sturzprävention (fall prevention), Seelsorge & Sterbegleitung (spiritual care), Pflegeberatung (counseling), and Heilpraktikerin (naturopathy). The company also operates specialized young people's care (Junge Pflege) in Stralsund and maintains a job portal for recruitment.

Differentiator

Problem solved

Functional benefit

Brands

• Heimathafen: Maritime-themed day care facility (Tagespflege) in Greifswald with therapy kitchen, relaxation rooms, and nature-based services. Offers services Monday to Friday 8-16 Uhr with shuttle service.
• Am Oderstrom
• Am Haff
• Im Gutshaus
• Am Hellteich
• Haus Heimat
• Junge Pflege am Sund

Products and services

• Ambulante Pflege (Ambulatory Home Nursing)
• Tagespflege (Day Care for the Elderly)
• Betreutes Wohnen (Assisted Living)
• Pflegehotels / Verhinderungspflege (Respite Care Apartments)
• Junge Pflege am Sund (Specialized Care for Younger Adults)
• Hauswirtschaftliche Versorgung und Menüservice (Household Help and Meal Service)

Quantifiable outcome

• More than 500 employees serving patients across 15 locations
• +1 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wohnungsgenossenschaft Wolgast eG (WGW)coreStrategic or Co-development Partner · 1 March 2020Diakonie-Pflegedienst and WGW co-developed the 'Haus Heimat' building project in Wolgast. WGW owns and manages the residential building (25 apartments); Diakonie operates the Sozialstation, 6 Pflegeapartments, and provides care services to residents from the building's ground floor. The partnership integrates housing and healthcare delivery.
• Förderverein Sonnenblumenschule FranzburgminorOthers · 25 September 2019Diakonie-Pflegedienst sponsored a child's participation in the school's 2nd sponsored run (Sponsorenlauf), donating €250 toward the purchase of a special rope swing (Tampenschaukel) for physically disabled children at the special needs school.
• Hospizdienst Uecker-Randow e.V.minorOthers · 27 August 2019Tagespflege 'Im Gutshaus' in Ferdinandshof organized a tombolla (lottery) to raise and donate €250 to the hospice service Uecker-Randow, which provides volunteer palliative care and bereavement support.
• ASB-Wünschewagen (Arbeiter-Samariter-Bund, Kreisverband Rostock)minorOthers · 24 June 2019Diakonie-Pflegedienst donated €500 to the ASB-Wünschewagen project, which fulfills last wishes for terminally ill people. Donation funded from proceeds of the annual Diakonie Naturmarkt. The ASB operates the Wünschewagen as a mobile hospice vehicle.
• Deutsche Alzheimer Gesellschaft Mecklenburg-VorpommernminorOthers · 13 July 2018Diakonie-Pflegedienst donated proceeds from its annual Naturmarkt to the Alzheimer's Society Mecklenburg-Vorpommern. The organization also maintains an information/consultation stand at the Naturmarkt event to raise awareness about dementia.
• Verein zur Unterstützung krebskranker Kinder und der Krebsforschung im Kindesalter Greifswald/Vorpommern e.V.minorOthers · 20 July 2017Diakonie-Pflegedienst staff collected toys, books, and cash donations for the pediatric oncology ward at Universitätsmedizin Greifswald. Donations came from staff and proceeds of the Diakonie Naturmarkt. The association supports children with cancer and their families.
• Forstamt TorgelowminorOthersForstamt (forestry office) Torgelow partnered with Sozialstation Ueckermünde for a children's nature event, providing educational forest walks and forest-related activities for children of Diakonie employees.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• BeneVit Pflege: BeneVit operates multiple Tagespflegen, Betreutes Wohnen, and mobile Pflegedienste in southern Germany, with similar integration of day care, assisted living, and ambulatory nursing services under one organizational umbrella as Diakonie-Pflegedienst.
• Caritas Pflegedienste: Caritas operates ambulatory nursing, day care, assisted living, and respite services across Germany through regional Caritasverbände, directly competing with Diakonie-Pflegedienst in the welfare/non-profit elderly care segment with similar Sozialstation-style delivery and statutory insurance reimbursement.
• Arbeiterwohlfahrt (AWO) Pflege: AWO runs home care, day care, assisted living, and inpatient care through regional AWO affiliates, closely mirroring Diakonie-Pflegedienst's integrated welfare provider model, with overlapping service portfolio and comparable reliance on Pflegekassen / Krankenkassen reimbursement.
• Malteser Hilfsdienst Pflegedienste: Malteser runs ambulante Pflege, Tagespflege, and respite services across multiple German federal states, with similar Christian welfare roots and identical statutory insurance funding model. Comparable in service mix to Diakonie-Pflegedienst.
• Deutsches Rotes Kreuz (DRK) Pflegedienste: The German Red Cross operates ambulatory Pflegedienste, Tagespflegen, and senior housing through regional KV chapters — directly comparable to Diakonie-Pflegedienst's offerings in scope, funding structure, and welfare brand, particularly active in eastern Germany.
• Johanniter-Unfall-Hilfe Pflege: Johanniter operates ambulatory nursing, day care, hospice and assisted living services across Germany, overlapping with Diakonie-Pflegedienst's full care continuum and similar Catholic/Protestant welfare positioning.

Broad incumbents

• compassio (formerly Marseille-Kliniken): compassio is one of Germany's largest private inpatient care operators with significant ambulatory and day care extensions — a broad incumbent that competes with Diakonie-Pflegedienst on integrated elderly care services but operates at much larger scale across a national footprint.
• Korian Deutschland (Clariane): Korian (now Clariane) operates a large network of Pflegeheime, ambulante Pflegedienste, Tagespflegen, and senior apartments in Germany; comparable portfolio of services to Diakonie-Pflegedienst but at national scale and as a publicly listed incumbent.
• Alloheim Senioren-Residenzen: Alloheim is a major private German operator of assisted living, inpatient care, and outpatient services; broadly competes with Diakonie-Pflegedienst on the elderly housing and care continuum but with a primarily commercial ownership model vs. Diakonie's gGmbH welfare structure.

Emerging players

• Casa Reha (Schwesternschaft): Casa Reha operates ambulatory, day, inpatient, and assisted living services in selected regions with non-profit/welfare roots, comparable in mission and scope but more concentrated in different states than Diakonie-Pflegedienst's eastern German footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/diakonie.pflegedienst.hgw
• Instagraminstagram.com/diakonie_pflegedienst
• LinkedInlinkedin.com/company/diakonie-pflegedienst-ggmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Diakonie-Pflegedienst