Guangdong Guangken Tourism Group Co.,

What Guangdong Guangken Tourism Group Co., does

Guangdong Guangken Tourism Group Co., Ltd. (广东省广垦旅游集团有限公司) is a wholly state-owned tourism conglomerate headquartered in Guangzhou, China, operating as a subsidiary of Guangdong Agricultural Reclamation Group (广东省农垦集团). Formally established in September 2016 through the administrative integration of three pre-existing Guangdong Agricultural Reclamation entities — Yanling Building Co., Ltd., Guangdong Green International Travel Agency, and Beijing Saidafu Taxi Co., Ltd. — the group operates across three core business verticals: hotel accommodation, tourism services (travel agency and agricultural park attractions), and ground transportation. Its hotel portfolio includes the flagship Yanling Hotel in Guangzhou (founded 1986, four-star commercial property serving the Canton Fair for over 30 years), Maoming Lvhuiwan Resort Hotel, Zhanjiang Cuiyuan Hotel, Zhanjiang Xinyuan Hotel, and Beijing Yanling Apartment. The tourism arm encompasses the AAAA-rated Guangken (Maoming) National Tropical Agricultural Park (covering approximately 5,000 mu of land with leisure, eco-eldercare, and agritourism offerings) and a Japan-visa-authorized travel agency. The transportation arm operates a 499-vehicle taxi fleet in Beijing through Beijing Saidafu Taxi Co., Ltd., with 800+ employees across the group.

The group generates revenue through room and F&B sales at hotel properties, ticket and ancillary service revenue from the agricultural park, taxi fares and vehicle leasing in Beijing, and travel agency commissions on outbound and domestic tour packages including Japan. Its go-to-market is predominantly direct sales: a 400 hotline, official website (gklyjt.com), front-desk bookings, and roadside hailing for taxis. The customer mix includes B2B trade-show delegations (Canton Fair exhibitors, government trade groups), institutional clients (vocational college partnerships, government agencies for quarantine and official travel), and leisure travelers. Marketing relies on industry exhibitions (Guangdong Tourism Expo, Modern Agriculture Expo), official social media accounts (WeChat, Weibo, QQ), and PR/media coverage.

The group's digital footprint is limited to a corporate website used primarily for information dissemination; no proprietary AI/ML, app platform, or public API is disclosed. As a state-owned enterprise, the group has no external funding rounds, no private equity or venture capital, and no public shareholders. Strategic direction is defined by parent-company directives to build a first-class tourism group in Guangdong Province, with execution supported by school-enterprise talent pipelines, regulatory certifications (AAAA scenic area), and inorganic growth via acquisitions of taxi licenses and hotel properties.

Name

Guangdong Guangken Tourism Group Co.,

Legal name

广东省广垦旅游集团有限公司 (Guangdong Guangken Tourism Group Co., Ltd.)

Website

https://gklyjt.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Guangdong Guangken Tourism Group is a state-owned tourism conglomerate under Guangdong Agricultural Reclamation Group, operating hotels (Yanling Hotel and others), travel services (including a Japan-visa-authorized agency), a 499-vehicle Beijing taxi fleet, and an AAAA-rated tropical agricultural park, primarily serving Canton Fair trade-show clients, government delegations, and Guangdong leisure travelers.

Ownership category

akta.pro rank

Product category

Tourism and Hospitality Services

NAICS

Tour Operators (561520), Travel Agencies (56151), Scenic and Sightseeing Transportation, Land (487110), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

National Park & Protected Area Tours (THAJAIAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Hotel accommodation services
• Travel agency services
• Taxi fleet operations
• Agricultural tourism parks
• Tourism group management

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. 酒店运营: 通过旗下燕岭大厦、绿湖湾酒店、燕岭翠园饭店、燕岭新园酒店等提供住宿和餐饮服务，获取客房和餐饮收入。
2. 旅游服务: 通过广东绿色国际旅行社提供旅游线路预订、导游服务、邮轮包船等旅游产品和服务，获取旅游业务收入。
3. 出租车运营: 通过北京赛达福出租汽车有限公司运营近500辆出租车获取运营收入，同时经营汽车租赁业务。
4. 景点景区门票及休闲服务: 通过广垦(茂名)国家热带农业公园等景点景区提供观光、休闲度假、科普教育服务获取门票和配套服务收入。
5. 农产品销售: 农业公园产出的番石榴、菠萝蜜等农产品进行销售。

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Guangdong Guangken Tourism Group operates an integrated tourism business spanning hotel accommodation, travel agency services, taxi/vehicle rental, and agricultural-park tourism across Guangdong Province and Beijing. Its portfolio includes multiple hotel properties (Yanling Building, Lvhuiwan Hotel, Cuiyuan Hotel, Xinyuan Hotel), a 499-vehicle taxi fleet in Beijing, an AAAA-rated National Tropical Agricultural Park in Maoming, and a Japan-visa-authorized travel agency. The group serves both business clients (Canton Fair attendees, government delegations, MICE) and leisure tourists with one-stop hospitality and transportation services.

Product overview

广东省广垦旅游集团有限公司 (Guangdong Guangken Tourism Group Co., Ltd.) operates as a tourism conglomerate under Guangdong State Farms Group (Guangdong Nongken). Established in September 2016 through the integration of Guangdong Nongken Yanling Building Co., Ltd., Guangdong Green International Travel Agency, and Beijing Saidafu Taxi Co., the group operates three core business segments: hotel services (including Yanling Building, Maoming Lvhuiwan Hotel, Zhanjiang Cuiyuan Hotel, Zhanjiang Xinyuan Hotel, and Beijing Yanling Apartment), tourism and attractions (including the AAAA-rated National Tropical Agricultural Park and Guangdong Green International Travel Agency), and taxi/fleet services (including Beijing Saidafu Taxi fleet of 499 vehicles and Yanling Taxi fleet of 243 vehicles). The group offers a full tourism industry chain covering hotel accommodation, travel agency services, tourist attractions, and taxi transportation, positioning itself to become a first-class tourism group in Guangdong Province and nationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Yanling Building (燕岭大厦) A four-star commercial hotel located at 29 Yanling Road, Tianhe District, Guangzhou. Long-standing partner hotel for the China Import and Export Fair (Canton Fair) for over 30 years, serving business delegations, MICE groups, and trade-fair exhibitors with accommodation, dining, and shuttle services.
• Maoming Yanling Lvhuiwan Hotel (茂名燕岭绿湖湾酒店)

Quantifiable outcome

• 广垦茂名热带农业公园2018年通过AAAA级景区评定，成为广东农垦第一个AAAA级旅游景区。
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 安远县融媒体中心coreStrategic or Co-development Partner · 28 October 2024广垦旅游集团与安远县融媒体中心签订旅游合作协议，双方采用资源共享、客源互送、线路互推等合作模式，定制三百山旅游景区旅游专线，实现揽客、迎客、引客、聚客一条龙服务。
• 广东轻工职业技术学院coreStrategic or Co-development Partner广垦旅游集团与广东轻工职业技术学院开展校企合作，设立燕岭班，为学生提供实习就业平台，合作涵盖广轻管理学院燕岭班新生专业教育、奖学金发放等内容。
• 行旅国际北京总部minorStrategic or Co-development Partner田晓波董事长一行到行旅国际北京总部参观座谈，详细了解差旅平台运作模式及辐射效应，就双方合作达成初步意向。
• 广东省农工商职业技术学院coreStrategic or Co-development Partner广垦旅游集团与广东省农工商职业技术学院开展校企合作，设立燕岭班，开展2019级第二期高职扩招2020年现代学徒制秋季班，为职工提供学历提升平台。
• 北京师范大学乡长学院minorStrategic or Co-development Partner广东广垦热带农业公园有限公司与北京师范大学乡长学院举办共建研修基地签约仪式。
• 广东农垦集团(总局)coreOthers广东省广垦旅游集团有限公司隶属广东省农垦集团(总局)，2016年9月由广东农垦旗下广东农垦燕岭大厦有限公司、广东绿色国际旅行社和北京赛达福出租汽车有限公司整合而成。

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Guangdong Tourism Group: Provincial-level state-owned tourism group headquartered in Guangdong. Direct regional peer operating hotels, travel agencies and attractions in the same geography as Guangken, competing for the same provincial SOE tourism consolidation mandate and Canton Fair-related demand.
• China CYTS Tours Holding: A leading Chinese outbound and domestic travel agency and tourism services group, listed on the Shanghai Stock Exchange. Comparable to Guangken's Guangdong Green International Travel Agency subsidiary on outbound travel, corporate MICE, and integrated tourism services.
• Beijing Capital Tourism Group (BTG/BTG Homeinns parent): Beijing-headquartered state-owned tourism conglomerate operating hotels (BTG Homeinns, Nuohotel), travel agencies, restaurants and attractions. Most structurally comparable peer: state-owned, multi-segment (lodging + travel + attractions), with B2B conference hotel exposure in tier-1 China cities — same integrated model Guangken operates at smaller scale.

Broad incumbents

• OCT Group (China Overseas Tourism Group): Major central state-owned tourism conglomerate combining theme parks, resort hotels, travel agencies and cultural attractions. Comparable to Guangken's integrated hotel + attraction + travel model, but at materially larger scale and with a national footprint; serves as a benchmark for how a SOE tourism integrator can scale.
• China Travel International (CTG / CITS): Central state-owned inbound/outbound travel agency and tourism operator under China Tourism Group. Comparable to Guangdong Green International Travel Agency on outbound travel, visa services (CITS also handles Japan visas) and travel product distribution.
• Jin Jiang International: Large Shanghai-based state-owned hotel and tourism group encompassing full-service hotels (Jin Jiang, Jin Jiang Inn, Vienna Hotel) and tourism services. Directly comparable on the lodging segment, especially the four-star full-service hotel positioning that Yanling Hotel targets.

Emerging players

• Songcheng Performance: Leading Chinese theme-park and live-performance tourism operator. Comparable to Guangken's AAAA Maoming Tropical Agricultural Park on theme-park-driven tourism, but operates at substantially larger scale with ticketed performance attractions.

Regional players

• Guangzhou Lingnan Group: Guangzhou-based state-owned hospitality and tourism group operating hotels and travel services. Comparable to Guangken on Guangdong provincial hotel operations and Canton Fair-related B2B demand, with overlapping hotel and travel-agency businesses.
• Beijing Shouqi Group / Beijing Taxi: Beijing-headquartered state-owned taxi and ground transport operator with a large fleet. Comparable to Guangken's Beijing Saidafu Taxi subsidiary on taxi operations, regulatory moats (permanent licenses) and government-backed fleet management in the Beijing market.

Others

• Anhui Tourism Group: Provincial state-owned tourism conglomerate with hotel, travel agency, scenic area and transport businesses. Structurally analogous to Guangken as a sub-provincial SOE tourism integrator with similar full-chain tourism positioning, providing a useful same-size benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guangdong Guangken Tourism Group Co.,