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Washington Fruit & Produce

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uuid000trno

Namestring
Washington Fruit & Produce
Legal namestring
Washington Fruit & Produce Company
Websiteurl
washfruit.com
Company typeenum
Private
Founded yearint
1916
Descriptiontext

Washington Fruit & Produce Company, operating under the trade name Washington Fruit Growers, is a vertically integrated fruit producer founded in 1916 and headquartered in Yakima, Washington. The company owns and operates Pacific Northwest orchards and is responsible for the full value chain of growing, packing, and shipping fresh produce to customers worldwide. Its product portfolio centers on three fruit categories — apples, pears, and cherries — each offered in both conventional and USDA Certified Organic varieties, with organics positioned as a dedicated sub-brand. The company markets itself as a year-round supplier for apples and pears, while cherries are sold on a seasonal basis.

The customer base is a horizontal segment of Fresh Produce Buyers, spanning retail and food service distribution channels. Distribution is executed through a direct sales model in which the company ships fruit from its own orchards to global buyers without disclosed intermediaries or contract-level detail. Pricing is not publicly disclosed and revenue mechanics are opaque, consistent with a wholesale produce business that operates on negotiated buyer agreements. Marketing investment is modest and consumer-oriented rather than enterprise-focused: the company maintains a Four Seasons Blog featuring seasonal recipes and operates organic social media profiles on Instagram, Facebook, LinkedIn, and YouTube to build brand awareness around its fruit categories.

The underlying technology stack is characterized only in generic terms as state-of-the-art technologies and advanced horticultural practices; no proprietary software, data platform, AI/ML components, patents, or technology partnerships are disclosed. The firm is privately held, family-owned since inception, and has not raised institutional funding, pursued acquisitions, or undergone documented leadership changes. Headcount is reported in the 501-1,000 range. There are no disclosed subsidiaries, regulatory actions, or external partnerships in the available source material, and no app, API, or integration footprint.

Short descriptiontext

Washington Fruit & Produce Company, family-owned since 1916, grows, packs, and ships conventional and USDA Certified Organic apples, pears, and cherries from Pacific Northwest orchards to retail and food service customers worldwide.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersYakima, United States
HQ citystring
Yakima
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
fresh apple production, pear distribution, cherry supply, organic fruit farming, wholesale produce shipping
Industry3 codes
1Pome Fruit Orchards (Apples, Pears, Quinces)
CodeAFAGACABPrimaryYes
2Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots)
CodeAFAGACACPrimaryNo
3Organic Fruit & Tree Nut Farming (Orchards)
CodeAFAGAKABPrimaryNo
NAICS code3 codes
  • Apple Orchards111331
  • Fruit and Tree Nut Farming1113
  • Fruit and Tree Nut Combination Farming111336
SIC code2 codes
  • Agricultural Production-Crops100
  • Wholesale-Groceries & Related Products5140
Product category
Fresh Produce
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Operations, Personnel, Supply Chain, Infrastructure
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Washington Fruit & Produce Company grows, packs, and ships fresh apples, pears, and cherries from its Pacific Northwest orchards to customers worldwide. The company supplies both conventional and USDA Certified Organic fruit, with year-round availability for apples and pears and seasonal availability for cherries. Operations are vertically integrated, combining on-orchard growing with professional packing and shipping for wholesale customers.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Washington Fruit & Produce (operating as Washington Fruit Growers) is a family-owned fruit growing, packing, and shipping company established in 1916. The company offers a portfolio of fresh produce products centered around three core categories: Apples, Pears, and Cherries—all available in both conventional and organic varieties. The company operates from Pacific Northwest orchards and provides year-round supply for apples and pears, with cherries available seasonally. An Organics sub-brand offers USDA Certified Organic selections. The company also provides a Four Seasons Blog featuring recipes to inspire consumer use of their products.

Product and service4 records
1Apples
CategoryFresh fruit
Description

Year-round supply of conventional and organic apples sourced from Pacific Northwest orchards, sold to wholesale fresh produce buyers.

2Pears
CategoryFresh fruit
Description

Conventional and organic pears, including familiar favorites and special selections, sourced from Pacific Northwest orchards and offered to wholesale customers.

3Cherries
CategoryFresh fruit
Description

Fresh dark sweet and Rainier cherries available during the summer season for wholesale fresh produce buyers.

4USDA Certified Organic Fruit (Organics line)
CategoryCertified organic fresh fruit
Description

Expansive catalog of USDA Certified Organic apples, pears, and cherries, offered to wholesale buyers seeking certified organic produce.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeRegional player
Description

California-based grower-packer-shipper of tree fruit including peaches, plums, nectarines, and table grapes. Comparable vertically integrated model and retail customers, but operating in a different growing region.

TypeDirect peer
Description

Yakima, WA-based sales and marketing arm for apples, pears, and cherries sourced from regional growers. Comparable crop mix and customer channels, though operates with a different ownership model.

3Brewster Heights Packing
TypeDirect peer
Description

Brewster, WA-based apple packer and shipper focused on the Pacific Northwest. Comparable in apple-centric pack-and-ship operations and customer types, with a narrower crop portfolio.

TypeDirect peer
Description

Yakima, WA-based vertically integrated grower-packer-shipper of apples, pears, and cherries with global distribution. Operates in the same orchards and serves overlapping retail and food-service customers.

TypeBroad incumbent
Description

Global fresh produce leader with broad exposure across fruits and vegetables. Compares as a broad incumbent serving the same retail and food-service customers with year-round fresh produce supply.

TypeDirect peer
Description

Selah, WA-based vertically integrated producer of apples, pears, and cherries serving retail and foodservice. Highly comparable Pacific Northwest grower-packer-shipper with organic offerings.

TypeDirect peer
Description

Wenatchee, WA-based grower, packer, and marketer of apples, pears, and cherries marketed under multiple brands. Directly comparable crop portfolio, branded-variety strategy, and export focus.

TypeDirect peer
Description

Family-owned Washington State grower, packer, and shipper of apples, pears, and cherries. Closely comparable to Washington Fruit in geography, crop mix, vertical integration, and year-round supply model.

TypeBroad incumbent
Description

Largest fresh berry marketer globally, operating a grower-network model for strawberries, blueberries, raspberries, and blackberries. Compares as a broad incumbent in branded fresh produce supplying the same retail channels, though in a different crop category.

TypeDirect peer
Description

Chelan, WA-based grower-packer-shipper marketing apples, pears, and cherries under multiple labels. Comparable Pacific Northwest origin, integrated operations, and global customer base.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Washington Fruit & Produce

Fresh Producewashfruit.com

Washington Fruit & Produce Company, family-owned since 1916, grows, packs, and ships conventional and USDA Certified Organic apples, pears, and cherries from Pacific Northwest orchards to retail and food service customers worldwide.

What Washington Fruit & Produce does

Washington Fruit & Produce Company, operating under the trade name Washington Fruit Growers, is a vertically integrated fruit producer founded in 1916 and headquartered in Yakima, Washington. The company owns and operates Pacific Northwest orchards and is responsible for the full value chain of growing, packing, and shipping fresh produce to customers worldwide. Its product portfolio centers on three fruit categories — apples, pears, and cherries — each offered in both conventional and USDA Certified Organic varieties, with organics positioned as a dedicated sub-brand. The company markets itself as a year-round supplier for apples and pears, while cherries are sold on a seasonal basis.

The customer base is a horizontal segment of Fresh Produce Buyers, spanning retail and food service distribution channels. Distribution is executed through a direct sales model in which the company ships fruit from its own orchards to global buyers without disclosed intermediaries or contract-level detail. Pricing is not publicly disclosed and revenue mechanics are opaque, consistent with a wholesale produce business that operates on negotiated buyer agreements. Marketing investment is modest and consumer-oriented rather than enterprise-focused: the company maintains a Four Seasons Blog featuring seasonal recipes and operates organic social media profiles on Instagram, Facebook, LinkedIn, and YouTube to build brand awareness around its fruit categories.

The underlying technology stack is characterized only in generic terms as state-of-the-art technologies and advanced horticultural practices; no proprietary software, data platform, AI/ML components, patents, or technology partnerships are disclosed. The firm is privately held, family-owned since inception, and has not raised institutional funding, pursued acquisitions, or undergone documented leadership changes. Headcount is reported in the 501-1,000 range. There are no disclosed subsidiaries, regulatory actions, or external partnerships in the available source material, and no app, API, or integration footprint.

Washington Fruit & Produce firmographics

Firmographics
Name
Washington Fruit & Produce
Legal name
Washington Fruit & Produce Company
Website
https://washfruit.com
Company type
Private
Founded year
1916
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Washington Fruit & Produce Company, family-owned since 1916, grows, packs, and ships conventional and USDA Certified Organic apples, pears, and cherries from Pacific Northwest orchards to retail and food service customers worldwide.
Ownership category
akta.pro rank

Washington Fruit & Produce industry classification

Industry
Product category
Fresh Produce
NAICS
Apple Orchards (111331), Fruit and Tree Nut Farming (1113), Fruit and Tree Nut Combination Farming (111336)
SIC
Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140)
akta.pro primary industry
Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)
akta.pro secondary industries
Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC), Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)

Keywords

  • Fresh apple production
  • Pear distribution
  • Cherry supply
  • Organic fruit farming
  • Wholesale produce shipping

Where Washington Fruit & Produce is headquartered

Location

Headquarters

HQ city
Yakima
HQ country
United States
HQ region
North America

Markets served

Washington Fruit & Produce business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Operations, Personnel, Supply Chain, Infrastructure

Distribution channels1 record

Marketing channels5 records

Washington Fruit & Produce product offering

Product offering

Core offering

Washington Fruit & Produce Company grows, packs, and ships fresh apples, pears, and cherries from its Pacific Northwest orchards to customers worldwide. The company supplies both conventional and USDA Certified Organic fruit, with year-round availability for apples and pears and seasonal availability for cherries. Operations are vertically integrated, combining on-orchard growing with professional packing and shipping for wholesale customers.

Product overview

Washington Fruit & Produce (operating as Washington Fruit Growers) is a family-owned fruit growing, packing, and shipping company established in 1916. The company offers a portfolio of fresh produce products centered around three core categories: Apples, Pears, and Cherries—all available in both conventional and organic varieties. The company operates from Pacific Northwest orchards and provides year-round supply for apples and pears, with cherries available seasonally. An Organics sub-brand offers USDA Certified Organic selections. The company also provides a Four Seasons Blog featuring recipes to inspire consumer use of their products.

Differentiator

Problem solved

Functional benefit

Products and services

  • Apples Year-round supply of conventional and organic apples sourced from Pacific Northwest orchards, sold to wholesale fresh produce buyers.
  • Pears Conventional and organic pears, including familiar favorites and special selections, sourced from Pacific Northwest orchards and offered to wholesale customers.
  • Cherries Fresh dark sweet and Rainier cherries available during the summer season for wholesale fresh produce buyers.
  • USDA Certified Organic Fruit (Organics line) Expansive catalog of USDA Certified Organic apples, pears, and cherries, offered to wholesale buyers seeking certified organic produce.

Companies that use Washington Fruit & Produce

Customer profile

Segments1 record

Ideal customer profiles1 record

Washington Fruit & Produce technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Washington Fruit & Produce partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights3 records

Washington Fruit & Produce competitors and assessment

Company assessment

Regional players

  • HMC Farms: California-based grower-packer-shipper of tree fruit including peaches, plums, nectarines, and table grapes. Comparable vertically integrated model and retail customers, but operating in a different growing region.

Direct peers

  • Sage Fruit Company: Yakima, WA-based sales and marketing arm for apples, pears, and cherries sourced from regional growers. Comparable crop mix and customer channels, though operates with a different ownership model.
  • Brewster Heights Packing: Brewster, WA-based apple packer and shipper focused on the Pacific Northwest. Comparable in apple-centric pack-and-ship operations and customer types, with a narrower crop portfolio.
  • Domex Superfresh Growers: Yakima, WA-based vertically integrated grower-packer-shipper of apples, pears, and cherries with global distribution. Operates in the same orchards and serves overlapping retail and food-service customers.
  • Rainier Fruit Company: Selah, WA-based vertically integrated producer of apples, pears, and cherries serving retail and foodservice. Highly comparable Pacific Northwest grower-packer-shipper with organic offerings.
  • CMI Orchards: Wenatchee, WA-based grower, packer, and marketer of apples, pears, and cherries marketed under multiple brands. Directly comparable crop portfolio, branded-variety strategy, and export focus.
  • Stemilt Growers: Family-owned Washington State grower, packer, and shipper of apples, pears, and cherries. Closely comparable to Washington Fruit in geography, crop mix, vertical integration, and year-round supply model.
  • Chelan Fresh: Chelan, WA-based grower-packer-shipper marketing apples, pears, and cherries under multiple labels. Comparable Pacific Northwest origin, integrated operations, and global customer base.

Broad incumbents

  • Dole plc: Global fresh produce leader with broad exposure across fruits and vegetables. Compares as a broad incumbent serving the same retail and food-service customers with year-round fresh produce supply.
  • Driscoll's: Largest fresh berry marketer globally, operating a grower-network model for strawberries, blueberries, raspberries, and blackberries. Compares as a broad incumbent in branded fresh produce supplying the same retail channels, though in a different crop category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Washington Fruit & Produce social profiles

Digital presence

Washington Fruit & Produce compliance and trust

Trust signal

Compliance1 record

Washington Fruit & Produce financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Washington Fruit & Produce leadership team

Management profile

Number of profiles

Washington Fruit & Produce funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Washington Fruit & Produce M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washington Fruit & Produce

What does Washington Fruit & Produce do?

Washington Fruit & Produce Company grows, packs, and ships fresh apples, pears, and cherries from its Pacific Northwest orchards to customers worldwide. The company supplies both conventional and USDA Certified Organic fruit, with year-round availability for apples and pears and seasonal availability for cherries. Operations are vertically integrated, combining on-orchard growing with professional packing and shipping for wholesale customers.

Is Washington Fruit & Produce a public or private company?

Washington Fruit & Produce is a private company. It is classified as family owned and is currently operating.

When was Washington Fruit & Produce founded?

Washington Fruit & Produce was founded in 1916. It employs 501 to 1,000 people.

Where is Washington Fruit & Produce based?

Washington Fruit & Produce is headquartered in Yakima, United States, in the North America region.

Who are Washington Fruit & Produce's main competitors?

HMC Farms is listed as a regional player. Direct peers are Sage Fruit Company, Brewster Heights Packing, Domex Superfresh Growers, Rainier Fruit Company, CMI Orchards, Stemilt Growers and Chelan Fresh. Broad incumbents are Dole plc and Driscoll's.

Does Washington Fruit & Produce have an API?

No public API is recorded for Washington Fruit & Produce.

What industry is Washington Fruit & Produce in?

Washington Fruit & Produce's product category is Fresh Produce. Its primary akta.pro industry code is AFAGACAB, Pome Fruit Orchards (Apples, Pears, Quinces), with a secondary code of AFAGACAC, Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots). Its NAICS code is 111331 and its SIC code is 100.

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Live signals
Growing ProduceTop Growers Ground-Truth Promise of Precision AgricultureSpecialty crop growers at the PrecisionAg VISION Conference in Seattle discussed challenges and opportunities in adopting precision agriculture technologies, highlighting issues with cost, data integration, and workforce training. Key executives from B. T. Loftus Ranches, Washington Fruit and Produce Co., and Gilbert Orchards emphasized the need for reliable sensing technology, open-source data APIs, and solutions tailored to specific orchard needs rather than generic 'silver bullets'. The event also featured a preview of Microsoft's Project FarmBeats, underscoring the industry's focus on improving yield and value through better data analytics.PR NewswireCompac's New Optical Sorting Platform Delivers Leap Forward in Efficiency and Quality at Washington Fruit & Produce Co.Compac, a New Zealand-based post-harvest solutions provider, announced the successful deployment of its Spectrim optical sorting platform at Washington Fruit & Produce Company, with Washington Fruit serving as the launch customer for this technology. Spectrim uses machine learning and high-definition imaging (up to 500 images per fruit at 12 pieces per second) to automate defect detection and grading, reducing manual labor while improving consistency. The deployment represents the culmination of Compac's six-year research and development investment, with both companies highlighting major improvements in grading accuracy, throughput, and operational efficiency.