What VNA Hospice & Palliative Care of Southern California does

VNAcare is a nonprofit (501(c)(3)) hospice and palliative care provider founded in 1952 and headquartered in Rancho Cucamonga, California. It serves patients with life-limiting illnesses and their families across Riverside and San Bernardino Counties and parts of Los Angeles County, operating from three offices (Rancho Cucamonga, Murrieta, Apple Valley) with 251–500 employees. Service delivery is conducted in the patient's residence — private homes, assisted living facilities, board and care homes, and skilled nursing facilities — through an interdisciplinary team of physicians, nurses, social workers, chaplains, home health aides, and volunteers, available 24/7.

The core service offering is hospice care, supplemented by supportive (palliative) care, the 13-month Journey of Hope bereavement program, pediatric hospice (a regionally rare specialty), and veterans services delivered through a VA contract and the We Honor Veterans program. Ancillary offerings include pet therapy, a fall prevention program, the Marsha Fox Charitable Care Fund for uninsured/underinsured patients, and the Take the Afternoon Off respite program. Compliance and quality infrastructure include NHPCO membership, ACHC accreditation, and HIPAA compliance.

VNAcare's business model rests on two revenue streams: (1) per diem reimbursement from Medicare Part A (Hospice Benefit), Medi-Cal, and most private insurance plans, where hospice care is covered 100% for eligible patients with no out-of-pocket cost; and (2) tax-deductible donations to its 501(c)(3) entity, which fund charitable care, bereavement programs, and operations. The go-to-market motion is sales-led via referral relationships with hospitals, physicians, nursing facilities, and assisted living communities (including Kaiser Permanente, Inland Christian Home, Mt. San Antonio Gardens, and Pilgrim Place), complemented by family and self-referrals, community education events, and a multi-platform digital/social media presence.

Name

VNA Hospice & Palliative Care of Southern California

Legal name

VNAcare

Website

https://vnacare.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

251–500 employees

Short description

VNAcare is a nonprofit hospice and palliative care provider serving Riverside, San Bernardino, and parts of Los Angeles Counties since 1952, delivering end-of-life care, grief support, veterans services, and pediatric hospice.

Ownership category

akta.pro rank

Product category

Hospice & Palliative Care Services

NAICS

Home Health Care Services (62161), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Hospice & Palliative Respite Care (HSABAGAG)

Keywords

• Hospice care
• Palliative care
• Bereavement support
• Veterans hospice care
• End-of-life care

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hospice Care Reimbursement: VNAcare is a nonprofit hospice provider that generates revenue primarily through reimbursement from Medicare Part A (Hospice Benefit), Medi-Cal (California Medicaid), and most private insurance plans. In most cases, there is no cost to the patient. Services are covered 100% under Medicare and MediCal for eligible patients.
2. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, VNAcare receives donations from the community to support charitable care, the Marsha Fox Charitable Care Fund, bereavement programs, and general operations. Contributions come in the form of cash, stocks, bonds, mutual funds, real estate, life insurance, and planned giving through annuities, wills, and trusts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VNAcare delivers hospice, palliative (supportive) care, grief and bereavement support, and veterans-focused hospice services to patients with life-limiting illnesses. Care is provided by an interdisciplinary team of physicians, nurses, social workers, chaplains, home health aides, and volunteers wherever the patient calls home — private residences, assisted living facilities, board and care homes, or skilled nursing facilities. Specialty offerings include pediatric hospice, charitable care for uninsured/underinsured patients, and respite support for caregivers.

Product overview

VNAcare is a nonprofit hospice and palliative care provider offering a comprehensive suite of end-of-life care services. The organization operates as a unified care platform centered on Hospice Care and Supportive (Palliative) Care as core offerings, supported by the Journey of Hope Bereavement Program for grief support. Specialty services include Pediatric Hospice Care, Veterans Services (through VA contracts and the We Honor Veterans program), and Pet Therapy. The organization also provides charitable care assistance through the Marsha Fox Charitable Care Fund and caregiver support via the Take the Afternoon Off respite program and Fall Prevention Program. All services are delivered wherever patients call home, including private residences, assisted living facilities, and skilled nursing facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Care End-of-life care for patients with life-limiting illnesses delivered by an interdisciplinary team (physicians, nurses, aides, social workers, chaplains, volunteers) wherever the patient calls home. Focuses on comfort, dignity, pain and symptom management, and quality of life.
• Supportive (Palliative) Care Specialized medical care aimed at relieving symptoms and stress associated with serious illness, delivered at home in collaboration with the patient's existing healthcare providers. Distinct from hospice care because patients may continue curative treatments.
• Journey of Hope Bereavement Program Grief and bereavement support program providing up to 13 months of services including person-to-person support, educational resources, family memorial services, and access to support groups for families who have lost a loved one.
• In-Person Grief Support Weekly in-person grief support groups offered free of charge to community members, led by experienced facilitators with follow-up phone calls and visits from the Bereavement Coordinator.
• Online Grief Support Virtual grief support groups available to community members who cannot attend in-person sessions, providing continued access to bereavement counseling and peer support.
• Veterans Services Hospice care for U.S. veterans delivered through a VA provider contract, including We Honor Veterans program participation, funeral benefits education, and assistance navigating the VA system. A full-time VA community liaison facilitates VA-VNAcare communication.
• Pediatric Hospice Care Hospice and palliative care for infants, children, and adolescents facing life-limiting illnesses, provided by a team trained to address the specialized clinical, emotional, and family needs of pediatric patients.
• Charitable Care (Marsha Fox Charitable Care Fund) Financial assistance program providing free hospice care, medical equipment, transportation, and support services to patients with limited resources or without insurance, supported by charitable donations and grants.
• Take the Afternoon Off (Respite Care Program) Caregiver relief program that sends a trained caregiver to provide occasional respite for full-time family caregivers at no charge, addressing caregiver burnout and supporting continued home-based care.

Quantifiable outcome

• 13 months of grief and bereavement support provided to families after patient death
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• U.S. Department of Veterans Affairs (VA)coreStrategic or Co-development PartnerVNAcare is a contracted VA hospice provider, working collaboratively with the VA to ensure the best possible care for veteran patients. VNA employs a full-time VA community liaison to facilitate communication between the VA and VNA. The organization also participates in the We Honor Veterans program in collaboration with the VA and NHPCO.
• National Hospice and Palliative Care Organization (NHPCO)coreStrategic or Co-development PartnerVNAcare collaborates with NHPCO through the We Honor Veterans program to improve care for veterans facing life-limiting illness. NHPCO is the leading hospice and palliative care membership organization in the U.S.
• We Honor Veterans ProgramcoreStrategic or Co-development PartnerWe Honor Veterans is a national hospice provider awareness campaign conducted by NHPCO in collaboration with the Department of Veterans Affairs. Resources focus on respectful inquiry, compassionate listening, and grateful acknowledgment, coupled with veteran-centric education of staff caring for veterans and their families.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VNA_SoCal
• YouTubeyoutube.com/@VNASocalOrg
• Facebookfacebook.com/VNASoCalCares
• LinkedInlinkedin.com/company/vnasocal
• Instagraminstagram.com/vnasocal

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VNA Hospice & Palliative Care of Southern California